Timeline 2-4 Case Studies 5-6

Timeline
Case Studies
2-4
Inspiration Board
5-6
Menu 1
Logo
7-13
Menu 2
Logo
14-19
Menu 3
20-22
Original Menu
Revisions
Final Menu
Original Menu
Revisions
Final Menu
Original Menu
Final Menu
Blog / Case Studies
The purpose of this blog is going to be to research how menu’s at restaurants can be more
effective for the customer when they are using them. Whether that may be turning BJ’s 18 page
menu into no more than 8 pages. Or when looking at a Chinese Menu’s instead of telling your
waitress or waiter what number you would like, and be able to actually read it to them. Or
another way instead of just looking at a menu and handing it back to them when you are done
is if the customer can learn something. Whether it be culturals, facts, traditions, the items on
the money, or just the business itself.
Having the menu’s interact with people at the same time will allow them to gain knowledge
each place they go. This can be very beneficially to children with having a learning environment
even when they go out to dinner with their families.
Through out the next 11 weeks I will post my research that I have found on restaurants and how
they view there menus, are they beneficial, are they to long, no visual images to look at, no
education information on them, or to much unnecessary information. With this I will write a 20
page paper on it to conclude my thoughts and findings, and then reproduce a menu that I find
would be more efficient when you are eating out at your favorite restaurant.
Case Study 1
After researching a little bit more about menu’s and restaurants, I found an interesting
article on how they think you should make a restaurant menu. Its interesting to see how they
think when planning out a menu and what would be most efficient. Everyone has their own idea
on what they want their menu to look like. Regardless if it is a ma and pa restaurant or Chilis .
I feel like sometimes restaurants don’t realize how important menus really are, its a very
essential item to them. This is what your customers are going to order off of, their first opinion
other than walking into the place on how they really carry themselves as a business. When I sit
down and look at a menu I want something that is small enough but with plenty of choices.
Not a 20 page long menu I would get overwhelmed and have no idea what I want, or really
what they offer. When it is a small menu I feel that they have more specialized items and can
focus on the food more.
Case Study 2
This week I was talking to one of my classmates about menu’s and what would be helpful for
them. when ordering at a restaurant. He then later told me that he is diabetic and that
carbohydrates would be very helpful on the menu for him so he didn’t have to figure it out
himself when dealing with health problems.
We also talked about that it would be helpful if the menu’s had information about where the
food came whether it was local or national. But rather to just tell a little story about where it
came from so people would have an idea on where there food first was. I found all of this
information very helpful and useful when designing a menu.
Capstone | 2
Case Study 3
It is essential to know what is needed for a successful menu. After researching about menu
design it should reflect the restaurant itself as much as possible. You need to look at the layout,
colors that match the logo and the restaurant, and decide whether it is a formal or casual
menu. You also need to keep in mind the location and cultural of the restaurant and the
people that you are serving to.
You want a font and color palette that reflects the theme and keeps the same feeling continuing
throughout the whole branding process. “For example, if you are opening a Mexican themed
restaurant, vibrant colors such as red and green would be good choices for a menu. These
same colors would look out of place on the menu of a French bistro or Italian restaurant. A
French bistro may have a classic script font or simple plain font, while a sports bar or other
casual restaurants might have a less formal or playful font. Another important thing is to keep
in mind that the font can’t be too small or hard too read.
Before deciding on an exact menu that you may want for your restaurant, it is always good to
look at your competitors around you to see how their menus look. Are they easy to read? Are
they successful by displaying all their food as much as possible within their menu? Does their
menu really fit the company’s needs and style?
Case Study 4
In this post we are going to look at critiques that have been made on restaurant menu’s.
It is essential to know the difference between a strong and weak menu and what needs to be
changed to correct it all.
After looking over this website it is interesting to see what they find very successful and
conflicting when looking at the menu’s. Take a look at the top 12 menu’s for 2012, and see
what you think yourself. http://www.underconsideration.com/artofthemenu/archives/best_
of_2012.php
I find menu #1 ranked for 2012, very interesting, it is quit different and unique. In some ways I
find it very hard to read and really understand what it is displaying and offering for their
restaurant. I don’t even understand what the images are and what they are displaying as an
option to order food. Especially since it is posted up by the ceiling it isn’t very close to anyone
to read and hold in their hands. I think this would be a great idea if it was an actual menu
handed out or a poster for a new piece of food but not for the whole menu.
