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Wednesday, 10/22/14 – Oral Presentations
TIME
1:45-2:10PM
ROOM #1
Sport Sales Competency Assessment Model
David Pierce, Richard Irwin
2:15-2:40PM
2:45-3:10PM
3:15-3:40PM
The Impact of Time and Ticket Price on
Consumer Behavior
Stephen L. Shapiro, Brendan Dwyer, Joris
Drayer
Examining the Rebranding Process of
Professional Sport Teams
Patrick Walsh, Matthew Studebaker, Hansol
Hwang, Matthew Blaszka
A Marriage Between Sport Celebrities and the
Health Food Industry?
Kwame J. A. Agyemang, Antonio S. Williams
3:45-4:10PM
4:15-4:40PM
How Do You "Like" My Style?
Joseph Pederson, Courtney Hodge, Matthew
B. Walker
Hat-tricks and Hamburgers: Premier League
Endorser Effectiveness through Twitter
Natasha Brison, Kevin K. Byon, Thomas A.
Baker
ROOM #2
Driven to Ride: Analyzing Participant Behavior
in the MS 150
Elizabeth A. Gregg, Kristi Sweeney, Jason W.
Lee, David Pierce
Use of Athletes in "Image Advertising"
Steve McKelvey
The Sponsorship Secret Nobody Tells:
Purchase Intentions versus Actual Purchases
Noni Zaharia, David Stotlar, Dianna Gray
ROOM #4
Sponsorship Costs in the Athletic Apparel
Industry
Jonathan A. Jensen, Lane Wakefield, Joe
Cobbs, Brian A. Turner
Sponsor-Event Congruence Effects: The
Moderating Role of Sport Involvement
Jakeun Koo, Younghan Lee
I Am Not Loving It: Examining The Hijacking Of
#Cheerstosochi
Ann Pegoraro, Evan Frederick, Lauren Burch
Evaluation of Attitudes towards Women's
Collegiate Basketball
Ceyda Mumcu, Greg Greenhalgh
Out of the Loop and Alone Amongst 80,000
fans
Ben Larkin, Janet Fink, Galen Trail
Are Fans Created Equal? Motives and Brand
Perceptions for AFL
Assessing Sport Brand Equity through Use of
the CVM
Michelle Gacio Harrolle, Michael Farris,
Philicia Douglas
Examining the Influence of Fantasy Sport
Participation on "Non-Fans"
Andrew L. Goldsmith
J. Lucy Lee, Jeffrey D. James
Television Broadcasts and Viewership
Demands of Intercollegiate Men's Basketball
Games
Namhun Lim, Paul M. Pedersen
Investigating Motivations of Involvement in
University-Affiliated Alumni Sport Fan Clubs
Craig D. Schmitt
ROOM #3
Brand Identity Creation for Female Athletes
Jami Lobpries, Gregg Bennett
Internal Brand Equity: Implications for
Revenue Generation in Athletics
J. Michael Martinez, Anthony W. Dixon,
Jeffrey L. Stinson, John J. Miller
Social Motivation to Participate in Sport
Events
Brian D. Krohn
Ticket Sales Outsourcing Performance
Measures using BSC & AHP
Seungbum Lee, Eric Brownlee
Moral Coupling Strategy: Focusing on Athlete
Endorsers' Transgression
Joon Sung Lee, Dae Hee Kwak
Thursday, 10/23/14 – Oral Presentations
TIME
9:15-9:40AM
ROOM #1
Sport Fan Engagement through Gamification
in a Digital Media Environment
Thilo Kunkel, Daniel C. Funk, Ferdinand Mueck
ROOM #2
Do College Athletics Marketers Convert Social
Media Growth Into Revenue?
Nels Popp, Chad McEvoy
9:45-10:10AM
A Longitudinal Examination of New Fan
Identification
Influence of a New Intercollegiate Football
Program on Rivalry Perceptions
Cody T. Havard, Stephen L. Shapiro, Lynn L.
Ridinger
An Innovative Perspective of Marketing
Implications in College Sport
Barbara Osborne, Nancy Lough
Matthew Katz, Bob Heere
10:15-10:40AM
10:45-11:10AM
11:15-11:40AM
1:30-2:45PM
3:00-3:25PM
3:30-3:55PM
4:00-4:25PM
4:30-4:55PM
Developing and Validating an Emotional
Attachment to Sport Team Scale
Brendan Dwyer, Michael Mudrick, Greg
Greenhalgh, Joris Drayer, Carrie LeCrom
Leveraging and Activating Sponsorship
through Music Festivals: A Case Study of
Circuit of The Americas and Austin Fan Fest
Khalid Ballouli, Todd Koesters, Todd Hall
Can A City's Reputation Cause Negative Image
Transfer for Sponsors?
