Affiliate Marketing & Adsense
Presented by Karen Porter
UM School of Business Administration
& ImpactOnlineMarketing.com
ImpactOnlineMarketing.com
What is Affiliate Marketing?
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Affiliate marketing is a type of performance-based
marketing in which a business rewards one or
more affiliates for each visitor or customer brought
by the affiliate's own marketing efforts.
Four main players:
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Retailer (or brand being sold)
Network (where products are sold – Commission
Junction, Amazon, etc.)
Publishers (the affiliate)
3rd Party Vendors (affiliate management agencties, etc.)
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Facts About Affiliate Programs
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Brings in more sales than would otherwise occur
by using affiliate’s contacts, followers, fans, etc.
Affiliate programs of two main types:
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Individual – stand-alone aff program for one company
Networks – handles affiliate products and payments for
many companies / brands
Percentage paid varies by products / service sold
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E-Goods typically 25% - 75% with 50% being average
Physical goods typically 4% - 10% with 6-7% average
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Levels of Payment
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One level payout is standard
Some companies offer two tier payouts
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Example:
 First level affiliates receive 25%
 Second tier affiliates receive 25% also, but their “sponsor”
receives 10% of that. (This system tends to expand the
affiliate network.)
Two level (tier) payout is perceived by some to be
multi-level marketing (MLM)
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May limit how affiliates get paid – PayPal can NOT be used to
pay out on two tier affiliate programs
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Major Network Players
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Amazon.com
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Offers affiliate commissions on its own products as well as
on most sold as part o Amazon’s network
Payouts range from 4% - 10% based on type of product, as
well a sales volume of the affiliate (4-6% is the norm)
Note: some states excluded
Commission Junction
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Promotes numerous individual brands
Must apply to Commission Junction first
May also require acceptance by individual brands
Payout varies by brand (mostly 4 – 8% physical goods, up to
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25% other)
Major Network Players (cont)
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Other Large Networks
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Linkshare.com
OneNetworkDirect.com
ShareASale.com
Clickbank.com - Largest e-Product Affiliate Program
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eBooks
Software
Training Programs
Payout typically 50% -- may be higher
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Using Affiliate Links
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Use your unique links or banner ads coded to you
Recommended that you “cloak” links
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Wordpress – Pretty Link Lite plugin
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Successful Affiliates
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Develop quality content around affiliate topics
Do NOT put up “junk sites” that are ONLY for the
purposes of getting affiliate commissions
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Know best practices for positioning products
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This worked 2-3 years ago – does not work now
No sell, sell, sell – best to describe pros and cons both
Cloak their affiliate links
Mark links as “no-follow”
Build lists!
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Setting Up an Affiliate Program
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Decide on one level or two (or more) payout
Select your network OR choose affiliate software
Determine how you want to pay your affiliates
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Determine when you will pay affiliates
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By check (usually set at higher pay amount / may be fees
By PayPal (easy and efficient with good tracking)
1st of month? 15th? When certain sales achieved?
Determine how often you will pay affiliates
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Monthly? Quarterly? etc.
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Popular Affiliate Software
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Promoting Your Affiliate Program
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Promote on your website and blog
Promote to your social networks
Promote to your LIST!
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Lists are where the money is made
Promote your program in affiliate directories
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http://www.associateprograms.com/directory/
Fiverr – http:impactonlinemarketing.com/fiverr-affdirectories
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Googe Adsense
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Google’s program to share advertising revenue
in return for you (publisher) allowing their ads
on your website / blog
- The flip side of AdWords ads (network ads)
- Go to Google.com/adsense to apply
Brand new sites may need to be online for a while
prior to being accepted
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Need to confirm you are a “serious” site vs. spammy one
If possible, apply with an established account and
then add new sites to the account
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Googe Adsense – How it Works
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Select the types of ads you wish to show on your
website or blog
Insert Adsense code where ads are desired
Google serves up the ads to display
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Generally they display highly relevant ads
Google splits the revenue with you (60% to you,
40% to Google)
Payment made monthly or when threshold met
Direct deposit into your bank account
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Adsense Ad Blocks
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Select the types of ads you wish to show on
your website or blog
Insert Adsense code on page wherever where
ads are desired
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Top of copy
Mid copy
Bottom of copy
Sidebar
Examples of Adsense text ad layouts:
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https://support.google.com/adsense/answer/185665?hl=en
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Adsense Reporting
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Good stats reported daily, weekly, monthly, etc.
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Successful Adsense Marketers
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Develop quality content around popular topics
Do NOT put up “junk sites” that are ONLY for the
purposes of getting Adsense commissions
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Research topics that have high Adwords cost
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Use Google Keyword Planner to check this out
Select topics where there are good related ads
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This worked 2-3 years ago – does not work now
See what is being advertised on Google
Drive traffic to their sites!
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Adsense “Must Know” Guidelines
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Never, ever, EVER click on Adsense links on your
own sites – this is “click fraud”
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Never, ever, EVER have friends click on Adsense
links more than once in a blue moon – more “click
fraud”
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Abuse will get your site BANNED from Adsense (and
perhaps banned from Google)
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Questions?
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Visit our class page here:
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http://ImpactOnlineMarketing.com/sell-money
Karen Porter
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406-529-8931
[email protected]
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