1. technology and computing

Sponsored and hosted:
Jointly organised by:
Additional sponsors:
Discovering Start-Ups Competition 2014 (DS14)
22nd October 2014
Venue – Deloitte, 2 New Street Square, London EC4A 3BL
AGENDA
11:45
Registration, Start-Up Exhibition and Networking with Lunch
12:45
Judges invited to Lecture Theatre by Kevin Coleman, Alliantus
13:05
Welcome from Dr Soraya Jones, CEO of Cambridge Wireless and Simon Bond, CEO of SETsquared
13:15
Introduction by Kevin Coleman, Alliantus and Business SIG Champion
Welcome from Host and Sponsor David Cobb, Partner, Deloitte – ‘Engaging with and supporting start-ups’
13:25
Company Pitches
Each company will have 5 minutes to pitch, followed by 4 minutes of questions from our judging panel. Each session
will conclude with 1 minute’s verbal feedback from Dr David Cleevely CBE FREng FIET, Chair of the Judges.
13:35
13:45
13:55
14:05
14:15
14:20
14:30
14:40
14:50
15:00
1.
2.
3.
4.
5.
6.
7.
8.
9.
WaveOptics Ltd
giftgaming®
RK Trans2cloud
CrowdEmotion
5min pause to collect the scoring sheets from the judges
GeoSpock Ltd
Enigmedia
Icon UK
Aseptika Limited (Activ8rlives)
PLAYIR
15:25
15:30
16:10
16:20
16:30
16:40
16:50
17:00
17:05
17:15
17:25
17:35
17:45
Miles Kirby, Managing Director, Qualcomm Ventures – ‘Mobile and beyond – What are the next new
areas for innovation?’
Q&A
Networking and Refreshments
10. The Outside View
11. Braci Ltd.
12. Speechmatics Ltd
13. Cambridge Intelligence
14. AppNearMe Ltd
5min pause to collect the scoring sheets from the judges
15. Beacondo
16. AlphaFox Systems Ltd
17. KO-SU
18. Our Mobile Health
5min pause to collect the scoring sheets from the judges
17:50
18:05
Sarah Drinkwater, Head of Campus London, Google - 'What makes start-up hubs successful?’'
Q&A
18:10
Closing Remarks by Kevin Coleman, Alliantus Ltd and Business SIG Champion and group photos
18:30
Drinks Reception with Announcement of the Winners
19.15
Event Closes
15:10
This competition is also supported by the Cambridge Wireless Business SIG Champions: Kevin Coleman of Alliantus, Leo
Poll of Akendi UK Ltd and Clennell Collingwood of TTP
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Profiles of Organisers
Cambridge Wireless (CW)
CW is the leading international community for companies involved in the research, development and application of
wireless & mobile, internet, semiconductor and software technologies. With 400 members from major network
operators and device manufacturers to innovative start-ups and universities, CW stimulates debate and
collaboration, harnesses and shares knowledge, and helps to build connections between academia and industry.
CW's 19 Special Interest Groups (SIGs) provide its members with a dynamic forum where they can network with
their peers, track the latest technology trends and business developments and position their organisations in key
market sectors. CW also organises the annual Future of Wireless International Conference and Discovering StartUps Competition along with other high-quality industry networking events and dinners. With headquarters at the
heart of Cambridge, UK, CW partners with other international industry clusters and organisations to extend its
reach and remain at the forefront of global developments and business opportunities.
SETsquared
The SETsquared Partnership is the enterprise collaboration of the Universities of Bath, Bristol, Exeter,
Southampton and Surrey. Together, the universities employ 7,400 academic staff; earn nearly 10% of the UK’s
higher education research budget; and produce 11% of all UK university patents. The partnership has a 10-year
track record of supporting companies through its innovation centres, which provide access to industry specialists,
investors and experienced entrepreneurs. SETsquared currently supports over 250 early stage high-tech, high
growth potential businesses, and 88% of its incubated companies are still in business three years on. In the past
five years, nearly £0.75bn in investment funding has been raised by spin outs and incubated companies.
