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FinEst CYCLING
Finnish-Estonian cycling project
Collaboration between
Soumen Pyöräily
Nousuun & Eesti
Vändameeste
Sõpruskond
EESTI VÄNDAMEESTE
SÕPRUSKOND
Estonian Velo Club (Eesti Vändameeste
Sõprustkond) (EVC) was founded at the
initiative of Rene Mandri, Jaan Kirsipuu and
Tõnu Vahter with the purpose to join all cycling
fans who are interested in putting together a
team of young male Estonian cyclists who have
outgrown the junior class.
Read more about EVS
www.vandamehed.ee
www.facebook.com/vandamehed
Soumen Pyöräily Nousuun
Soumen Pyöräily Nousuun was founded in autumn 2013 at
the initiative of Marko Vauhkonen. The association unites the
majority of local top cyclists and fans, such as Joona Laukka,
Kjell Carlstöm, Kimmo Kananen, Charly Wegelius and Jussi
Veikkanen, with the aim to create opportunities for those
young Finnish cyclists who wish to make it to the world elite
level. The work began with juniors, and the next task is to put
together a U23 men’s team.
Read more about Soumen Pyöräily Nousuun
www.fincycling.com
https://www.facebook.com/fincycling
FinEst Cycling
Development Team
Creation of the team of Finnish and Estonian
U23 men
FINEST CYCLING DEVELOPMENT TEAM
1.
Estonian U23 men’s team
Finnish U23 men’s team
FinEst Cycling!
2.
FinEst Cycling Continental Team!
The Estonian and Finnish teams of U23 men are the pillars for
founding the FinEst Cycling Continental Team.
FinEst Cycling Continental Team.
The best U23 cyclists from Estonia and Finland would also be the
members of the professional club because it gives them good
opportunities to compete against professional cyclists, and if they show
good results, the doors to top-level world of cycling will be open. The
professional club can support the team, and vice versa.
Estonian and Finnish
U23 men’s teams
WHY DO WE NEED THE U23 TEAM?
• Estonian and Finnish cycling and sports fans need to have a competitive cycling team
racing in both local professional competitions and international championships.
• Cycling is an extremely popular sport around the world, and the Estonians and Finns have
what it takes to compete in high level.
• Producing new stars requires a lot of consistent and professional work with U23 age
group.
• Constant work on team level is very important, first and foremost, in order to show good
results in domestic and lower level professional racings, and Nation Cups with the aim to
receive ranking points – the latter is of utmost importance since it is the basis for
qualifying for different sports events with a large number of participants, for example, Rio
de Janeiro Olympic Games in 2016.
• The work on team level for preparing for the season is especially important for young men
of U23 age group because they lack professional coaching and training opportunities.
• TO WIN MEDALS AT THE EUROPEAN CHAMPIONSHIPS’ ROAD RACE IN AUGUST
2015 IN TARTU
EUROPEAN ROAD
CHAMPIONSHIPS 2015,
TARTU
THE SCHEDULE FOR THE EUROPEAN
ROAD CHAMPIONSHIPS 2015
Wednesday, 5th August 2015, Tartu
19.30
Festive opening ceremony in Tartu Town Hall Square
Thursday, 6th August 2015, Tartu
11.00-12.00
Official training, individual time trial, U23 men+women
12.30
Individual time trial, junior women (15 km)
15.00
Individual time trial, junior men (20 km)
Friday, 7th August 2015, Tartu
12.30
Individual time trial U23 Women (20 km)
15.00
Individual time trial U23 Men (30 km)
Saturday, 8th August 2015, Tartu
9.30
Junior women’s road race 62.5 km (5 x 12.5 km)
15.00
Junior men’s road race 112.5 km (9 x 12.5 km)
Sunday, 9th August 2015, Tartu
10.00-13.00
U23 women’s road race 112.5 km (9 x 12.5 km) 3h
14.00- 18.00
U23 men’s road race 162.5 km (13 x 12.5 km)
4h
MEDALILOOTUSED
The highest hopes for medals at the European Championships in
Tartu are set on U23 men's road race. The race will take place on
the roads of Tartu city where in 2013 Estonian cyclists in team
colours successfully defended on the last stage the leader’s jersey
of the overall winner of Tour of Estonia Gert Jõeäär. The Finns
achieved the strong fifth place (Matti Manninen) at the European
Championships in 2014 and they have participated in Tartu city
races (the route of EC 2015) almost every year.
Among others, we wish to point out from Estonia Martin Laas,
Mihkel Räim, Oskar Nisu and Timmo Jeret who, each year, have
taken a step forward in their development, and currently, are
showing good results among amateurs in France. Among Finns
impressive results are shown by Aleksi Hänninen, Lauri Koski and
Marco-Tapio Niemi, who all participated in the juniors’ road race at
the European Championships 2014.
