What’s on the mind of enterprise leaders in 2014? Enhancing the customer experience Transforming to a digital business Becoming more responsive Cloud Mobile Social Big data Increased productivity Customer growth Real-time insights Embrace new models #9 – The 3rd Platform Disrupts All Industries 3rd Platform disruption in all industries. By 2018, 1/3 of share leaders in virtually all industries will be “Disrupted" by new and incumbent 3rd Platform players. Industry-focused innovation platforms and ecosystems. 2014 will see an acceleration in the launch of platforms as a new base of competitive advantage. IT buyer profile continues to shift to business executives. In 2014, and through 2017, IT spending by groups outside of IT departments will grow at more than 6% per year. 5 DIGITAL OPPORTUNITY Products are digital Channels are digital Insights are digital Processes are digital 1 2 3 4 Digital Universe Of Opportunities Software Created 'Data' Fuels the Digital World Digital World More Than Doubles, Every 2 Years Raw Data Tagged Analyzed 40 35 Digital Universe, Trillion GB 30 ~ Rich Data 25 20 15 10 5 0 2014 2015 2016 2017 2018 2019 2020 Source: IDC Opportunity Across Industries Perennial question of how fast or slow… Today Incremental through 2025 Fast moving Potential change limited by regulatory, legal, etc. Average Slow moving Source: Bain & Company Hybrid Datacenter Cloud storage Business continuity Run LoB (SAP / Oracle / Ax / Nav / SharePoint) Tactical IT scenarios Tactical business senarios Strategic IT scenarios Strategic business scenarios Data Protection & Secure Access Dev & Test Management & Virtualization Cloud Adoption Agile development Internet of Things Big Data Mobility Machine eBusiness Business-, Learning & omni Social channel Intelligence & Analytics “It has been said that the only sustainable advantage in business is the ability for a company to learn faster and respond more effectively than its competitors (also known as business agility).” – CIO magazine (2 min video here) Shorten cycle times Extend on-premises apps Rapid innovation Businessready capabilities Core business application, hybrid by design “The new seat booking system is powered by Microsoft Azure, which includes Microsoft Azure Cloud Services and SQL Database. Azure is Microsoft’s platform for building cloud applications.” easyJet Bert Craven Enterprise Architect Plan, build, and ship faster across platforms The dev environment you need, simplified Get up and running in minutes Optimize resources Language & framework ASP.NET Cloud IaaS & PaaS Interoperability Mobile PaaS Media PaaS REST Web PaaS LoB PaaS XML Big Data IaaS LoB IaaS Use cases for ERP & Azure Use cases How Microsoft Azure helps How organizations benefit Make timely changes to ERP workloads by development teams 200–300 times faster infrastructure provisioning and rollout compared to on-premises; faster changes by SAP/AX application teams. Increased agility and the ability to provision instances within 20 minutes. Fund intermittently used development and test infrastructure for ERP workloads Supports the ability to stop development and test systems at the end of the business day. Savings of as much as 40–75 percent in hosting costs by exercising the ability to stop instances when not in use. Increase data center capacity to serve new ERP project requests Frees on-premises data center capacity by moving development and test for SAP or AX workloads to Microsoft Azure—without up-front investments. Flexibility to shift from capital to operational expenditures. Provide consistent training environments based on templates Ability to store and use pre-defined images of the training environment for new virtual machines. Cost savings by provisioning only the instances needed for training, and then deleting them when the event is complete. Deliver automated Disaster Recovery with low RPO and RTO Azure Recovery Services replicates on-premise Virtual Machines to Azure and orchestrates failover and failback. RPO and RTO is reduced and the cost of ownership of DR infrastructure is reduced. While the DR systems replicating the only cost incurred is storage Archive historical systems for auditing and governance Supports migration of physical machines to virtual machines that can be switched on when needed. Savings of as much as 60 percent due to cheaper storage and the ability to quickly spin up systems based on need. SAP on Microsoft Azure Supported platforms SAP NetWeaver 7.x platform SAP Applications based on NetWeaver 7.x Technologies SQL Server, Oracle DB, Sybase ASE SAP HANA Developer Edition Windows Server 2008 R2 SAP Business All-In-One SUSE Linux for SAP HANA Developer Edition Insert agility in SAP Kordia is a telecommunications company focused on business users Business problem Solution Benefits Need: upgrade mission-critical SAP environment and patch SAP workloads. Hosting of SAP Business Suite development and test systems on Microsoft Azure. Kordia saved up to 70% compared to traditional hosting models. Want: quick and cost-effective way to clone their SAP production