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2015 Rate Card and Specifications
Travel Agent Magazine
1
Website and Newsletter Specifications
7
Luxury Travel Advisor
2
Email Marketing
7
Focus Series
3
Email Marketing Specifications 8
Top Ten Insert
4
Mobile & Digital Advertising
9
TravelAgentCentral.com
4
Social Media
9
Native Advertising on TravelAgentCentral.com
5
Webinars
LuxuryTravelAdvisor.com
5
Standard Terms & Conditions
9
10
Newsletters
6
QUESTEX TRAVEL GROUP
757 Third Avenue, Fifth Floor | New York, NY 10017 | 212.895.8200 | 212.895.8214
Executive Vice President
John McMahon
Tel: 212.895.8243
Email: [email protected]
Florida and Caribbean
Barbara Magro
Tel: 561.672.7766
Email: [email protected]
Hawaii
Loren Malenchek
Tel: 808.283.7122
Email: [email protected]
Group Sales Manager
Stephanie Gordon
Tel: 305.854.1622
Email: [email protected]
West Coast
Christopher Coon
Tel: 661.775.1482
Email: [email protected]
Europe, Middle East, Africa
Megan Meeres
Tel: 44 (0) 20 8961 3706
Email: [email protected]
Managing Director, Learning & Loyalty
Kimberly Newbury
Tel: 312.233.2647
Email: [email protected]
Asia
Hazel Li
InterAct Media & Marketing
Tel: (65) 6728 2396
Email: [email protected]
Mexico
Teresa Solis
Tel: +52 55 52509397
Email: [email protected]
Midwest and Southeast
Andi Washington
Tel: 773.895.6662
Email: [email protected]
© 2015 Questex Media Group LLC. All Rights Reserved.
Northeast
Kristin Bator
Tel: 212.895.8242
Email: [email protected]
Spain, Mexico, Latin America
Viveca Caldara
Tel: +34 971 198 377
Email: [email protected]
Questex Travel Group 2015 Rates+Specs
10.07.14_01
Travel Agent Magazine
Publication Size
Width x Height
Publication trim size
8” x 10.75”
Standard Ad Space Sizes
2-page spread
16” x 10.75”
Page 8” x 10.75”
2⁄3 page
4.125” x 10”
1⁄2 page horizontal
7.25” x 5”
1⁄2 page horizontal/bleed 8” x 5.25”
1⁄2 page vertical 3.25” x 10”
1⁄3 page vertical 1.875” x 10”
1⁄3 page square 4.125” x 4.875”
1⁄4 page 3.25” x 4.875”
1⁄6 page 1.875” x 4.875”
Furnished Inserts
Single Sheet Rates (All rates are gross)
Ad Size
1x
6x
12x
18x
24x
Full Page
15,193
13,673
12,914
12,154
11,395
Full Page Spread
25,827
23,245
21,953
20,662
19,370
2/3 Page
12,003
10,802
10,202
9,602
9,001
1/2 Page
9,116
8,204
7,749
7,292
6,837
1/3 Page
6,837
6,153
5,811
5,469
5,127
1/4 Page
5,014
4,512
4,261
4,011
3,761
Cover Rates
Cover 2
15%
Cover 3
15%
Cover 4
15%
Preferred Position
15%
Matched Color
$815
Cover Wrap Net Rates*
Two Page Cover Tip (Two pages off the front)
$24,000
Four Page Cover Wrap (Two pages off the front and two pages off the back)
$36,000
Four Page Gatefold Cover Tip (Four pages off the front)
$38,000
Six Page Gatefold Cover Wrap (Four pages off the front and two pages off the back)
$43,000
Four Page Sequential Cover (False cover followed by a spread, followed by LHP)
$38,000
Top 10 Insert
$18,000
8.25” x 11”
Spread 16.50” x 11”
3 Panel Gatefold 22.63” x 11”
Postcard 6.5” x 4.375”
All ads are listed at trim size. For bleed ads, add 0.125”
to top, bottom, left and right for bleed. Live copy must be
0.25” inside the trim on all four sides plus 0.25” on each
side of the gutter for spreads. Insert jogs to head.
1. ACCEPTABLE FILE FORMATS
• CMYK PDFx1-A 2001 or 2003 (Compatibility: Acrobat
4, PDF 1.3)
• PDF files must be CMYK composite, professionally
created as PDF/X1-A, with high-resolution images
and all fonts embedded.
• Specifications and settings for PDF output can be
downloaded here: http://adspec.questex.com
File Submission
All full and fractional ads should be submitted via our ad
portal: https://questex.sendmyad.com/
This portal allows you to upload and preflight your
materials. The system will archive your materials for 30
days. If you are having difficulties with the ad portal, or
need to submit your file in a different manner, please
contact the Production Manager.
