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Social Media and Agile Projects…
…the perfect couple!
Christian Vindinge Rasmussen
Current:
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Project & Portfolio Manager @ Danish National IT and Telecom Agency
IT Project Evaluator @ European Commission, Bruxelles
Mentor @ Niels Brock Elite College, Copenhagen
Past:
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Senior Program Manager @ American Power Conversion Corp. by Schneider Electric
Project Manager @ LEGO
Project Manager @ Software Innovation
Project Manager @ Copenhagen Business School
Education:
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MSc. Business Administration, Economics and Information Technology
BA. Business Administration, Economics and Information Technology
PRINCE2 foundation certfication
Scrum Product Owner certfification
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PMI member
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Blogs: agilethis.com
Twitter: @vindinge
Cathrine Lippert
Current
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Special Adviser on Strategy & Policy @ Danish National IT & Telecom Agency
Working on Gov 2.0 projects
- Open Government Data
- Government as a Platform
- Government as a Relation
Past
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Strategic Consultant @ Sansir Communications (consultancy)
Communications Consultant @ Energinet.dk (energy sector)
Project Manager @ Copenhagen County (public sector)
Communications Specialist @ Roskilde Festival (music & events)
Education
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MSc IT - Digital Communications
MA Communications Management
BA Psychology & Communications
Certifications
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CSM
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CPO
Twitter: @cathrinelippert
What we do
• Danish National IT & Telecom Agency
under Ministry of Science
• Helping to digitise public sector and -increasingly
– private sector
• Digital infrastructure, common standards,
software components, Gov 2.0, providing
guidelines and consulting
Danish Public Sector
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Employs approximately 30%
Involved in many processes
Highly digitised
Sometimes drives development
Not particularly agile
What’s the problem?
The world is getting smaller
• Competition for human resources
• Competition on costs
• Competition on quality
What is Social Media?
• Allow users to communicate, share content and
collaborate
• Facebook, Twitter, LinkedIn, FourSquare,
YouTube, wikis, blogs ..
The internet today
• Most internet innovation appears radical
because of volume + velocity
• Internet usage trends move through phases of
forming, storming and norming
Historical usage of the Internet
Michael R.Nelson, Georgetown University
What’s next?
We predict …
Dynamic Integration
Connecting on the fly with people, media,
devices, systems, gadgets, objects …
- and disconnecting after use
We need to …
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be creative
share
be open
think global
be mobile
Communication is key
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Align expectations
Define goals
Prioritise efforts
Deal with problems
Share knowledge
Collaborate
Effective communication
Value added communication
© Alistair Cockburn
5 uses of Social Media
Collaboration
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Share workspaces
Share content
Share responsibility
Sourcing
User Focus
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Identify end users
Contact end users
Learn about end users
Interact with end users
Marketing
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Reach target groups where they are
Utilise network effect
Establish relationship with target groups
”Involvement Marketing”
Measuring effect
Knowledge
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Utilise knowledge
Continual learning
Contribute knowledge
Be recognised as experts
Recruitment
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Reach potential employees
Offer global work opportunities
Create positive employer image
Offer opportunities to be social
Synergy Effect
User Focus
Recruitment
Marketing
Knowledge
Collaboration
Pitfalls?
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No silverbullet
Distraction from core business
A practice – not a set of tools
New rules apply
Uncontrollable by nature
Instant and global
Requires agile mindset
”Access Denied”
Access to Social Media is blocked by
almost 76% US companies
- weapons 75%
- alcohol 64%
- webmail 58%
- online shopping 52%
- sport 51%
- netbanks 47%
Source: ScanSafe.com (Cisco Networks)
Scary Prediction
”Companies that limit their employees’
use of the Internet will be extinct within the
next 10-15 years – depending on the size of
their bank account.”
Gartner Group
Innovation ≠ Restriction
Many companies limit or prevent their
employees’ use of social media – why?
- security
- control
- productivity
- habit
Our path so far
Needed (and wanted) to do things
- cheaper
- better
- faster
- smarter
Words of Peter Corbett, iStrategylabs
Agile Mindset
Agile projects
All software development projects are agile (Scrum)
Agile attitude
Non-development projects are often agile (Scrum Butt)
Social Media use is extremely agile (Scrum, Butt or Non)
The ”Stack”
Own
Tools
Existing
Social Media
Open Data
Open Source
Open Standards
Cloud Computing
INTERNET
Examples from NITA
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Distributed teams
Internal tools
Gov 2.0 (GaaP and GaaR)
Marketing
Recruitment
Collaboration tools
Scrum meetings for distributed teams
- IP telephone
- Skype
- GotoMeeting
- Adobe Connect
- Yugma
- Google Video
- Messenger
Our social platform Digitaliser.dk
• ”Facebook” for developers
• Social platform and repository
• Developed using SCRUM in day-to-day
production and PRINCE2 as reporting tool
• digitaliser.dk
Internal project tool
• Twitter – integration with buildservers
• Innovative use of existing tools
• http://twitter.com/itst_mobile
Collaboration
• Open source ’Software Exchange’ site
• Most of developed software is open source
and freely available
• Private ICT vendors can promote associated
services on platform
• softwareborsen.dk/
Marketing
• NITA on Twitter – flashing our stuff
http://twitter.com/vindinge/itst
• Recent project competion run exclusively on
own social platform Digitaliser.dk
• Latest conference on Open Data promoted
primarily via Social Media
Recruitment
• Christian was recruited through LinkedIn
• New employee recruited through own social
platform Digitaliser.dk starts next month
• Contracters also ”recruited” through Social
Media
Here to stay
The internet revolution will be as disruptive as
the printing press …
… only much faster, completely global and
very unpredictable
Social Media plays a central role.
When in doubt …
Empower the team!
Empower the user!
Go agile!
Be social!
Thank you for listening!
Questions?
@cathrinelippert @vindinge