Selling Windows – articulating Vista Business Value

Selling Windows
Vista – articulating
Business Value
Rory Bosman
Microsoft Australia
Objectives of today
Develop a good understanding of
Sales pitches for Windows
Client Volume Licensing
Windows Vista Velocity
Profiles
Windows Client Volume
License Promotions
1
AN-MCY149-20060228-17218-172
Profile-specific sales pitches
Agenda
Offerings by Channel & Timeline to Market
Partner opportunities
Software Assurance introduction
Vista Velocity profiles overview
Profile-specific pitches
Resources
2
AN-MCY149-20060228-17218-172
Call to action
Offerings By Channel
OEM Pre-installed PCs
& System Builder PCs
Volume Licensing
Exclusive
SA/EA Benefit
3
AN-MCY149-20060228-17218-172
Packaged Product
at Retail (FPP)
Difference between Vista Business
and Vista Enterprise
Vista Enterprise
How to get it?
OEM licenses with new PC
purchase
Software Assurance or
Enterprise Agreement
What are its
core features?
Integrated, global search
Improved mobility
management
Reduced deployment/support
costs
Enhanced security &
compliance
Core features of Vista Business
Four additional exclusive features
Windows BitLocker Drive
Encryption
Virtual PC Express
Multi-lingual User Interface
Software Architecture for Unix
What is its
positioning?
Better offering for
businesses: Helps
businesses and mobile
professionals more
effectively find and use
information while reducing IT
costs
VS
Best offering for businesses:
Most full-featured desktop
OS for businesses of any size
with exclusive features designed
to enhance data protection and
significantly lower IT costs and
risk
4
AN-MCY149-20060228-17218-172
Vista Business
Timeline to market
Q1 CY 2006
Enterprise
Developer
Partner
engagement engagement engagement
Sept 2005
Dec 2005
Q2 CY 2006
Broad
engagement
Regular
CTP
releases
until RTM
Q3 FY07
5
AN-MCY149-20060228-17218-172
PDC
Partner
CTP
Customer
Enterprise Preview
CTP
Program
Agenda
Offerings by Channel & Timeline to Market
Partner opportunities
Software Assurance introduction
Vista Velocity profiles overview
Profile-specific pitches
Resources
6
AN-MCY149-20060228-17218-172
Call to action
Partner Opportunities For Windows Client Enterprise,
Select and Open Agreements and Software Assurance
Increased revenue for partners
New compelling value proposition for Windows
Client SA
Delivers more value to customers
More efficient to sell – clear differentiated value
Increased customer standardization on the
Microsoft stack
Enhanced customer relationships for partners
SA delivering real enterprise and business value
7
AN-MCY149-20060228-17218-172
Platform EA providing sizable future renewal
opportunities
Customer Campaigns
Windows Vista Enterprise Positioning Statement
Windows Vista connects people to information, enables mobile and remote productivity, reduces
deployment and support costs, and provides a more secure and compliant desktop platform
Mobile & Remote Productivity
Windows Vista enables mobile and remote professionals to easily and more securely connect to
information, networks, and people
Empowering People With Information/Enterprise Search
Windows Vista improves productivity by helping individuals to find and organize information quickly,
easily, reliably, and more securely
Windows Vista enables IT Professionals to reduce the complexity and cost of deploying and supporting
a more secure, reliable, and manageable desktop infrastructure
Security & Compliance
Windows Vista reduces business risk, better protects data, and contributes to regulatory compliance
with a more controllable and secure environment
8
AN-MCY149-20060228-17218-172
Infrastructure Optimization
Unique Window of Opportunity to
Sell Windows Client Volume Licensing
Value of Software
Assurance has
never been greater
Windows Vista
launch in
FY07_Q2
SAB 3.0
launched in
March 2006
Capture
renewed
customer
interest
Drive
incremental
revenue
Limited-time
offers:
Attach SA to
PCs within
180 days of
purchase
Up-sell from
U to U&SA
with 30%
discount on
the U
9
Limited-time Offer Overview
SA-attach
Attach SA to
PCs
purchased
within last
180 days
(90-day
attach
program
remains in
place)
Target segment
Customers
(with 250-500
PCs) who
purchased PCs
without SA
between Oct 1,
2005 and Mar
31, 2006
Pitch
When you first purchased PCs,
MS had not yet publicized the
new benefits in SAB 3.0 and so
we are running a limited-time
offer to give you the opportunity
to add SA to your PCs
Until Jun 30, 2006, you will have
the opportunity to attach SA to
your PCs purchased within the
last 180 days
With SA, you get:
The rights to Windows Vista for
less than the cost of an upgrade
license
Exclusive access to SAB 3.0
benefits, including Vista
Enterprise (a premium version of
Vista for business customers)–
you can’t buy Vista Enterprise any
other way!