Note: You must set-up an account to submit your ad. This
registration process takes about 1 minute. There is no
software to download or install. A full user’s manual is
available here: http://adspec.questex.com
File Preparation
Refer to Questex file preparation tools:
http://adspec.questex.com
*For pricing or other creative options, please contact your sales representative
• All files and proofs must include accurate trim, bleed
and center registration marks.
Shipping instructions for full page and fractional ad
proofs:
• The trim and crop marks must be placed 1/4” (18 pt.)
offset outside the bleed area. Files submitted with
marks within the bleed area will not be accepted.
Please include the following information in your shipment:
publication name, issue date, advertiser name, agency
name and a production contact including phone number
and email address. Proofs should be shipped flat with
protective cardboard packaging.
For further production information please contact:
Janelle Heller
Production Specialist, Superior Media Solutions
(218) 206-2110
[email protected]
Ship proofs to:
2. TRAVEL AGENT will not supply a faxed or soft proof on
client supplied files. We assume due diligence has been
taken by the client or by their agency to preflight and
proof all advertisements prior to submission. If we detect
an error before going to press, we will make a reasonable
effort to contact you to correct and resubmit your file
before publication.
3. AD PROOFS: To insure that your ad is reproduced
correctly, a SWOP-certified color proof that has been
made from the same file that you supply to us must
be provided. We cannot guarantee the accuracy of
reproduction of your ad without a SWOP proof. No make
goods will be issued on ads run without a SWOP proof.
Travel Agent / [Insert Issue Date]
c/o R. R. Donnelley
3401 Heartland Drive
Liberty, MO 64068
Attn: Tiffany Sims • (816) 792-6346
Exception:
Advertiser supplements/inserts to:
c/o R. R. Donnelley
3401 Heartland Drive
Liberty, MO 64068
Attn: Tiffany Sims • (816) 792-6346
Inserts should be shipped in cartons and/or on skids
marked for Travel Agent magazine, with issue date, name
of the advertiser and the quantity of inserts per carton.
Do not shrink-wrap brochures within cartons. Contact the
Production Department for detailed shipping instructions.
• Files must be right-reading, portrait mode, 100% size
and no rotations. Do not use RGB.
© 2015 Questex Media Group LLC. All Rights Reserved.
Questex Travel Group 2015 Rates+Specs
1
10.07.14_01
Luxury Travel Advisor
Publication Size
Width x Height
Publication trim size
8.875” x 10.75”
Standard Ad Space Sizes
2-page spread
17.75” x 10.75”
Page 8.875” x 10.75”
1⁄2 page horizontal
8” x 5”
Rates (All rates are gross)
Ad Size
1x
3x
6x
9x
12x
Cover Rates
Full Page
7,413
7,061
6,751
6,368
6,022
1/2 Page
4,400
4,169
3,938
3,822
3,707
1/3 Page
3,360
3,129
3,014
2,898
2,783
1⁄2 page horizontal/bleed 8.875” x 5.25”
1⁄3 page vertical 2.25” x 10”
1⁄3 page square 4.625” x 4.875”
Furnished Inserts
Cover 2
15%
Cover 3
15%
Cover 4
15%
Preferred Position
15%
Matched Color
$815
Cover Wrap Net Rates*
Two Page Cover Tip (Two pages off the front)
$24,000
Single Sheet 9.125” x 11”
Four Page Cover Wrap (Two pages off the front and two pages off the back)
$36,000
Spread
18.25” x 11”
Four Page Gatefold Cover Tip (Four pages off the front)
$38,000
3 Panel Gatefold 17.875” x 11”
Postcard 6.5” x 4.375”
All ads are listed at trim size. For bleed ads, add 0.125”
to top, bottom, left and right for bleed. Live copy must be
0.25” inside the trim on all four sides plus 0.25” on each
side of the gutter for spreads. Insert jogs to head.
1. ACCEPTABLE FILE FORMATS
• CMYK PDFx1-A 2001 or 2003 (Compatibility: Acrobat
4, PDF 1.3)
• PDF files must be CMYK composite, professionally
created as PDF/X1-A, with high-resolution images
and all fonts embedded.
• Specifications and settings for PDF output can be
downloaded here:
http://adspec.questex.com
File Submission
All full and fractional ads should be submitted via our ad
portal: https://questex.sendmyad.com/
This portal allows you to upload and preflight your
materials. The system will archive your materials for 30
days. If you are having difficulties with the ad portal, or
need to submit your file in a different manner, please
contact the Production Manager.
Note: You must set-up an account to submit your ad. This
registration process takes about 1 minute. There is no
software to download or install. A full user’s manual is
available here:
http://adspec.questex.com
© 2015 Questex Media Group LLC. All Rights Reserved.
Six Page Gatefold Cover Wrap (Four pages off the front and two pages off the back) $43,000
Four Page Sequential Cover (False cover followed by a spread, followed by LHP)
$38,000
Lesson In Luxury
$18,000
*For pricing or other creative options, please contact your sales representative
File Preparation
• Files must be right-reading, portrait mode, 100% size
and no rotations. Do not use RGB.
