1. style and fashion
2. clothing
3. pants
4. jeans

CYMK
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Unscripted with John Players Jeans
This season live without
stereotypes or labels; because there is more to you
than what everyone sees.
Don’t let life tell you how to
live. Follow your gut and
live beyond the script.
With an extensive range of
rugged denim wear from
John Players jeans; you are
ready to show every side of
you. John Players Jeans invites
you
to
play
unscripted with its latest
Autumn Winter collection
offering denims, casual
shirts,
T-shirts,
Sweatshirts, Sweaters and
Jackets. The collection
captures global trends with
Conver sational
prints,
Jacquards, Colour blocking and Aviator range of experimental denims.
Inspired fr om aviation
scene from World War II,
John Players Jeans Aviator
collection brings you rugged & utilitarian styling.
Loaded with experimental
washes and contemporary
fits, the collection offers
knitted denims, seam engineered denims & utilitarian denims. Aviator knitted
denim provides rugged
look of denim with comfort
of a knitted fabric. Seam
engineered denims are designed to make you look
slimmer while reinforcement denims with knee
patches showcase the
devil-may-care attitude.
Camouflage joggers make a
perfect companion in the
running tracks. The collection also features denims
with laser wash technique,
which saves water and
helps achieve intricate designs. To add to the style
quotient, an aviator bandana is coming as an accessor y with all aviator denims. Sprayed corduroy
trouser and slim cargos too
are the season’s must haves.
Speaking on the John
Players Jeans Autumn Winter collection, Atul Chand,
Divisional Chief Executive
- ITC Lifestyle Retailing
Business Division, remarks, “This season John
Players Jeans brings fashion forward Autumn Winter
collection which captures
global trends with contemporary styling. The young
guns can now converse
with colours, washes and
prints that will create a signature statement in the
denim frater nity.”
The JPJ denims collection
is
priced
at
Rs.1599onwards. The range
of Shirts starts from Rs
1299 and T Shirts from Rs
699. John Players Jeans is
available across a network
of 400+ John Players stores
along with leading multibrand outlets, departmental & online stores.
India’s first cinema brand – Diva’ni
City gears up to celebrate the debut
The proverbial clapper
board is all set to Diva’ni’s
foray into Kolkata’s fashion
retail market with its first
ever Fashion Trunk Show.
India’s first cinema inspired
fashion brand Diva’ni, explodes out of the DNA of cinema celebrating film, fashion, femininity and freedom.
A label born of the
joint ideology of Yash Raj
Films and KBSH Pvt.Ltd,
Diva’ni re-creates celluloid
fashion for real life divas.
Each piece crafted by hand
and made to magical perfection. This trunk show is
Diva’ni’s fashionable ode to
this city where life is a continuous script of a beautiful
drama that weaves art and
craft in colours of joy with
unseen textures and details.
Diva’ni’s
trunk
show brings to the City of
Joy, a volley of car efully
curated silhouettes combining Indian traditional craft
and textural grandeur coupled with modern forms and
fits. The bridal collection
on the anvil is a ma gnanimous mix of contemporary
textures set in a nouveau
colour palette celebrating
oriental opulence. The
mood is rich, exotic and soft
with dramatic accents. The
vintage colour palette recreates the mystique of soft
mint greens, baby pinks and
sea blues with fluid, lithe
and soft Silhouettes.
“Essaying the romance of reels and threads,
the collection for the
Kolkata Trunk Show is indeed an evidence of the virtuosos’ work of painstaking
craft. Cutting edge silhouette coupled with exquisite
embroidery essays the saga
of the cinematic grandeur
of the diva.” says Sanya
Dhir,
Brand
Director
Diva’ni.
“Given the rich
fashion heritage of Kolkata,
it is indeed a great market
that not only understands
and appreciates craft, texture and culture but also
RNI: WBENG/2013/49934
THE ECHO OF INDIA SILIGURI
Sunday
October 26, 2014
CORNETTO CUPIDITY
Double date with Sid–Yami!
The ‘Cornetto Cupidity
Hunt for Kolkata’s most
compatible couple’ came to
an end recently. Kw ality
Wall’s Cor netto hosted an
evening of love and cupidity in the city, to celebrate
its cupidity contest ‘Aami
Tumi aar Sid Yami’. The
lucky winner Debopriya
Chaterjee and Raunak Sen
got a chance to go on a double date with the original
Cor netto couple, Yami
Gautam and Sidharth
Malhotra.
The contest got a phenomenal response with
over 70,000 couples participating to be crowned as the
Cornetto Couple, making
this an astounding success.
All they had to do was to
give a missed call on the
listed Cornetto number and
play cupidity quotient
game. As a part of the contest, 100 shortlisted participants were present at the
venue out of which, ten
couples
were
chosen
through an on-the-spot
lucky draw. They got an opportunity to play the
Cornetto Cupidity contest,
with Yami and Sidharth being the judges!
An overwhelmed couple Chaterjee and Sen said,
“This day has been like a
dream come true! We adore
Yami and Sid and are grateful to our f avourite icecream brand Cornetto for
giving us this chance to
meet and go on a date with
them. We are delighted and
will never forget this
unique Cornetto ride and
of course, we absolutely
loved the ending!”
“I love Cor netto! With
every bite I enjoy the
crispiness and richness of
a Cornetto ice-cream cone. I
thoroughly enjoyed this
visit to Kolkata and would
like to thank Cornetto to
give me an opportunity to
interact with my adorning
fans”, said the Cornetto
brand ambassador Yami
Gautam. “I had such a wonderful time here! I am
proud to be associated with
Cornetto and it is always
humbling and heart-warming to be showered with so
much love from your fans.