10
AN-MCY149-20060228-17218-172
Offer
Limited-time Offer Overview
Discounted
U&SA
Purchase
U&SA, instead
of U, with
limited-time
30% discount
on U
Target segment
Potential U
customers who
can be
effectively upsold to U&SA
Pitch
You are thinking about buying
just the upgrade to XP? If you
add SA, it entitles you to
upgrades to XP, Vista
Business, and Vista Enterprise
at a significant discount!
Standardize your OS for more
streamlined desktop
management, saving money
and increasing productivity
With SA, you get:
The rights to Windows Vista
for less than the cost of an
upgrade license
Exclusive access to SAB 3.0
benefits, including Vista
Enterprise (a premium version
of Vista for business
customers)– you can’t buy
Vista Enterprise any other
way!
11
AN-MCY149-20060228-17218-172
Offer
Agenda
Partner opportunities
Software Assurance introduction
Vista Velocity profiles overview
Profile-specific pitches
Resources
12
AN-MCY149-20060228-17218-172
Call to action
Exciting New Windows Client
A key deliverable is the new and exclusive benefits,
including a premium version of the OS called Vista
Enterprise available exclusively for SA customers
13
AN-MCY149-20060228-17218-172
Windows Vista will be launched towards the end
of FY07 Q2/3 – (dates TBC)
The biggest & best launch of Windows since
Windows 95 rallying the industry – OEM’s, ISV’s,
IHV’s, Partners, Developers
New features, better business value, improved
security, and much more for business customers!
Software Assurance Benefits 3.0 March 2006
Volume License and Software
Assurance from Microsoft
What is
Software
Assurance?
Ability to purchase U* at a steep discount from Microsoft
Open Agreement: No prior commitment and pay as you go
Select Agreement: Specified purchase volume over 3 years with
greater discounts than Open
Enterprise Agreement: Coverage of entire enterprise with greatest
discounting and spread payments over 3 years; Software Assurance
is included
Software Assurance is a maintenance offering that maximizes the
value of your software investment. SA can be added to Open and
Select** (already included in the Enterprise Agreement) and provides
the rights to:
All commercially released future versions of the Windows Client
during the term of the agreement (EA, Select - 3 years; Open 2 years)
Deployment, training, support, tools, and other services
Windows Vista Enterprise, exclusively for our SA customers. Windows
Vista Enterprise is a premium version of Vista with special features for
Enterprise
Windows Fundamentals for Legacy PC’s
* Volume License for Win Client is different than those for Office or Server Products. With a WC VL, you are buying an Upgrade license, which allows you to
upgrade your PCs to latest commercially released version of the OS. Your original license comes from the OEM with the purchase of the PC
** Can be added to Open and Select within 180 days of PC purchase during Q4; 90 days normally
14
AN-MCY149-20060228-17218-172
What is a
Volume
License for
Win Client?
Value of Software Assurance for
Windows Client is strong!
