The Four AgreemenTs:

June 2013
The Authentic Leadership Series
Personal Leadership Development for the Purpose of Individual and Workplace Transformation
The Four Agreements:
Leveraging Toltec Wisdom to Help Build Transformational Leaders and Sustainable Business
Leadership style is a personal and necessary expedition that often requires trial and error, introspection and guidance. In this
ninth issue of the Authentic Leadership Series, I speak with American Public University System Vice President Terry Grant to
discuss leadership transformation based on the four principles that define her distinctive leadership style and the culture of her
high-performing enrollment management and student support organization.
Q: Did you always approach your leadership
style this way?
Terry: I don’t see myself as being different from
any other person on my team. Like them, I’m
just another human being trying to get my job
done. I don’t believe that there has to be a
pecking order. In working shoulder-to-shoulder,
side-by-side, we achieve better results. That is
not to suggest that this leadership style relieves
me of decision-making or other responsibilities. I
do have responsibility to and for my teams, but I
strive to be a different kind of leader—an authentic
leader. For me, authenticity in my leadership
style means that I am the same person no matter
where I am and that I express the same values
no matter what circumstance I’m in. I don’t like
to compartmentalize different facets of my life.
Too many of us compartmentalize our lives. We
project one persona in our civic lives, which is
different from the one at work or the one at home.
I used to do that, but found that it’s a lot of work
and relationships to juggle. It’s neither authentic
nor sustainable. I focus on living one life.
Terry: No, I haven’t always embraced this
leadership style. I was well into my own
professional journey when I went through a
period of crisis. My career was established,
but I was at a crossroads. I was managing
people, but I suddenly found myself being
assigned tasks that were at odds with my
values and belief system. I also was wearing
many hats that just weren’t me. I kept
wondering—how was I going to manage all
of this and still be able to look at myself in
the mirror and be happy with what I saw? It
was around that time that I happened upon
“The Four Agreements” by Don Miguel Ruiz.
He’s a genius author. The book is based on
Toltec wisdom. The Toltecs were an ancient
Mesoamerican civilization that pre-dated the
Aztecs. I have to be honest. When I first started
reading it I thought, “Okay, this is a lot of
mythical mumbo jumbo.” His message is told
in a literary way, but it also provided content
1 | American Public University
that was applicable to my own circumstances.
The more I read, the more it clicked for me.
I realized that becoming an authentic leader
meant bringing my whole self to every part of
my life whether it was at work, at home or in
my community. I realized that I could be myself
and still maneuver through the world while
progressing in my career. I could do it all by
practicing “The Four Agreements.”
Q: What’s the premise of The Four
Agreements and how were you able to apply
it to your career?
Terry: The premise of Don Miguel’s book is that
life is merely an illusion. We’ve heard variations
of that adage before. Mark Twain was quoted
as saying, “I have had a lot of worries in my
life, most of which never happened.” The
way we react to issues is often the cause of
our problems, not the issue itself. The issue
could be work, spouse, kids or finances. I’ve
discovered that 95 percent of our problems
are caused by our reactions—the stories we
©2013 American Public University
Q: How do you incorporate concepts of
authenticity in your leadership style?
The Authentic Leadership Series
tell ourselves to justify or explain something
that did or did not happen. This concept is
addressed in “The Four Agreements.” We
believe what we believe because we’ve
agreed to it. For example, I once considered
myself to be a high-achiever with low selfesteem. I believed negative things that were
said to me or about me. I believed I was too
big or too loud or that somehow I was not
worthy. On some level, I had agreed that the
people who felt that way about me were right
and that I did need to feel bad about myself.
What I ultimately learned was that we don’t
have to agree with all of that. We all have a
choice, and a voice, regardless of our roles
or titles and being an authentic leader means
finding and exercising both in a personal and
professionally meaningful way.
Q: What are The Four Agreements?
I. Be Impeccable With Your Word
Terry: The first agreement is a tall order, but
to be impeccable with your word means
to tell the truth. It’s not gossiping or being
negative. It’s being truthful, constructive
and in alignment with your values by
meaning what you say and saying what you
mean. Authentic leadership is about being
comfortable with telling people what’s real
instead of telling them what they want to
hear. It’s total honesty without being hurtful,
manipulative, prideful or boastful. In an
organization, how many employees are
afraid to talk to their manager about their
coaching needs? The reality is, it’s okay to
talk about what you need and it’s okay to
talk about expectations and what is real to
you. Words are incredibly powerful. They
can create our reality and influence and
inspire others to create their realities. So,
the first rule is always be impeccable with
the words you speak.
