1. art and entertainment
2. books and literature
3. magazines

October 27, 2014
Media Industry Newsletter
Vol. 67 No. 41
New York, N.Y.
www.minonline.com
Steve Smith's Eye on Innovation:
Gaming at Media Sites Is Back For a Rematch On Mobile.
If you think your content is competing only with Google, Facebook, other magazines,
TV entities, portals and endemic digital brands on smartphones and tablets, you misunderstand one of the fundamental dynamics of mobility. As “tablet editions” discovered early in the iPad game, people interact with an app-based environment very
differently from the way they do browser-based desktops. In a way wholly unlike a
browser, the smartphone/tablet deck of icons presents users with a fully equal set
of possibilities, each hidden behind an icon. What do I really want to do right now?
is a question that can be answered by the browser icon or a link to a celebrity news
site just as well as it can be answered by Candy Crush Saga or Clash of Clans. You
are competing as much with falling fruit, flying, spherical (and apparently irate)
birds and cartoon marauders.
Five or six years ago, a number of magazine publishers like People.com, ReadersDigest.com and AARP.org fully embraced gaming sections as a way to increase user hang
time and enhance revenue with embedded game ads. (continued on page 4)
One Week Later, Meredith Corp. Stock Was Surprisingly Strong.
On October 16, the first trading day after Meredith Corp. had taken over the business
side of Martha Stewart Living, investors boosted Martha Stewart Living Omnimedia stock
by $.80 cents per share to a stratospheric $4.50. Meredith also had held its own, in
spite of the Dow Jones Industrial Average falling sharply over global economic concerns. Meredith CEO Steve Lacy was Wall Street's newest darling.
(continued on page 2)
Here's Magazine Media 360°, Round 2
In Burger King parlance, there were no Whoppers in the MPA's second 360 report,
which tracks audience and reach in print and digital editions, desktop and mobile
Web and video.
In September 2014, the aggregate audience size of the 150 MPA brands reached
1.5 billion, which was 144.8 million more than September 2013. But it's still
worth mentioning that while gross audience size across the categories grew 11 percent in the past year, these numbers don't account for overlap or duplication and
certainly don't translate to revenue.
The September 2014 360° stand out was People, with a 75.1 million cumulative,
which putts it far ahead of runner-up Better Homes and Gardens' 50.4 million. This
continues a two-decade pattern for the two leaders in ad revenues.
(MagazineMedia 360° charts are on pages 8-11)
•
•
•
•
•
BEN BRADLEE AND NEWSWEEK; HEARST MAGAZINES' WICKED MAGFRONT....
Page 2
STEVE SMITH'S APP REVIEW "REDDIT IS A PROUD MESS"..............Page 3
THIS NYLON ISN'T RUNNING ANYMORE; MONICA LEWINSKY AT FORBES....Page 5
FOLLOW THE MONEY FROM PRINT TO SMARTPHONE; MEDIARADAR...
Pages 6 and 7
DETERMINATION AT ITS BEST: MH'S ULTIMATE .................... Page 12
www.minonline.com
© 2014 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations.
Page 2
min 10/27/2014
Meredith Corp.'s Wall Street Buoyancy (continued from page 1)
As of now, he still is. On October 23, Lacy seemingly committed financial heresy by telling analysts in a fiscal first-quarter-2015 conference call that he and his executive colleagues had no plans to spin off Meredith's print National Media Group from the company's
15 TV stations, or vice-versa. "We're not locked in stone" in the company's opposition, he
told AdAge.com. "We want to make sure we're not doing something to make shareholder value
decline."
Lacy went against the grain of Time Warner's spinoff of Time Inc., Tribune Co.'s spinoff
of Tribune Publishing, News Corp. creating the more lucrative and entertainment-driven 20th
Century Fox and Gannett's planned separation of print (USA Today, etc.) and TV.
What happened? Meredith stock jumped $2.06 per share up to $48.58. The company's +4.4%
gain was nearly the same as its one-week performance, and the high regard for management
started by former CEO Bill Kerr has continued under Lacy.
The week after the Meredith investment, Martha Stewart Living Omnimedia stock did drop
by $.33 cents per share to $4.17. But the Y-O-Y +12.7% differential remains impressive.
"Newsweek," Too, Was a Ben Bradlee Career Highlight.
Bradlee's October 21 death at the age of 93 produced a flood of memories. His 1965-1991
reign as Washington Post executive editor, where his stewardship over the newspaper's Watergate coverage and his launch of the Style section in 1969 were among the initiatives
that turned a mediocre product into a great one.
One of the big breaks in Bradlee's career came in 1953, when the then-press attaché at
the U.S. embassy in Paris was hired as Newsweek European correspondent. Socialite Vincent
Astor was the magazines's owner, and former WP managing editor Robert Kaiser wrote in the
Bradlee obituary that "[Newsweek's] foreign editor was delighted to know that Mr. Bradlee's mother had been a friend of Brooke Astor, the boss' wife. He got the job."
Vincent Astor died in 1959. Had Brooke Astor succeeded her late husband as Katharine
Graham would do four years later after the suicide of Washington Post Co. CEO Philip Graham, history could have changed because Brooke was 105 years old when she died in 2007.
On a whim, Bradlee, who was an $80-per-week WP reporter during the late-1940s and early-1950s, called Phil Graham at 11 p.m. one night. Through Bradlee's A Good Life memoir
(1995), Kaiser wrote that "they stayed up until 5 a.m. talking about Newsweek. Within days
[in March 1961], the Washington Post Co. had bought the magazine for $15 million."
Phil Graham made Bradlee Newsweek Washington bureau chief, and that proved to be the
stepping stone to Katharine Graham hiring him as managing editor in November 1965. The
title was changed to executive editor in 1968, and the rest is history.
Sneaking a 2015 Peak at Hearst's 2015 MagFront.
The October 22 event in Hearst Tower gave the attending advertising and agency executives
hints and highlights for next year. Car and Driver, Cosmopolitan, Elle
and O will mark anniversaries, Woman's Day's Live Longer and Stronger
initiative will have nationwide events and one inter-magazine partnership will reveal "a connection between the shoes a woman wears and the
car she drives." One guess is C&D and Marie Claire.
Among the performances was that by Wicked star and Redbook cover Idina
Menzel.
Editor-in-Chief: Steven Cohn ([email protected]) 203/899-8437
Digital Media Editor: Steve Smith ([email protected]) 302/691-5331
Editorial Director: Bill Mickey ([email protected]) 203/899-8427
VP Content: Tony Silber; VP Publisher: Amy Jefferies ([email protected]); Director of Market Development: Laurie M. Hofmann ([email protected]);
Marketing Director: Kate Schaeffer ([email protected]); Assistant Marketing Manager: Marly Zimmerman ([email protected]);
Senior Editor: Caysey Welton ([email protected]); Production Manager: Sophie Chan-Wood ([email protected]); Graphic Designer: Yelena Shamis ([email protected])
Event Content Manager: Kelsey Lundstrom ([email protected]); Senior Account Executive: Tania Babiuk ([email protected]); Boxscores ([email protected])
SVP, Media Group: Diane Schwartz; Access Intelligence, LLC President & Chief Executive Officer: Don Pazour; Chief Operating Officer: Heather Farley; Subscriptions/Client
Services: 888-707-5814; List Sales: Statlistics, 203-778-8700; Advertising: 203-899-8498; Reprints: Wright’s Media, 877-652-5295 ([email protected]);
Editorial Offices: 10 Norden Place, Norwalk, CT 06855; 88 Pine Street, Suite 510, New York, NY 10005; Faxes: 203-854-6735, 212-621-4879; www.minonline.com
Access Intelligence LLC, 4 Choke Cherry Road, 2nd Floor, Rockville, MD 20850; Ph: 301-354-2000 Published 2014 © by Access Intelligence LLC. Distributed
via email and online. For email and postal address changes, allow 2 weeks notice. Send to: Client Services or call 888-707-5814. For advertising info contact
301/ 354-1629. Contents may not be reproduced in any form without written permission. Subscription Rate: $1049
min 10/27/2014
Page 3
Steve Smith's App Central:
REDDIT AMA APP IS A TREAT FOR THE CURIOUS, BUT MISSING ITS POTENTIAL.
In its raw online form, Reddit is a mess, and proudly so. As one of the first of the “social news” aggregators and communities, it helped invent the idea of crowd-sourcing online
content discovery. Its ugly interface, relentless scrolls of befuddling forum text, and
patchwork of links and cute images makes BuzzFeed look anal-retentive by comparison. But
its fans are legion and devoted, even if the environment may put off most civilians.
Its Ask Me Anything live chat series has broken through the cult to grab a broader audience. These open interviews by users have attracted everyone from Bill Murray and Bill
Nye to Julian Assange and by far the most famous interview of all, President Obama.
AMAs are not just celebrity affairs. Part of the appeal is that they often involve ordinary people with occupations that spark curiosity–airline pilot, a scientist working on
the Large Hadron Collider, a made Mafia member, even a vacuum repairman. In its brilliant
execution, the AMA has a radically democratic ambition that only the Internet can satisfy.
In a spasm of orderliness, Reddit has teased out this breakout feature into a dedicated
app that is as neat and accessible as the homesite is not.
The AMA app tidies up the mosh pit with beautiful iconography. The AMAs are divided into 19 categories, from arts to
trades, politics to sports. In each vertical a drop down set
of icons allows you sort the scroll for “hot,” “recent” and
“all-time” best. As is typical for this app, it gets about
halfway down a very good path before stopping short of excellence. The search tool is fine if you seek a celebrity, but if
you're looking for a profession, an issue, or anything more
granular, the results just pile on the AMA sessions without
pulling up the specific location of the keyword.