Software Assurance for Windows Client maximizes the value of the software
investment through differentiated technology, integrated solutions and future
upgrade rights
Differentiated technology
Windows Vista Enterprise, available
exclusively with SA, is the optimal OS for
all of your business desktops
SA customers enjoy perpetual
rights to all future versions of
the OS that are released
during the term of
their agreement
Integrated
solutions
SA includes an integrated suite
of products, services, and
support to maximize your
investment in the OS
throughout the software
lifecycle
15
AN-MCY149-20060228-17218-172
Future
upgrade rights
Software Assurance 3.0
Providing technology, services, support and financing to manage the
software lifecycle
Extended Hotfix
Support
Windows
Fundamentals for
Legacy PCs
24x7 Business
Critical Support for
Problem Resolution
TechNet Plus
Cold Backups for
Disaster Recovery
Corporate Error
Reporting
Items in green are new for 2006
Windows Vista Enterprise
Virtual PC Express for SA
Training – Extended
Vouchers for Enterprise
Customers
eLearning
Home Use Program
Employee Purchase
Program
Enterprise Source License
Program
16
AN-MCY149-20060228-17218-172
Desktop Deployment
Planning Services
Information Work
Solution Services
Windows Pre-Installation
Environment
New Version Rights
Spread Payments
Windows Vista Enterprise Edition
Value above and beyond Vista Business
Available exclusively to Windows Client Software Assurance customers,
Windows Vista Enterprise is the OS solution optimized for medium and large
sized organizations
Windows Vista Enterprise includes features you expect from our standard
professional OS version, plus additional new functionality to maximize your
desktop investment
Data Protection
Application
Compatibility
Worldwide
Deployment
Virtual PC Express for
Windows Vista
Multi-Lingual User
Interface Packs
(MUI)
Subsystem for UnixBased Applications
(SUA)
17
AN-MCY149-20060228-17218-172
Enhanced Data
Protection
Windows® BitLocker™
Drive Encryption
Agenda
Partner opportunities
Software Assurance introduction
Vista Velocity profiles overview
Profile-specific pitches
Resources
18
AN-MCY149-20060228-17218-172
Call to action
Velocity Profiles are a new way of delivering
targeted customer messages based on a
customer’s need profile (1/2)
How does this
help me?
Group of customers who have a similar
approach towards the nature and
importance of desktops in their business
Each has different needs which resonate
with different parts of the VL offering
Results of analysis of hundreds of hours
of interviews and tested in the field
Quickly identify the core needs of your
customers to effectively sell Windows
Client under VL
Delivery of simple, targeted messages on
features of Windows Client VL that
address the core needs of your customers
19
AN-MCY149-20060228-17218-172
What is a
Velocity Profile?
Are profiles
company- or
role-specific ?
Profiles are company-specific rather than
role-specific, because based on company
strategy for the desktop
Will need to tweak message based on
person, but final purchase decision will
depend on the company profile
What works
best with these
profiles?
Delivering targeted messages to these
profiles is most effective in closing a sale
New way of selling to customers
based on needs rather than “onesize-fits-all” or “one-off”
customization
20
AN-MCY149-20060228-17218-172
Velocity Profiles are a new way of delivering
targeted customer messages based on a
customer’s need profile (2/2)
Four need-based customer profiles (1/2)
Value-focused
IT value
Focus on improving quality
of desktop IT infrastructure,
with goal of improving
competency or status of IT
organization
Often invest in reducing risk
from security, stability, and
compliance issues to drive
IT spending
Cost is not the
issue – I need to
keep my users
productive!
Cost is not the
issue – I need
our IT to be
world class!
21
AN-MCY149-20060228-17218-172
Business value
Focus on improving enduser productivity from PC
activities
Often have a demanding PC
user group with strong input
into the IT decision process
Four need-based customer profiles (2/2)
TCO manager
Cash manager
Focus on a holistic
perspective of desktop costs
including deployment,
maintenance and support
Desktop not strategic to
business
Desktop is not a
value center to
me – I need to
keep my TCO
really low!
Focus on short-term
software acquisition costs
Do not include maintenance
or other embedded costs
Often do not view IT as core
to the operations of their
business
I need to keep
my upfront
costs low (even
though I might
say TCO, I really
just care about
upfront costs!!)
22
AN-MCY149-20060228-17218-172
Cost-focused
Identifying Your Customer Type
Asking The Right Questions To Create The Right Profile
Q1: Is cost management and reducing IT spending the
primary goal of the IT organization?
NO: Generating value (stability, security, productivity) is the
most important goal, with the costs incurred viewed as a
secondary consideration. This customer belongs to the
IT Value or Business Value profile. Proceed to Q2B
23
AN-MCY149-20060228-17218-172
YES: IT investment decisions are made on a cost savings
basis, rather than on "value" creation. This customer
belongs to the Cash Manager or TCO Manager profile.