3. AD PROOFS: To insure that your ad is reproduced
correctly, a SWOP-certified color proof that has been
made from the same file that you supply to us must
be provided. We cannot guarantee the accuracy of
reproduction of your ad without a SWOP proof. No make
goods will be issued on ads run without a SWOP proof.
• All files and proofs must include accurate trim, bleed
and center registration marks.
Shipping instructions for full page and fractional ad
proofs:
• The trim and crop marks must be placed 1/4” (18 pt.)
offset outside the bleed area. Files submitted with
marks within the bleed area will not be accepted.
Please include the following information in your shipment,
publication name, issue date, advertiser name, agency
name and a production contact including phone number
and email address. Proofs should be shipped flat with
protective cardboard packaging.
Refer to Questex file preparation tools:
http://adspec.questex.com
For further production information please contact:
Janelle Heller
Production Specialist, Superior Media Solutions
(218) 206-2110
[email protected]
Ship proofs to:
2. LUXURY TRAVEL ADVISOR will not supply a faxed
or soft proof on client supplied files. We assume due
diligence has been taken by the client or by their
agency to preflight and proof all advertisements prior to
submission. If we detect an error before going to press,
we will make a reasonable effort to contact you to correct
and resubmit your file before publication.
Luxury Travel Advisor / [Insert Issue Date]
c/o R. R. Donnelley
1600 North Main Street
Pontiac, IL 61764
Attn: Suz Jones
(815) 844-1730
Questex Travel Group 2015 Rates+Specs
2
10.07.14_01
Focus Series
Advertising Specs Width x Height
Trim size
7.5” x 10.5”
Live Ares
7” x 10”
W/Bleed
7.75” x 10.75”
Standard Ad Space Sizes w/bleed
2-page spread
15.25” x 10.75”
Page 7.75” x 10.75”
1⁄2 page horizontal
6.5” x 4.675”
*Advertiser must supply both the display ad and the advertorial
materials by the materials due date.
File Submission
3. AD PROOFS: To insure that your ad is reproduced
correctly, a SWOP-certified color proof that has been
made from the same file that you supply to us must
be provided. We cannot guarantee the accuracy of
reproduction of your ad without a SWOP proof. No make
goods will be issued on ads run without a SWOP proof.
All full and fractional ads should be submitted via our ad
portal: https://questex.sendmyad.com/
This portal allows you to upload and preflight your
materials. The system will archive your materials for 30
days. If you are having difficulties with the ad portal, or
need to submit your file in a different manner, please
contact the Production Manager.
Shipping instructions for full page and fractional ad
proofs:
Please include the following information in your shipment,
publication name, issue date, advertiser name, agency
name and a production contact including phone number
and e-mail address. Proofs should be shipped flat with
protective cardboard packaging.
Note: You must set-up an account to submit your ad. This
registration process takes about 1 minute. There is no
software to download or install. A full user’s manual is
available here: http://adspec.questex.com
File Preparation
Ship proofs to:
Refer to Questex file preparation tools: http://adspec.
questex.com
• Files must be right-reading, portrait mode, 100% size
and no rotations.
Do not use RGB.
Rates
Full Page with advertorial
1/2 Page with advertorial
$6,000 net
• All files and proofs must include accurate trim, bleed
and center registration marks.
$3,000 net
• The trim and crop marks must be placed 1/4” (18 pt.)
offset outside the bleed area. Files submitted with
marks within the bleed area will not be accepted.
• CMYK PDFx1-A 2001 or 2003 (Compatibility: Acrobat
4, PDF 1.3)
• PDF files must be CMYK composite, professionally
created as PDF/X1-A, with high-resolution images
and all fonts embedded.
• Specifications and settings for PDF output can be
downloaded here:
http://adspec.questex.com
*ADVERTORIAL MATERIALS
Advertiser to supply following materials.
• Full Page: 500 words | 1/2 Page: 250 Words
• Photo (Minimum size of 6” x 4” at 300 dpi)
For further production information please contact:
1. ACCEPTABLE FILE FORMATS
Travel Agent / [Insert Issue Date & Supplement Title]
c/o R. R. Donnelley
3401 Heartland Drive
Liberty, MO 64068
Attn: Tiffany Sims • (816) 792-6346
Janelle Heller
Production Specialist, Superior Media Solutions
(218) 206-2110
[email protected]
2. TRAVEL AGENT will not supply a faxed or soft proof on
client supplied files. We assume due diligence has been
taken by the client or by their agency to preflight and
proof all advertisements prior to submission. If we detect
an error before going to press, we will make a reasonable
effort to contact you to correct and resubmit your file
before publication.
Please submit advertorial materials via email or file share
to David Moseder, [email protected].
Upon receipt of materials, Questex Travel Group will be
responsible for the layout of the advertorial.