The article layout itself is highly legible, even though it
does retain some of Reddit’s informal feel. The sharing tools
are generous and ever present. However, the designers missed
an opportunity to let the user move more efficiently through
the lengthy scroll by collapsing the answers. The app would
gain tremendous browsability and utility if the user could
cherry pick the questions.
There is still a lot of geekiness to Reddit’s app. Just try
signing up for a new account, which lets you vote on AMAs and
even promote individual questions up or down. I tried relentlessly to register but it kept rejecting without explanation.
The app gives the user no way to save content other than passing
it back to oneself via email. It should be easier than this for a
user to return to, or store the content he or she liked best.
The app uses the regrettable fat image format that wastes
screen real estate with oversized photos and headlines. In this case the design choice is
even worse because many of the AMAs have no image of the interviewee. In many instances you
get long scrolls of the same stock image.
At its best, Reddit's AMA is an excellent example of turning a hit
APP REPORT CARD
editorial franchise into an app that can reach beyond your native
User Experience B+
audience. It is well formatted and allows clean entry into a Reddit
world many find a bit daunting. And yet, it fails to follow through
Overall Design Aon its inherent promise. It's not as effective a content discovery
and harvesting tool as it should be. The company says there are house
Social Integration B+
ads in here, but I was pained to find one. Worse, the app does not
preview upcoming AMAs or seem to alert you to a live one. Live AMAs
Mobile Utility B
are tagged as “Active” and does allow for for questions to posed, but
Monetization C
the app does not feature or promote this capability as aggressively
as it should.
Final Grade B
Still, I love browsing this wondrous pursuit of curiosity.
Page 4
min 10/27/2014
EYE ON INNOVATION
STEVE SMITH
Gaming At Media Sites Is Back For A Rematch
On Mobile (continued from page 1)
This model has waned in recent years and pretty much got left behind in
the mobile migration where, ironically, it makes the most sense. But
look for publishers to get back into the game in coming months. In the
spring American Media tested a game section at RadarOnline.com across
platforms that used celebrity quizzes fueled by the main feature feed.
“We publish an article about the game in the editorial section that pushes people
over,” says Joe Bilman, chief digital officer and global head of business development.
“When we post those links to the feed they always end up being among the most clicked.
The users spend 15 to 20 minutes interacting with it.” Bilman says AMI is in the process of rolling out the program to OK! soon and then to National Enquirer.
Like all publishers Bilman faces the challenge of monetizing a smaller screen, and the
Flash-based online games have only been suited for desktop. AMI is using the TreSensa
game syndication platform that codes games in HTML5 for simple cross-platform experiences within the browser. HTML5 makes it possible to incorporate gameplay right into any
editorial feed seamlessly. You can play a game in between the latest celebrity gossip
posts as easily as you enlarge and shrink a slideshow.
In fact, TreSensa CEO Rob Grossberg says that publishers
are starting to use the games tactically at just that point
in the feed experience when drop off starts to occur. On the
principle that people are interested in gaming just about
anywhere and at any time, new partner Bauer Media is even
putting these units into newsletters to subscribers.
In addition to engagement, adding games to the editorial mix
appears to be a winning revenue formula. “It monetized higher
than most ad units. It did much better than we expected,” Bilman says. The format allows for a number of ad opportunities,
including ad inserts between game levels. Much of this inventory is coming via Google AdX for eCPMs of $2 to $3 and typical ad
impressions per user session of 3 to 4. Grossberg admits that
while these rates are better than many alternatives in mobile,
“it isn’t like we are sending $100,000 checks each month” to
publishers. Interestingly, Grossberg says that pre-roll video
ads have not been optimal to gaming experience because they
don’t autoplay and require user interaction.
But Grossberg says the big money may be in branded gaming,
where TreSensa builds an in-feed game experience for a marketer and then uses its network of premium and mid-tail publishers to distribute the games. TreSensa often creates the game
for free but gets a minimum media buy with a guarantee of time
spent with the experience. “Many of the deals are for $150,000
to $200,000 budgets,” he says. “We get $.50 to $.75 cents per engagement, and we guarantee 400,000 engagements for a minute or more.” Up to 20 cents of that will go back to the
publisher, a rate that often beats available mobile monetization alternatives. “$10,000 or
$20,000 for a two week campaign is pretty nice and gets these media companies listening.”
Perhaps the louder message to which publishers should listen is about the breaking
down of old silos of media behavior. Just as content size, subject and voice have accommodated new modes of digital consumptions, so too must the media mix. Like commenting or sharing, gaming may be another kind of interactivity publishers will want to
bring into the content experience itself.
Steve Smith ([email protected]) is digital media editor for min/minonline.com.
min 10/27/2014
Page 5
Will "Nylon" Be a Fashion Force in 2015?
The 225,000 rate-base magazine targeted "it girls" aims to make an "our readers are younger than yours" statement to the beauty/fashion establishments from Cosmopolitan to Vogue.
But under Nylon founding publisher Jaclynn Jarrett and her husband and editor-in-chief
Marvin Scott Jarrett, marketing and car advertising–two necessities in the business–were
all but ignored.
Change came in May when Diversis Capital purchased Nylon (actually, it was a hostile
takeover because it happened despite the Jarretts objection). Diversis owner Mark Luzzatto
brought in former Rolling Stone group publisher and FHM (U.S.) president
Dana Fields to run the day-to-day as executive VP, publisher and chief revenue officer, and Fields then brought in former InTouch and Hollywood.com
editor-in-chief Michelle Lee into the same capacity. Both have since overhauled the staff with a new marketing director, design director, digital
editor, senior editors and others.
The Fields and Lee effect on Nylon is seen with October cover featuring Tavi Gevenson (the 18-year-old founder of Rookie) and such advertisers
as Ralph Lauren, Guess, Givenchy and Chanel, it almost goes without saying that the two are expecting a big 2015. They want Nylon to be among the
beauty/fashion magazines charted in min's March "Spring Preview" on January 26, and the
magazine will be a player during February's Fashion Week. Both elements will return with far
greater "fall Preview" intensity in July and September.
An early salvo is that Nylon is a "direct hit when targeting the millennial female."
Nylon readers' 25.5 year-old median age is four years younger than Marie Claire's 29.7
and nearly half that of Harper's Bazaar's 48.4. But Nylon's source is proprietary and all
rivals except for People StyleWatch are measured by GfK MRI. That should change next year
because Fields knows that third-party measurements add credibility.
On Oct. 22, Luzzatto's commitment to Nylon was evident when he hired Paul Greenberg as
CEO. The former CEO of the IAC/InterActive Corp.-owned College Humor tripled revenue and
traffic during his three-year stint after similar digital success at Time Inc. Lifestyle
Group and TV Guide. Fields is now reporting to Greenberg.
The Importance–and Irony–of Monica Lewinsky Speaking at "Forbes'" Under 30.
Her topic at the October 20 opening of Forbes' inaugural Under 30 summit in Philadelphia was
cyberbullying. Lewinsky experienced it first hand in 1998 when the then 24-year-old's affair
with President Bill Clinton was perhaps the first major story to spread over the Internet,
in large part because of The Drudge Report. "I might have been humiliated to death," she told
the 1,000 plus attendees, as she understood the pain of the bullied and gay Rutgers University student Tyler Clementi who took his own life in 2010 after being outed through a Webcam.
Forbes Media editor-in-chief Steve Forbes is on Lewinsky's side today, but in 1998 he
was getting ready for a second unsuccessful bid for the Republican presidential nomination in 2000. Clinton lied to a grand jury over his relationship with Lewinsky, which led
to Congressional impeachment in December 1998 (he was acquitted by the Senate in February 1999). That was was red meat to the economy-focused Forbes and other members of the
GOP, but the thought of he, former COO Tim Forbes and the late Forbes editor Jim Michaels
schmoozing with Monica would have been unthinkable. Times do change.
Stay on top of current trends, changes and breaking news.
Become a minsider today!
August 13, 2012
Media Industry Newsletter
Vol. 65 No. 32
New york, N.y.
www.minonline.com
2012
April 2,
tter
ry Newsle
Media IndustVol. 65 No. 14
min's Exclusive
Analysis/Char
ts N.Y.
of Magazine Circulation:
PART 1: NEWSSTAND
New York,
NIGHTMARE
e.com
IS THE
Keith Kelly's New
nonlin
LATEST DÉJÀ VU ALL
www.mi
York Post
OVER AGAIN.
headline (August
charted by min
8) is apt
Media
Indust April
ry New 9, 201
in the first of
slette 2
Vol.
our three-part analysis when only 13 of the 86 titles
the Audit Bureau
of first-half-2012
of Circulations'
Fas-Fax are up in
data from
New 65 No. r
malapropism is apt,
newsstand. But Yogi
Steve
too, because the
15
www.mi York,
Berra's
ABC cumulative for
ing single copy
Smifamed
sales -9.60% versus
395 reporting CAL
nonlin N.Y.
th's
magazines
first-half-2011
LING findthe last four Fas-Fax
continues the pattern
Eye
e.com
Stop
periods when the
ALL
at least
On Dig
from—in reverse
order—second-half-2011 differentials were -9.96%/-9.15%/azin me if you LEADER
ital
7.27%/-5.63%
es
down to first-half-2012
But the long-term
S-have
and
the
decline for many
Med
.
thei
hear LESSON
firs
magazines is severe.