system, apply SAP patches, and hand it over to business users for testing without affecting business. Doing this allowed Kordia to shut down production clones and resume them at any time. They shut down virtual machines running on Microsoft Azure during non working hours. SharePoint Dev/Test on Windows Azure SP Dev/Test using Windows Azure 1 Telenor, and a large accounting firm realized 30% cost savings and 30X faster infrastructure provisioning times by moving SharePoint Dev/Test to Azure Typical TCO Savings 53% cost savings2 Azure Services • 55 VMs: 20 medium, 22 extra large, 13 A7 • 35 TB LR storage • 35 TB zone 1 egress, 5 VPN connections 2Note: Assumptions have been sourced from public data sources including www.dell.com and www.hp.com and third party reports including Simpson, Nik. “Counting the cost of the Elephant in the Data Center.” Burton Group (2009). The savings quoted in the slides are actually quite conservative (e.g., we assume on-premises infrastructure is 100% utilized, assume a very power-efficient on-premises data center). Also, we are using EA Level A pricing to arrive at these numbers. For specific information on customer discounting levels, contact your Microsoft representative. DAVID WHITBY Salesforce automation Enable modern mobile customer information management + + Benefits “Azure is much more than a set of virtual machines, it’s a complete service to us. Services like video streaming are a commodity for Azure, why would we try to do that ourselves?” TERUMO Marc Surincx ICT DirectorTerumo Europe HQ    30% lower IT operations cost Device cost per headcount 2,5x lower Increased sales face time and sales lead information capture Mobile customer service Introducing mobile services in the modern branch + + “By developing Conductor in Microsoft Azure, we were able to get it from concept to pilot very quickly—in about three months—and position it for equally quick adoption, both of which are critical in the competitive branch transformation market.” DIEBOLD Devon Watson VP, New Business & Solution Incubation Benefits    Potential of shrinking teller traffic by 50% Shortened deployment time Opportunity for accelerated international expansion On-demand access to infrastructure for dev and scalability Faster, more consistent development Security improvements and performance and usage reporting Accelerate mobile app development with Microsoft Azure “The less time we spend dealing with server redundancy and back-up issues, the more time we’re able to spend on our vision and strategy.” Walsh Construction Patrick Wirtz Innovation Manager Devices Applications Microsoft gives you choice All devices Open & interoperable Data All data Infrastructure Deployment choice Front end Android Android Back end Front end Apple Back end Xamarin Apache Cordova .HTML5/JS .NET Front end Windows Windows Microsoft Back Azure end .NET Node.js – Interbrand The experience would be that a customer would have total access to Burburry across any device, anywhere and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when or how they were accessing the brand. Angela Ahrends, former CEO Burberry The Consumer Decision Journey has changed Traditional Retail under Digital Threat 60% Purchase Activity prior to Dealer visit Must deliver Right Information, Right Time, Right Device Personal – Relevant – Timely 36 37 Unique Visitors Actual 2.5 M 150k Forecast 8 Hours 38 “The biggest endorsement of Azure is that we have used it again for campaigns of a similar nature—for Valentine’s Day, Mother’s Day and many more holidays. We know that if a campaign goes viral and the traffic goes crazy, Azure will scale to whatever levels we need.” - John Pillar, Head of Software Engineering for Mobile, Labs, Retail-IT and Digital Stores at Marks and Spencer 39 – Trendwatching.com “Using the expertise of the cloud we’re able to react quickly to operationalize technology, to stay ahead of the business and stay relevant to what our customers’ needs are” Pier1 Imports Andrew Laudato Senior Vice President & CIO Data-driven experiences Data Self-service and corporate BI Applications Relational Big data XML Streaming Why Microsoft Invest in a flexible platform for today and tomorrow. Increase responsiveness to deliver more value to the business. Implement change without taking unnecessary risks. Hybrid consistency CUSTOMER DATACENTER CONSISTENT PLATFORM Common OS and Hypervisor Common management API/UX Common programming model MICROSOFT AZURE SERVICE PROVIDER 94% experienced security benefits they didn’t previously have on-premises Security Microsoft shares ongoing audit report findings and compliance packages with customers Microsoft Azure Compliance 62% said privacy protection increased as a result of moving to cloud Privacy Cloud Infrastructure as a Service Enterprise Application Platform as a Service Public Cloud Storage Services x86 Server Virtualization  Microsoft only leader in all four magic quadrants Try Azure today Activate your MSDN benefits Try Visual Studio Online What’s next? VS Online guide Explore customer cases Microsoft.be/enterprise 51