2/28/2013 Mobile Revolution How to Implement Smart Phones, Tablets and Apps Into Your Operation March 2013 How to Implement Smartphones, Tablets and Applications into Your Operation Tom Flies Qualcomm ‐ Sr. Director, Business Development transportation.qualcomm.com 1 2/28/2013 Fleets are expanding their use of mobile devices to stay more productive. With any new technology also come new challenges. 2 2/28/2013 How you implement technology is the difference between success and failure. Agenda 1. Emerging Trends 2. Implementing Mobile Devices 3. The Future Mobile Experience 3 2/28/2013 Agenda 1. Emerging Trends 2. Implementing Mobile Devices 3. The Future Mobile Experience The Evolving Mobile Experience 4 2/28/2013 COMPUTING ENTERTAINMENT MESSAGING VOICE The Largest Technology Platform 6B+ 1.8B Mobile Connections 3G Connections .9B 3G Connections in Emerging Regions Source: Wireless Intelligence, Dec. ’11, CIA World Factbook, Dec. ’11, Chetan Sharma Consulting, Jul. ’11 5 2/28/2013 (Millions of Units) Smart Connected Devices Forecast Source: IDC PC, Media Tablet and Smart Phone Trackers, Sept. 2012 Mobile is the New Architecture 6 2/28/2013 Always Connected Always On and Up to Date Power Efficient Scale Mobile Experience Becoming the Expectation in Other Device Categories The Internet of Everything 7 2/28/2013 Platform Diversity Source: IDC PC Tracker, Tablet Tracker, Mobile Phone Tracker Transportation Leveraging the Technology Revolution 8 2/28/2013 Industry Productivity Improvements Location Based Services 9 2/28/2013 Projected Adoption in Transportation Agenda 1. Emerging Trends 2. Implementing Mobile Devices 3. The Future Mobile Experience 10 2/28/2013 A New Architecture in the Cab 22 11 2/28/2013 Different In‐Cab Configurations Available 23 • Navigation • Route Optimization • Safety & Compliance • Vehicle Inspection (DVIR) • Dispatch Communications • Fwd/Rtn Msg. • Positioning • Proof of Delivery • Signature Capture • Exception Management • BOL Scanning • Performance Monitoring • Fuel Mgmt. • Track & Trace • Mobile Inventory 12 2/28/2013 Applications are the Key Software is 80% of Deployment Cost 13 2/28/2013 Proof‐of‐Delivery 27 Automated Inspection Bypass 1. Approaching site 2. Bypass granted 14 2/28/2013 Fleet Management Applications Compliance Hours‐of‐Service Vehicle Inspection Driver Retention 15 2/28/2013 Safe Driving 31 31 Are you ready to go mobile? 16 2/28/2013 8 Steps to Going Mobile 1. Start with clear goals 2. Determine your data requirements 3. Determine what data needs to be sent to and collected by your drivers 4. Determine the work environment and form factor requirements 8 Steps to Going Mobile 5. 6. 7. 8. Determine the technology requirements What kind of supplier support can you get? Determine the financial considerations What future business process will you be implementing and will the system support the upgrade? 17 2/28/2013 Going Green Improve cash flow Reduce Costly Mistakes Improved Customer Service Complements Driver Work Flow 35 35 Agenda 1. Emerging Trends 2. Implementing Mobile Devices 3. The Future Mobile Experience 18 2/28/2013 http://www.pomegranatephone.com The “Star Trek” Enterprise 19 2/28/2013 Device Management B.Y.O.D Bring Your Own Device 20 2/28/2013 Rugged or Consumer Devices? Security Concerns 21 2/28/2013 Smartphones Get Smarter Everything Connected 22 2/28/2013 FEMTOCELL CONSUMER ELECTRONICS SMART METERS HOME APPLIANCES BODY AREA SENSORS AUTOMOBILES Devices Personified 23 2/28/2013 SMELL SEEING SPEECH HEARING SENSING The World Organized Around You 24 2/28/2013 PROFILE BASED ON LIFESTYLE AND ACTIVITY YOUR VOCAL TONE WILL DETERMINE YOUR MOOD MAKES SUGGESTIONS BASED ON SOCIAL NETWORK UI CONFIGURES BASED ON LOCATION APPLICATIONS CONFIGURE BASED ON BEHAVIOR HISTORY 25 2/28/2013 Agenda 1. Emerging Trends 2. Implementing Mobile Devices 3. The Future Mobile Experience Fleets will continue expanding their use of mobile devices to stay more productive. transportation.qualcomm.com 52 26 2/28/2013 New challenges need new Approaches. transportation.qualcomm.com 53 How You Implement Technology is the Difference Between Success and Failure. transportation.qualcomm.com 54 27 2/28/2013 The “Wynning” Formula http://www.youtube.com/watch?v=bSCiGL4y2Ow How to Implement Smartphones, Tablets and Applications into Your Operation Tom Flies Qualcomm ‐ Sr. Director, Business Development transportation.qualcomm.com 28 2/28/2013 Brought to you by: © 2013 Truckload Carriers Association, Inc. All rights reserved. 29