I really like menu # 11, I think the inside of the menu with all the information is nicely displayed
and easy to read. Looking at this menu almost reminds of Chipotles menu because it is so
contemporary, easy to read, and has a nice consistent lay out. Although the critics of this menu
did not really like it because of the strong complex illustrations on the front of the menu. I find
them very affective and appealing. This menu gives me the sense of feeling like a 50’s dinner
with images like that as well.
Capstone | 3
Case Study 5
A few things that I found interesting is the physiology of a menu and how it reacts and goes
through a humans brain. What do they see first when they look at a menu, where do they look
next after that, where do their eyes take them and how come they go there? Is there a pattern
that people read menu’s in. Most designers as well as restaurant owners don’t even think about
when designing a menu.
What is really the background of a menu for a restaurant and other then through a designers set
of eyes how are the customers viewing the menu? Does it flow easily, do you get lost, is there
too much to read? Many people do not know the hours and thought that goes into designing a
menu and the facts and process really behind it all.
Case Study 6
While researching for my paper I came across something that I found was very interesting.
A restaurant’s menu is like a business card, it introduces the customers and the design should
complement the service, food quality, and the price range. Menus are definitely not given the
budget, time, and effort that they deserve. More and more restaurants are realizing the
importance of design on average. They know that a menu is one of the most important tools
for the business and it is what sells their products and keeps them open. The chefs look at the
popularity of each item and they forecast customer preferences and by that they are able to
plan purchases and quantities from previous sales. After reading a little more about this I find it
very interesting that their is a relationship between one another.
Case Study 7
As I come to week 11 with my final paper, I look back on what I learned. I know have a better
understanding of menu concepts and psychology of menus. There is a lot that goes into
making a menu and the thought process behind it. We have looked at what makes a menu
strong and what does not. As stated in my paper a menu is a restaurants business card
basically, it represents them.
The human eye looks at a menu a certain way, it is known as a Eye Movement Pattern. This is a
normal standard of the human eye and how they look at menus. Customers are most likely to
order from the top half of the menu rather then the bottom half. A person is also more likely to
look at something in a grid layout that is structured.
Where to go from here is to make a menu that has sufficient information and layout. Something
that has a new taste to restaurants menus.
Capstone | 4
Inspiration Board
Capstone | 5
Capstone | 6
Capstone
Menu 1
Logo Redesign
Original
This is the original logo that Los Tres Garcias used. It has a little Mexican
boy with a sombrero along with the shape of Mexico behind it.
Feedback:
To create a logo that did not involve green, red, or white or use
the shape of Mexico.
Capstone | 8
Final Logo
Los Tres
Garcias
This is the final logo for Los Tres Garcias. It is very different from the original. I decided to use
a dark brown instead of the standard green, red, and white that is typical of Mexican
restaurants logos. I just chose a simple but fun font that really represented Los Tres Garcias.
Capstone | 9
Original Menu
Capstone | 10
Revision One
LOS 3GARCIAS
Beverages
Fresh Flavored Water
Horchata o Jamaica $2.50
Mexican Bottled Drink $2.50
Sidral Mundet, Sangria, flavored
Jarritos, Coco-Cola
Juice (no refill)
Orange, Apple, Cranberry $2.50
Coffee $2.25
Ice Tea $2.25
Fountain Drinks $2.25
(Coco-Cola Products)
1st basket of chips and Salsa
are complimentary. Second
basket is $2.00
Side Orders
Authenic Mexican Food
made by the Garcia Family
Salads
Fiesta Chicken Salad $8.50
Grilled chicken breast, served with
mixed greens, cheese, tomatoes,
cucumber, avocado slices and your
choice of dressing.
Grilled Shrimp Salad $8.50
Grilled shrimp served on top of
mixed greens toped with cucumbers
andtomatoes.