Rick Burton, Norm O'Reilly
ROOM #3
A Comparative Analysis; Wheelchair and Nonadaptive Basketball Social Media Use
Michael Cottingham, Brian Gearity, Thomas
Gianan
An Examination of Participants in Women's
Specific Events
Tara Q. Mahoney, Katherine M. Polasek
Conceptualization of Brand Authenticity in the
Action Sports Industry
Chrysostomos Giannoulakis, Artemisia
Apostolopoulou
Using Social Media to Generate Insight into
Athlete Brand Influences
Exploring the Cognitive Effects of Ambush
Marketing on Sport Sponsorship
Cheri Bradish, Nicholas Burton
Analyzing Sport Spectators' Optimal
Stimulation Levels and Viewing Satisfaction
Kwangho Park, Susan Kim, Paul M. Pedersen
T. Christopher Greenwell, Rich Calabrese, Meg
G. Hancock
A Comparison of Perceived Brand Image of
Football and Motorsports
Risto Rasku, Cem Tinaz, Douglas M. Turco
IGNITE SESSIONS
PHD STUDENT SYMPOSIUM
SALES HUDDLE SYMPOSIUM
A Bayesian Method Approach Understanding
Secondary Market Ticket Prices
Wonsok (Frank) Jee, Mark Diehl, Joris Drayer
(Advisor)
U.S. Sport Managers on Channels to IndustryAcademia Research Interaction
Noni Zaharia, David Stotlar
The Role of Emotion in Sport Sponsorship
Roles of Flow and Involvement in Generating
Positive Spectator Emotions
Hyun-Woo Lee, Dae Hwan Kim, Hwayong Son,
Yu Kyoum Kim
Investigating the Role of Digital Storytelling
with Road Running Events
Thomas Aicher, Marion E. Hambrick, Tara
Mahoney
The Impact of Female Athlete Endorsers on
Consumer Recognition
Frank R. Veltri, John J. Miller, Clay Daughtrey
The Past, Present, and Future of Cable
Television in Sport
Mark Nagel
Advertising Baseball to African Americans
Utilizing Relevant Heuristic Cues
Brandon Brown, Jason Simmons, Gregg
Bennett
Place Branding through Sport: A Case Study of
Jacksonville, Florida
Jason W. Lee, Elizabeth Gregg, Raymond K.
Oldakowski
ROOM #4
Minkyo Lee, Jinwook Jason Chung, Ju Young
Lee, Choonghoon Lim (Advisor), Paul M.
Pedersen (Advisor)
Marketing Implications of Playing Regular
Season Games in International Markets
Eric Schwarz, Jason Hunter
Examining the Suitability of Dynamic Ticket
Pricing in the FBS
Craig A. Morehead, Stephen L. Shapiro
(Advisor)
Exploring Positive Psychology Domains of
Wellbeing through Charity Sport Events
Kevin Filo, Alexandra Coghlan
SOCIAL MEDIA SYMPOSIUM (Social Sochi:
Examining Social Media and the 2014 Sochi
Olympic Games)
Ann Pegoraro, Evan Frederick, Lauren Burch,
Jimmy Sanderson, Marion E. Hambrick,
Brendan O'Hallarn
Friday, 10/24/14 – Oral Presentations
TIME
10:45-11:10AM
11:15-11:40AM
11:45-12:10PM
ROOM #1
ROOM #2
ROOM #3
An Examination of Fan Reactions to NFL Cause
Related Marketing
Ray Cotrufo, Michael Mudrick
Social Commerce in Sport: Evaluating the
"Groupon" Effect
Beth Cianfrone, Jessica R. Braunstein-Minkove
Exploring Social Impacts of the 2014 FIFA
World Cup Brazil
Wonyoung Kim, Rafael Andreis, Vanessa
Francalacci, Mauro Palmero, Matthew B.
Walker
Mixed Methods Research in the Field of Sport
Marketing
Gashaw Abeza, Mark Dottori, Norm O'Reilly,
Benoit Seguin
Understanding Fan Perceptions of Male and
Female MMA Fighters
Meg G. Hancock, Rich Calabrese, T.
Christopher Greenwell
Runners' personality traits influence on event
and destination related outcomes
Kyriaki Kaplanidou, Dimitra Papadimitriou,
Artemisia Apostolopoulou
Why is Michael Jordan Suing a Grocery Store?
