txteagle
Empowering the largest knowledge workforce on
Earth.
http://txteagle.com
txteagle
OVERVIEW
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
Billions of mobile phone subscribers
living in the developing world who
could really use an extra dollar / day…
Companies are inundated with tasks
humans can do better than computers.
Operators are desperate to differentiate
and reduce churn.
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
BPO TASKS & COSTS
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
Text Tasks
•Translation
•Software Localization
•Nokia Menus
•Google Interface
•Web Content
•News articles
•YouTube Videos
•Email translation
•Text Validation
•Does Circus Shitty really
sound like Circuit City?
•Text Sentiment (tweets /
blogs / news / )
• positive / negative /
neutral referencE
•Surveys
•Market Research
•Do you like Coke's
new campaign?
•Operators
•Are you satisfied with
your service?
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
Image Tasks
•Image Transcription
•Book digitization
•Recaptcha (OCR)
•Boxes of barcodes
•Bib numbers on
cyclists
•Menus
•Handwritten registries
•Street
• Text from video
frames
•Image Tagging
•Porn / Not Porn
•Are there people?
•Keyword for video
frame?
•YouTube / Bing
video meta-data /
annotation
•Image Validation
•Is this ebay photo of
a "Nissan Sentra"
Copyright © 2009 txteagle, LLC. All rights reserved.
car?
txteagle
Local / Audio Tasks
•Audio
•Transcription
•Video Transcription
•Voicemail
•Jot
•Translation
•Radio content
•Video content
•Conversation
content
•Local Content
•What is the current
gas price at the
following petrol
station?
•Send us a photograph
of the price signage.
•What is the correct
address and phone
number for Bata Shoes
in Nairobi?
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
TXTEAGLE: A SYSTEM TO
ENABLE TASK OUTSOURCING
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
System Design
Accuracy Inference
Engine
Accuracy, Allocation,
Expertise
Task Database
• Active
• Users Who
Responded
User Database
• User Profiles
• Reputation
SMS
USSD
HTML
Copyright © 2009 txteagle, LLC. All rights reserved.
SMS
Gateway
USSD
Gateway
WAP
Browser
txteagle
Binomial Model
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
Expertise Inference
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
OPERATOR INTEREST
Copyright © 2009 txteagle, LLC. All rights reserved.
Benefit to the
Operator
txteagle
New Revenue Stream
- 10% of money paid to subscribers
- ARPU increases despite poor subscribers
Differentiation and Marketing
- Be the exclusive operator to enable
subscribers to earn airtime or money.
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
Operators Who Have
Approached Us
MTN (Africa, Middle East)
- Afghanistan, Benin, Botswana, Cameron, Congo, Cote d’Ivoire, Cyprus, Ghana, Guinea, Iran,
Liberia, Montenegro, Nigeria, Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen,
Zambia
Zain (Africa, Middle East)
- Barhrain, Burkina Faso, Chad, Congo, Gabon, Ghana, Iraq, Jordan, Kenya, Kuwait, Lebanon,
Madagascar, Malawi, Niger, Nigeria, Palestine, Saudi Arabia, Sierra Leone, Sudan, Tanzania
Telefonica (South America)
- Argentina, Brazil, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Peru, Puerto
Rico, Venezuela
Other Operators
- Safaricom – Kenya
- Axis – Indonesia
- Viva – Dominican Republic
- Aditya Birla - India
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
CASE STUDY: KENYA
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
Pilot SMS-based
service for Nokia
45 Pilot Users:
120 Words in 30
languages:
Security Guards
Taxi Drivers
High-School Students
Copyright © 2009 txteagle, LLC. All rights reserved.
Address Book
Alarm
Applications
Bookmarks
Calculator
txteagle
After 36 Hours…
• ~900 Users
• Kikuyu and Luo Tasks Completed within 10
hours
• 20% of the words spelled correctly, 65% correct
word but misspelled, 15% wrong translation
Copyright © 2009 txteagle, LLC. All rights
txteagle
Lessons Learned
• Service needs no advertising (completely
viral amongst subscribers).
• Subscriber payments should be not linked to
client payments.
• One-Off Software Localization is not
sustainable.
• Need to look to the BPO industry for billions
of tasks.
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
LOOKING FORWARD
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
2009 Deployment
Rwanda
Kenya
The Dominican Republic
Mexico
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
2009 Clients
Our Mission: Finding the Tasks to
meet the Demand.
Copyright © 2009 txteagle, LLC. All rights reserved.
Business
Development
txteagle
Wanted: Business Development Executive
- Broad experience in the BPO sector
- Extensive network with major outsourcing
clients and service providers, ideally as a
broker
- Can grow and manage the txteagle biz-dev
team.
- Desire to change the world
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
15 Million East Africans are
ready to start earning.
[email protected]