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Social-ID Marketing Platform
Personalized and Real-time Marketing for:
E-commerce, Consumer Brands, Education
Shopping Centers, Airports, Retail and Hospitality.
It integrates into Motorola Solution’s MPact, ADSP and WingExpress product line to deliver engagement based on social
network data and indoor location while customers visit website,
e-commerce or retail facilities.
1 - Solution Benefits
● Increases the conversion rate of digital marketing due to personalized
marketing.
● Enables real time and personalized marketing based on the
customer’s social profile and indoor location
● Increases e-mail open rates up to 35% due to e-mail personalization.
● Increases website customer return up to 55% due to website
personalization.
● Reduces internal R&D costs by dealing with social network plugins.
● Reduces costs of creating an updated customer database by using a
“live” database synchronized with social networks that integrates to
legacy systems such as CRM and ERPs. The Impact of Mobile Technology on your Business
● Over 50% of internet time is spent on mobile devices
● 4 out of 5 consumers use smartphones to shop
● Over ⅓ of the online shop traffic is originated from a mobile device
● Half of smartphone owners now shop online via a mobile device
● 78% of retailers plan to invest in mobile this year
● Mobile E-commerce grew from US$ 2.2 bi in 2010 to US$ 40 bi in 2013
and it’s expected to reach US$ 50 bi in 2014
● Social plugins for Facebook, Google+, Twitter, LinkedIn and Instagram
2 - Technical Features
● Integrates to your business website, e-commerce, mobile apps, WiFi,
Facebook fanpage and Instagram.
● Social plugins for Facebook, Google+, Twitter, LinkedIn and Instagram
● Support for IOS and Android (SDK available)
● Integrates with Facebook Share, Like, Comments and Sent buttons for
further engagement.
● Use the Social Graph to invite friends to know your products.
● “Indoor location” based on WiFi and BLE (Bluetooth).
● Dashboards for marketing campaign performance analysis
● Dashboard to get insights from the marketing database
● Send messages triggered by changes on the social profile and indoor
location
● Send real time message over multiple channels: push notification,
SMS, email and social networks.
● Creates a “live” database that includes your customer’s social profile
that is synchronized to social networks
3 - Use Cases Covered and Available Services
Social Login vs Traditional login
Drawbacks of traditional login on website and e-commerce
● Over 50% of consumers have more than 5 accounts with
login/passwords and creating a hassle to memorize them, which
leads to frustration when accessing these accounts
● Over 70% of consumers acknowledge to fill website forms with false
data while creating new accounts
● Over 90% of consumers abandon the website when asked to reset
their password
The Social Login Advantage
● It simplifies the process of creating and logging into accounts
without the need to memorize login information such as username
and password
● It captures your customers’ social profile for real time and
personalized engagement
● Aprox. 55% of customers would return to a personalized website.
● It increases email open rates up to 35% due to email personalization
based on the social profile.
Upgrading to social login accounts previously created with
traditional login
It is worth upgrading to social login accounts that were previously created
with traditional login. The benefit is to improve the customer experience in
your website/e-commerce and to capture their social profile for personalized
marketing.
Single Sign On (SSO) for Multiple Websites
The Social-ID Marketing Platform offers single sign on for customers to login
once into a website (or account) and gain access to others without the need
to login again. It enables customer single view and personalization across
multiple digital properties.
Example: An airline offers a single sign on for a single login to access the
website to buy tickets and the miles fidelity to redeem points.
Real-time Engagement
The Social-ID Platform captures the customer’s social profile and combines it
with indoor location and purchasing behavioral data to understand the
customers’ context to send them contextual and personalized messages
using multiple channels such as E-mail, push notifications, SMS and social
networks.
The messages may be for a product recommendation, a promotion
announcement or a personalized greeting. Personalized and real time
marketing increase your ROI and ultimately increases revenue.
Social profile data capture:
Website Personalization
The Social-ID Platform uses the social profile to personalize the website to
increase conversion. Statistics say that 55% of customers would return to a
personalized website.
Product Recommendation
The Social-ID Platform integrates to your product recommendation engine
to use data from the social profile to give recommendations while your
customers visit website, e-commerce, mobile apps or shopping areas such as
malls, retail stores or airports.
Leveraging on the power of mobile devices
The Social-ID Platform is designed to enable personalized and real time
communication over mobile devices and it includes components especially
built for mobile devices.
Social Login
The Social login for IOS and Android is to simplify the process of creating or
logging into an account via a mobile device. It captures the social profile from
your website, mobile app or WiFi captive portal.
Push notifications
The Social-ID Platform integrates to your mobile app and uses the
customer’s social profile combined with indoor location and behavioral data
to send personalized and real time messages. The message is triggered by a
change on the social profile, indoor location and behavioral data.
Coupon Distribution
The Social-ID Platform delivers coupons via mobile devices or laptop when
your customer is at home, his/her workplace or visiting a shopping area. The
message is triggered by a change on the social profile, indoor location or
behavioral data.
AD Distribution
The same applies to distribute ads via mobile. This feature is attractive
because it helps to monetize the WiFi infrastructure of a shopping center or
airport. It follows the same dynamic of push notification and coupon
distribution.
Email Personalization
Email is still one of the most effective communication channels, however the
open rate for email campaigns is very low (around 3%) mostly because
marketers are treating email as a broadcast message by sending the same
message to everyone regardless of their profile.
The Social-ID Platform tackles this problem by offering email personalization
based on the social profile combined with behavioral data. It is proven to be
effective; statistics from our customers show increase open rate from 2% to
15%.
Marketing Segmentation based on the social profile
The Social-ID Platform uses advanced filters to search its marketing
database and builds targeted lists for focused marketing campaigns. This
strategy results in better ROI for your digital marketing initiatives.
Filter setup example:
Women who live in San Francisco, who like Kate Spade, Prada, Burberry and
celebrate their birthday in the month of July.
Real time dashboards for marketing campaign analysis and
for insights on the marketing database
The Social-ID Platform offers dashboards with demographics that are ready
to use and are able to be customized according to your needs. They operate
in real time, reflecting the current status of your marketing campaigns and
database.
Dashboard for Customer Flow on Shopping Centers, Airports
and Retail Stores
The Social-ID Platform integrates with Motorola Solution’s MPact to offer
heat maps of customer flow while they visit shopping areas including dwell
spent on product shelves.
“Live” Marketing Database
The Social-ID Platform saves a “live” database of your customer’s social
profile and data from website forms, which keeps it updated and
synchronized to social networks.
The Social-ID Platform creates a dedicated instance for your company where
only assigned people have access to the database and marketing services.
Coffee Bean Technology hosts the Social-ID Platform in the cloud
(Amazon.com) meeting high standards of security, availability and scalability.
4 - Technology Partners
The Social-ID integrates with several technology partners to extend its
capabilities and to deliver more results for your business. Should you need
integration with any other system please contact us with your
recommendation.
Some of our partners:
● Motorola Solutions: MPact Platform for “indoor location” via WiFi and
BLE (bluetooth)
● Sendgrid for E-mail marketing
● Magento for e-commerce
● Joomla for CMS
● The Social-ID Platform offers APIs to integrate to your CRM, ERP,
Product Recommendation engine, etc.
Contact Information www.coffeebeantech.com
[email protected]
Coffee Bean Technology (USA)
Coffee Bean Technology (Brasil)
6300 Old School Rd.
Pleasanton, CA 94588
Telephone: (925) 248-5363
Av. José da Rocha Bomfim, 214
Edificio Paris - Sala118
Campinas - SP, 13080-650 - Brasil
Telefone: (19) 3365-6297 - (19) 3365-6298