A Social Network Analysis Perspective of
Brand Community Marketing
Joshua M. Lupinek, Stephen D. Ross
ROOM #4
CASE STUDY PRESENTATIONS
CASE STUDY PRESENTATIONS
Kerri Cebula, Mark Dodds
Member Willingness to Pay in Non-profit
Sports Organizations
Simon A. Brandon-Lai, Christine Wegner
CASE STUDY PRESENTATIONS
Thursday, 10/23/14 – Poster Presentations
TIME
8:00-9:00AM
Blood, Sweat, and Gears: Evaluating Economic Impact and Sponsorship Effectiveness
Windy Dees
Comparing Two Sport Participant Motivation Scales Using an Underrepresented Population
Jason A. Rice, Thomas J. Aicher, Marion E. Hambrick, Melissa K. Rosely
An Influence of National Pride on Sport Celebrity Endorsement Effects
Sanghak Lee, Yosuke Tsuji, Young Ik Suh, Taesoo Ahn
Relationship Between Sportscape and Behavioral Intention of Spectators
Woo Young Jang, Kevin K. Byon, Thomas A. Baker
NFL Game Day In-Stadium Merchandising
Marlon McPhatter
Analyzing Social Media Profile Photos: Endorsement, Faceism, and Image Construction
Ju Young Lee, Elizabeth Kwon, Minkyo Lee, Paul M. Pedersen
CLV and Relationship Marketing in the National Football League
Julie Rhoads, Alan Morse
Different Method of Competition Effect on Advertising Impact
Young Kwang Lee, Seok-Ho Song
Analyzing Price in the Market for College student Season Tickets
Clinton Warren
Examination of Relationship Between Participant Satisfaction and Direct Spending
Robert Case, Tanujit Dey, Christian Boughner, Greg Dowd, Bryan Smith
Antecedents and Consequences of Formula 1 Spectators' Fanship
Kyu-soo Chung, Geumchan Hwang, Clay E. Harshaw, Dong Soo Ryu
Building Athlete Brands: A Content Analysis of Professional Athlete Websites
Courtney Hodge, Jami Lobpries, Matthew B. Walker (Advisor)
Getting Up a Full Head of "Esteem" in Sponsorship
Lane Wakefield, Joseph Pederson, Gregg Bennett
Information Source Preferences Among Adult Golfers
Melissa J. Davies
Managing a Sports Celebrity's Brand Image Tarnished by Scandals
Geumchan Hwang, Kyu-soo Chung
Fan and Consumer: A Sponsor Brand Consumption Model
Gregg Rich, Billy J. Hawkins
Examining Rival Perceptions of Intercollegiate Athletics Fans
Cody T. Havard, Tim D. Ryan, Terry Eddy
Antecedents and Consequences of Perceived Trustworthiness toward Sport Team SNS
Seunghoon Jeong, Jeonghok Lee, Yong Jae Ko, Daniel P. Connaughton
Team and Self-promotion in Disability Sport
Fernanda Velasco, Bernadine Asias, Michael Cottingham
Hispanic Subcultural Sport Socialization: An Initial Investigation
Haylee Mercado, Matthew J. Bernthal
Volunteer Commitment in Professional Baseball Leagues (MLB & KBC)
Keunsu Han, Jaehyun Ha, Jae-Pil Ha
Run Like a Kid: Children's Motives for the Final Mile
Michelle Redmond, Lynn L. Ridinger
The Financial Effectiveness of CSR Partnerships in Sports
Minyong Lee
Thursday, 10/23/14 – Poster Presentations (Continued)
TIME
8:00-9:00AM
Sunk Cost Effect: The Case of Korea Basketball League
Sanghyun Park, Hongryol Kim, Doyeon Won
Motivations and Fan Engagement Related to Professional Bass Fishing Spectatorship
Matthew J. Bernthal, Todd C. Koesters, Khalid Ballouli, Matthew T. Brown
The Relationships between Self-Actualization, Intrinsic Participation Motivation, and Psychological Happiness
Chang-Wook Jung, Seok-Ho Song
Trust and Risk Associated with Online Secondary Ticketing
Young Ik Suh, Taesoo Ahn, Sanghak Lee, Yosuke Tsuji
The Impact of Participation Motivation on Wellbeing of Korean Golfers
Youngmoo Lee, Thomas A. Baker, Kevin K. Byon
The Role of Legitimacy in Sport Fan Community
Brian H. Yim, Kevin K. Byon, Thomas A. Baker
Advancing the Case for Systematic Research in Sports Marketing
Mark R. Lyberger, Shawn Fitzgerald, Laurence M. McCarthy