Digital Edition Advertising Options (Focus Series Only)
Digital Advertising
Size
File Formats
Cover Sponsorship
Full page built to magazine specs
High Resolution PDF
Blow-In
Maximum 500x300
JPEG, GIF, Animated GIF
Web Content (iFrame)
Blow-In
Suggested maximum 500x300
HTML (prepared embed code), web URL
Leaderboard Ad
728x90
JPEG, GIF, Animated GIF, SWF
Button Drawer Ad
Maximum 180x150
JPEG, GIF, Animated GIF, SWF
Belly Band
Maximum 800x175
JPEG, GIF, Animated GIF
Audio/Video
Maximum 100MB, 480px wide minimum (recommended)
4 minutes maximum (unless using third party hosting)
© 2015 Questex Media Group LLC. All Rights Reserved.
Video Formats: MPG, MP4,WMV, FLV, F4V), MOV, AVI, YouTube
(embed URL) is digital edition only
Audio Formats: MP3, WAV
Questex Travel Group 2015 Rates+Specs
3
10.07.14_01
Top Ten Insert & Lessons in Luxury
Travel Agent Magazine/Luxury Travel Advisor
Print Ad Mechanical Specs Width x Height
Full Page 7.5” x 10.5”
Live Area 7” x 10”
Please add 1/8 inch bleed to all sides
Standard Strip Ad Trim 22.25” x 2.375”
Please add 1/8 inch bleed to all sides
Upload the ads to: SendMyAd: https://questex.sendmyad.com/
Choose: Travel Agent Custom Publishing, Top Ten Gatefolds
In Print
Travel Agent Magazine or Luxury Travel Advisor Top 10 insert includes back up display advertising page supplied by the sponsor.
$18,000
Reprints Available
Reprints are on a #100 stock unless requested otherwise.
1,000 Reprints
5,000 Reprints
$600
$1,440
Bonus Distribution
Note that the Top 10 insert will tip along the right hand side of the 7.5 x 10.5 full page ad.
• Travel Agent Facebook
These images will be used in the advertorial portion which appears alongside the ads. Please make
sure submitted images are different from the images used in the full page and strip ads. Images
should be high-res (300 dpi) and at least 5” on either side (vertical or horizontal). Images or an
image gallery login should be emailed to Debbie Sheehan at [email protected]. If files are
too large to send via email, please use wetransfer.com to submit.
• TravelAgentCentral.com and LuxuryTravelAdvisor.com
• Travel Agent Magazine and Luxury Travel Advisor: print, mobile, & digital
TravelAgentCentral.com
Display Advertising
Specs
Targeting
Max Ad Rotation
Net Rate
Leaderboard
728x90
ROS
4
$2,750/month
Content Section
1
$2,000/month
Medium Rectangle 0
300x250
ROS
4
$2,250/month
Content Section
1
$1,750 month
Medium Rectangle 1
300x250
ROS
4
$2,000/month
Content Section
1
$1,500/month
Wide Skyscraper
160x600
ROS
2
$2,000/month
Content Section
1
$1,500/month
Medium Rectangle 2
300x250
ROS
2
$1,000/month
Content Section
1
$500/month
Medium Rectangle 3
300x250
ROS
2
$1,000/month
Content Section
1
$500/month
Medium Rectangle 4
300x 250
ROS
2
$1,000/month
Content Section
1
$500/month
Prestitial/Interstitial
640x480
ROS
1
$4,000/week
Clickable Wallpaper
2 images, minimum 1280 pixels wide
ROS
1
$5,000/week
Page Peel
170x130 (Collapsed), 640x480
(Display)
ROS
1
$6,000/week
© 2015 Questex Media Group LLC. All Rights Reserved.
Questex Travel Group 2015 Rates+Specs
4
10.07.14_01
Native Advertising on TravelAgentCentral.com
Native Advertising
Specs
Homepage
Image: 130x90 Image
Title: 15 Characters/One Line
Body: 24 Characters/Four Lines Max
Newsletter
Image: 85x65 Image
Title: 60 Characters/One Line
Body: 66 Characters/Three Lines Max
Native Article
Net Rate
$3,000/week
Banner Ad: 728x90 (Targeted at Advertiser’s Zone)
Banner Ad: 300x250 (Targeted at Advertiser’s Zone)
Title: 35 Characters/Two Lines
Image: One Logo
Body: 100-Word or Less Description
LuxuryTravelAdvisor.com
Display Advertising
Specs
Type
Max Ad Rotation
Net Rate
Leaderboard
728x90
ROS
4
$2,000/Month
Medium Rectangle 0
300x250
ROS
4
$1,750/Month
Wide Skyscraper
160x600
ROS
3
$1,500/Month
Medium Rectangle 2
300x250
ROS
2
$500/Month
Medium Rectangle 3
300x250
ROS
2
$500/Month
Medium Rectangle 4
300x250
ROS
4
$500/Month
ROS
1
$2,500/Week
Prestitial/Interstitial
640x480
Clickable Wallpaper
2 images, minimum 1280 pixels wide
ROS
1
$3,500/Week
Page Peel
170x130 (Collapsed), 640x480 (Display)
ROS
1
$4,500 Week
© 2015 Questex Media Group LLC. All Rights Reserved.