II. Don’t Take Anything Personally
We all work in a team dynamic, which means
occasionally, we encounter the spreading of
misinformation and gossip. It’s a byproduct
of human nature and will always remain a
challenge for any leader to ensure that these
types of issues don’t erode team confident
and trust. Part of my responsibility is helping
individuals understand that they should never
Personal Leadership Development for the Purpose of Individual and Workplace Transformation
take things personally. When confronted with
this issue, I often tell others, “If someone says
something hurtful, then it says more about
the speaker than it does about the listener.”
For example, when people are resisting
change and they don’t like your ideas, just
remember, it’s not about you. It’s about
them and their difficulty in adopting change.
Your job is to exercise great self-awareness
and situational awareness so that you can
navigate the conversation or experience
things in a way that yields the highest and
most productive outcome.
Fortunately, our team has averaged a very
low turnover; five percent over 11 years
when the average shelf life of an employee
in our industry is 18 months. We’re by no
means perfect, but it’s important for leaders
to proactively minimize conflict and the
Second Agreement is a key component.
We strive to minimize conflict while still
continuing to effectively communicate. If
there’s something wrong or performance is
not meeting expectations, we tell you the
minute we see it. It becomes a way of life.
It’s not a management theory or a book that
has been on the best sellers list for 52 weeks
and people forget about it once the next
best book hits the stands. We practice and
deal with disagreements and issues related
to the group dynamic consistently. And it’s
a two-way conversation. People sometimes
think it’s up to the leaders to do it all. It’s
not. It’s all about you, the individual. Not
taking things personally—it’s probably the
most powerful skill anyone can possess
at any level of their personal leadership
journey. It’s not always easy; but that level
of detachment as an objective observer will
help you see things more clearly.
III. Don’t Make Assumptions
If you don’t understand then clarify, clarify,
clarify. People make the most errors when
they assume too much because they’re too
afraid to ask questions. If everyone in the
workplace asked questions rather than made
assumptions, most any organization would
be much more effective. I believe it’s a
leader’s responsibility to develop a mindset
and culture of transparency, accountability
and trust. Like many other organizations,
we have an open-door policy. But it’s much
more than that. It’s creating an authentic
environment where employees feel
confident that they can ask their manager
anything. And if a manager is unavailable,
rather than make an assumption, individuals
should feel they can talk to another leader
or mentor without upsetting the chain
of command. Unfortunately, these are
the types of non-technical, soft skills that
training usually doesn’t cover. No one
ever taught me not to go there in my head
and yet these are the root causes of many
human relationship barriers in the first place.
Leaders need to develop conversations
and build training around focusing on what
is actually present compared to what we
create based on assumptions. Why is the
conversation always secondary when, in
fact, the most effective leaders possess
the quality of assuming nothing? Often,
it’s because organizations have a difficult
time measuring the return on investment for
leadership development and strengthening
of non-technical skills in a way that directly
maps to the broader institutional strategy.
There’s no single metric you can apply to
measure it, but as a leader, you know its
importance.
IV. Always Do Your Best
Be optimistic and remember that you’re
going to have varying degrees of what your
best day looks like. Your best when you
have the flu or are totally stressed will look
different from your best when you’re feeling
100 percent and balanced. Doing your best
requires a strong sense of self-awareness
and situational awareness. As authentic
leaders, it’s about constantly checking
yourself and encouraging teams to do the
same. Too often we let one or two negative
issues define the quality of our day which,
in turn, affects the quality of our work and
work relationships. Rather than categorize
a day as good or bad, we should embrace
the concept of good days and better days.
If someone feels they had a bad day—okay.
Reset and try again tomorrow. We’ve
created an environment that is comfortable
and a team of people that want to come to
work. Living this philosophy and setting up
a positive space in which to operate will
reinforce and reward hard work. I believe
this is a crucial part of authentic leadership.
American Public University | 2
©2013 American Public University
June 2013
The Authentic Leadership Series
Personal Leadership Development for the Purpose of Individual and Workplace Transformation
Q: How do you apply these theories so that they’re tangible in the
everyday work environment?
Terry: Conceptually, these principles make sense, but what do they look
like in practice? It’s one thing to discuss them as a leader, but how do you
introduce the concepts and tools that make sense for your organization and
empower your team members? For us, it started with a formal presentation
for the entire team. Now, for new employees, it begins with team
orientation. The presentation includes activities that allows them to explore
“The Four Agreements,” but in their own lives. It’s critical that as leaders
we provide opportunities for individuals to personalize these concepts. I
also bring my own personal style to the discussion, and honestly, I prefer to
disclose more than most leaders. I talk about both the challenges and the
progress I wanted to make in my career. This demonstrates my endorsement
and belief in the culture we’re building together as a team. We all play an
important role and whether I’m a senior executive or a new entry-level team
member, everyone understands that our words and actions have more
power than we realize. We walk the talk by making every voice heard. And
we’re transparent, so much so, that we encourage others to find materials
and personal lessons that are reflective of our mission statements and share
them with the team.