Metaphoric Linkages Between Sports Properties and Sponsors
Carol L. Bruneau, Sam Fullerton
Sonic Branding in Sport: A Model for Communicating Brand Identity Through Musical Fit
Khalid Ballouli |Bob Heere
Friday, 10/24/14 – Poster Presentations
TIME
8:00-9:00AM
Attendance Motives Among Top-Ranked Men's/Women's NCAA Ice Hockey Teams
Joshua M. Lupinek, Nicole M. LaVoi, Stephen D. Ross
Web Scraping for Semi-Automated Data Collection
Bradley Baker
Facebook Activity and Consumer Behavior in the Fitness Industry
Rebecca M. Achen
A Market Expansion Framework for Action Sports Brands
Chrysostomos Giannoulakis
Psychological Benefits for Participating Nations in Mega Sporting Events
Jeeyoon Kim, Yukyoum Kim
Ultimate Fighting Championship Consumer Points of Attachment and Sponsorship Outcomes
Lamar Reams, Terry Eddy
The TOP Program and #Sochi2014: Mega-Event Sponsorship Activation via Twitter
Elizabeth B. Delia, Simon A. Brandon-Lai, Cole G. Armstrong
A Customer Engagement Framework Endemic to the Fitness Industry
Tae Ho Kim, Yong Jae Ko
Online Marketing of Sport Organizations: Enhancing the Relationship with Fans
Minjung Kim, Jeffrey James, Yukyoum Kim
Impact of Satisfaction and Identification on Minor League Service Repurchase
Yongjae Kim, Elizabeth Rogol
An Examination of Fitness Magazines Messages on Twitter
Benjamin K. Wright, Dr. Antonio S. Williams
Cultural Dimensions and Visual Presentation on Multilingual Sports Websites
Chia-Chen Yu, Yin-Hua Liaw
Signage and Sponsorship of FC Dallas and Houston Dynamo
Jaime Orejan
Marlins Park: A Case Study on Media Coverage and Public Perception
Alicia Cintron, Chris Greenwell
Sport Commitment and Purchase Intentions of USIBA Coaches and Participants
Lamar Reams
Sponsorship as a Partnership Opportunity in the Network Economy
Amy Chan Hyung Kim, Yoon Tae Sung, Minjung Kim, Hyun-Woo Lee, Young Do Kim
An Examination of Sports Fans' Color Preference and Team Preference
Wen-hao Chou, Michael Cottingham
Effects of In-game Entertainment on Team Identification
Caitlin Meuser, Dennis Sandler
Consumer Information-Processing in Choosing Golf Resorts
Hee Youn Kim, Yong Jae Ko
Assessing Motivations of Hispanics and Non-Hispanics to Attend A Major International Soccer Match at MetLife Stadium in 2013
Ric Jenson, Yam Limbu
Sponsorship in Brazil: Compliance with the FCPA and CCA
Mark Dodds, Mauro Palmero
Self-Presentation, Twitter, and Sport: Analyzing BCS National Championship Game Tweets
Elizabeth B. Delia, Jordan R. Bass
Analyzing the Ocular Behaviors of Golf Website Visitors
Chang-Wook Jung, Hong-Young Kim, Angelita Cruz, Hyun-Duck Kim
Friday, 10/24/14 – Poster Presentations (CONTINUED)
TIME
Examination of Model for Online Purchase of Sport Products
Jinhee Yoo, Stephen D. Ross, Eric Brownlee
Sports Fan Ethnocentrism on Major League Baseball Game Viewing Behavior
Jung-sup Bae, Weisheng Chiu, Doyeon Won
Diversity of Sport Participation, Spectatorship, and Well-being across Countries
Li-Shiue Gau, Jo-Hsuan Cheng, Ming-Jung Lee
The Effect of Spectators' Team CSR on Pride and Loyalty
Jaewon Chang, Yong Jae Ko, Joon-Ho Kang
Sportscape in Minor League Hockey and Basketball
Eric A. Brownlee, Bruce Kibler, Michael Martin, Seungbum Lee, Clinton Warren
Event Involvement Effects on Country Images as Tourism Destination
Yongjae Kim, Soojin Kim, Hannah Martin, Arjun Arora
The Influence of Family Heritage on Fan Identification
Michael Farris, Joe Cobbs, Mark Groza
Examining the Separate Propositions Linking Sport Team Identity to Consumption
Marlon McPhatter
The Role of M-SWQ in Establishing M-Trust, M-Satisfaction, and M-Loyalty
Jae-Pil Ha, Jinwook Jason Chung, Jaehyun Ha