Dorado Salad (Mahi-MahiSalad) $10.00
Mahi-Mahi served on top of mixed
greens, tomato wedges, cucumbers
and your cjoice of dressing.
Taco Salad $7.25
Deep fried totrilla bowl, filled with
fresh greens topped with seasoned
ground beef or shredded chicken,
pico de gallo an mixed cheese, and
your choice of dressing.
Soups
Romaine lettuce tossed on Caesar
dressing topped with shrimp Parmesan
cheese and croutons.
Coconut Shrimp Salad $8.50
Mixed fields greens, onions, crisp bacon,
tomatoes topped with coconut shrimp. Also
available with chicken.
Fajitas Salad $9.99
Delicious flavorful chicken or steak strips on
a bed of fresh greens and veggies with your
choice of dressing.
Chipotle Chicken Caesar $8.50
A crisp romaine lettuce mixed with tortilla
strips, pico de gallo and black bean cornn
relish. Tossed on chiptole Casear dressing
and a juicy chicken breast.
Blackended Chicken Salad $8.50
Salad mix, blackened chicken breast,
tomato and avocado.
Breakfast
Served all day
Chilaquiles $8.25
Deep fried strip corn tortillas with two eggs
any style, cooked with our special homemade sauce. Served with beans and cheese.
Huevos Rancheros $8.25
Two eggs any style smothered with your
choice of red or green Chili. Served with
rice, beans, and tortillas.
Huevos con Chorizo $8.25
Two scramble eggs with chorizo (mexican
sausage). Served with rice, beans, and
two tortillas.
Huevos con Machaca $8.50
Our deicious shredded beef topped with 2
eggs any style with a hint of green chilli
served with rice and beans and 2 tortillas
garnish with lettuve and pico de gallo.
Huevos con Jamon $8.00
Bean Tostado $2.50
Cheese Enchilada $2.50
Beef or Chicken Enchilada $3.00
Tamale Plain $2.25
Tamale Smothered $3.25
Sweet Tamale $2.25
Hard Shell Taco $2.25
Soft Taco $2.25
Guacamole Tostado $3.50
Beed or Chicken Tostado $3.50
Crispy Chilli Relleno $3.50
Soft Chilli Relleno $3.50
Chicken Flauta $2.50
Shredded Beef Flauta $3.00
The Favorites
Country Fried Steak $8.50
Seasoned beef lightly breaded and fried
to crispy golden, smothered with
delicious country gravy, served with
country potatoes & two eggs any style.
Country Breakfast $6.50
Two eggs any style and biscuits covered
with sausage country gravy and country
potatoes.
Pork Chops and eggs $8.50
Two pork chops, two eggs any style, and
country potatoes served with a side of
green chili and tortillas.
Steak and eggs $8.00
A carne asada with two eggs any style
and country potatoes with tortillas.
3 scrambled eggs with ham and pico de
gallo served with rice,beans with 2 tortillas.
3 Garcia’s Breakfast Burritos $4.00
Tortilla Soup
Small $4.99 Large $7.00
Rich, chicken broth flavored with fresh
vegetables, rice & garnished with
strips,diced avacado & cheese.
Pozole
Small $5.00
Pork Stew
Shrimp Caesar $8.50
Rice $1.75
Beans $1.75
Guacamole $2.50
Sour Cream $1.00
Chips & Salsa $3.O0
Fries $1.75
Pico de Gallo $1.00
Lettuce or Tomatoes $1.50
Chilli Toreado $.50
Side of green chilli $2.00
Flour Tortillas (3) $1.25
Corn Tortillas (3) $1.25
A la Carte
Large $7.00
Menudo
Small $5.00 Large $7.00
Spicy Mexican soup made with tripe,
chillies and spices.
Green Chili Bowl $6.75
Our famous green chili garnished with
pico de gallo served with tortillas.
Flour tortilla filled with scramble eggs and
potatoes, beans and cheese. Add chorizo,
sausage, ham or carnintas.
$1.50 Smothered add $1.O0
Omelettes
Served all country potatoes
Traditional Omelette- $6.25
Diced Ham, Green peppers, onions
and cheese.
