Building ROI Making the case for growing (and going) mobile. Your Presenters Charles Welsh Jacquie Beck Connect Sales Executive GetConnect Senior Vice President Brookwood Media Arts [email protected] [email protected] You will learn • Effective techniques to build ROI models for mobile deployments • Identifying and avoiding pitfalls • How to develop a measurement strategy that will let you claim success • A mindset you can adopt to identify, develop, and capture unexpected benefits of deploying via mobile. What is the game? • • • • • • Making a difference Reducing costs Increasing opportunity Speeding things up Jacking up productivity Supporting strategic initiatives Models Key Elements Current Costs Estimates of impacts that mobile can make Clear vision of a future state Estimate and Measure Three Year TCO CURRENT SOLUTION TRAINING PRODUCT Year 1 $201,065 Year 2 $201,065 Year 3 $201,065 TCO $603,195 Face to Face for high impact needs $452,360 $452,360 $452,360 $1,357,080 Mobile Enabled High Impact Virtual Classroom $155,750 $105,958 $105,958 $367,666 Three Year ROI Yearly ROI of Selecting High Impact Mobile (no travel avoided) Year 1 29% Year 2 90% Year 3 90% 3 Year ROI 64% Yearly ROI of Selecting High Impact Mobile (if travel is avoided) 320% 517% 517% 433% Costs Hard Soft Opportunity Hard Cost Drivers Travel Time spent in travel Direct and related costs of current solution Soft Costs • Time spent off task • Time wasted with current solutions • Impact Opportunity Costs Unavailability of training Missed impacts Speed benefits Three Lessons Reduce hard and soft costs Transform to build scale and relevance Boost productivity Reduce Costs • Travel avoidance • Wasted time at beginning of sessions • Multiple, expensive solutions • Sally Breaux • Instructional Design Manager • AMD Transform • Traditional organization • Connects different parts of the world • Transforms the way we do things • Increase engagement • More than tool, prepare for a process, learning curve, change • Franklin Shaffer, Ed.D • Chief Executive Officer • CGFNS International Boost Productivity • Time out of office • Global Impact • Vast Budget Reduction • Dr. Nancy Grey • Director, Quality Standards & Training • Pfizer, Inc. Final suggestions • Collect your hard, soft, opportunity cost data • Develop a vision of what can change with your mobile learning deployment • Create a tailored ROI model that shows three scenarios “Current, non-mobile, and mobile” to highlight difference. • Pay attention as you deploy to what people do with what you produce. Thank you! Questions? Charles Welsh Jacquie Beck Connect Sales Executive GetConnect Senior Vice President Brookwood Media Arts [email protected] [email protected]