Circle and Woman's
d
t time r chec
S FRO ia:
:
Day, which
Take, for posi
are two of the 13
example,
tion Family
kere me say
+6.2%, respectively.
M OUR
App Review
newsstand-up magazines
. Raths I can
azin
d migr this
That, in part, is
with
es
befo
+8.0% er
-Quarterly
because of reduced
2012
andthan honestly atio
are
edit
re.
Mediafrequencies
n to
GOODS!
from
oria 15 inno
In the BEST
Digital
times
say
foll
vati
the
(continued, with
DIGITAL
l and
Best
ed offerOF THE
ow and the
charts,
s Eye on
Smith's
on
e-brand
SELLS THE Steve
ad 9)ng and
indu new real 15 year
Eye on
magazin
the 8 and
stru ofpage
WEB
Steve Smith' NEWSSTAND ng list of HOW
ly app chart, Digital Media:
s I
Web programs also levecopy the stry has ity of
ck by
PUBLISHERS
quarter
theCAPTURE
WINNER
have
awar
EXTRA!
CAN
ngtheni
min's
digi
that
famo
seve
ragi
changed
in
move
e
THAT NEW "MOBILE
ds
♦ In
been
EXTRA!
has
Last that
tal
week,
ral
the ever-le
no othe ng thei usly
d
univers
NielsenstrugREFLEX."
cove S.
the
winn and the
"fle at long medi
we review
After revealed an interesting
one thing
and tablet
As
ring
r
tion months.
r
the
ers
tabl
tipping point in
ve
Kind
last a, this
six of smartphone
the mobile to reflect on
habits:
magfor special media canunique et foot
expensi
the evolule Fire et spac
ings in
is
into
the lastuse as shopping
ed"
the
cros
issu
were too app of es almost half of all advanced phone
zine
good time on devices in
onli
s-pl
a lead one of
magazinsome kind. eBay,
owners now
edition
Edit , and e everyone ways in e of minmatch.
it is a
ne star
es
atfo
the topbuy their
Amazon, Groupon and
digital
ersh
modNook
ion
in thendcategory.
In
magazin
whic
rm
Shopkick ing
bers to appsNewssta
sm that
ip
tups
was
are the way cate
Even more telling
in
game for
h they that outl working reach
subscri of these
critici
,
,
is that the average
rush
apps is referencing
Apple's
ication
diff gory were2011.
on the to achi magand forced relief from
ines
offe
ing
user
it 17 times a month.
gling against
here isber authent
eren
ue basis
and
r glim
who
got
The clear implication
eve
CON
rs and
shopping
Wire Our two to appApri
subscri that provide
tly
mobile em.
won
on a per-iss
devices have
pses
l
d
ers finally
s hasbecome synonymous Stev GRATUL
ecosyst
both Nothing
ify
winn
ptions, users' ,minds.
for
a sane
publish
of new and why, 3
subscri
thei
ers
tabl and Bloo
is more
ATIONS
in many
how busines
e
important
cal content
Apple:
twice,
atcept
in the r maga
et expe mber
1. With
to eemerging
offrom
rituals.
the iPad
periodi
I was
than Smith
mode
media than the
for
positiv
TO OUR
ers on
put
conzine
ls.
el in mid-201 area to find
nt but
Tabl
rien g Busi
and 12)
were lookingIn other
e publish
his
ment followin
differe
words,
et App/ s for
ness
ces
10, 11,
BEST
zingana all-important
and a special got what they leading magazin
week
that
and then
7, 8, 9, mobile reflex is developing. of ions met g the percepti
at someon point
nd emphasi
+, but Paid the iPad
OF THE
pages prior
reac
of the
digi
We the
shop,
Newssta
far
users finally
to or during the
App
ued
,
hed
instinctively
tal ve digi
Web
asked some looked at the
are
LS."
(contin reach for"MORTA
experience, we
WEB
beyo each was Magatalconv
awar higher
Digi
When we
almost
per share
27 our mobile
nd
WINNER
phones.
medi
ersa
becomes second
ds in
stan
$1,000
It Eye
tal
both
is when a new communications
them, each
R) AND
nature and
a
tion
dard
(con enhanced pointsurpass
closely identified
as min
2004
of whic Team
S AND
been for
QUARTE
, and Eye on
technology
truly
split-s
tinu
s
clas
a
becomes
credit,
with
.
FIRST
comthan
an
of
.
%
activity or stime
rring a reliable
A
ed on print.
medium that's
nearly
the
tribute
went
withof hday
anyo the 34 magazine HONORA
30). Large
may--ba
content
get
that
with confidence.
it Year couple
APPLE (+50.6
Also
page
Than
ne
s March
from
and their
s fina
winn
BLE
the company to it. companies
Apple stock This
exclude
ks go innovati
4)
ers
goes to
can
the --Saveur of good would
MENTIO
2008 advertisers
uting
ts that
lly
ned
knowledge, must
STOCK WATCH:
(price
ve tarand
have
to
)
matter
contrib
exam
sion-ow
"lea
spot-on
stra backwate and
to publishers,
on
s' forecas
has writteniterati
the
NS...
Shopping
Cablevi
envi
3) already coll Jay Lauf The Atla
ples
ding
and
Smith
Analyst
The
looking
tegi
Insider
some
with
page
nume
app
are
r
each
sion
on
d
see eagu The new
designed as what
es and to the Atla
st Steve Howard
, Seventeen
with
dispute
ntic
e is
ed at rous " rather
cent it. es
Watch isthe magazine’s associate
ntic
by year-en Media columni
Grier carriag
describes as (Stock
move whos
the iPad,
hono
ury
"a bridge from magazine
publisher/market
our
keyn publishe manageme head of ,
d the eing
ion with (+26.4%), as its
(Jay
on Digital
firs rable
to store."Emerson)
dominat
r
nt supp the
maga ote
DAN LAGANI: "My
t Best
SWEEK." at least
(continued
Cable
on quot
. He even
Bob
page 4)zine describe (since
TIME
plete tablet Time Warner
"BUSINES
ort.
'READER'S
Cohn
AT AT
where
He took the high
DIGEST'and
57 in
ive:
ended.
TOroad
's Digiis pict ed 1857 from the d how March
Anto
editor,
impress
veaftermath
Garden
the
EXPERIENCE."
Scully, WAS A GREAT
he
niel
ured
Reader's
from
Square
co-f
his August
But 3 exit
tal
BW executi
COVER STORY
DigestasNorth
ceo John
lo,
Busi after
Madison
ound 19th to and his
(lef
America president
Hall
ness
14Hear
ed books.
months
"FORTUNE"
Digest03 stint Welch, 1980s Apple
er
t)
as of
the
acclaim and more
st Digi
than two pher
Medi
ADDS A
ar secyears
into built
"We
his 1985-20ceoAssociation.
21st
Fame acceptin Ralph
really
with
Jack
parent
rned
a ceo Reader's
Doug
itally,"
sound strategy
c
his afour-ye
Wald
tal
h
JOHN BYRNEsum came during Electri
Lagani
al.--tu
to...
ended
transform Good
, et tells
min. he"We
o
Medi inductio g The
John
relaunc
drove sweek digital
business
4)
Atla
a
n.
Fren
The latter 1981-2001 GeneralDunlap at Sunbeam
2009 when
AND on theman)
pagetransformation
Busines real
. Spec digntic
Join
ch, vp/chief
on
ued on
aw)
min'
the advertising,
TO THE
in October the Bloomberg
digi
ing
and
ial
three-(contin
s sist
s Al (Chains "free agent"
with
tal
him
Styl revenue
than
(continued
the
REFRESHED
on page 3)
editor)
edit
are
e.co
ks to
the infamou a magazine
FAMILy CIRCLE; REDESIGNED
corn er publ "FO
BW.com
oria
Comp
m edit officer
er offi icat LIO: 40.
the
our
(AND "GOLDEN")
EX-ROLLING STONE
Byrne becameBW (he had added
reco FITNESS....
ion
Kris lex Medi l dire
or-i
even
ce
's
PUBLISHER
at
gniz
cont 2 "
abov
WEB AWARDS
tine
t spon n-ch
JACK ROTHERHAM
a ceo ctor
ond run
e stor ed are to thePage inue
THE min/BEST
ief
OF THE
be at Tuesday
MAGAZINE
sor
ICHy)RELEVANCE.
s its
catego- JOINS
corn
ers. R
RADAR
Rich
Dirk Welker,
Web
Comp
ENTHUSIAST
ence will
Page
Maga
2012
er
the
3
and
CHART
Apri
of
converg
Cygn
Stan
Go to
INSIDE B2BalTURNS
zine
Fair lex Medi cubicle,
IS min's
on, so-GOES TEENy-BOPPING
l trad
28 Best
us
den
e-digit
"FOODIE"
Rada
foli .....
chil
expansi
Page
(SUPERMARKET
APRIL 3 the magazin
and the
7a ceo
(pho
itio
r.
Fame
wher
d
omag
TNy'S
NEWS, ESQ
Hyatt,
the vast
AD-BENEFITTIN
togr
ETC.)...
n of
e new
Hall of
and
Grand
.comandFashion
tion of
ive of
G iPHONE
UIRE'SPages 10
aDigital
York's
hono
APP; morning
recogni
LHJ'S. GOODByE,
idea
for 11
Medi min's
) are indicat to our six
SMITH
s driv ring
NORMA JEANE..
Our ninth breakfast in New
more
tive
a pres Digi
GLOBAL Page 12
om/bow.
.
