Music to my brother’s ears Why (and how) we created new audio products for hearing impaired persons 1 Company Confidential Bowen Innovation Consultants, Ltd. © 2009 Introduction Prepared for Positive Lifestyles Panel (Friesen Conference 23 April 2009) By Morley Lipsett (semi-retired) SFU Centre for Policy Research on Science and Technology and Earl Lipsett (retired musician/educator) With inspiration from Naftaly Ramrajkar (Product developer, audiophile & sage) 2 My brother (and his ears) 3 Predicament & the germ of an idea • My visit to Edmonton • Aging ears – and in a hospital • What, no iPod? • How hearing loss became a virtue 4 My ‘cool’ gear (on the plane) 5 Meanwhile at the hospital Physical discomfort No tv No CDs No audio-visual enjoyment available My iPod unsuited to Earl’s ears, with or without hearing aid. 6 So I went shopping for a remedy. –None existed! And this begins our story - 7 Disconnects Hearing aid culture iPod culture Invisibility Cool Low power/tiny battery Visible & fashionable Not mp3-friendly Superb sound quality for Limited dynamic range tiny transducers low voltage ‘normal hearing’ Music, music, music Trendy earphones Annoying to wear; easy to But misplace Associated with ageism 8 neglects personal hearing deficits Company Confidential - Bowen Innovation Consultants, Ltd. © 2009 Not enjoyed (yet) by persons with hearing loss Such as Rock Musicians Age related (Boomers) Pilots Occupational damage Slow degradation over In fact Most people don’t know what they’ve been missing They just gradually got used to time Most everyone, sooner or later 9 Company Confidential - Bowen Innovation Consultants, Ltd. © 2009 less brilliance lack of localization reduced clarity muffled sounds Hearing acuity Often assumed Not normally measured until deafness is suspected Frequently a matter of opinion rather than accurately assessed. 10 Company Confidential - Bowen Innovation Consultants, Ltd. © 2009 Yet audiograms are like eye exams Person with ‘normal’ hearing 11 Person with hearing loss Company Confidential - Bowen Innovation Consultants, Ltd. © 2009 So we set out To match the sounds of the world To Earl’s hearing spectrum By using musician-quality equipment. (i.e. audiophile, hi-fidelity, studioquality stuff) 12 Company Confidential - Bowen Innovation Consultants, Ltd. © 2009 Technical objectives Restore audiophile listening experience i.e. beyond today’s youth For recorded performances and Live events 13 Company Confidential - Bowen Innovation Consultants, Ltd. © 2009 How we did it (eventually) Implementation 1. Developed a special, prototype interface device to precisely compensate (SpectraPhonics Normalizer technology) 2. Fed studio quality earphones/headphones (as used by artists and audiophiles) 14 Company Confidential - Bowen Innovation Consultants, Ltd. © 2009 Obvious, perhaps, but unavailable 15 Company Confidential - Bowen Innovation Consultants, Ltd. © 2009 Demo 16 Company Confidential - Bowen Innovation Consultants, Ltd. (c) 2009 We got it to work! 17 18 Company Confidential - Bowen Innovation Consultants, Ltd. (c) 2009 19 Company Confidential - Bowen Innovation Consultants, Ltd. (c) 2009 Resulting experience (field trials) Like putting on glasses and seeing clearly - again. 20/20 listening Thrilling! 20 Company Confidential - Bowen Innovation Consultants, Ltd. © 2009 Technology & Gerontology Today’s media - MP3/Video players, video games, downloaded content, and live performances rely on hearing. Yet hearing profile (loss) has been and continues to be neglected by these markets Except for hearing aids Which are marketed as if for the infirm, the old, the defective. 21 Company Confidential - Bowen Innovation Consultants, Ltd. (c) 2009 Our ‘positive lifestyles’ vision to make it cool to be custom fitted for ‘ear glasses’. Let’s enjoy 20/20 listening; Let’s redefine ‘normal’! Any questions? Does anybody here care to get involved in this work? 23
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