Proceed to Q2A
Identifying Your Customer Type
Asking The Right Questions To Create The Right Profile
Q2A: Are management and support costs considered by
the customer in making the purchase decision?
NO: The customer is primarily concerned with the cost of
acquisition and does not consider management or
support costs. This a Cash Manager customer
24
AN-MCY149-20060228-17218-172
YES: The customer has defined metrics for tracking the
Total Cost of Ownership. This is a TCO Manager
customer
Identifying Your Customer Type
Asking The Right Questions To Create The Right Profile
Q2B: Is the IT organization’s primary incentive increasing
end-user productivity?
NO: The IT organization has not made any major
investments to significantly increase end-user
productivity and is more concerned about the central
IT infrastructure. This is an IT Value customer
25
AN-MCY149-20060228-17218-172
YES: The IT organization makes major investment to
significantly increase end-user productivity across
the enterprise. This is a Business Value customer
Agenda
Partner opportunities
Software Assurance introduction
Vista Velocity profiles overview
Profile-specific pitches
Resources
26
AN-MCY149-20060228-17218-172
Call to action
How to pitch EA, Select, Open with SA to
customers
Identify
customer
profile
Pitch Vista
value
proposition
Pitch Vista
tailoring
value
proposition
to the
customer
profile
Step 2
Step 3
Pitch overall
WC VL value
proposition
Pitch the
overall value
WC VL
proposition
as needed
for the
customer
Open the
“Why VL
now”
conversation
Step 4
Pitch profilespecific EA
value
proposition
Pitch the
profilespecific
value
proposition
Will be used
to tailor the
conversation
to core
customer
needs
Handle
objections
Tailor
objections
answers to
specific
profiles
27
AN-MCY149-20060228-17218-172
Step 1
Identify customer profiles by asking
few simple questions
For more detail on how
to profile, see the
detailed description in
other tools and
resources section
Value
Yes
Business
value
No
IT value
Cost
Is the IT
organization’s
primary incentive
increasing enduser productivity?
Yes
TCO manager
No
Cash
manager
28
AN-MCY149-20060228-17218-172
Which would
you consider
more important
to your
company: cost
management of
your IT spend or
generating
increased value
from your IT
investments?
Are management
and support costs
strongly
considered by the
customer in the
purchase
decision?
Agenda
Partner opportunities
Software Assurance introduction
Vista Velocity profiles overview
Profile-specific pitches
Business Value Customer
IT Value Customer
Cash Manager
Resources
Call to action
29
AN-MCY149-20060228-17218-172
TCO Manager
Step 1: Pitch Windows Vista
Windows Vista can help you increase
end-user productivity
30
AN-MCY149-20060228-17218-172
Increase mobile productivity
Enable instant collaboration
Help users find information
Synchronize data effectively
Help users recover lost data
Step 2: Pitch overall WC VL
EA can help you in your Windows Client purchase
With Windows Vista,
new benefits, and
exclusive rights to
Windows Vista
Enterprise, EA has
never been more
attractive
Acquire the
latest
software at
the lowest
price
WinClient Volume Licensing is the
most cost-effective way to acquire
upgrades. The savings grow when
you purchase the platform Desktop Pro
EA – the cost is only a few dollars per
PC a month
Simplified
license
management
An EA gives you peace of mind when
it comes to compliance – you can
easily ensure that all of Microsoft
software is licensed with our annual
true-up process and single license key
Simplified
software
technology
decisions
With an EA you always have access to
the full range of Microsoft software
so that you can quickly and easily meet
the changing technology needs of your
organization
31
AN-MCY149-20060228-17218-172
Benefits
Step 3: Pitch EA
Faster,
simpler path
to deploying
Vista
Vista Enterprise includes tools like MUI, Virtual PC
Express, and WinPE* that will help speed up the
deployment process of Windows Vista by reducing
the number of image builds and faster application
compatibility validation and resolution
Protected
mobile
workforce
Vista Enterprise can help your mobile workers be as
protected as possible in the event of a lost or stolen
laptop with BitlockerTM Drive Encryption security that
is integrated with Active Directory, making it easier to
deploy, manage, and support
Improving
end-user
productivity
The Vista Enterprise Edition available through SA
extends the productivity enhancements of Vista with
exclusive tools like Corporate Error Reporting (CER) that
help improve OS images and ensure that your users
enjoy maximum uptime and error-free computing
* Only available in SA today; will be available as part of Vista Professional in late 2006
32
AN-MCY149-20060228-17218-172
An EA can help increase your business productivity
I don’t need mobile security
Hundreds of thousands of laptops are stolen
worldwide each year. In the U.S. itself upwards of
half a million laptops are stolen each year.
