Strengths:
-Website easy to navigate,
unintimidating and uses light colors
to be inviting
-Facebook page includes relevant
and practical content, video tour,
video testimonial
-Website has page for healthcare
professionals
-Nationally recognized; have a page
for referrals
-Very informational on EDs, types of
therapy, treatment plans, etc.
Weaknesses:
-Does not say anywhere the capacity
or number of clients they take
-No FAQ section
-Twitter feed is boring and
redundant, no hashtags for sharing
-Videos on Facebook weren’t
working (not sure if it was my
computer or Internet connection or
the video itself)
Opportunities:
-Build on Twitter feed to get more
retweets and shares
-Make outside resources more
prominent on website
Threats:
-No FAQ section cause deter people
from getting treatment
-Only treat females
Strengths:
-Website very interactive and
visually appealing
-Frequent mentions in media, news
-”For You,” “For Friends & Family,”
and “For Professionals” menu on
screen on all pages
-Twitter feed more than just
inspiration, offers resources for
information and help
-Healthcare professional network for
referrals
-Mobile-friendly site
Weaknesses:
-Website has a lot of content but
could be intimidating
-Use of Instagram hashtag
(#BareFacedBeauty); no actual
account
Opportunities:
-Instagram account could reach
audience on a relevant platform
Threats:
-Good website, but seems more
“business-y” than inviting for
treatment
-Only treat females
Strengths:
-Website is easy to navigate with
dropdown menus
-Social media platform tabs are always
on the screen to click at any time
-Website is very informational regarding
EDs and treatment plans
-Includes details like what a typical day
is like during residential treatment –
good for potential clients
Weaknesses:
-Website is visually boring;
background is dark and
uninviting
-Twitter feed is generic, not
much to want to retweet or
share
-Facebook page shares
inspirational content, but not so
much relevant or practical info
-YouTube videos are boring
-No outside resources on EDs
Opportunities:
-Increased use of social media in the
past few years
-Use the beautiful scenery and horses to
make website more visually appealing
-LinkedIn Account could draw
healthcare professionals to referrals
Threats:
-Very small-scale facility
compared to others
-No mission statement on
website
Remuda Ranch
Renfrew
Canopy Cove
Website
content
Education, treatment
plans, Referral
information, outside
resources
Education, treatment
plans, referral
information, outside
resources, research,
mobile site
Education,
treatment plans,
blog
Target
Potential clients,
parents, healthcare
professionals, job
seekers
Potential clients,
parents, healthcare
professionals, job
seekers
Potential clients,
parents
Social
Media
Facebook, Twitter,
LinkedIn
Facebook, Twitter,
LinkedIn, Instagram
Facebook, Twitter,
YouTube
Digital
Presence
Inviting,
informational,
important pages easily
accessible
Educational, serious,
obvious that they are
nationally renowned
program, businesslike
Educational,
boring, emphasis
on environment
and individualized
treatment