3)
media tabletshonors extend fun and informa
iden tal Hall e mean magazine
uches.c
(April
MORE/F ON HAR
www.minonline.com
INITIA
t/ce
ing social
nce. The experience a
peop
to www.eto
PER'S
o (sin of Fame ingful
le
TIVE
ries (includ and importa
tion, go
get to
PREVIE ITNESS
ce Janu r Rich change." "from
informa
ation,
MEANS
es will
2
WIL BAZAAR
phistic
WIN
attende
Page NAT
For ticket
Anto
ary
es, so
niel Amon
R......
2010
join us.
IONAL G FIRST-L HAVE 'S PAST 10 MIL
inducte
) Gina lo (seeg
you to
LION
MEN BROTHE Pages 2 and 3
A HUG
STR
QUA
GEO.
We welcome
.
Sand
RY'S MAD
REVISI RTER 201 E HALF-MENGTHENINMEN AT
. Page 4
LEE SLATTE
PRINT ISSUE.
•
•
•
•
•
•
•
•
•
•
2ND
ARD;
GOLF WORLD.. 4 and 5
JOINS BILLBO Y; STYLE.COM'S DIAZ EDITS
Pages
14
CIRC.
ANALOG
--AND
• JOE LEVY
... Page
EXPANDED
Y/NEWSWEEK WAS "WINTERIZED"
COOKING'S GET THEIR WINGS?
• VARIET
DIGEST
N"; FINE
• WHY GOLF BRIDES "SEASO WILL SI'S ANGELS
m
FEB. SURGE;
• A LONGER
.COM'S
www.minonline.co
• FORBES
G ITS THEIR
ARA
TS TIT 2 PIB
WIT THON; NOO PRESEN BEST..
ANIC,
T..... Page 2
NAN
WHI H YEA
www.min CH SCI R-END 201 /CIVIL
Page
ITY
AM REP
1..
onlin
2
e.com
ORTED ...... .. Page
IN 191 .. Pag 3
2.. Pag e 7
e 8
SUBSCRIBE
TODAY!
www.minonline.com/subscribe
Page 6
min 10/27/2014
Steve Smith's Money Shot:
FOLLOW THE MONEY…FROM YOUR PRINT PAGES STRAIGHT TO YOUR SMARTPHONES.
What is funding the explosive growth of mobile advertising? Well, the bad news for magazines is that advertisers are targeting print budgets foremost as they look to shift priorities and dollars in order to finance mobile migration. Advertiser Perceptions, one of
the most established researchers of advertiser sentiment and planning, found that 41% of
its panel cited print as the largest single source of additional funding for mobile initiatives, while 38% cited an overall expansion of budgets. Other media are likely to see
their coffers shrink as mobile leads growth: TV (34%) and digital display (34%). But as
has been true throughout the digital advertising era, media planners tend to see print as
the soft underbelly of media spend.
In migrating budgets to mobile, buyers are associating specific attributes with different platforms. They tend to see smartphones as especially adept at delivering impressions,
conversions and ROI. Tablets, on the other hand, are better at engagement and delivering
overall consumer experiences.
Getting noticed by buyers will be a big challenge for magazines. While interest in advertising on mobile is high, advertisers remain unsure about the complexity and accountability of the channel. As a result, they are migrating foremost to the most familiar
digital brands. Three quarters of the advertisers polled focus their interest on a very
narrow group of publishers. When asked their preferences for spending, 25% cite Google,
crediting the search engine and ad network with both reach and tech innovations. Facebook
(21%) was cited for its superior targeting and native strength as a mobile-first experience. But Yahoo! (14%), YouTube (9%), Apple’s iAd (9%), mobile ad network Millennial (8%),
Twitter (7%) and Pandora (5%) are also among buyer preferences.
Magazines have tandem challenges: Their core print business is being targeted to finance the mobile migration, and in the mobile sphere they are massively outgunned by digital endemics with much greater reach and targeting capabilities.
The glimmer of hope is that the highest priority among buyers in using mobile is to
drive engagement (83%). That is an attribute trusted niche media brands can address.
Register Today! www.minonline.com/minsider
2015 Outlook: How to
Thrive in a Hyper-Fragmented,
Consumer-Centric Media World
Nov. 6 | 8:30 - 10:00 a.m. ET
The Yale Club, NYC
Speakers Include:
Hear some seriously straight talk about what media buyers and
marketers think about the media environment, circa 2014-2015.
Allison Howald
PHD Worldwide
Rachel Pasqua
MEC Global,
North America
You’ll learn:
• The marketing and advertising
budget shifts to expect in 2015.
• How publisher, agency and marketer
can work best together for winning
integrated campaigns.
• The data and audience intelligence
magazine brands can give marketers
they can’t get anywhere else.
• The KPIs advertisers really want
from cross-platform media
Christine Peterson Ginger Taylor White
MRY
Amplifi US
Questions? Contact Marly Zimmerman at [email protected]
min 10/27/2014
Page 7
From MediaRadar:
Advertisers Continue to Move Into Print.
With all of the discussions within the publishing and advertising industries about marketers increasingly adding budget into digital advertising, the state of print advertising is either dismissed or overlooked. Even with the quickly growing size of online advertising, brands are not only continuing to enter into the print market, but the number
advertising in print editions is also increasing.
MediaRadar found that across 177 national consumer magazines, the number of brands
advertising from January to September 2014 increased by 8.9% to 16,024 total brands
year-over-year. Of these 16,024, 7,799 did not advertise in these titles from JanuarySeptember, 2013.
During this period, the number of advertisers increased across nearly all categories. Home furnishings experienced the most growth, as the number of brands increased
by 24% to 1,190. Apparel and accessories were next, growing 11% to 1,706.
Two exceptions to the advertiser growth were the non-alcoholic beverages and professional service categories.
The MR chart below shows the advertising categories that gained the most brands January-September, 2013 versus 2014, across 177 national consumer magazines.
5,096
1,888
5,807
Bi-Weekly (24)
Monthly (9)
Monthly
Monthly (11)
Autoweek
Backpacker
Better Homes & Gardens
Bicycling
4,485
6,695
5,704
Monthly
Monthly
Boating
Bon Appétit
17,373
3,748
Monthly
Monthly (10)
Monthly
Monthly (13)
Monthly
Bi-Monthly (6)
Monthly
Car Craft
Coastal Living
Condé Nast Traveler
Consumer Reports
Cooking Light
Cooking with Paula Deen
Cosmopolitan
998
Monthly (10)
Esquire
10,490
Weekly
Monthly
Entertainment Weekly
5,872
2,291
Monthly
Monthly
Elle
Elle Decor
Entrepreneur Magazine
5,224
Bi-Monthly (6)
EatingWell
1,472
3,604
2,607
1,203
Monthly
Monthly (10)
Dirt Rider
750
1,956
388
Dwell
Monthly (10)
Monthly
Bi-Monthly (7)