SETsquared supports its student population of over 90,000 graduate and undergraduates to gain hands on
business skills and entrepreneurial training through experiential inter-university activities. The Partnership also
provides opportunities for industry to access academic ideas with commercial potential and develop collaborative
R&D relationships and seeks to promote the impact, economically and socially, of its institutions’ research and
enterprise activities. For more information, please visit: www.setsquared.co.uk
S
Host & Sponsor
Deloitte
Deloitte provides audit, tax, consulting, and corporate finance services to public and private clients spanning
multiple industries. The Global Technology, Media & Telecommunications Industry (TMT) group consists of the
practices organised in the various member firms of Deloitte Touche Tohmatsu Limited (DTTL) and is dedicated to
helping clients evaluate complex issues, develop fresh approaches to problems and implement practical solutions.
Within the Technology practice in the UK, clients range from FTSE100 globally renowned organisations, to fastgrowing Tech SMEs; covering a range of sectors from hardware and hi-tech manufacturing, to software and
internet. The pace of technological change is one of the biggest challenges facing industry executives today. In a
market of economic uncertainty, technology companies are changing their business strategies in order to adapt for
success. Deloitte understand the challenges these companies face during their business growth cycle and tailor
comprehensive solutions for clients. By helping companies adapt quickly to this evolving terrain, Deloitte unlock the
innovative and creative thinking companies need to compete. For more information, please
visit: www.deloitte.co.uk and www.fast50.co.uk
Additional Sponsors
Google
Google’s innovative search technologies connect millions of people around the world with information every day.
Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all
major global markets. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and
Asia. For more information, please visit: www.google.com
Qualcomm Ventures, Europe
As the Venture Capital investment arm of Qualcomm, the world leader in next-generation mobile technologies,
Qualcomm Ventures has been making strategic investments in early-stage technology companies since 2000. With
a $500 million fund commitment, Qualcomm Ventures seeks to make strategic investments in early stage, hightechnology companies that have the potential to dramatically transform our world. For more information, please
visit: www.qualcommventures.com
Microlease
Microlease is the expert in Test Equipment Management, with over 30 years of experience offering the best test
equipment with a range of financing options. With over 4,000 instruments covering a range of manufacturers and
industries, Microlease can help deliver projects on time and on budget. Whether you need equipment for short or
long periods, they can help you easily acquire what you need, when you need it, with options that are ideal for your
22nd October, London
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situation. Their portfolio of services includes rental, leasing and finance, buying new or used equipment, calibration,
asset management and auditing and even a programme to buy back your unused equipment. For more information,
please visit: www.microlease.com
Keysight Technologies
Keysight Technologies is the world's leading electronic measurement company, transforming today's measurement
experience through innovation in wireless, modular, and software solutions. With its HP and Agilent legacy,
Keysight delivers solutions in wireless communications, aerospace and defense and semiconductor markets with
world-class platforms, software and consistent measurement science. For more information, please visit:
www.keysight.co.uk
IC Resources
IC Resources offers elegant recruitment solutions to Europe’s semiconductor and electronics systems community.
As the industry’s longest established and most widely networked recruitment partner, they have a long history of
supporting start up growth. IC Resources have helped many start-ups and SMEs to quickly and cost effectively
grow their engineering, sales and executive teams, often leading to successful exits through acquisition or IPO.
Their 40+ consultants have over 500 years of combined industry and technical recruitment experience….that’s a lot
of networking! To find out more or to discuss any aspect of technical, commercial or executive staffing contact
[email protected] or www.ic-resources.com
Dorsey & Whitney
Dorsey & Whitney assists emerging technology businesses throughout their growth cycle, from inception through to
exit and beyond. We have helped thousands of venture backed companies and venture capital and angel investors
in a range of deals including intellectual property transactions; mergers, acquisitions, and spin-offs; and intellectual
property settlements. Clients range from promising and innovative start-ups to industry leaders in a wide variety of
technology sectors, including: software, hardware, semiconductors and electronics, e-commerce and mobile
payments, fintech, media, internet, energy and clean technology, biotechnology and medical devices. Our global
reach allows us to meet our clients’ needs as they expand internationally. For more information, please visit:
www.dorsey.com
Event Supporter
Tech City
Tech City UK is the hub for Europe's largest Tech Cluster and the best place in the world to IMAGINE, START and
GROW a business. For more information, please visit: www.techcity.io
techUK
techUK represents companies and technologies which today define the world that we will live
in tomorrow. More than 850 companies are members of techUK; collectively employing more
than 500,000 people, about half of all UK tech sector jobs. These companies range from
leading FTSE 100 companies to new innovative start-ups, with the majority being small and medium sized
businesses. To complement techUK’s work on SMEs and start-ups, in 2014 and 2015 they will be leading the UK
branch of the European wide project, WATIFY: a not for profit initiative supported by the
European Commission which brings people together from the start up community to help
overcome barriers to growing or starting their business.