Questex Travel Group 2015 Rates+Specs
5
10.07.14_01
Newsletters
Newsletters
Daily News & Deals
Home-Based Travel Agent News
Top Ten Stories
Dedicated Newsletters
•
•
•
•
•
•
Caribbean News
Cruise News
Europe News
Hawaii & South Pacific News
Las Vegas News
Mexico & Latin America News
Product
Specs
Frequency
Net Rate
Leaderboard
728x90
Daily
$500
“Most-Read Stories” Sponsorship
Logo + 160x600
Daily
$500
“Today’s News” Sponsorship
Logo + 468x60 or Text
Daily
$400
“Today’s Links” Sponsorship
Logo + 468x60 or Text
Daily
$300
“Today’s Deals” Sponsorship
Logo + 468x60 or Text
Daily
$200
Leaderboard
728x90
Weekly
$500
“Most-Read Stories” Sponsorship
Logo + 160x600
Weekly
$500
“Home-Based Travel News” Sponsorship
Logo + 468x60 or Text
Weekly
$400
“Home-Based Travel Links” Sponsorship
Logo + 468x60 or Text
Weekly
$300
“Home-Based Travel Deals” Sponsorship
Logo + 468x60 or Text
Weekly
$200
Leaderboard
728x90
Weekly
$500
“Top Ten Skyscraper” Sponsorship
Logo + 160x600
Weekly
$500
“Top Ten Stories” Sponsorship
Logo + 468x60 or Text
Weekly
$400
Leaderboard
728x90
Weekly
$500
“Most-Read Stories” Sponsorship
Logo + 160x600
Weekly
$500
“Destination News” Sponsorship
Logo + 468x60 or Text
Weekly
$400
“Destination Links” Sponsorship
Logo + 468x60 or Text
Weekly
$300
“Destination Deals” Sponsorship
Logo + 468x60 or Text
Weekly
$200
Leaderboard 0
728x90
Monthly
$400
Leaderboard 1
728x90
Monthly
$300
Medium Rectangle 0
300x250
Monthly
$400
Medium Rectangle 1
300x250
Monthly
$300
Leaderboard
728x90
2x/Week
$500
“Most-Read Stories” Sponsorship
Logo + 160x600
2x/Week
$500
“Today’s News” Sponsorship
Logo + 468x60 or Text
2x/Week
$400
“Today’s Links” Sponsorship
Logo + 468x60 or Text
2x/Week
$300
“Today’s Deals” Sponsorship
Logo + 468x60 or Text
2x/Week
$200
Destination Weddings & Honeymoons
LGBT Travel
The Dossier
© 2015 Questex Media Group LLC. All Rights Reserved.
Questex Travel Group 2015 Rates+Specs
6
10.07.14_01
Website and Newsletter Specifications
Flash:
Product
Recommended File Size
• We accept .swf files up to Flash v.9.
• Max file size is 100k (without video) or 2.2 mb (with video).
Website Display Ads
40kb
Clickable Wallpaper
100kb
• We cannot host streaming video files, but we can run streaming video .swf files if
they point to a server where the streaming video file is located.
Interstitial
100kb
• Frame rate: 12 FPS recommended
Peelback
30kb collapsed / 100kb expanded
Newsletter Ads
• In order for us to count clicks on your .swf file, you cannot embed your click URL in
the file.
• You must create an invisible button layer with a ClickTag script.
40kb
• For comprehensive Flash guidelines go to: http://www.flashclicktag.com/
ACCEPTABLE FORMATS
Website ads: We accept .jpg, .gif, .png, Flash (.swf), most 3rd party tags, streaming
video, Enliven, Eyeblaster, Pointroll, and image maps.
Third party tags are discouraged unless absolutely necessary as they cause
impression latency. If sending third party tags, we can accept them via HTML files
(such as iFrames), or as two links: one for viewing the ad, one for clicking on the ad.
Newsletter ads: We accept .jpg, .gif, and .png.
We cannot accept 3rd party tags in newsletter ads.
We cannot run rich media (Flash, etc.) ads in newsletters, only on our websites.
Remember: Smaller file size = faster load = greater potential for impressions and clicks.
MATERIAL SUBMISSION
Looping: No looping maximum as long as it is within file size.
• All Materials are due five (5) business days prior to launch date.
Rich Media: For detailed Rich Media specifications go to:
http://advertise.questex.com/advertise/ad-specs
• Send all materials to: [email protected]
• File name should include company name and ad size.
• E-mail should include client name – Digital Materials in subject line.
Email Marketing
Email Blasts to Entire Database*
Cost/M
Mailing to Entire Database
$75/M
Ever wonder if your email’s from or subject lines are effecting
your open rates?