According to a report from the Computer Security
Institute/FBI Computer Crime and Security Survey, a
single laptop theft will result in an average
business loss of $89,000, making the actual
hardware just a fraction of the total cost.
BitLocker™ Drive Encryption available through the
Vista Enterprise edition which is exclusive to SA
provides you with protection against these losses
I can’t buy into something
without knowing the
development roadmap
Volume licensing is the best way of getting insight
into Microsoft’s development roadmap. Our Account
Managers work closely with EA and SA customers to
ensure that they have the more updated
information on the development roadmap. In
addition the training programs conducted under the
SA benefits will help ensure that you are up to date
on the latest Microsoft technology
33
AN-MCY149-20060228-17218-172
Step 4: Handle objections
Agenda
Partner opportunities
Software Assurance introduction
Vista Velocity profiles overview
Profile-specific pitches
Business Value Customer
IT Value Customer
Cash Manager
Resources
Call to action
34
AN-MCY149-20060228-17218-172
TCO Manager
Step 1: Pitch Windows Vista
Windows Vista can help you increase
IT productivity
35
AN-MCY149-20060228-17218-172
Provide secure access to resources
Defend against malicious software
Prevent theft of intellectual property
Provide improved wireless security
Take advantage of 64 bit computing
Step 2: Pitch overall WC VL
EA can help you in your Windows Client purchase
With Windows Vista,
new benefits, and
exclusive rights to
Windows Vista
Enterprise, EA has
never been more
attractive
Acquire the
latest
software at
the lowest
price
WinClient Volume Licensing is the
most cost-effective way to acquire
upgrades. The savings grow when
you purchase the platform Desktop Pro
EA – the cost is only a few dollars per
PC a month
Simplified
license
management
An EA gives you peace of mind when
it comes to compliance – you can
easily ensure that all of Microsoft
software is licensed with our annual
true-up process and single license key
Simplified
software
technology
decisions
With an EA you always have access to
the full range of Microsoft software
so that you can quickly and easily meet
the changing technology needs of your
organization
36
AN-MCY149-20060228-17218-172
Benefits
Step 3: Pitch EA
An EA can help improve the security and stability of your
environment
Highest level
of desktop
stability
Windows Client Software Assurance and EAs provide exclusive
tools to help ensure a more stable PC environment for your
enterprise
The Multilingual User Interface (MUI) allows you to deploy
one image across multiple hardware and language
configurations, making it easier to manage images and
increase stability
Cutting edge IT organizations can use Corporate Error
Reporting which is the one of the most effective way for IT
Administrators to identify how to dramatically improve OS
stability with your suite of applications
37
AN-MCY149-20060228-17218-172
State-of theart IT security
Windows Client Software Assurance and EAs provide exclusive
tools to help ensure a high level of protection for your
enterprise
Windows® BitLocker™ Drive Encryption provides a more
secure method of protecting data on lost of stolen hard-disks
Legacy PCs pose a security risk– with WLPC and Virtual PC
Express, you can run more securely without significant
disruption to your IT
How do I get to know the MS
technology roadmap?
Volume licensing is the best way of getting insight
into Microsoft’s development roadmap. Our Account
Managers work closely with EA and SA customers to
ensure that they have the more updated
information on the development roadmap. In
addition the training programs conducted under the
SA benefits will help ensure that you are up to date
on the latest Microsoft technology
We mainly use standard
Microsoft applications, so
CER doesn’t seem necessary
if Microsoft is doing their
jobs
Corporate Error Reporting is about much more than
monitoring Microsoft applications. It allows you to
view and prioritize across all errors that could be
occurring across your suite of applications enabling
you to improve desktop stability and security.