techUK's vision is for the UK to be a leader in the development and use of digital technology
for the benefit of the UK economy and its citizens. They are seeking to accomplish this through a series of
campaigns, programmes, working groups and partnerships. Campaigns - focusing upon the burning issues that
need to be addressed as a matter of priority within the UK tech sector. Programmes - defined around vertical and
cross market areas of work which techUk are pursuing on behalf of the tech sector. Working groups - dealing with
specific issues within our broader programme workflow. techUK runs over 90 groups and committees and
attendance is free to all members. Partnerships - techUK works with many other organisations to help grow
technology in the UK. For more information, please visit www.techuk.org
The New Entrepreneurs Foundation (NEF)
The mission of NEF is to build an active community of young entrepreneurs with the skills,
knowledge and vision to start, build and lead businesses. They do this by running a change-making programme
that combines real-life business experience in fast growing SMEs with intensive training, business mentoring and
coaching; connecting businesses and entrepreneurial talent through their work placement scheme, events
programme and alumni network; developing awareness and interest in entrepreneurship among schools through
their outreach programme. For more information, please visit: www.newentrepreneursfoundation.com
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UKTI
UK Trade & Investment is a UK Government department working with businesses based in
the United Kingdom to ensure their success in international markets, and encourage the best
overseas companies to look to the UK as their global partner of choice. For more information,
please visit: www.gov.uk/government/organisations/uk-trade-investment
Profile of the Chairs
Kevin Coleman, Alliantus Limited
Kevin is a leading marketer with 20 years of senior management experience in the interactive entertainment,
telecoms and technology sectors. Kevin was head of group marketing at Acorn Computers and managed all
communication channels during the company’s change from an educational supplier to technology innovator. He
was Director Japan for Infobank, (Europe’s leading e-procurement company) before starting Alliantus Limited in
2002. Since then he has worked with hundreds of technology start-ups, guiding senior teams, developing and
implementing strategies, and providing access to high level contacts to effect fast market entry. For more
information, please visit: www.alliantus.com
David Cleevely, CBE FREng FIET, Chairman, Cambridge Wireless
David Cleevely was appointed the Founding Director and Executive Committee Member of the Centre for Science
and Policy, University of Cambridge in 2009. He is the Chairman of CRFS, which he co-founded in July 2007, and
the founder and former Chairman of telecoms consultancy Analysys (acquired by Datatec International in 2004). In
1998, he co-founded the web based antibody company Abcam (ABC.L) with Jonathan Milner and was Chairman
until November 2009. In late 2004 he co-founded the 3G femto base station company, 3WayNetworks, which was
sold to Airvana in April 2007. He has invested in over 35 companies and is Chairman of four of them, including the
award winning restaurant “Bocca di Lupo”. He has been a prime mover behind Cambridge Network, co-founder of
Cambridge Wireless, co-founder and Chairman of Cambridge Angels and a member of IET Communications Policy
Panel. For 8 years he was a member of Ofcom Spectrum Advisory Board. From 2001 to 2008 he was a member of
the Ministry of Defence Board overseeing information systems and services (DES-ISS, formerly the Defence
Communications Services Agency). After being sponsored to study Cybernetics at Reading by Post Office
Telecommunications, he joined their Long Range Studies Division. A PhD at Cambridge was then followed by the
Economist Intelligence Unit in London. He is a Fellow of the Royal Academy of Engineering and the IET. For more
information, please visit: www.cambridgewireless.co.uk
Speakers
Miles Kirby, Managing Director, Qualcomm Ventures Europe
Miles is currently Managing Director of Qualcomm Ventures Europe. Miles leads investments, works closely with
portfolio companies to add value and investigates new investment areas and opportunities for Qualcomm in
Western and Eastern Europe. Miles currently represents Qualcomm Venture’s investments in Formula E, Fon,
ip.access, Call Sign, Voluntis and Anteryon. Miles received his MBA from the Graduate School of Management at
the University of California, Irvine in the US and a bachelor's degree in Electronic and Communications Engineering
with honors from Bristol University, UK. For more information, please visit: www.qualcommventures.com
Sarah Drinkwater, Head of Campus London, Google
Sarah Drinkwater is the head of Campus London, Google's first physical hub for start-ups, providing work and event