Additional Targeted Selects
$10/M
Well now you’ll know through this all new service. A/B From and
Subject Line Testing allows you the option of providing two from
and subject lines which are tested separately in order to gage the
version that produces the highest response and optimizes your email
marketing strategy.
*Minimum Buy: 10,000 E-mails
Targeted Selects include:
• Goliath
• Home-Based
• Africa
• Asia/Pacific
• Destination Weddings and
Honeymoons
• Caribbean
• Las Vegas/Western United States
• Canada
• Luxury
• Central/South America
• Mexico
• Cruise
• Ski
• Europe
• Travel Advisors Who Sell Meetings
• Hawaii
• Meeting Planners Only
© 2015 Questex Media Group LLC. All Rights Reserved.
A/B From and Subject Line Testing
Questex Travel Group 2015 Rates+Specs
7
10.07.14_01
Specifications and Best Practices for Exclusive Email Marketing
Advertisers should provide broadcast-ready HTML, a subject line, (If A/B subject testing was purchased, please supply 2 subject lines) and a
preheader. If you prefer, we will build your html (a $150 setup fee applies) from a variety of document types.
1. PROVIDING BROADCAST-READY HTML: Emails are not like print advertising,
or even like website advertising/design. Be sure your email has a clear call to
action. Email software, Internet Service Providers and various anti-spam filters have
made even legitimate email broadcasting a challenge. We check and optimize HTML
for viewing in Microsoft Outlook; web-based email programs have many different
standards and therefore we cannot guarantee HTML will be viewed correctly on
web-based email. The following points are designed to help you get your message
delivered and read:
• All-image emails trigger spam filters. Body copy MUST be html text. HTML should be
at least 50% text-based/50% image-based.
• Total width of HTML display should be 600 pixels or less.
• You have only a few seconds to grab the recipient’s attention - don’t waste it with
large images that take too long to load. File size for complete mailing (including
images) must be less than 1MB. Preferred total file size is under 100KB (to load
within 3.2 seconds on a 256 Kbps DSL line and have a better chance of being read).
3. PREHEADER: A preheader is the text following the subject line when an email
is previewed before opening it. It is mainly used as a call to action to help grab a
reader’s attention on a mobile device, the new Gmail layout, and in Outlook (with
certain notification settings).
• Preheader should be 85 characters or less.
• Use the preheader to compliment the subject line. It’s another opportunity to entice
the viewer to open the email. It is commonly used as a short summary or an
opportunity to flag the message type (i.e. “Account Notice” or “Status Alert”).
4. PROVIDING ALTERNATE FORMATS FOR CONVERSION: If you prefer, we will build
your HTML for you (a $150 setup fee applies) from a wide variety of document types.
You will need to provide the text, images and basic layout instructions.
Acceptable formats:
• Microsoft Word (.doc) documents, including embedded images and colors
• Please designate a single individual to receive and approve test emails. Your
broadcast cannot proceed without a signoff from this individual.
• PowerPoint (.ppt) slides
• To comply with U.S. CANSPAM regulations, we require a valid physical postal address
of the advertiser. Please provide address when sending materials to avoid delays.
• Adobe Photoshop format (.psd)
• CSS style tags are permitted, if embedded within the email (cannot LINK or IMPORT a
stylesheet). Do NOT use CSS for absolute positioning.
• Because some email browsers (especially web-based) remove the <HEAD></
HEAD> section of html, CSS should be embedded (in-line) with each tag or, as a
work-around, the <style></style> section can be moved to the very top of the
<BODY></BODY> section.
• Do not use FORM or SCRIPT tags.
• If images are hosted on your web servers, use absolute URLs in the image tages
(e.g., <IMG SRC=”http://www.website.com/images/image3.gif”>). Be aware that a
large email broadcast can result in a concentrated heavy load on your server.
• If we host your images (there is no extra charge) use relative URLs as placeholders
(e.g., <IMG SRC=”image3.gif”>). Please send a ZIP file with all images, HTML, and
TXT files in a single directory.
• Use only .gif and .jpg formats — no .bmp, .png or flash files.
• All emails are broadcast with an OPT-OUT MESSAGE and link. We append this to your
email, so do not include any op-out links within your email. Our opt-out will appear at
the bottom, centered under your email.
• Text-only versions may be used.
• We support styles as in-line styles.
• Questex reserves the right to edit images and HTML to fit within accepted best
practices in email marketing.
• Provide a plain text file of the email (don’t forget to include any text that might be
contained in your images). We broadcast multipart alternative format emails, which
include an html version and a text version of your message; recipients who can view
html see the graphic version and all others see the plain text version.
• Adobe Acrobat Portable Document Format (.pdf)
• Non-compliant HTML (HTML that violates any of the “Broadcast-Ready”
specifications above)
Acceptable image formats:
• .jpg, .gif, .bmp, .tiff, .eps, .psd, .png
Conversion limitations:
• Limit use of special fonts. If you have to use a particular typeface, that text must be
converted to an image, which will increase the email’s download time.
