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Advanced Analytics
The next wave of Business Intelligence
Shankar Radhakrishnan
Senior Solutions Architect
HCL Technologies
Agenda
Analytics Landscape
Maturity Level
Market Indicators
Advanced Analytics
Enablers
Analytics Landscape
Strategies
Social, Email, Blogs, Video, Mobile
Marketing, Sales - Product Listing, Promotions
Applications
ERP, CRM, Databases, Internal Applications,
Customer/Consumer facing applications
Context
Web, Customers, Products, Business Systems,
Processes and Services
Support Systems
CRM, Recommendation Systems
Data warehouses, Business Intelligence
Collect More, Mine More
Drivers
ROI, Customer Retention,
Product Affinity
Market Trends, Research
Analysis
Customer/Consumer Analytics
Build Relationships
Insights
Maturity Level
Basic Analytics
Performance Management
What happened in
the past?
Advanced Analytics
Complex Even
Processing
Multivariate Statistical
Analysis
Natural Language
Processing
Text Mining
What is happening
at this moment?
Time-series Analysis
Entity Extraction
What will happen?
Data Mining
Predictive Modeling
Ensemble Modeling
Sentiment Analysis
Semantic Analysis
Behavioral Analytics
Constrained Based
Optimization
Social Network
Analysis
Social Media
Analytics
What is most likely
to happen?
What might happen
if we give it a little
nudge?
Market Indicators
“By 2014, 30% of analytic applications will use proactive,
predictive and forecasting capabilities”
“The market for BI and analytics is undergoing gradual
evolution.”
Gartner. Feb 1st, 2011
“In 2011, the use of analytics as a competitive
differentiator in selected industries will explode”
“The roles of marketing, sales, human resources, IT
management, and finance will continue to be
transformed by the use of analytics”
International Institute for Analytics. Dec 3rd, 2010
Market Indicators (continued)
“By 2014, the metamorphosis of BI from IT-owned
and report-centric will be virtually complete for a large
number of organizations.”
Gartner. Jan 6th, 2011
“These organizations will change what types of BI and
analytics they use. They will change how they procure
them and where they procure them from, and they will
modify how information feeds decision making.”
Gartner. Jan 6th, 2011
“By 2014, global market for Analytics software will grow to
$34Billion”
IDC. Nov 9th, 2010
Text Analytics
Social Analytics
Sentiment Analysis
Brand Identity
Product & Brand Affinity
Reputation Driven Online-Economy
Facebook vs. Twitter
Breakdown of 2010 Social Demographics
Predictive Analytics
Forecasting
Targeting
Fraud Detection, Anti-Fraud Analytics
Regression, Predictive, Multivariate
Propensity
Price Elasticity
Segmentation Analytics
Customer Segmentation in real-time
Churn Analysis, Attrition
Funnel Analysis
Behavioral Segmentations
Mobile Analytics
Digital Delivery Channels and Services
Property Effectiveness
Application Analytics
Ad Analytics
Geo-Spatial Analytics
User profile and Relevance
Identify New Opportunities
Data Strategy
Structured, Semi-Structured
Unstructured
User generated
System generated
Interactive ‘pipes’
Enterprise Data
Enablers : Processing Models
Data Mining
In-memory Database Analytics
In-database Analytics
Real-time Data warehouses
Process-at-the-source
Distributed Databases
Clustered Databases
Columnar Databases
Enablers: Service Models
Analytics-as-a-service
Data Provisioning
Data Ownership
Localized Process
Faster Results
Dynamic Scaling
Increased ROI
Enablers : Big Data
Data volume explosion
Data Retention (Long Tail Analysis)
Data Appliance
Distributed Data
Open Development Frameworks
Thank You!
“Every decision we make is based on Analytics”
Oliver Ratzesberger, Ebay