COMENIUS INTERNATIONAL MEETING 25th FEbruary - 1st March 2013 Sibiu, Romania Aleksandra Kosecka Ewa Ladrowska Different advertisements promoting stereotypes and false images TV, radio, the Internet and newspapers. Stereotypes on the Polish TV • Chauvinism and sexism in the Polish media is very common. Men have a greater opportunity to break through. • Women in media are shown as humans dependant on men. AXE Excite- even angels give up. Why do these beautiful women want to do what men do? Do they envy us what we already have? Yes! Mobilking mobile operator. Dear ladies, some things are for real men. Other examples of such behaviour are no less known in politics. Popular people like the Prime Minister and MPs sometimes tell not nice and polite jokes about women on the air. Even though they are public figures. Disabled in media Disabilities are not often exhibited in the media. WHY ? Fakes on the Polish TV On TV, a lot of singers, actresses, models are idealized. This has an impact on young people growing up. Many teens by watching MTV, Fashion TV, or other such programs, develop a complex about themselves. With or without a make-up Wrong point of view many magazines showing celebrities false picture. Photoshop is Typical Idealizing stars on the covers of the magazines is not very unusual. It’s typical. Even in our childhood we are surrounded by various examples of stereotypes related to gender. Toys for girls are strongly linked to home and housework duties and those for boys- to science. • What’s more, laptops for girls have got 25 functions whereas the ones for boys 50 functions. • A pink telescope designed for a girl has 5x worse zoom than a black one. Unfortunately, the situation does not look any better in an adult life. Also on the Polish radio and the Internet we can find many false images associated with famous people, nationalities or institiutions. Recently in Polish media there has been a lot of controversy about two well-known broadcasters who offended women because of their nationality. They might be sentenced to three years imprisonment . Especially before EURO 2012, Poland was shown as a racist country by some foreign media. It turned out that in the last few years Poland has become more open for foreigners than it was expected. On the Internet we can also come across a lot of websites with information on how one country perceives another. It’s a very common way to spread stereotypes. Another good example of stereotypes is related to singles who are often portrayed as tatty and anti-social people whereas, according to various studies, they are sociable people, well-educated with a good job, high salary and a great knowledge of foreign languages.