Departures
Details
Monthly
Cycle World
Diabetic Living
5,546
Monthly
Cruising World
12,746
Bi-Monthly (6)
Monthly
Country
Country Living
6,535
11,152
15,413
3,529
4,166
1,869
10,044
Bi-Monthly (6)
Monthly
Brides
Car and Driver
2,019
2,102
Bi-Monthly (6)
Weekly
Birds & Blooms
Bloomberg Businessweek
39,943
1,292
2,304
4,260
Monthly
Monthly
Architectural Digest
1,123
Automobile
Monthly
Bi-Monthly (6)
American Baby
American Photo
6,605
Monthly
Allure
662
2,326
2,393
6,829
89
1,618
1,632
92
62
172
341
-
358
4
1,186
20
4,205
2
1,859
1,954
425
-
70
2,242
685
1,565
8
6,466
165
503
4,532
200
377
300
288
1
-
668
14,268
144
2,351
822
11,014
358
2,262
1,452
-
-
206
286
24
-
-
1,637
-
7,939
-
2,475
1,470
499
194
-
2,630
954
1,949
-
3,197
126
-
5,864
-
112
-
193
-
-
1,322
17,552
1,361
144
34
-
-
973
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
346
-
-
-
1
88
-
-
-
3
-
-
1,577
2,054
-
34
15,000
11,321
18,837
15,487
10,143
2,728
2,783
29,306
5,822
8,281
5,316
4,864
8,308
2,324
1,074
1,295
9,752
1,410
1,534
2,738
971
750
1,625
5,015
5,570
1,128
442
2,576
392
2,314
3,644
11,120
3,768
15,569
6,773
3,612
4,453
16,731
4,380
4,360
6,537
2,412
1,939
29,517
5,041
10,829
6,518
10,555
7,343
2,215
2,027
14,915
5,895
2,082
6,098
11,765
36,485
1,798
1,146
1,492
50,427
2,067
2,793
2,392
4,335
3,777
4,969
4,560
4,873
1,102
5,096
6,674
10,172
1,124
4,010
3,575
6,398
40,474
29,700
34,420
30,153
344
2,484
3,569
8,525
286
1,968
1,856
127
-
174
294
-
570
20
881
20
3,005
3
1,880
2,396
618
225
162
2,141
414
981
3
6,317
181
422
4,976
190
703
1,776
445
17
-
869
16,072
490
344
105
1,661
135
6,421
133
848
1,127
-
-
102
138
7
-
-
541
-
2,749
-
1,772
1,428
228
127
-
1,387
111
632
-
2,242
66
-
3,331
-
139
-
115
-
-
533
13,945
534
105
5
-
-
87
-
-
-
-
-
-
-
-
-
-
-
-
-
-
16
-
-
-
-
-
-
-
-
159
-
-
439
-
23
-
-
-
-
92
93
-
5
6,928
6,432
25,176
2,743
8,132
7,847
1,201
1,410
1,026
1,403
5,022
3,146
462
12,542
3,664
22,485
6,776
14,988
18,824
4,458
4,732
2,574
14,358
5,566
8,131
2,218
10,800
6,142
2,220
45,231
1,336
2,932
5,553
4,895
1,119
4,873
8,168
33,685
5,034
34,874
30,154
821
(121)
347
(33)
556
360
129
62
-
27
531
(620)
(54)
1,626
104
642
(238)
(169)
413
(83)
(214)
(543)
(785)
663
177
(196)
20
(88)
90
3,458
146
237
483
150
21
223
(69)
3,025
365
1,109
-
(158)
(1,176)
(1,696)
(197)
(350)
(224)
(35)
62
(2)
48
-
(212)
(16)
305
-
1,200
(1)
(21)
(442)
(193)
(225)
(92)
100
271
584
5
149
(16)
81
(444)
10
(326)
(1,476)
(158)
(16)
-
(200)
(1,804)
172
(69)
(69)
690
687
4,593
225
1,413
325
-
-
104
148
17
-
-
1,096
-
5,189
-
704
42
271
68
-
1,242
842
1,317
-
955
60
-
2,533
-
(27)
-
78
-
-
789
3,607
827
39
39
4,375
6,600
Monthly
Bi-Monthly (6)
All You
Allrecipes
275
275
35,982
29,700
35,529
29
-
-
886
-
-
-
-
-
-
-
-
-
-
-
-
-
-
(16)
-
-
-
-
-
-
346
-
(159)
-
1
(351)
-
(23)
-
3
-
-
1,485
1,961
-
29
1,353
-610
4,130
-4
1,620
461
94
124
102
222
548
-832
-70
3,027
104
7,031
-239
498
13
-5
-371
-635
557
1,776
2,424
-191
965
-44
172
5,196
156
-139
-993
74
5
223
2,004
6,789
1,364
1,108
-1
Total
360°
Monthly
Video
Bi-Monthly (6)
Total 360°
AARP Bulletin
Video
AARP The Magazine
Web
Mobile
(Desktop/
Web
Laptop)
Print+ Web
Mobile
Digital (Desktop/
Web
Editions Laptop)
Video
Print+
Digital
Editions
Mobile
Web
Total 360°
Web
(Desktop/
Laptop)
Print+
Digital
Editions
Publishing
Frequency
Magazine Brand
September 2014 vs. September 2013 (000)
YEAR AGO - September 2013 (000)
CURRENT MONTH - September 2014 (000)
29.5%
-4.4%
3.4%
-1.4%
10.5%
7.4%
12.0%
4.4%
0.0%
2.8%
10.6%
-24.1%
-12.2%
14.6%
2.9%
3.8%
-3.5%
-1.5%
2.8%
-2.3%
-4.9%
-22.5%
-7.2%
13.2%
2.7%
-8.8%
1.0%
-1.5%
5.0%
9.5%
12.7%
11.5%
12.8%
3.5%
1.9%
4.6%
-1.0%
84.6%
9.1%
3.2%
0.0%
Print+
Digital
Editions
-6.3%
-33.0%
-19.9%
-68.9%
-17.8%
-12.1%
-27.6%
+
-1.1%
16.2%
-
-37.2%
-80.0%
34.6%
0.0%
39.9%
-33.3%
-1.1%
-18.4%
-31.3%
-100.0%
-56.8%
4.7%
65.5%
59.5%
166.7%
2.4%
-8.8%
19.2%
-8.9%
5.3%
-46.4%
-83.1%
-35.4%
-94.1%
-
-23.1%
-11.2%
35.0%
-20.1%
-20.1%
Web
(Desktop/
Laptop)
41.5%
508.9%
71.5%
169.1%
166.6%
28.8%
-
-
102.0%
106.9%
237.1%
-
-
202.6%
-
188.8%
-
39.7%
2.9%
119.2%
53.2%
-
89.6%
755.8%
208.4%
-
42.6%
91.2%
-
76.0%
-
-19.4%
-
67.9%
-
-
147.9%
25.9%
155.0%
37.1%
37.1%
Mobile
Web
-
-
1015.9%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-100.0%
-
-
-
-
-
-
+
-
-100.0%
-
+
-80.0%
-
-100.0%
-
+
-
-
1618.5%
2108.6%
-
523.9%
523.9%
Video
September 2014 vs. September 2013 (% change)
19.5%
-9.5%
16.4%
-0.2%
19.9%
5.9%
7.8%
8.8%
9.9%
15.8%
10.9%
-26.4%
-15.2%
24.1%
2.8%
31.3%
-3.5%
3.3%
0.1%
-0.1%
-7.8%
-24.7%
3.9%
31.9%
29.8%
-8.6%
8.9%
-0.7%
7.7%
11.5%
11.7%
-4.7%
-17.9%
1.5%
0.4%
4.6%
24.5%
20.2%
27.1%
3.2%
0.0%
Total
360°
Page 8
min 10/27/2014
9,226
1,089
Monthly
Monthly (10)
Monthly
Bi-Monthly (6)
Monthly (10)
Family Circle
FamilyFun
Field & Stream
Fit Pregnancy
Fitness
5,327
12,382
Monthly
Bi-Weekly (24)
Bi-Weekly (20)
Monthly
Food Network Magazine
Forbes
Fortune
Game & Fish
6,868
3,161
274
Monthly (10)
Monthly
Monthly (10)
Monthly (13)
Bi-Monthly (8)
HGTV Magazine
Hot Rod
House Beautiful
InStyle
In-Fisherman
3,906
4,246
7,059
1,673
Bi-Monthly (6)
Monthly
Midwest Living
Money
8,201
Weekly
National Enquirer
2,351
Monthly
Monthly
Motorcyclist
Muscle & Fitness
7,097
Monthly
Motor Trend
6,934
6,035
2,328
Monthly (10)
Bi-Monthly (6)
More
Mother Earth News
3,956
13,877
Monthly (10)
Monthly (10)
Men's Fitness
9,861
2,250
Men's Health
Monthly
Monthly
Marie Claire
Monthly (10)
Lucky
Martha Stewart Living
2,391
Monthly
Kraft Food & Family
1,125
Bi-Monthly (8)
Monthly
Islands
Kraft Comida y Familia
9,848
6,404
5,999
6,000
8,694
Monthly (10)
Monthly (10)
Harper's Bazaar
10,249
5,403
Health
Monthly
Monthly
GQ
Monthly
Good Housekeeping
Guns & Ammo
17,171
Monthly
Golf Magazine
5,680
Monthly
Monthly
Glamour
Golf Digest
3,691
6,483
12,351
8,351
Monthly
Monthly
Flying
Food & Wine
1,900
8,271
4,513
18,133
909
262
912
111
2,362
965
149
1,406
280
2,222
1,419
3,606
509
360
2,592
-
47
8
1,300
554
290
155
1,742
874
314
1,441
2,136
1,219
702
2,141
31
5,096
18,111
1,752
1,634
68
1,205
290
729
-
283
480
1,289
261
1,484
-
-
499
182
1,657
314
1,130
1,646
4,226
751
731
2,677
-
-
-
1,208
764
152
161
2,502
1,176
-
1,874
3,730
427
819
2,855
-
1,912
17,267
2,150
1,771
-
1,896
1,050
131
-
239
791
79
-
-
-
555
-
-
-
-
146
-
3,969
-
-
-
-
-
-
10
-
-
-
-
-
4
3,550
-
347
1,059
1,612
-
89
511
-
20
-
-
-
5
-
-
-
10,003