Los 3 Garcias Omelette $8.00
Scrambled eggs with ham, chorizo (Mexican
Sausage), pico de gallo, and cheese. Inside
a tortilla, smothered with green chili.
Ham and Cheese Omelette $7.00
Scrambled eggs with ham, onions, and
Capstone | 11
Tortas $7.75
**All tortas come with spread refried
beans, mayonaise, lettuce, tomatoes,
avocado slices, onions, & your choice of
jalapenos or chipotle. Served with fries.
La Querida
Skillets
Ultimate Skillet $7.75
Diced ham, chorizo and sausage,
smothered with green chilli and cheese
topped with pico de gallo.
American Skillet $7.75
Diced Ham, onions, green bell perppers
and melted cheese and your choice of two
bacon strips or two sausage patties.
Mexican Skillet $7.75
A pork or cheese tamale and chorizo
smothered with los 3 Garcia’s famous
green chili, pico de gallo and cheese.
3 Garcia’s Skillet $7.75
Choose grilled chicken or tender port
carnitas layered with pico de gallo,
smothered with los 3 Garcia’s famous
green chilli and cheese.
The Country Skillet $7.75
Diced country fried steak, green
peppers and onions topped with cheese
and country gravy.
Meat Lovers Skillet $7.75
Bacon, ham, and sausage, layered on
top of green bell peppers and onions
with mixed cheeses.
Texas Skillet $7.75
Seasoned steak strips, green bell
peppers, onion, mushrooms on a bed
of country potatoes smothered in green
chilli, cheese, 2 eggs any style, sour
cream and guacamole with your choise
of 2 tortillas or toast.
Pork carnitas, grilled steak ham
and asadero cheese.
Green Chilli Chicken Hash $7.00
Diced grilled chicken mix with hash
potatoes, jalapenos, green peppers and
onions, topped with green chilli, cheese,
2 eggs any style, sour cream and
guavamoe, with your choice of 2
tortillas or toast.
Carnitas Hash $7.00
Our famous carnitas mix with hash
potatoes, pico de gallo topped with
green chilli cheese, two eggs any style,
guacamole and your choice of 2
tortillas or toast.
Mexican Hash $7.00
Chorizo (zesty sausage), jalapenos and
pico de gallo mixed with has potatoes,
topped with green chilli cheese, two eggs
any style, guacamole and your choice of
2 tortilaas or toast.
Sides
Each are $4.00
French Toast
Cinnamon Raisin French Toast
Traditional Pancakes
Blueberry Pancakes
Chocolate Chip Pancakes
La Cubana
Shredded chicken, grilled steak,
carnitas, & asadero cheese.
La Gorda
Chorizo, ham, carnitas, and
asadero cheese.
La Brava
Steak, carnitas, chorizo and
asadero cheese.
La Gringa
Carnitas, sausage, ham and
asadero cheese.
Combinations $10.00
All combintations are smothered with green chilli. Served with rice, whole black beans or
refried pinto beans, lettuce and pico de gallo. Add sour cream $1.00 or guacamole $1.50
1. Beef Taco, Bean Burrito and Chilli Relleno.
2. Chicken Taco, beef and bean tostada, bean and steak burrito
3. Beef and bean burrito., Tamale and ground beef taco
4. Chicken burrito, cheese enchilada, and ground beef taco
5. Chile relleno, tamale and chicken enchilada.
6. Shredded beef and bean burrito, beef enchilada, and chicken taco.
7. Chicken flauta, chilli relleno beef and bean tostada
8. All vegertarian black been burrito, chilli relleno and guacamole tostada
9.Chilli relleno crispy, beef enchilada and guacamole tostada
10. Beef burrito, pork tamale, and cheese enchilada.
Make your own: Two items for $9.00 or Three items for $11.50
Ground Beef Taco
Chicken Taco
Chicken flauta
Shredded Beef Flauta
Bean burrito
Bean & steak Burrito
Beef & bean burrito
Shredded beef & bean burrito
Enchiladas
Chicken burrito
Black bean burrito
Cheese tamale
Pork Tamale
Cheese tamale
Red chilli tamale
Chicken enchilada
Beef enchilada
Cheese enchilada
Cheese & onion enchilada
Guacamole tostada
Beef & bean
Bean tostada
Chicken Tostasa
Chilli Relleno
Enchilada Plate $9.50
The best corn tortillas stuffed with your
choice of cheese, ground beef, shredded
chicken, shredded beef or chose one of
each. Topped with pico de gallo and
lettuce, served with rice and beans.
