Marketing Management booklist 1st year 2015
BOOKLIST 2015 1 year – 1st semester MARKETING MANAGEMENT PROGRAMME st Subject International Marketing Organisation Communication Law Statistics – basic Company Analysis Teacher Title TWE Marketing Management- A relationship approach AHJ Organizational Behavior AHJ The Business Writing Roadmap KMN It will be informend by study start Statistics for Business and Economics: Global Edition 8th Edition Author – edition – publisher Svend Hollensen, Prentice Hall Paul Newbold, William Carlson, Betty Thorne Publisher: Pearson ISBN13: 9780273767060 OBR Ole Bredgaard, Hans Reitzels forlag, 1st. edition, 2012 978-87-412-5658-0 Hans Jørgen Biede and Morten Vibe, Hans Reitzels forlag, 1st ed. 2013 ISBN: 978-87-4125-679-5 Microeconomics OBR Economics in a service and marketing perspective Microeconomics ISBN 978-0-273-77885-1 Robbins & Judge 12th edition, Pearson 978-1-292-05655-5 Martin Jack, Øknom 87-7414-838-9 Please expect some additions to the book list at start of study. Please also note that there will be an additional book list at the beginning of 2nd semester. vers. 26.06.2015 Good hints to seek books on the internet: www.pensum.dk www.bogpriser.dk www.bogbasen.dk www.amazon.co.uk www.bogorm.dk www.bogbutikken.dk www.saxo.com www.ftu.dk – they make special book offers regarding the AP degree programme in Marketing Management – you can contact them directly: +45 8610 0338 vers. 26.06.2015
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