3,446
12,365
3,169
1,717
2,627
7,530
2,196
5,949
7,412
2,004
3,792
10,014
2,462
8,431
7,457
3,691
6,989
4,550
10,122
8,532
12,955
11,266
17,375
3,894
10,597
5,506
21,662
2,250
2,575
7,519
3,482
287
5,704
7,723
1,125
6,463
6,441
321
5,000
6,317
1,125
3,105
7,698
5,956
12,938
6,852
8,732
13,733
21,021
23,037
10,567
5,156
7,396
5,128
5,358
11,531
3,843
10,788
5,531
5,288
42,372
18,991
11,884
16,253
8,261
995
7,871
1,157
11,776
1,611
8,591
9,136
7,628
4,265
4,513
3,240
17,711
18,655
12,327
7,130
6,385
10,048
6,386
755
298
523
231
2,492
849
183
-
188
2,484
1,220
4,933
698
400
2,617
-
68
36
1,291
559
280
152
2,330
545
375
1,666
1,420
926
399
2,094
78
-
16,937
1,962
1,244
-
2,167
313
637
-
292
520
671
281
364
-
761
185
111
-
117
768
918
4,120
620
219
1,690
-
-
-
600
289
-
97
1,701
489
-
962
824
247
192
1,770
-
-
9,841
1,553
869
-
1,569
323
-
-
182
403
-
-
-
-
31
-
-
-
221
-
421
-
-
-
-
1
-
213
-
-
-
3
-
-
2,024
-
-
-
2,263
-
-
484
-
-
-
361
-
11
-
-
-
23
Video
7,991
6,836
2,427
10,783
3,692
2,011
6,989
3,996
16,428
10,670
20,071
5,212
3,194
6,557
1,125
356
3,482
12,108
6,553
6,743
5,249
11,732
4,139
9,107
11,504
23,265
6,329
6,123
17,658
5,206
3,843
32,550
15,399
9,984
995
11,725
2,247
9,239
4,265
18,185
7,308
8,579
Total 360°
641
(478)
86
155
(433)
(299)
(44)
70
265
922
(331)
(736)
352
(184)
-
-
(13)
(285)
(155)
700
(464)
1,000
996
801
1,517
16
(3,850)
247
149
851
199
(152)
1,195
467
480
94
1,598
289
(320)
248
422
(1,270)
154
(36)
389
(120)
(130)
116
(34)
1,406
92
(262)
199
(1,327)
(189)
(41)
(25)
-
(21)
(28)
8
(5)
10
3
(588)
329
(61)
(225)
717
293
303
47
(47)
5,096
1,173
(210)
390
68
(962)
(23)
92
-
(9)
(40)
618
(20)
1,120
-
(761)
314
71
1,657
197
362
728
106
132
513
987
-
-
-
608
475
152
64
801
688
-
912
2,906
180
627
1,085
-
1,912
7,426
598
902
-
327
727
131
-
57
388
-
-
-
555
(31)
-
-
-
(75)
-
3,548
-
-
-
-
(1)
-
(203)
-
-
-
(3)
-
4
1,526
-
347
1,059
(650)
-
89
27
-
20
-
(361)
-
(6)
-
-
-
56
Video
-534
1,595
35
-769
100
-7
3,133
554
947
596
1,591
295
288
962
0
-35
-313
258
1,170
-302
1,067
1,206
1,817
1,460
2,229
-228
1,067
2,138
1,333
152
6,945
9,821
854
1,792
162
602
993
-103
248
470
-922
1,469
Total
360°
7,771
5,115
Monthly
Monthly (10)
Essence
Web
Mobile
(Desktop/
Web
Laptop)
Print+ Web
Mobile
Digital (Desktop/
Web
Editions Laptop)
Video
Print+
Digital
Editions
Mobile
Web
Total 360°
Web
(Desktop/
Laptop)
Print+
Digital
Editions
Publishing
Frequency
Every Day with Rachael Ray
Magazine Brand
September 2014 vs. September 2013 (000)
YEAR AGO - September 2013 (000)
CURRENT MONTH - September 2014 (000)
-6.4%
1.4%
7.1%
-5.8%
-11.4%
-2.6%
1.0%
7.2%
7.1%
-3.9%
-6.9%
9.0%
-7.1%
0.0%
0.0%
-4.5%
-8.3%
-1.5%
12.3%
-7.2%
20.0%
12.9%
25.8%
17.4%
0.2%
-18.3%
4.8%
2.7%
7.4%
3.9%
-4.0%
22.6%
3.9%
6.1%
9.4%
20.9%
17.9%
-3.7%
5.8%
2.4%
-19.9%
9.0%
Print+
Digital
Editions
-12.1%
74.4%
-51.9%
-5.2%
13.7%
-18.6%
+
48.9%
-10.5%
16.3%
-26.9%
-27.1%
-10.1%
-1.0%
-
-30.9%
-77.8%
0.7%
-0.9%
3.6%
2.0%
-25.3%
60.3%
-16.3%
-13.5%
50.5%
31.6%
75.9%
2.3%
-60.3%
+
6.9%
-10.7%
31.3%
+
-44.4%
-7.3%
14.4%
-
-3.1%
-7.7%
20.4%
Web
(Desktop/
Laptop)
-100.0%
-
-
-
-33.9%
-
842.8%
-
-
-
-
-100.0%
-
-95.4%
-
-
-
-100.0%
-
+
75.4%
-
+
+
-28.7%
-
+
5.6%
-
+
-
-100.0%
-
-54.5%
-
-
-
244.7%
Video
-7.1%
307.7%
-
-
-
-
-100.0% +
169.7%
64.0%
+
168.4%
47.1%
79.3%
2.6%
21.2%
234.6%
58.4%
-
-
-
101.3%
164.2%
+
66.3%
47.1%
140.7%
-
94.8%
352.8%
72.9%
325.8%
61.3%
-
+
75.5%
38.5%
103.7%
-
20.8%
225.1%
+
-
31.3%
96.3%
92.1%
Mobile
Web
September 2014 vs. September 2013 (% change)
-6.7%
23.3%
1.4%
-7.1%
2.7%
-0.3%
44.8%
13.9%
5.8%
5.6%
7.9%
5.7%
9.0%
14.7%
0.0%
-9.8%
-9.0%
2.1%
17.9%
-4.5%
20.3%
10.3%
43.9%
16.0%
19.4%
-1.0%
16.9%
34.9%
7.5%
2.9%
180.7%
30.2%
5.5%
17.9%
16.3%
5.1%
44.2%
-1.1%
5.8%
2.6%
-12.6%
17.1%
Total
360°
min 10/27/2014
Page 9
5,935
1,823
Monthly
Monthly
Seventeen
Shape
5,404
16,478
547
Bi-Monthly (6)
Monthly (11)
Weekly
Monthly
Monthly (9)
Weekly
Ski
Smithsonian
Soap Opera Digest
Southern Living
Sport Fishing
Sports Illustrated
19,910
3,160
7,332
1,373
1,171
Bi-Monthly (6)
Bi-Monthly (6)
Siempre Mujer
Sierra Magazine
8,640
2,216
Monthly
Bi-Monthly (8)
Ser Padres
740
2,702
3,656
3,005
6,875
Self
Bi-Monthly (8)/
Monthly (10)
Scuba Diving/Sport Diver
1,573
Bi-Monthly (6)
Monthly (10)
Sailing World
Salt Water Sportsman
Monthly (9)
Monthly
Runner's World
Monthly
Monthly
Road & Track
Saveur
200
1,810
Bi-Monthly (6)
Reminisce
Scientific American
3,168
Monthly
Redbook
8,400
22,374
8,621
Monthly
Monthly
Prevention
6,297
Monthly
Monthly
Popular Science
1,767
7,358
Reader's Digest
Monthly
Popular Photography
5,775
13,632
2,621
4,982
Real Simple
Monthly (10)
Popular Mechanics
6,988
Weekly
Weekly
People
Monthly (11)
Monthly
Parents
People en Español
Monthly
Outside
People StyleWatch
43,036
Monthly
Outdoor Life
12,100
5,162
Monthly
1,767
3,724
Weekly
Bi-Weekly (30)
New York Magazine
O, The Oprah Magazine
Bi-Monthly (6)
Natural Health
9,661
OK! Magazine
Monthly (8)
National Geographic
Traveler
7,372
5,823
7,291
6
1,893
-
1,421
7
83
-
1,613
826
-
1,204
33
1,934
619
10
-
1,282
503
12
711
2,620
1,263
1,702
848
99
1,442
1,920
387
11,515
2,511
371
540
1,134
714
6,744
32
649
578
1,604
7,436
-
3,111
279
1,107
-
-
58
2,575
1,486
-
1,605
-
719
394
-
-
531
617
-
1,198
3,962
1,580
1,102
409
-
991
2,432
854
19,214
4,556
409
77
1,583
933
9,532
-
179
159
1,126
799
-
64
-
208
-
-
-
-
-
-
-
-
-
15
-
-
73
-
-
-
40
-
106
2
-
-
38
-
1,305
-
-
-
-
-
-
-
125
112
2,857
5,054
1,278
7,113
3,535
15,068
468
20,112
1,380
10,068
3,439
21,546
553
35,436
1,720
1,181
1,881
1,254
8,569
5,660
10,952
10,123
5,433
2,042
8,213
740
773
2,216
1,573
3,047
2,601
5,355
200
4,970
4,776
1,537
3,670
3,017
200
7,935
8,784
1,820
23,572
8,689
11,531
7,410
7,178
7,556
25,218
1,978
1,866
15,022
8,274
9,791
43,384
75,070
6,906
13,531
20,699
5,600
2,485
3,401
8,229
5,899
5,599
10,165
11,771
1,709
18,043
5,067
3,423
3,756
13,747
9,093
10,614
7,879
31,170
6,888
40,985
8,221
6,222
10,375
1
1,593
82
1,861
43
132
-
2,188
1,112
-
1,596
48
1,742
459
32
40
1,243
490
34
1,000
3,656
1,756
1,553
1,624
155
2,095
2,387
394
10,981
2,501
331
573
568
972
5,364
16
693
618
1,008
3,973
-
1,368
-
641
-
23
-
1,267
809
-
1,393
-
228
270
-
-
476
241
-
564
3,255
866
524
334
-
982
1,309
343
6,821
2,777
-
-
548
801
3,738
15
112
100
773
-
41
-
27
-
-
-
-
-
-
-
-
33
1
-
-
45
-
-
-
-
-
46
6
-
-
9
17