Carnitas Enchiladas $10.00
Pork carnitas wrapped in a corn
tortilla smothered in Los 3 Garcia’s
famous green chilli, served with rice
and beans, topped with lettuce and
pico de gallo.
Enchiladas Rancheras $10.50
3 corn tortillas stuffed with your choice
of ground beef, cheese, onions &
shredded chicken, smothered with
tomatillo salsa and fresh cheese,
topped with 1 egg any style, lettuce
& pico de gallo.
Chicken
Chicken Ranchero $10.75
Sauteed chicken and shower in ranchero
salsa topped with asadero cheese, served
with rice, refried beans and tortillas,
garnished with lettuce and pico de gallo.
Chicken Carnitas $10.75
Tender chicken breast sauteed with green
bell peppers and inions, and our famous
green chilli, served with rice, refried
beans, guacamole and tortillas,
garnished with lettuce and pico de gallo.
Pollo A la Diablav $10.75
Tender chicken breast prepared with
green peppers, onions and mushrooms,
sauteed with spicy & Mexixan sauce,
served with rice and refried beans,
garnished with avocado slices, lettuce,
pico de gallo, lime wedges and tortillas.
Enchilada Torte $9.50
3 corn totillas layered with ground beef
smothered in rich enchilada sauce & mixed
cheeses, topped with lettuce, pico de gallo,
served with rice & beans.
Chicken Torte $9.50
3 soft corn tortillas layered with tender
chicken, sm9othered with Los 3 Garcia’s
famous chilli, topped with cheese, lettuce &
pico de gallo, served with rice & beans.
Enchiladas Suizas $10.00
The best 3 corn tortillas stuffed with
shredded chicken smothered with green
tomatillo salsa & fresh cheese served with
rice & beans, topped with lettuce, tomatoes
& pico de gallo.
BBQ Chicken $10.75
2 tender chicken breast covered with BBQ
sauce, melted asadero cheese & topped
with 2 strips of bacon, served with rice
and salad.
Chipotle Chicken $10.75
Chicken breast sauteed with bell peppers,
onions, mushrooms & finished with our
special chiptole sauce, served with rice,
refried beans & tortillas. Garnish with
lettuce and pico de gallo.
Pollo Relleno $10.75
A chicken breast stuffed with anaheim
peppers, ham and asadero cheese,
smothered with pico de gallo, cream sauce
and topped with avocado slices. Served
with rice and refried beans, garnish with
lettuce and pico de gallo.
Hamburgers
Pork
Guacamole Burger $8.25
Pork Chops $10.00
Cheeseburger $7.75
Carnitas Plate $11.00
Juicy patty burger topped with fresh
guacamole, melted asadero cheese and
served with lettuce, tomatoes, & fries.
Half hamburger patty topped with cheese,
lettuce, tomatoes, pickles and fries.
Tradtional Burger $7.25
Hamburger patty cooked with lettuce,
tomatoes, fries, & cheese garnish with pico
de gallo. Served with rice & refried beans.
Patty Melt $8.00
Juicy hamburger smothered with filled
onions & topped with lots of cheese served
with fries.
Bacon Cheeseburher $8.00
Our half pound hamburger topped with
cheese and applewood bacon, lettuce,
onions, and tomatoes served with fries.
Los 3 Garcia’s Burger $8.75
The best hald pound burger patty topped
with 2 slices of ham, maelted asadero
cheese, avocado slices, pico de gallo,
lettuce and fries.
2 grilled pork chops served with rice,
beans, lettuce, pico de gallo, tortillas
and a side of green chilli.
