Preliminary Agenda PTPA Fall Meeting October 8-9th 2014 Royal Sonesta Hotel, New Orleans Wednesday October 8th 5:30 p.m. Registration Sponsored By Acorn Media Hotel Lobby The Acorn team will be available to talk about their popular drama programming and new offerings: Anzac Girls, Blandings, Line of Duty, Jack Taylor and everyone's favorite, Miss Fisher Murder Mysteries! A new March pledge special will promote the long running Foyle’s War series and tease new episodes. 6:00 p.m. PTPA Jerry Trainor Mentor Award Reception and Dinner sponsored by WETA August WETA presents a sneak peek of The Story of Cancer: The Emperor of All Maladies, the latest documentary from Ken Burns. The film examines cancer with a cellular biologist’s precision, a historian’s perspective and a biographer’s passion. The Story of Cancer will be a six-hour television event premiering in spring 2015 on PBS Thursday October 9th 7:45 a.m. Breakfast Sponsored by Genealogy Roadshow Evangeline Ste Genealogy Roadshow just wrapped production for season 2! Get a behind the scenes preview from show genealogists and learn how to discover something about your family tree you never suspected! 9:05 a.m. SciGirls Drawing South Ballroom TPT thanks programmers for supporting SciGirls and its STEM education mission. Season 3 is coming in Spring 2015! One lucky programmer will win an essential tool to becoming a SciGirl/SciGuy “citizen scientist” – powerful binoculars 9:10 a.m. Open and Welcome 9:15 a.m. Session I: Recalibrating Digital Conversations with AOL’s Digital Prophet South Ballroom The digital landscape is changing at a mind-bending pace. As the digital landscape continues to shift, marketers need to move away from “campaigning” at consumers and toward having "conversations" with them. In the embracing of a more humanized experience, attention is becoming the new currency measured by dwell time and engagement – not just the quick drive-by of a “like” or a “follow." In what will certainly be a dynamic, energetic and entertaining presentation, get enlightened by a meaningful and insightful look at digital trends, how they are affecting behavior and what’s next on the digital journey roadmap. Jump on this hyper-speed roller coaster for what will certainly be a dynamic, energetic and inspiring presentation by David Shing as he discusses the evolving digital landscape and insights on where this is all headed. Moderator Garry Denny, WPT Speaker David Shing, AOL Digital Prophet South Ballroom Preliminary Agenda PTPA Fall Meeting October 8-9th 2014 Royal Sonesta Hotel, New Orleans 10:00 Session II: PBS Brass Ensemble South Ballroom It’s only the top of the first inning in the new TV season, but Paula’s Posse is ready to answer your questions and concerns and listen to your ideas. Seen something you like lately or something you didn’t? Need more promotional help? Have a favorite ICON you would like to see profiled? This is your opportunity for feedback and questions. Come prepared and make the most of it! Pipeline clips of longlead shows will also be presented! Moderator Jim Wiener, CET- ThinkTV Panel Beth Hoppe, Chief Programming Executive and General Manager, Donald Thoms, VP, Programming, Bill Gardner, Senior Director, Programming, Bill Margol, Senior Director, Programming and Development, Joseph Campbell, VP, Fundraising Programming 11:00 Morning Break with Thomas & Friends and Bob the Builder South Ballroom Foyer With new episodes and an educator toolkit, our favorite blue engine is truly useful. And his friend Bob is gearing up for a big remodel. Let’s celebrate this and PTPA with snacks and surprises! 11:20 Music Gone Public-Preview and Giveaway South Ballroom New 10 part public television series MUSIC GONE PUBLIC for early 2015. Includes a new episode by PBS favorite Tommy Emmanuel and 9 other up-and-coming acts. 11:25 Session III: PBS KIDS Update South Ballroom Lesli, Linda and Keith will report on what we learned from the summer schedule changes and how that knowledge will be put to use in future scheduling and promotion plans. We will also hear about the launch of Odd Squad and PBS’s plans for the increasingly important and competitive digital market. The PBS teams wants to hear from you as well, so bring questions! Moderator Justin Harvey, WNPT Panel Lesli Rotenberg, GM, Children’s Media and SVP, Marketing & Communications; Linda Simensky, VP, Children’s Programming; Keith Kennebeck, Director, Children’s 12:10 Session IV: PTV Audience Revisited South Ballroom A new research project is on the horizon, which will take an in depth look at how individuals use the PTV schedule. Hint: it’s a monthly strategy that matters, not an average week. Get a first look at respondent level data from Nielsen’s Local Television View (NLTV) and learn some new ways of thinking about viewers. We’ll also check in on data from recent schedule changes for kids and news, so everyone is up to speed. Moderator Kristen Kuebler, Director/ TRAC Media Services Speakers Craig Reed, Director/TRAC Media Services; Dr. David LeRoy, Founder/TRAC Media Services 12:50 BBC World News Lunch with Katty Kay Evangeline Ste Come to lunch and hear from the anchor of the acclaimed BBC World News America, Katty Kay, for updates on the series and her thoughts on the state of international news gathering with time built in for questions. 2:10 A Chef’s Life Drawing South Ballroom Delectable fudge. Crispy peanut brittle. Gooey, chocolate-covered cherries. Old-fashioned caramels. This one-hour special will explore holiday traditions, Kinston, NC style. Premiering from PBS December 2014. Preliminary Agenda PTPA Fall Meeting October 8-9th 2014 Royal Sonesta Hotel, New Orleans 2:15 Session V: Role of the local programmer SWOT analysis South Ballroom PTPA is undertaking the task of identifying and collecting the many different roles that PTV Programmers play at stations. All of us know that the PTV Programmer is more than just a scheduler of programs, much more. It is our hope that by collecting and disseminating the various functions currently undertaken by PTV Programmers that PTPA can help shape the future of the Programmers role in the world of public broadcasting. This session and discussion will be centered around the information gathered from the questionnaire sent to station programmers in August. Presenter Craig Reed, TRAC Media, Ron Santora, WNED 3:30 Break Sponsored by Sesame Workshop South Ballroom Foyer Take a quick break to celebrate 45 years of Sesame Street and to kick off our afternoon 30 minute show! Thanks to all of you for helping us reach a brand new group of Sesame preschoolers in your community! 3:55 Session VI: Keep Your Station Local and Relevant in this Changing Public Media Landscape South Ballroom Join Juan Sepulveda, PBS’ new Senior Vice President, Station Services for an engaging discussion. Find out what ways PBS Station Services will ensure that PBS programs, products and services support each local station’s connections to its community and audience and help us meet our essential public service mission. Moderator Debbie Brennan, RMPBS Panelist Juan Sepulveda, PBS Senior Vice President, Station Services 4:40 p .m. BlueGrass Underground Announcement South Ballroom 4:45 p.m. PTPA Business and Open Mic South Ballroom 5:00 p.m. Bonfire Break Sponsored by Mineral Explorers Evangeline Ste Meet “rock star,” Thomas Nagin, host and executive producer of the exciting new series, Mineral Explorers. Enjoy complimentary food and beverages and a stunning display of crystals and minerals featured in the series. 5:30 p.m. Meeting Adjourns 6:00 p.m. Closing Reception with Bluegrass Underground Irwin Mayfield’s Jazz Playhouse To celebrate its fourth season and thank you all for your continued support, BLUEGRASS UNDERGROUND invites you to kick back New Orleans style – with sparkling cocktails, appetizers, and live music!