Q: Does one agreement hold greater priority or value than another?
Terry: As leaders we must think holistically and apply all aspects equally.
If I focus solely on one agreement, I’m not going to create the workplace
existence that I want. Whether or not it’s “The Four Agreements” or
another approach, it’s essential that leaders have an authentic strategy that
is inclusive and easy to understand so that it’s translatable to any personal
situation. Leadership rarely spends the amount of time it takes to really
talk about values. It’s not enough to know the lexicon. You have to have
these skills developed and ensure you’re developing your managers,
which is absolutely critical, by giving them the tools they need. It also takes
commitment. We hold ourselves to a different standard and that means we
must constantly reinforce our behaviors, training and strategic planning.
When we talk about team values, we must refresh and revisit them often.
Q: Are there other must-read books that you find are invaluable to
workplace leaders?
Terry: I recommend “True North: Discover Your Authentic Leadership” by Bill
George, Peter Sims and David Gergen. I also like “The One-Life Solution”
by Henry Cloud. “The Six Secrets of Change” by Michael Fullan is also an
excellent guide for dealing with change leadership and honing the skills
needed to manage change. “The Four Agreements” by far had the greatest
impact on my leadership ability. It helped me build relationships I otherwise
couldn’t and it gave me credibility and made me real to my team. I can’t
recall anything else that I’ve taught or presented that has had the same level
of impact especially considering that people today are hesitant to talk about
belief systems and spirituality in the workplace. These things play a role in
creating a well-balanced person and a well-balanced life. We have to find
ways to incorporate viewing the whole person in the workplace and in ways
that aren’t going to make others feel uncomfortable. Not enough of us have
dug deep enough into ourselves on our own to do this kind of thinking
about how we relate to the rest of the world. It’s hard work, and putting the
real you out there can be risky. Authenticity takes courage.
3 | American Public University
Terry Grant
Featured Guest
Terry Grant serves as Vice President of Enrollment
Management and Student Support for American
Public University System. In her role, Terry oversees
the operations of the Enrollment Management
Department, which includes the Prospect Management, Undergraduate
Admissions, Graduate Admissions and International Admissions teams for
both American Public University and American Military University. Under
Terry’s unique leadership style, her team experiences turnover rates that are
significantly below average with many team members averaging tenures of
eight years or more. Enrollment has also grown from approximately 10,000
students in 2002 to more than 110,000 in 2013 under her stewardship.
Terry has more than 15 years’ experience in higher education and has
worked in Student Services, Admissions, Financial Aid and as interim
Registrar and adjunct faculty at both public and private institutions. She
also served on the Board of Directors of Circle of Hope Therapeutic
Riding; a nationally accredited non-for-profit 501(c)(3) organization
dedicated to providing equine-assisted therapies to children and adults
with developmental, psychological or physical disabilities and is a frequent
speaker at higher education industry conferences. Terry has a Bachelor
of Arts in Behavioral Science from the University of Maine at Machias and
a Master of Science in Higher Education from the Goodwin College
of Professional Studies of Drexel University where she specialized in
Enrollment Management.
Michelle Maldonado
Series Creator
Michelle Maldonado is the creator of The Authentic
Leadership Series and serves as Associate Vice
President of the Corporate and Strategic Relationships
team for American Public University. She is a former
practicing attorney with more than 17 years of leadership experience
in strategic planning, operations and partnership development across
the education, technology, and online media industries. Michelle is
passionate about talent development, coaching, and mentoring of
professionals to support individual growth and success. Utilizing an
authentic and consultative approach, Michelle collaborates with industry
organizations to form education alliances that support overall talent and
institutional growth strategies. To learn more about how American Public
University’s programs and services may help you, please visit: www.
StudyAtAPU.com/Solutions or contact Michelle at mmaldonado@apus.
edu.
James Thompson
Contributing Writer
James Thompson is Senior Writer and Content
Strategist at American Public University with more than
16 years’ experience as a communications leader,
marketing copywriter and creative author. He draws
insights from his executive experience leading human resources and
corporate communications, and recruitment and talent management
programs for Fortune 500 organizations.
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Series, please visit: http://onlinecareertips.com/tag/authentic-leadership-series/
©2013 American Public University
June 2013