Slow roasted plate served with rice,
refried beans, lettuce, guacamole, pico
de gallo, and a side of tortillas.
Tenderloin Rolls $10.0
2 rolls or pork tenderloins filled with
roasted anaheim peppers, asadero
cheese, a hint of red salsa, green chilli
served with rice and beans.
Green Chilli Plate $9.50
Chunks of pork smothered in green
chilli served with rice and refried
beans and tortillas garnished with
lettuce and pico de gallo.
Carne Adorbada $11.00
Grilled pork marinated in our red
chorizo blend recipe topped with
grilled onions and smothered green
chilli. Served with rice, beans, and
tortillas, garnished with pico de
gallo and lettuce.
Capstone | 12
Final Menu
Los Tres
Garcias
2099 Wadsworth Blvd.
Lakewood, CO 80214
CHICKEN
BREAKFAST
Huevos Rancheros $8.25
Two eggs any style smothered with
your choice of red or green Chili.
Served with rice, beans, and tortillas.
Huevos con Chorizo $8.25
-
Chicken Ranchero $10.75
Sauteed chicken and shower in ranchero
salsa topped with cheese, served with rice,
refried beans, and tortillas, garnished with
lettuce and pico de gallo.
Two scramble eggs with chorizo
(mexican sausage). Served with rice.
BBQ Chicken $10.75
Huevos con Jamon $8.00
2 tender chicken breast covered with BBQ sauce,
melted cheese & topped with 2 strips of bacon,
served with rice and salad.
3 scrambled eggs with ham and pico
de gallo served with rice and beans.
Garcia’s Breakfast Burrito $4.00
Flour tortilla filled with scramble eggs
and potatoes, beans and cheese.
Add chorizo, sausage, or ham.
Country Breakfast $6.50
Two eggs any style and biscuits
covered with sausage country
gravy and country potatoes.
ENCHILADAS
Enchilada Plate $9.50
The best corn tortillas stuffed with
your choice of cheese, ground beef.
Topped with pico de gallo and
lettuce, served with rice and beans.
Carnitas Enchiladas $10.00
Pork carnitas wrapped in a corn
tortilla smothered in Los 3 Garcia’s
famous green chilli, served with rice.
Enchiladas Rancheras $10.50
3 corn tortillas stuffed with your choice
of ground beef or shredded chicken,
topped with salsa and fresh cheese,
topped with lettuce & pico de gallo.
DRINKS
Water
Pork Chops $10.00
PORK
Grilled Shrimp Salad $8.50
Fresh Flavored Water $2.50
Horchata or Jamaica $2.50
Orange, Apple, Cranberry $2.50
Coffee $2.25
Ice Tea $2.25
Carnitas Plate $11.00
topped with cucumbers & tomatoes.
Taco Salad $7.25
Deep fried tortilla bowl, filled with fresh
greens topped with seasoned ground beef
or shredded chicken, pico de gallo an mixed
cheese, and your choice of dressing.
SOUPS
Fountain Drinks $2.25
Mexican Bottled Drink $2.50
Sidral Mundet, Sangria, flavored Jarritos
1st basket of chips and
Salsa are complimetary
Second basket is $2.00
Slow roasted plate served with rice,
refried beans, lettuce, guacamole,
pico de gallo, and a side of tortillas.
Grilled shrimp served on top of mixed greens
(Coco-Cola Products)
SIDE ORDERS
2 grilled pork chops served with
rice, beans, lettuce, pico de gallo,
tortillas, amd a side of green chilli.
SALADS
Tortilla Soup $7.00
Rich, chicken broth flavored with fresh
vegetables, rice and garnished with strips,
diced avacado and cheese.
Pozole $7.00
Pork Stew
Green Chili Bowl $6.75
Our famous green chilli garnished with
pico de gallo, and served with tortillas.
Rice $1.75
SPECIALITIES
Beans $1.75
COMBINATIONS
All combintations are smothered with green chilli.