• Keep layouts simple. Complicated designs may be difficult or impossible to
attain within the limits of email compliant html. Your headlines/text may break
unpredictably or not align as you expected.
• Provide complete instructions. Please specify all colors that you want for headlines,
text, backgrounds, borders, etc., and important positioning information.
• Please test all links beforehand, to avoid production delays.
• Please designate a single individual to receive and approve test emails. Your
broadcast cannot proceed without a signoff from this individual.
5. THE FOLLOWING ARE ADVISED AGAINST:
• Linked CSS
• Any scripting
• URLs that are IP numeric addresses
• Any images other than .jpg or .gif
• Flash or other rich media to be embedded in the e-mail
• Absolute positioning definitions in CSS
2. SUBJECT LINE: A good subject line should be short, descriptive and entice a
reader to explore your message further.
• Subject line should be 50 characters or less. It should start with an action verb such
as learn, download, etc.
• Please be mindful to stay away from overused, spam triggering words: Free, Help,
Offer, Percent off, Reminder, Guaranteed and punctuation marks such as “!” and “?”
should be avoided.
• Providing localization, such as including a city name, can assist in achieving higher
open rates.
© 2015 Questex Media Group LLC. All Rights Reserved.
• Nested tables
• Color specs that may hinder readability
PLEASE E-MAIL ALL FILES AT LEAST FIVE (5) BUSINESS DAYS PRIOR
TO SCHEDULED DEPLOYMENT TO: [email protected].
Questex Travel Group 2015 Rates+Specs
8
10.07.14_01
Mobile & Digital Specs
Travel Agent Magazine and Luxury Travel Advisor
Display Advertising
Specs
Max File Size
Max Characters
Net Rate
Interstitial
768x960 (iPad)
320x416 (iPhone)
Android: Coming
8MB
N/A
$750/issue
RSS Feed
500x20 pixels
2MB
300
$250/issue
Promotion Page
8“x10.75”
8MB
N/A
$650/issue
Info Deck
500x20 pixels
2MB
300
$500/issue
Belly Band (on Digital Edition only)
8”x5.37” or smaller height
(Double sided)
8MB
N/At
$800/issue
MATERIAL SUBMISSION
• All materials are due 5 business days prior to launch date.
• Send all materials to [email protected].
• File name should include company name and ad size.
• E-mail should include client name – Digital Materials in subject line.
Travel Agent Social Media with Facebook
Social Media Programs
Type
Net Rate
Lead Capture & Fan Growth Program
1 Program
$17,500
Fan Engagement & Brand Awareness Program
1 Program
$7,500
Hosted Content Program
1 App
$3,000
Sponsored Content/Newsfeed Posts Program
5 posts
$1,200
Consult your sales representative for Questex Travel Group custom developed and managed B-to-B social media channels.
Webinars
Website and Newsletters
Email Marketing
Social Media Promotion
• 300x250 and/or 160x600 banner ad for
30 days leading up to the Sponsored
Webinar on TravelAgentCentral.com and/or
LuxuryTravelAdvisor.com
• 728x90 and/or 160x600 banner ad in The
Daily and other applicable newsletters
• Sponsored Webinar will live on
TravelAgentCentral.com and/or
LuxuryTravelAdvisor.com for six (6) months
after the live date
• Three (3) email blasts sent to the entire QTG
email database (60,000 travel advisors):
• Three (3) weeks before the Sponsored
Webinar date
• Two (2) weeks before the Sponsored Webinar
date
• One (1) week before the Sponsored Webinar
date
• Travel Agent Magazine’s Facebook page will
promote the Sponsored webinar to nearly
16,400 fans for a total reach of nearly 73,400
travel professionals:
• One (1) week before the Sponsored Webinar
date
• One (1) day before the Sponsored Webinar
date
• The day of the Sponsored Webinar
Sponsorship Fee: $10,000
© 2015 Questex Media Group LLC. All Rights Reserved.
Questex Travel Group 2015 Rates+Specs
9
10.07.14_01
Standard Terms & Conditions
A – Invoices are rendered at date of publication.
L – A 1/6 page ad is the minimum rate holder.
B – Publisher holds the Advertiser and its advertising agency jointly responsible
for paying all duly authorized advertising inserted in or attached to Travel Agent
magazine. All past due payments may be reinvoiced directly to the Advertiser, who
will be held fully responsible for payment.
M – Advertiser will be shortrated if, within a 12-month period from the date of
the first insertion, Advertiser does not use the amount of space upon which its
billings has been based. Advertiser will be rebated if, within a 12-month period
from the date of the first insertion, Advertiser has used sufficient additional space
to warrant a lower rate than that at which it has been billed.
C – Terms: Invoices are rendered on the publication date of each issue and are
due upon receipt. Agency commission will be disallowed on all past due invoices.