The fantastic response to
the Cornetto Cupidity contest reflects the love people
have for the brand, me and
my films”, said the
Cornetto brand ambassador Sidharth Malhotra.
“My heartiest congratulations to the winners of
the Cornetto cupidity contest. The brand symbolises
love and cupidity, and
through this contest we got
a chance to engage with our
consumers in a fun and exciting way. We are happy
that everyone enjoyed the
Cornetto ride with our
br and ambassadors Yami
Gautam and Sidharth
Malhotra”, said Sapan
Sharma (GM), Ice Creams
(Kwality
Walls)
at
Hindustan Unilever Ltd.
Of course, the Cornetto
couple loved the ending,
but over 70,000 other couples enjoyed the Cornetto
ride as well-fun, exciting
and full of memorable moments to cherish forever!
WalkOn app rewards people for activity
*Makes fitness a status symbol
With the launch of its free
Android app, “WalkOn”,
Mobile Health Solutions
(MHS) promises to usher in
a new era of “health-e”
commerce where businesses walk their talk on
consumer well-being. The
app features free products/
services and exclusive discounts and deals from
20+brands in the form of rewards ‘earned’ by users for
simply walking, jogging or
cycling. The rewards offer
real value incentives to people across India to lead active lifestyles and gives
businesses the chance to
stand for health and stand
out from competition.
“WalkOn converts fitness into a cur rency, it
makes sweat pay!” says
Shwetank Ver ma, cofounder and ex-PWC chartered accountant for a
multi-billion dollar fund.
“WalkOn’s innovation is to
combine people’s love for
retail with their desire to get
and stay fit. It is about making prevention fun rather
than a chore.”
Rahul Batra, co-founder,
who had earlier co-founded
a clean energy venture,
adds “it is a win-win situation for both the fitness
seeker and the brand. We are
excited to be launching India’s first digital fitness rewards platform of its kind.
WalkOn’s vision is to assist
users in making better
choices by measuring a
broad spectrum of health
data”. T he WalkOn app
works by integrating with
pedometer apps like Moves
and Runkeeper and will
connect to wearables soon.
This allows users the flexibility to earn rewards on
WalkOn while using a fitness app or device of their
choice. WalkOn users take
part in time and distance
based fitness challenges
(like walking 10 kms in 2
days) and earns real rewards if they complete the
challenge. The challenges
give users the extra shot of
motivation to get fitter by
giving them a chance to
earn free beauty products,
foot massages and snacks!
WalkOn already has a
thriving ecosystem of
brand partners (promoted as
#BrandsThatCare) including MakeMyTrip, Forever
21, SmokeHouse Deli, eBay,
Khadi Naturals and Uzuri
Deck and Dining. Niche
brands include Just Herbs,
Aaranyaa, Rustic Art and
Shubh Puja.
SQUARE FOOT LAUNCHES ‘HERRINGBONE’
New range of designer laminate wooden flooring
nurtures a great retail space
for them.” adds Dhir.
Personifying the
feisty cameo of the diva in
cinema further enhanced
through her style and fashion statement, Diva’ni accentuates the spirit of the
diva within every woman.
Diva’ni explores every an-
gle and dimension of the
real and unreal to unveil a
line of exquisitely imagined
clothes for discerning
fashionistas.
Diva’ni as a brand
isn’t merely limited to the
Bollywood genre of fashion.
Neither is it hemmed in
only by an Indian sensibility.
Diva’ni is powered by the
imaginative cameos cinema
creates on celluloid globally. It re-looks at the multiple genres, the narratives,
the ages, the eras, the stories, the trends and everything else that cinema continuously surprises us with,
re-interpreting them in the
language of fashion. It gets
inspired by the fabulous
flights into fashion and design that creates the fabric
of a film.
Square Foot, engaged in integrated flooring solutions,
has announced the launch
of its latest line of designer
laminate wooden flooring.
This state-of-the art collection known as ‘Herringbone’
modifies the natural colour
and patterns of wood to create a new design trend in
laminate
flooring.
Launched in two colours,
honey oak and oak wenge,
this is yet another innovation in the laminate flooring
segment. This range comes
with an Embossed in Register (EIR) surface finishing,
giving it a real wood-like
antique appearance and
texture. Square Foot’s new
designer flooring range
comes in 8 x 134 x 804 mm
size with 2 side bevelled
lamination. “Earlier laminate flooring used to come
in standard sizes and designs. We have launched for
the first time in India the
designer laminate variant
so people can have the herringbone design laminate
flooring in their homes and
offices with a nominal cost
as compared to getting the
same in actual wooden flooring,” said Gaur av Saraf ,
Joint MD of Square Foot.
“Herringbone is a weave
like design created with parquet blocks which help de-
sign a floor that will be
talked about for years to
come. This is a major innovation introduced by us and
I am sure that it will raise the
bar in aesthetic appeal in
laminate flooring”. Priced
Printed and published by G P Pradhan, owned by Asish Laha and published from 3, Birendra Krishna Bhadra Sarani, Siliguri-734 001
and printed at Echo Printing Press, Jaduvita, Milan More, Siliguri-734 003, Editor : G P Pradhan.
CYMK
at Rs. 195 per sq ft the designer laminate wooden
flooring range is available
across all Square Foot stores
in Delhi, Mumbai, Kolkata,
Bangalore, Chennai, Pune,
Goa and Kochi.
CYMK
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