687
296
-
-
-
-
-
-
77
68
687
Video
35,233
469
18,069
3,617
9,642
1,321
1,337
1,720
9,115
10,490
2,042
8,422
788
5,050
2,303
1,569
240
4,621
5,701
3,704
9,499
14,321
26,194
10,812
9,142
2,133
11,351
9,305
7,659
61,873
19,105
2,816
6,472
6,183
13,544
10,811
3,454
9,975
7,674
39,087
Total 360°
1,262
(202)
79
1,410
(375)
219
95
(10)
103
275
71
174
(29)
-
(345)
-
273
-
311
(1,314)
(665)
(1,060)
990
(1,198)
(68)
(881)
(211)
(916)
175
82
(348)
101
136
(917)
95
329
58
301
568
484
(399)
(3,084)
5
300
(82)
(440)
(36)
(50)
-
(575)
(286)
-
(392)
(15)
192
160
(22)
(40)
39
13
(22)
(289)
(1,036)
(493)
149
(776)
(56)
(653)
(467)
(7)
534
10
40
(33)
566
(258)
1,380
16
(44)
(40)
596
3,463
-
1,744
279
466
-
(23)
58
1,308
677
-
212
-
491
124
-
-
55
376
-
635
707
714
578
75
-
9
1,123
512
12,393
1,779
409
77
1,035
132
5,794
(15)
66
59
26
-
24
-
181
-
-
-
-
-
-
-
-
(33)
14
-
-
28
-
-
-
40
-
60
(4)
-
-
29
(17)
618
(296)
-
-
-
-
-
-
49
44
439
Video
8.8%
203
203
84
3,478
-178
426
59
-83
161
1,008
462
174
-208
-15
305
298
251
-40
433
-925
-687
-714
702
-976
719
-1,586
-267
-1,560
860
570
13,197
1,594
585
-873
1,696
-1.0%
16.9%
9.4%
-10.6%
3.1%
7.4%
-0.8%
6.0%
4.9%
0.8%
8.5%
-0.5%
0.0%
-11.3%
0.0%
17.8%
0.0%
10.9%
-26.4%
-18.1%
-13.4%
13.4%
-5.1%
-0.8%
-12.3%
-10.7%
-11.1%
3.1%
1.2%
-0.8%
0.7%
5.5%
-15.5%
1.9%
2.8%
3.4%
302
7,232
6.2%
7.0%
4.0%
Print+
Digital
Editions
-29.7%
500.0%
18.8%
-100.0%
-23.6%
-83.7%
-37.5%
-
-26.3%
-25.7%
-
-24.5%
-31.3%
11.0%
34.9%
-68.8%
-100.0%
3.1%
2.7%
-64.7%
-28.9%
-28.3%
-28.1%
9.6%
-47.8%
-36.1%
-31.2%
-19.6%
-1.7%
4.9%
0.4%
12.1%
-5.8%
99.6%
-26.6%
25.7%
100.0%
-6.3%
-6.5%
-6.4%
Web
(Desktop/
Laptop)
63.8%
63.8%
63.8%
Video
-
-
-
-
-
-
-100.0%
1400.0%
-
-
62.2%
-
-
-
+
-
130.4%
-66.7%
-
-
304.1%
-100.0%
89.9%
-100.0%
-
-
-
-
-
87.1%
-
127.5%
+
72.7%
-
3.4%
-
58.7%
-
670.4%
-
-100.0% -
+
103.2%
83.7%
-
15.3%
-
215.4%
45.9%
-
-
11.6%
155.7%
-
112.6%
21.7%
82.5%
110.3%
22.5%
-
1.0%
85.8%
149.4%
181.7%
64.1%
+
+
188.9%
16.5%
155.0%
-100.0% -
59.2%
59.2%
59.2%
Mobile
Web
September 2014 vs. September 2013 (% change)
639
547
1,898
Total
360°
32,432
Monthly
Monthly (10)
National Geographic
Web
Mobile
(Desktop/
Web
Laptop)
Print+ Web
Mobile
Digital (Desktop/
Web
Editions Laptop)
Video
Print+
Digital
Editions
Mobile
Web
Total 360°
Web
(Desktop/
Laptop)
Print+
Digital
Editions
Publishing
Frequency
National Geographic Kids
Magazine Brand
September 2014 vs. September 2013 (000)
YEAR AGO - September 2013 (000)
CURRENT MONTH - September 2014 (000)
0.6%
17.9%
19.2%
-4.9%
4.4%
4.5%
-6.2%
9.4%
11.1%
4.4%
8.5%
-2.5%
-1.9%
6.0%
12.9%
16.0%
-16.7%
9.4%
-16.2%
-18.5%
-7.5%
4.9%
-3.7%
6.7%
-17.3%
-12.5%
-13.7%
9.2%
7.4%
21.3%
8.3%
20.8%
-13.5%
27.4%
1.5%
66.9%
8.7%
6.4%
7.1%
4.9%
Total
360°
Page 10
min 10/27/2014
1,887
2,912
Monthly
Monthly (10)
Texas Monthly
The Atlantic
17,990
19,087
Monthly
Monthly
Monthly (10)
Bi-Monthly (6)
Monthly
Bi-Monthly (6)
Monthly (9)
Wired
Woman's Day
Women's Health
Working Mother
Yachting
Yankee Magazine
Yoga Journal
1,020,736
2,061
1,862
852
1,767
11,386
1,272
224,291
99
147
8
358
3,381
636
4,638
175
1,671
-
136
2,421
974
99
-
10,521
1,704
3,141
1,167
1,959
4,675
94
517
242,522
-
107
-
-
1,265
1,100
3,482
130
1,062
-
147
2,665
989
84
-
11,767
1,547
2,703
1,754
768
4,655
327
524
26,740
-
-
-
-
85
-
2,207
4
534
-
-
695
-
-
-
764
240
4
-
11
-
-
1,116
3,043
17,837
10,419
2,061
806
1,932
2,352
13,358
20,824
16,117
2,125
860
2,116
2,160
999,283
1,425
1,582
1,514,288
1,715
11,350
1,920
2,089
1,548
6,495
12,757
16,046
4,674
5,579
4,883
8,629
19,155
3,408
5,751
9,941
41,041
3,845
10,324
3,385
2,827
4,864
5,650
8,085
2,585
1,379
3,266
229,301
153
175
2
119
1,809
1,282
5,057
276
614
-
230
1,986
839
51
-
11,460
1,519
3,682
1,115
1,936
4,544
93
987
4,486
410
127,644
-
-
-
-
800
846
2,487
85
365
-
-
690
574
33
-
3,931
690
1,442
900
594
1,928
-
207
3,398
423
13,266
-
-
-
-
177
-
157
-
671
-
-
1,301
-
-
-
770
136
163
-
26
21
-
55
-
-
1,369,494
2,505
2,107
808
2,180
13,205
19,965
10,743
1,786
13,001
1,715
2,150
10,472
6,991
4,758
3,408
35,316
8,096
9,131
6,879
5,383
7,872
2,678
4,681
19,497
6,117
21,453
(291)
(70)
46
(294)
967
1,250
(11)
(153)
1,430
(167)
(114)
481
1,087
26
(23)
(1,165)
698
631
299
85
508
260
205
1,084
(581)
(197)
(5,010)
(54)
(28)
6
239
1,572
(646)
(419)
(101)
1,056
-
(94)
435
136
48
-
(940)
185
(541)
53
23
131
1
(470)
334
145
(18)
114,878
-
107
-
-
465
255
995
45
696
-
147
1,975
415
51
-
7,836
857
1,261
854
174
2,727
327
317
3,423
78
-
13,474
-
-
-
-
(92)
-
2,050
4
(137)
-
-
(606)
-
-
-
(6)
104
(159)
-
(15)
(21)
-
1,061
-
-
-
-
144,794
-345
9
52
-55
2,912
859
2,615
-204
3,045
-167
-61
2,285
1,638
125
-23
5,726
1,844
1,192
1,206
267
3,345
588
1,113
4,840
-358
-215
446
2.1%
-12.4%
-3.6%
5.7%
-14.3%
9.3%
7.0%
-0.4%
-10.7%
12.6%
-9.7%
-5.9%
7.4%
19.5%
0.6%
-0.7%
-6.1%
12.1%
16.4%
6.1%
3.0%
36.8%
10.1%
6.0%
9.3%
-11.0%
-8.9%
-11.7%
Print+
Digital
Editions
-2.2%
-35.3%
-16.0%
300.0%
200.8%
86.9%
-50.4%
-8.3%
-36.5%
171.9%
-
-40.9%
21.9%
16.2%
94.1%
-
-8.2%
12.2%
-14.7%
4.7%
1.2%
2.9%
1.1%
-47.6%
7.4%
35.4%
-100.0%
1581.3%
Web
(Desktop/
Laptop)
90.0%
-
+
-
-
58.1%
30.1%
40.0%
53.2%
190.7%
-
+
286.4%
72.4%
154.5%
-
199.4%
124.2%
87.4%
94.8%
29.3%
141.4%
+
153.4%
100.7%
18.3%
-
1572.9%
Mobile
Web
101.6%
-
-
-
-
-52.0%
-
1308.6%
+
-20.4%
-
-
-46.6%
-
-
-
-0.8%
76.0%
-97.6%
-
-57.7%
-100.0%
-
1925.2%
-
-
-
-
Video
September 2014 vs. September 2013 (% change)
10.6%
-13.8%
0.4%
6.4%
-2.5%
22.1%
4.3%
24.3%
-11.4%
23.4%
-9.7%
-2.8%
21.8%
23.4%
2.6%
-0.7%
16.2%
22.8%
13.1%
17.5%
5.0%
42.5%
22.0%
23.8%
24.8%
-5.9%
-9.6%
5.7%
Total
360°
- Video UV’s (Unique Viewers): Those unique P2+ viewers (in thousands) who watched a video at least once in the specified reporting period through a player owned or operated by the magazine publisher (regardless of where that video was viewed) and/or, if reported, through a separate, clearlybranded video channel.
- Mobile Web UV’s (Unique Visitors): The reported number of unique P18+ individuals (in thousands) that have visited a website via a mobile device (including iOS and Android platforms) at least once in the specified reporting period.
- Web (Desktop/Laptop) UV’s (Unique Visitors): The reported number of unique P2+ individuals (in thousands) that have visited a website on a desktop or laptop at least once in the specified reporting period.