You also have the option of deciding whether or not
to send this data back to Microsoft, or keep it only on
your servers
38
AN-MCY149-20060228-17218-172
Step 4: Handle objections
Agenda
Partner opportunities
Software Assurance introduction
Vista Velocity profiles overview
Profile-specific pitches
Business Value Customer
IT Value Customer
Cash Manager
Resources
Call to action
39
AN-MCY149-20060228-17218-172
TCO Manager
Step 1: Pitch Windows Vista
Windows Vista can help reduce your
Total Cost of Ownership
40
AN-MCY149-20060228-17218-172
Reduce helpdesk costs
Lower image maintenance costs
Reduce deployment costs
Reduce integration costs
Reduce power costs
Step 2: Pitch overall WC VL
EA can help you in your Windows Client purchase
With Windows Vista,
new benefits, and
exclusive rights to
Windows Vista
Enterprise, EA has
never been more
attractive
Acquire the
latest
software at
the lowest
price
WinClient Volume Licensing is the
most cost-effective way to acquire
upgrades. The savings grow when
you purchase the platform Desktop Pro
EA – the cost is only a few dollars per
PC a month
Simplified
license
management
An EA gives you peace of mind when
it comes to compliance – you can
easily ensure that all of Microsoft
software is licensed with our annual
true-up process and single license key
Simplified
software
technology
decisions
With an EA you always have access to
the full range of Microsoft software
so that you can quickly and easily meet
the changing technology needs of your
organization
41
AN-MCY149-20060228-17218-172
Benefits
Step 3: Pitch EA
Reduce
costs for
application
compatibility
Vista Enterprise helps you overcome one of the biggest
challenges in upgrading by providing the tools to ensure
application compatibility. Virtual PC Express and SAU
enable you to access applications on other operating
systems without having to worry about the cost of
rewriting most of your applications
Deploy Vista
with fewer
resources
With SA, you will get access to the Windows
Preinstallation environment today* which helps speed
the installation, preparation, and troubleshooting of
desktop applications, helping you to deploy faster
Reduce
ongoing PC
maintenance
An image can cost $100,000 to maintain each year**.
MUI, available exclusively with Vista Enterprise, will help
you reduce the number of images in your organization by
standardizing on one image worldwide
* Only available in SA today; will be available as part of Vista Professional in late 2006
** Gartner Group
42
AN-MCY149-20060228-17218-172
An EA can help reduce your ongoing costs for a PC
Our executive team keeps
asking me to drive our PC
costs down, I don’t think they
will go for an increase in
spending
The Windows Client Volume License can help drive your
PC costs down by making it cheaper to acquire, deploy,
manage, use and transition PCs. Hence far from
increasing spending, the Volume License can be the
most effective way of driving down your PC costs.
[Sales person to walk the customer thru the TCO tool
which will demonstrate how the Volume license reduces
costs over the lifecycle of a PC.] Moreover SA provides
you with financing help and also allows you to spread
payments
The term of the EA is only
3 years. Given the long product
release cycle how can I know
MS will release another
product in that time frame ?
You will agree that if you deploy a new OS over the
3 years of your EA, then the EA is definitely worth it.