In the event Advertiser’s account is placed for collection, Advertiser and agency
agree to pay Publisher for all reasonable collection costs and/or attorneys’ fees
incurred. Advertiser and agency also agree to pay finance charges on the unpaid
account balance at the rate of 1.5% per month or the maximum permitted by law.
D – Publisher will not be bound by any terms, conditions or provisions appearing
on insertion orders or copy instructions which conflict with provisions of these
Standard Terms, including, without limitation, sequential liability statements from
advertising agencies. In the event of any inconsistency between an insertion order
and/or copy instructions and these Standard Terms, the Standard Terms shall
control.
E – All advertisements are accepted and published by the Publisher on the
representation that the agency and/or Advertiser are properly authorized to
publish the entire contents and subject matter thereof.
F – Advertiser hereby grants Publisher the right and license to use, reproduce,
transmit, and distribute all creative materials supplied by or on behalf of
Advertiser, including without limitation, all text, graphics, illustrations and
photographs (the “Creative”). Advertiser represents and warrants that:
(i) it has all the necessary rights in the Creative; (ii) the Creative does not violate
any applicable law or regulation; and (iii) the Creative does not violate or infringe
upon any third party right in any manner or contain any material or information
that is defamatory, libelous, slanderous, that violates any person’s right of
publicity, privacy or personality, or may otherwise result in any tort, injury, damage
or harm to any person. Advertiser acknowledges that Publisher is relying on the
foregoing representations and warranties. Advertiser agrees to indemnify, defend
and hold Publisher and its affiliates, and their respective officers, directors and
employees, harmless from and against any and all expenses and losses of any
kind (including reasonable attorneys’ fees and costs) incurred based upon a
breach of any of the foregoing representations and warranties or in connection
with any claim arising from or related to any advertisement supplied by Advertiser
or its agents and run by Publisher.
N – Costs incurred by Publisher for production work on advertisements will be
charged to the Advertiser regardless of whether or not the ad runs. Advertiser
will be charged for any artwork, separations, halftone, shipping, or typography
provided by Publisher.
O – In the event a change of copy is not received by Publisher by the publication’s
ad closing date, the copy run in the previous issue of the publication will be
inserted.
P – Publisher will hold Advertiser’s materials for a maximum of one year from last
issue date. It is the responsibility of the Advertiser to arrange for the disposition of
artwork, proofs or digital materials prior to that time, otherwise materials will be
destroyed. All requests must be submitted in writing.
Q – Publisher will not be held responsible for consequential costs or other
damages due to loss or damage of digital ad materials, art, proofs or
transparencies.
R – Reader response inquiries are provided as a service. Publisher disclaims all
liability and responsibility for inaccuracies.
S – Under no circumstances shall Publisher be liable for any indirect, incidental,
special or consequential damages (including, without limitation, loss of profit
or impairment of goodwill) of any Advertiser. Under no circumstances shall
Publisher’s direct or indirect liability to any advertising agency or Advertiser
exceed the invoiced cost of the advertisement. Notwithstanding the foregoing,
Publisher shall have no liability for (i) any failure or delay resulting from conditions
beyond Publisher’s control; or (ii) errors in content or omissions in any creative or
advertising materials provided by Advertiser.
H – Publisher shall not be liable for any omitted, misplaced, or mispositioned
advertisements.
T – These Standard Terms, together with insertion orders submitted by Advertiser,
(i) shall be governed by and construed in accordance with the laws of the
State of New York and the United States, without giving effect to principles of
conflicts law; (ii) may be amended only by written agreement executed by an
authorized representative of each party; and (iii) constitute the complete and
entire expression of the agreement between the parties, and shall supersede any
and all other agreements regarding the subject matter hereof, whether written or
oral, between the parties. Failure by either party to enforce any provision of these
Standard Terms shall not be deemed a waiver of future enforcement of that or
any other provision. Advertiser may not resell, assign, or transfer any of its rights
hereunder.
I – All orders are accepted by Publisher subject to change in rate upon notice
from Publisher.
COMMISSION
G – Publisher reserves the right to reject any advertising which Publisher feels is
not in keeping with the publication’s standards or for any other reason, even if the
advertising has been published previously by Publisher.
J – Orders may be cancelled within ten (10) business days of the effective date
of a change of rates without incurring a shortrate adjustment, provided the
Advertiser’s contract rate has been earned as of the date of cancellation.
Accredited advertising agencies receive a 15% commission provided invoices are
paid within 30 days. Production charges are not subject to agency commission.
K –An order may be cancelled without liability up to thirty (30) days prior to the
issue’s ad close date. Publisher reserves the right to demand payment for orders
cancelled less than thirty (30) days prior to ad close, regardless of the date of ad
placement.
© 2015 Questex Media Group LLC. All Rights Reserved.
Questex Travel Group 2015 Rates+Specs
10
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