PREPARATION CAMPS AND
COMPETITION CALENDAR
2015 FOR FINEST CYCLING
November 2014
December 2014
January 2015
February 2015
March 2015
5-day preparation camp for U23 junior men in Estonia
20-day preparation camp for U23junior men in Spain
20-day preparation camp for U23 junior men in Spain
10-day Essor Basque, France
One-day races in Belgium and France -Tourde Normandie?
April 2015
Tour de Flanders 1.Ncup U23 – Belgium
La Cote Picarde 1.Ncup U23 - France
ZLM Tour 1.Ncup U23 – The Netherlands
Carpathien Couriers U2.2 – Poland
May 2015
Royal Smilde Olympia’s Tour2.2 – The Netherlands
Tour of Estonia 2.1 - Estonia
June 2015
Paris-Roubaix U23 - France
July 2015
Het Niewsblad Espoirs 1.2 - Belgium
Czech Cycling Tour 2.2 – Czech Republic
3-day Central European Tour1.2 - Hungary
August 2015
European Championships U23 Tartu, Estonia
Baltic Chain Tour 2.2 Estonia-Latvia-Lithuania
Tour de l’Avenir 2.N.cup – France
September 2015
World Championships U23, Richmond - The United States
October 2015
Paris-Tours U23 - France
NECESSARY VEHICLES AND
HUMAN RECOURSES FOR
FINEST CYCLING TEAM
A bus for athletes + a bus for the gear
(a room for bicycles, wheels, a washing
machine, mechanic’s equipment, and
bikers’ and staff’s luggage).
Two multi-purpose vehicles with a bike
carrier, intended for sports directors to
assist cyclists in technical matters
during races
A manager
A sports director
A bookkeeper-logistician
A mechanic
An assistant-masseuse
EXTRACT FROM THE
BUDGET
Winter preparation camps
40 000€
Competition trips
75 000€
Staff costs
70 000€
Other costs of the supplier
15 000€
TOTAL:
200 000€
FINANCING
Finnish-Estonian cooperation with the
support of private sponsors, Olympic
Committees, sports federations, Eesti
Vändameeste Sõpruskond and
Soumen Pyöräily Nousuun.
FINEST CYCLING TITLE SPONSOR
WHY TO FINANCE FINEST
CYCLING PROJECT IN
FORMING U23 TEAM?
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This is a long-term project with the aim to win medals for both Estonian and
Finnish juniors at the European Championships 2015, and the future goals
are even higher.
We are working in close cooperation with the Estonian and Finnish cyclists'
unions to promote cycling in both countries.
We have the winner’s mindset, we are not satisfied with less than the best
We are very appreciative of the support of sponsors.
We are a good cooperation partner and we will make media talk about us
and our sponsors.
Our primary media partner is the renowned Estonian online news portal Delfi,
in Finland strong coverage is provided by Eurosport.
We use the most contemporary marketing solutions to promote our sponsors
and our activities.
We have the knowledge and personnel to create ambitious, elite athletes of
the future.
We are supported by a large and growing group of amateur cyclists both in
Estonia and Findland, e.g. Estonian Velo Club (Eesti Vändameeste
Sõpruskond) (www.vandamehed.ee) and Soumen Pyöräily Nousuun
(www.fincycling.com).
Since Estonia and Finland, too, are relatively small countries, it is imperative
that we join forces to ensure that the project will be put into practice as soon
as possible. Our goal is to use all our assets in the most efficacious way.
ADVERTISING OPPORTUNITIES
FOR THE SPONSORS OF FINEST
CYCLING IN CREATING U23
TEAM
The logos of the title sponsor of U23 teams will be on
competition uniforms of FINEST CYCLING and teams,
technical vehicles and webpages www.vandamehed.ee and
www.ejl.ee.
The logos of the sponsors of FINEST CYCLING on FINEST
CYCLING uniforms, on vehicles that offer technical assistance
to U23 junior teams and FINEST CYCLING, and on webpages
and in social media, e.g. Facebook.
Successful participation in different classic races, velo tours
and international championships ensures even larger
coverage in media and the attention from the Estonian and
Finnish societies.
Constant coverage about the activities of the teams and
FINEST CYCLING, the news flow is guaranteed by a
communications manager!
Branding through a long-term project promoting cycling
sports in Estonia and Finland.
