By:- Kash Kaurani

By:Kash Kaurani
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Women entrepreneurship in India: On the rise and how
Recently, Dell Women’s Global Entrepreneurship Study interviewed 450 women
entrepreneurs in US, UK and India. It reported that India was one of the most
favourable places for women entrepreneurs to set up shop. The study pegged
businesses owned by women entrepreneurs to grow up to 90% in the next 5 years.
In comparison, similar businesses in US and UK were expected to grow by 50% and
24% in US and UK in the same time period.
Dell Women’s Global Entrepreneurship Study – India Key Findings
Today, the country’s largest private sector bank ICICI is being headed by Chanda
Kochhar. Upcoming contender Axis Bank, which has the largest ATM network, is
being headed by Shikha Sharma. Naina Lal Kidwai heads HSBC India. Zia Mody is a
partner at AZB Partners, one of India’s prominent corporate law firms. Ekta Kapoor
heads Balaji Telefilms and has played a pivotal role in virtually changing the face
of Indian television in the last decade. One of India’s leading biopharmaceutical
company Biocon is headed by Kiran M Shaw. Apollo Hospitals is being headed by
its founder Pratap C Reddy’s four daughters with eldest, Preetha Reddy at the
helm of one of India’s and Asia’s largest healthcare groups. Such examples are
now becoming commonplace.
Adding echo to this positive sentiment, the Dell study noted that 8 out of 10 of
the women entrepreneur respondents from India were in hiring mode, which is
generally considered as a sign of expansion and growth.
A
women entrepreneur is
one who accepts
challenging role to meet
her personal needs and
become economically
independent “
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One major challenge that many women
entrepreneurs may face is the traditional genderroles society may still have on women.
In general, women have lower personal financial
assets than men. women must secure additional
resources compared to men in order to exploit
the opportunity because they control less capital.
Studies on women entrepreneurs show that
women have to cope with stereotypic attitudes
towards women on a daily basis.
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1. Financial resources the financial inadequacy is reported to be one of the
most important
problem faced by the women entrepreneur. Most often the entrepreneurs
relied on family finances
or at the max. on partners and friend
2. Family and social commitments the domestic, social and personal,
problems of Indian women
are different from their male counter parts in society/business fields , when
it comes to running
and managing of their enterprise
3. Problem of professionals the problems of professionals i.e. like switching
from the
manufacturing of one product to anothor or a new product or searching for a
more suitable
location with a view to setting up of their Projects in a better environment &
conditions
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4. Problems in availing Govt. aid the procurement of
financial assistance from the Concerned
governmental Sources is also no less problematic for
the women entrepreneurs.
5. Marketing problems Marketing of their manufactured
items often proves to be an uphill task for
many small entrepreneurs, either because of cut- throat
competitors in the market a due to lower
turnover than eXpected
6. Productions Problems The production processin a
manufacturing enterprise is related to a
number of coordinative factors & activities while some
of the activities can be sucessflly managed
by the women entrepreneurs but then are some kinds of
activities which are often not in the
control of the entrepreneurs
7. Personnel problems The growth and prosperity of a
business entre prise mainly depends on the
efficient management of human resources and finances.
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Whereas men have the tendency to think in a
systemizing manner, women are more apt to
developing emotional intelligence, thus
empathizing more, building strong
interpersonal skills that are vital for
networking and strategically using their social
networks in order to build support for their
ideas.
2.Multitask Orientation
 Women have the ability of juggling many
tasks at the same time, such as talking on the
phone, reading their email, scheduling what
else needs to be finished for the rest of the
day, producing excellent results. Many
successful women entrepreneurs are able to
balance family life and career. Men are
known to have more trouble with
multitasking, tending to focus on one or two
things, thus wasting opportunities.
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Women seem to be natural marketers,
extremely passionate and enthusiastic about
their choices, talking about them and sharing
their thoughts. They naturally emphasize the
benefits of their services to their potential
clients and are aware of how to highlight the
positive features.
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An extremely important attribute for business
people is constant patience. Visionary
entrepreneurs giving up on their dreams after
only some months, as a consequence of
becoming impatient with the process only
proves that vision is not enough. The ability
to wait and see is a key attribute in order to
receive positive outcomes and women have it
naturally.
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Most of the women who start a
business have a great passion for their work
and a philanthropic commitment to society.
If they they have the drive to pursue
entrepreneurship, it means they are not afraid
of taking risks and will also make monetary
gain a less likely factor in their business
pursuits.They possess the inner strength to
continue and search all possible means to
share their business ideas with others.
A
trade union, not a
company!!!
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 History
 Goals :Full Employment
Self Reliance
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Trade Council (Pratinidhi Mandal)
Trade Committee (Dhanda Committee)
Members
All India Membership : 9,66,139
Gujarat Membership : 5,19,309
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Rural 65% Urban 35%
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Occupation wise :
Manual Labourers , Service Providers -70%
Home Based workers 15%
Hawkers and Vendors 10%
Producers and Services 5%
Sewa
Academy
 Sewa Bank
 Sewa
Commuication
 Sewa Research
 Healthcare
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 Childcare
 VimoSewa
 Legal
Services
 Sewa Housing
 Sewa Trade
Facilitation
Centre
Naina Lal Kidwai
NainaLalKidwai, Investment
 Banker
 Fortune magazine listed her
 as one of the
world’s.
 Most powerful businesswomen
 in 2003.
 India Inc recognizes her as one
 of its most
powerful investment bankers.
But NainaLal Kidwai, HSBC’s deputy CEO,
Can’t be reduced to simple woman-banker equations;
her professional vision transcends Gender
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Shehnaz Hussain Herbals-one of the largest
herbal manufacturer in the World
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SH Group, based in New Delhi Worth
$100mn
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Employed around 4200 people, in 650
salons, spread across 104 Countries
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Belongs to a royal muslim family, married at
the age of 15
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Never advertised, relied on word of mouth
publicity
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First Indian women whose goods were
retailed in foreign markets
Vineeta Bali
• Director, Academic Success Program
• She practiced law as a business litigator for three
years, and then as a transactional attorney for the
Silicon Valley Law Group for several years.
• Her main responsibilities as a transactional attorney
were in the following areas: mergers and acquisitions,
investor financing and corporate funding,business
formation and corporate governance, securities
compliance for privately held and public companies.
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Indra Krishnamurthy Nooyi
(born 28 October 1955) is an
Indian-American business
executive and the
current Chairperson and Chief Executive
Officer of PepsiCo, the second largest food
and beverage business in the world by net
revenue.[2] According to Forbes, she is
consistently ranked among World's 100 Most
Powerful Women
Kiran
Mazumdar
Shaw
• The women behind Biocon
India·s biggest Biotechnology
company
Set up Bioconin garage of her rented
house
In 2004 she became India·s richest women
And Entered the Fortune list of 50 most powerful
women in international business
• Forward looking, self driven, enterprising
• and outspoken Awarded with
Padmabushan 2005
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