space, mentorship and education programs, as well as access to a vibrant start-up community. Prior to Campus,
Sarah led a global team of community managers around Google Maps, inspiring local experts to contribute their
knowledge to the review platform, while also launching Campus for Mums in the UK as a volunteer project. Before
Google, she ran the UK wing of European review site Qype, consulted on social media for household name brands
and was a features journalist for UK magazines and newspapers. Sarah mentors social impact entrepreneurs
through Bethnal Green Ventures and female founders through Entrepreneur Academy. For more information,
please visit: www.campuslondon.com
Competition Finalists
WaveOptics Ltd
A company providing a patent pending, see-through, wearable augmented reality smart glasses technology
capable of delivering a light-weight, direct overlay, full colour, high field-of-view display. For more information,
please visit: www.waveoptics.co.uk
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giftgaming®
A patent pending in-game advertising service where brands give in-game benefits as gifts to players to create
loyalty and long-term relationships, as well as increase player engagement and retention. For more information,
please visit: www.giftgaming.com
RK Trans2cloud
A provider of technology solutions and IT services in the field of cloud computing. For more information, please
visit: www.rktrans2cloud.com
CrowdEmotion
A software company providing the world's first cloud based facial coding technology that can measure emotions
anytime, anywhere simply using your own camera. For more information, please visit: www.crowdemotion.co.uk
GeoSpock Ltd
A scalable platform enabling mobile developers to enhance and monetize their applications. Collide™ handles lowpower location tracking, client synchronisation and geospatial ad triggers. For more information, please
visit: www.geospock.com
Enigmedia
A technology start-up providing real-time and tailor-made data encryption solutions. For more information, please
visit: www.enigmediacorp.com
Icon UK
A provider of Customer Communications Management solutions that integrate with existing applications for
advanced online and offline mobile signing solutions. For more information, please visit: www.icon-uk.net
Aseptika (Activ8rlives)
A healthcare company developing and marketing an integrated suite of self-monitoring devices and services under
the Activ8rlives brand. For more information, please visit: www.activ8rlives.com
PLAYIR
A provider of real-time 3D multiplayer game and app design tools allowing for the real-time streaming and
optimization of source code without the need of updating apps on devices or app stores. For more information,
please visit: www.playir.com
The Outside View
A predictive analytics company that uses data to solve business problems using complex algorithms and machine
learning. For more information, please visit: www.theoutsideview.co.uk
Braci
A supplier of solutions capable of detecting a wide range of sounds which are then pushed as easily understood
notifications through a smart device. For more information, please visit: www.braci.co
Speechmatics
A provider of state-of-the-art, cloud-based speech recognition, which converts audio to text integrated in an easy to
use interface and with a simple pay-as-you-go system. For more information, please visit: www.speechmatics.com
Cambridge Intelligence
A data visualisation company providing KeyLines, a unique commercially licensed JavaScript toolkit used by
organisations around the world to build custom network visualisation apps. For more information, please
visit: www.keylines.com
AppNearMe
A development platform providing MicroNFCBoard, a solution for developing proximity-based Internet of Things
applications using Near Field Communication. For more information, please visit: www.appnearme.com
Beacondo
A development house providing free tools that let anyone make iBeacon-enabled apps for retail, schools,
museums, coffee shops and more – without writing code. For more information, please visit: www.beacondo.com
AlphaFox Systems
A developer of Crystal Key™, a patented non-clonable (non-forgeable) and unique physical optical ‘personal
identification tag’ for mobile commerce personal ID authentication . For more information, please
visit: www.alphafoxsystems.com
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KO-SU
A mobile learning platform enabling schools and teachers to easily create and distribute interactive mobile learning
activities to students, or even to parents and the wider community. For more information, please visit: www.kosu.com
Our Mobile Health
A provider of technically and clinically reviewed apps for healthcare organisations. For more information, please
visit: www.ourmobilehealth.co.uk
22nd October, London
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