- Print+Digital Editions Audience: The unduplicated estimate of the average issue readers (in thousands). GfK MRI measures print and digital editions net audience; Ipsos measures print editions only.
What’s Measured:
Note: In certain instances, comScore or Nielsen Online data incorporates a magazine brand’s unique visitors/viewers into a larger domain which includes non-magazine visitors/viewers. In such instances, publishers were asked to provide server-side data for the brand’s page views as a percent or share
of the larger domain’s page views. Such share was then applied to the total comScore or Nielsen Online reported unique visitor/viewer data for the larger domain to derive the appropriate magazine-specific UV’s.
- Video: comScore Video Metrix or Nielsen VideoCensus; (UV’s) unique viewers, August 2014 and August 2013, U.S.
- Mobile Web: comScore Mobile Metrix or Nielsen Mobile NetView 3.0 (UV’s) unique visitors, August 2014 and August 2013, U.S.
- Web (Desktop/Laptop): comScore Media Metrix® or Nielsen NetView; (UV’s) unique visitors, August 2014 and August 2013, U.S.
- Print+Digital Editions: GfK MRI’s Survey of the American Consumer® Print+Digital Spring 2014 and 2013, GfK MRI’s Survey of the American Consumer® Print+Digital DoubleBase 2014 and 2013, GfK MRI Accessed Prototype, or 2013 and 2012 Ipsos Affluent Survey USA.
Sources:
Note: In cells with a “-”, digital data was either not available or not reported. Certain other digital metics have insufficient samples sizes for reliable projection of audience size.
* Desktop/laptop, mobile web, and video data for American Baby, Family Fun, and Ser Padres are rolled up into Parents; Prior year desktop/laptop, mobile web, and video data for Fortune and Money are not reported as those metrics were not measured due to a joint venture with CNN.
TOTAL (000)
3,032
Monthly (10)
W
1,548
12,780
Monthly
1,806
6,976
Monthly
Monthly (9)
Vegetarian Times
Veranda
Monthly
Vanity Fair
6,666
4,700
3,385
4,476
Vogue
Monthly (8)
Monthly
Traditional Home
Travel + Leisure
Weekly
Monthly
Time
Monthly (10)
This Old House
Town & Country
6,449
Weekly
The New Yorker
5,163
Weekly
Monthly (10)
The Economist
The Family Handyman
2,845
3,637
-
-
11,217
3,432
5,794
Monthly (10)
Teen Vogue
6,820
501
2,240
1,101
11,613
4,820
555
-
-
253
5,284
12,697
4,703
-
70
(908)
24,337
Bi-Monthly (6)
Taste of Home
18
16
7,832
5,759
Monthly
Sunset
-
-
Total
360°
2,222
-
1,171
Video
7,746
-
269
Total 360°
2,025
2,025
Video
8,278
Monthly
Street Rodder
6,838
Weekly
Star
Web
Mobile
(Desktop/
Web
Laptop)
Print+ Web
Mobile
Digital (Desktop/
Web
Editions Laptop)
Video
Print+
Digital
Editions
Mobile
Web
Total 360°
Web
(Desktop/
Laptop)
Print+
Digital
Editions
Publishing
Frequency
Magazine Brand
September 2014 vs. September 2013 (000)
YEAR AGO - September 2013 (000)
CURRENT MONTH - September 2014 (000)
min 10/27/2014
Page 11
Page 12
min 10/27/2014
With the Ebola Virus,
At Home, The Only Thing We Have to Fear Is Fear Itself...
Science journalist Laurie Garrett is a nonclinical authority on Ebola having won a 1996
Pulitzer Prize for reporting on the disease's outbreak in Congo (then called Zaïre) in
Newsday. On October, 19 Garrett shared her experience with Meet the Press saying:
When something is new, it creates a new kind of fearfulness. The old thing, the flu, it's around all the
time, everybody should be afraid of it, but they're not...It's a routine, it's always there.
Americans need to be realistic. The real problem is not one, two cases here in the United States.
...But in West Africa, the Fear Is Real.
Garrett witnessing 250-plus deaths from Ebola during 1995 in the Congolese city of Kikwit
and a current epidemic that is "completely out of control in [West] Africa" led her to say:
We're going to be looking at 100,000 cases by the time we sit down for Thanksgiving. We're going to be
looking at 200,000, 300,000 cases by Christmas. We're looking at an exploding epidemic that's out of
control because it's in the general population.
Meet the "Ultimate"–and Precedent-Setting–"Men's Health Guy."
Noah Galloway's story is seemingly the American dream. He turned his life around after losing his left arm and left leg in a 2005 Humvee accident in Iraq to becoming Men's Health's
first Ultimate Men's Health Guy in a readers' competition. No physically challenged person
had ever been on an MH cover in the Rodale magazine's nearly 30 years until Galloway's November triumph, and this appeared to be the latest example of determination at its best.
Were this the "perfect" scenario, Galloway might have been MH's
December 2006 "Christmas miracle" after the Alabama native spent
Christmas 2005 beginning his treatment and therapy for his wounds
at Walter Reed Hospital following six days of unconsciousness
while being flown out of Iraq. Yet from 2006-2009, this self-described "fitness fanatic" said in his MH profile that "I was done"
in spending all of his time drinking, smoking and sleeping.
It was the proverbial "look at myself in the mirror" during 2010
that induced the father of three to turn his life around. What
began as 2:00 a.m. workouts "when no one was there" at a 24-hour fitness center turned into
a "little better this day, a little stronger the next. Suddenly, it was six months. It was,
like, man, this is pretty good."
MH editor-in-chief Bill Phillips and publisher Ronan Gardiner opened the Kenneth Cole
Mankind-sponsored Ultimate Men's Health Guy competition in March. "Noah became an instant
favorite among our readers [through MensHealth.com] and judges from the 1,246 entries because of his overcoming adversity," says Phillips. "Had he quickly bounced back from his
injuries, he may have won, but this is far more compelling."
The two other finalists had emotional experiences as well. Finny Akers (pictured between
Galloway [left] and Phillips) went from being the eldest of three children to family provider when his lawyer father killed his mother and himself. Sports and fitness were keys to
Akers maintaining his optimism, and the University of Virginia graduate's career went from
being a clerk at a Ralph Lauren store to running the flagship facility in New York.
And Kavan Lake (pictured right) went from having only two sets of clothes in a fatherless household to serving in the Marines in Iraq, getting his master's degree and coaching
the Naval Academy's sprint football team. The married father of two daughters says that
"Men's Health is always trying to change something negative to something positive."
Galloway, Akers, Lake and Phillips appeared on an Oct. 7 Today show segment with co-host Willie
Geist, who was among the judges. "Noah, Finny and Kavan have become a part of MH, and we're hoping
they will be Ultimate Men's Health judges next year," says Phillips. "Ronan and I
expect many more entries, so they will have plenty of work–and workouts–to do."
Congrats to Ultimate Men's Health champ Noah Galloway,
The Editors
Steven Cohn, Editor-in-Chief
Steve Smith, Digital Media Editor
Caysey Welton, Senior Editor
SOCIAL MEDIA
Guidebook
Order Your
Copy Today!
www.minonline.com
/socialguidebook
The mission of this book is to inform you of what the innovators are
doing in social media, and to establish a single-source reference for
how you should be engaging in social practices, as well.
You’ll Gain Access To The:
•
•
•
•
Best of the best in social media strategies
organized by network
Most successful approaches presented in the form
of case studies that you can immediately adapt to
your own business
Smartest and most opinionated thinkers on these
topics and others
Essential context as you develop your own social
strategies and venture into uncharted territories.
Chapters Include:
•
•
•
•
Tracking the Trends
Leveraging Social Networks
Organizational Strategies and Best Practices
Media Insider Insights
Contributors From:
■ Cynopsis Media
■ Dstillery
■ Mass Transit magazine
■ Bizo
■ Polar
■ & more!
www.minonline.com/socialguidebook
Questions? Contact Marly Zimmerman at [email protected]; 301-354-1703
SPECIAL OFFER for MPA Members—
Get $100 off an annual subscription of min.
“At a time when practically any and all insights, opinions and juicy min has always sought to reveal the tidbits are available via one simple web search, min always finds a unique and little-­‐known angles behind corporate strategic shifts and high-­‐level way to scoop valuable morsels of industry information. Simply personnel movements—the insider put: min provides details I just can’t find anywhere else – I am corporate news you need to know. always amazed by how they do it! And, min events equally convey a natural extension of the publication’s expertise, bringing We also have the data you need that together an impressive group of industry insiders and influencers." shines a light on overall industry health and its various market sectors, which is -­‐-­‐ Keith Grossman, Publisher, Bloomberg Digital SO vital to our shared success. Whether that's social media data, Web and mobile traffic, or ad pages, we're in the middle of it, delivering action-­‐
oriented intelligence to you. Subscribe to min today and receive a free $100 off your annual subscription as our way of saying thank you for your order. Your subscription benefits include: 1. 48 information-­‐packed issues of min delivering the latest news and developments about the strategies and people driving the magazine media business 2. Executive moves – we keep you abreast of job changes and internal shuffling so you remain in the know 3. Editor-­‐in-­‐Chief Steve Cohn’s behind-­‐the-­‐scene coverage and game-­‐changing business intelligence. 4. Proprietary data and insights on digital media strategies by min’s Digital Editor Steve Smith. 5. Subscriber-­‐exclusive access to minonline.com’s premium content, including the Mobile Apps Center, key industry data, trends, executive moves, and much more! 6. Bonus: $100 off! This offer good only for new subscriptions ordered before October 31, 2014. Do it today!