What you will find is that even if you deploy over a
longer time frame (e.g.. 6 years), the EA will still be the
most cost-effective option available. [Sales person to
walk customer through the TCA tool which lists the
incremental cost of adding Windows Client to the
Platform Volume License over a 6year time frame and
demonstrates that the VL is a good purchase.] As you
can see, long product cycles notwithstanding, the
Volume License is still the most effective way to acquire,
deploy, manage, use, and transition the Windows
Desktop Environment
43
AN-MCY149-20060228-17218-172
Step 4: Handle objections
Agenda
Partner opportunities
Software Assurance introduction
Vista Velocity profiles overview
Profile-specific pitches
Business Value Customer
IT Value Customer
Cash Manager
Resources
Call to action
44
AN-MCY149-20060228-17218-172
TCO Manager
Step 1: Pitch Windows Vista
Windows Vista can help you reduce your costs
45
AN-MCY149-20060228-17218-172
Reduce helpdesk costs
Lower image maintenance costs
Reduce deployment costs
Reduce integration costs
Reduce power costs
Step 2: Pitch overall WC VL
EA can help you in your Windows Client purchase
With Windows Vista,
new benefits, and
exclusive rights to
Windows Vista
Enterprise, EA has
never been more
attractive
Acquire the
latest
software at
the lowest
price
WinClient Volume Licensing is the
most cost-effective way to acquire
upgrades. The savings grow when
you purchase the platform Desktop Pro
EA – the cost is only a few dollars per
PC a month
Simplified
license
management
An EA gives you peace of mind when
it comes to compliance – you can
easily ensure that all of Microsoft
software is licensed with our annual
true-up process and single license key
Simplified
software
technology
decisions
With an EA you always have access to
the full range of Microsoft software
so that you can quickly and easily meet
the changing technology needs of your
organization
46
AN-MCY149-20060228-17218-172
Benefits
Step 3: Pitch EA
Reduce
costs for
application
compatibility
Vista Enterprise helps you overcome one of the biggest
challenges in upgrading by providing the tools to ensure
application compatibility. Virtual PC Express and SAU
enable you to access applications on other operating
systems without having to worry about the cost of
rewriting most of your applications
Deploy Vista
with fewer
resources
With SA, you will get access to the Windows
Preinstallation environment today* which helps speed
the installation, preparation, and troubleshooting of
desktop applications, helping you to deploy faster
Reduce
ongoing PC
maintenance
An image can cost $100,000 to maintain each year**.
MUI, available exclusively with Vista Enterprise, will help
you reduce the number of images in your organization by
standardizing on one image worldwide
* Only available in SA today; will be available as part of Vista Professional in late 2006
** Gartner Group
47
AN-MCY149-20060228-17218-172
An EA can help reduce your ongoing costs for a PC
My HW refresh is too long to
make the EA agreement
make sense
But I just don’t have the
money to make investments
in this type of technology . . .
The EA makes financial sense even if you have a
longer refresh cycle. [Sales person to walk
customer through the TCA tool which lists the
incremental cost of adding Windows Client to the
Platform Volume License over a three or six year
time frame and demonstrates that the VL is a good
purchase.] As you can see, long hardware refresh
cycles notwithstanding, the Volume License is still
the most effective way to acquire, deploy, manage,
use, and transition the Windows Desktop
Environment
Rather than requiring additional investments, Volume
Licensing will reduce your costs by enabling you to
extend the life of your current hardware and
software, while also making it cheaper to acquire
new versions of Windows. Microsoft also provides
you financing help through Microsoft Capital which
can help you reduce upfront investments, create
monthly or quarterly billing, or customize a financing
option to fit your specific situation
48
AN-MCY149-20060228-17218-172
Step 4: Handle objections
Agenda
Partner opportunities
Software Assurance introduction
Vista Velocity profiles overview
Profile-specific pitches
Resources
49
AN-MCY149-20060228-17218-172
Call to action
Windows Vista CTP
Partners may self-nominate themselves for the
Community Technology Preview (CTP)
Program
http://microsoft.order-4.com/windowsvistabeta/
Partner Nomination Code
55894
Get Windows Vista Beta/CTP and give the
deployment tools a test ride!
50
AN-MCY149-20060228-17218-172
Available to Live Meeting attendees only
Acceptance to program is not guaranteed
Volume Licensing And Software Assurance
https://partner.microsoft.com/US/licensing/licensi
ngoverview/
http://www.microsoft.com/licensing/default.mspx
http://ms-gearup.com/default.asp
Windows Vista
http://www.microsoft.com/windowsvista/
https://partner.microsoft.com/US/productssolutio
ns/windows/vista
Windows Vista system requirements:
http:www.microsoft.com/technet/windowsvista/evaluate/
hardware/entpguid.mspx
51
AN-MCY149-20060228-17218-172
Resources
Agenda
Partner opportunities
Software Assurance introduction
Vista Velocity profiles overview
Profile-specific pitches
Resources
52
AN-MCY149-20060228-17218-172
Call to action
Partner Call To Action
Use the Velocity Profile
approach to SIMPLY
explain Windows Client SA
to customers and drive
purchases!
Understand the benefits of
Windows Vista
53
AN-MCY149-20060228-17218-172
Understand the new value of Software
Assurance for Windows Client (SAexclusive Windows Vista Enterprise,
enhanced SA Benefits 3.0)
54
AN-MCY149-20060228-17218-172
© 2006 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.