ADDITIONAL INFORMATION ABOUT THE
PROJECT OF FINEST CYCLING
Eesti Vändameeste Sõpruskond
Rene Mandri, phone: +37253029929
[email protected]
Soumen Pyöräily Nousuun
Marko Vauhkonen, phone: +358400375864
[email protected]
Communications manager of the Estonian Cyclists Union
Sander Maasing, phone: +37255565466
[email protected]
FINEST CYCLING
CONTINENTAL TEAM
WHY HAVE A PROFESSIONAL
CLUB IN ESTONIA AND FINLAND?
• It would be important for all cycling fans in Estonia and Finland to have future cyclists as
good as Kirsipuu, Kangert, Taaramäe, Laukka and Veikkanenja to support.
• Estonia and Finland are ones of the few European countries without a team of olympic
hopefuls.
• Currently Latvia has two professional cycling clubs, and in the Scandinavian countries
there are more than ten clubs.
• Professional cycling is quite popular and practiced all over the world.
• Young Estonian and Finnish sportsmen are unable to join amateur clubs abroad due to the
economic recession in Europe. Previously, this was a means of development for an
athlete, as well as opportunity to earn a living, but now the competition has become so
strong that they prefer their own sportsmen to strangers.
• Constant work at an elite level is required in order to produce outstanding cyclists of the
future.
• The cyclists in amateur clubs abroad are not getting stable training, cyclists are left on their
own and without professional help.
• Young sportsmen are motivated to be the best if they have the chance to compete against
famous professional clubs all over the world via a national professional cycling club.
• Parents will be able to encourage their kids to pursue professional cycling as a viable
endeavour when it becomes apparent that there are future development opportunities in
the sport.
WHAT DOES A CONTINENTAL
PROFESSIONAL CLUB
CONSIST OF?
A manager
A sports director
Mechanics
Masseuses
10… cyclists
Gear
In progress
ADVERTISING
OPPORTUNITIES
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A major sponsor can become a title sponsor. The logos of major
sponsors will appear in large print on competition uniforms, on regular
clothes and on support vehicles (2 buses and 2 cars), as well as on the
webpages related to the professional cycling club. The design of the
competition uniform, equipment, regular clothes and vehicles will be
coordinated with the title sponsor. The title sponsor can also become the
title sponsor of U23 junior men team in Estonia and Finland.
The logos of the sponsors will be on competition uniforms, vehicles and
webpages related to the professional cycling club.
The logos of partners are on vehicles, and webpages related to the
professional cycling club. The name of the partner is on competition
jerseys.
Participation in international competitions ensures both coverage by
foreign media channels and the attention from cycling fans abroad.
Media coverage about the activities of the professional club; the official
media partner is the online news portal Delfi, the assistance is provided
by the communications manager of the Cyclists Union and Eurosport in
Finland.
Coverage on the webpage of the team, created within this project.
Branding through a long-term Estonian-Finnish project promoting cycling
sports – a project that experiences extensive media coverage already in
its early stage.
COMPETITION BUZZ
SPONSOR PACKAGES
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The general sponsor or title sponsor of the professional club 150 000€…
Sponsor of the professional club
25 000€ - 150 000€
Partner of the professional club
5000€- 25 000€
Supporter of FINEST CYCLING
0-… €
FINEST CYCLING AGENDA
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10.2013 – establishment of Vändameeste Sõpruskond
10.2013 – foundation of Soumen Pyöräily Nousuun, creation of the Finnish team of
junior men
02.2014 – beginning of the cooperation with Finnish Eurosport, Delfi and Trio LSL
Radio Group
10.2013 –… – constant search for sponsors
10.2014 – starting the cooperation with U23 junior men in preparing for European
Championships in Tartu
07.2014 /2015 – popularization of the professional club in the light of Tour de
France
08.2015 – a medal win at European Championships 2015 in Tartu with the
participation of FINEST CYCLING
03.2014–06.2015 – finding the title sponsor and concluding contracts for the
season of 2016
06–08.2015 – selection of cyclists
09.2015 – registration of the professional club in UCI
10.2013 –… – Constant informing of cyclists and inclusion of fans in FINEST
CYCLING project in order to find the necessary support for establishing the
professional club Festive opening of the professional club
2016 – participation of at least two cyclists in Rio de Janeiro Olympics 2016, who
have grown out of FINEST CYCLING project
PROJECT LEADERS
SOUMEN PYÖRÄILY NOUSUUN
SOUMEN PYÖRÄILY NOUSUUN
Contact in Finland: Marko Vauhkonen
[email protected], phone: +358 400375864
www.fincycling.com
https://www.facebook.com/fincycling
EESTI VÄNDAMEESTE SÕPRUSKOND
Contact in Estonia: Rene Mandri
[email protected], phone: +372 53029929
www.vandamehed.ee
https://www.facebook.com/vandamehed