Served with rice, whole black beans or refried
pinto beans, lettuce and pico de gallo. Add sour
cream $1.00 or guacamole $1.50
1. Beef Taco, Bean Burrito and Chilli Relleno.
2. Chicken Taco, beef & bean tostada
3. Beef & bean burrito, Tamale & ground beef taco
4. Chicken burrito, cheese enchilada
5. Shredded beef & bean burrito, beef enchilada
Sour Cream $1.00
Chips & Salsa $3.O0
Fries $1.75
Lettuce or Tomatoes $1.50
Side of green chilli $2.00
Flour Tortillas (3) $1.25
Corn Tortillas (3) $1.25
Make your own:
Two items for $9.00/Three items for $11.50
Ground Beef Taco
Chicken Taco
Shredded Beef
Bean & steak Burrito
Beef & bean burrito
Chicken burrito
Black bean burrito
Cheese tamale
Chicken enchilada
Beef enchilada
Cheese & onion
enchilada
Beef & bean
Bean tostada
Chicken Tostasa
Fajitas
Chicken $11.75 Adobada $11.75
Shrimp $13.50 Combo 2 items $14.00
Los 3 Garcia’s Fajitas $16.50
Chicken, Steak, or Shrimp. Cooked with
bell peppers, onions and served with side of
rice, beans, cheese, pico de gallo, sour cream,
guacamole, & lettuce.
Tostada Plate $9.25
www.lostresgarciasresturant.com
303-233-2124
Tostados topped with your choice of
guacamole, ground beef, or beans.
Topped with lettuce, cheese, & pico de gallo.
The final menu is really different from revision 1 because I took all of the images out as well as changed my whole
color palette. Before I had red, green, tan, and white and this time I selected a light brown as well as a dark brown.
The menu is just a front and back which is much shorter compared to their original 6 page menu.
Feedback:
People thought my menu looked great because it was so clean and simple. They liked how I used two different colors and did not use any images in the menu. It still feels like it belongs in a Mexican restaurant even with the new
logo that does not have any red, green or white in it.
Capstone | 13
Capstone
Menu 2
Original Logo
Final Logo
Treasure
Pot
Treas
Po
Capstone | 15
Original Menu
There original menu was
printed on a light purple
paper and really busy, it
had a lot of information
to read. Some of their
menu items repeated
themselves well.
Feedback:
To make a clean and
simple menu that was
easy to read. I wanted
to upgrade and give it a
little something else to
really communicate that
it is an authentic
Chinese restaurant.
Capstone | 16
Revision One
Treasure Pot
Chicken
$8.75
Egg Rolls (2)
$8.75
Sweet & Sour Chicken
$8.75
Kung Pao Chicken
$8.75
Fantail Shrimp (4)
Cashew Chicken
$8.75
Crab meat Cheese Fried Wontons (8)
Chicken in Garlic Sauce
$9.25
Fried or Streamed Dumplings (6)
Chicken with Snow Peas
$9.25
Shrimp Toast (4)
Beef on a skewer (4)
$9.25
Chicken on a skewer (4)
Pineapple Chicken
$9.95
Lettuce Wrapped Chicken
Lemon Chicken
$9.95
Teriyaki Chicken
$9.95
Sesame Chicken
$10.25
Orange Chicken
$10.25
Roast Pork with Vegetables
Pork
Wonton Soup
$5.00
$5.00
$8.75
Sliced Pork with Garlic Sauce
$8.75
Spicy Bean Curd with Minced Pork
$8.50
Shrimp with Lobster Sauce
$10.50
Kung Pao Shrimp
$10.50
Cashew Shrimp
$10.50
Shrimp with vegetables
$10.50
$10.50
$10.50
Home Style Fried Bean Curd
$8.25
Sweet & Sour Combination
$10.95
Bamboo Shoots & Chinese Mushrooms
$8.95
Shrimp with Snow Peas
$10.95
Black Mushrooms with Bean Curd
$8 .95
Hot & Spicy Prawns
$11.95
Kung Pao Tofu
$8.95
Mongolian Double Delight
$11.95
Sesame Tofu
$8.95
Scallops with vegetables
$13.95
Beef
$9.50
Pork, Chicken, Beef, or Vegetables
$9.50
Shrimp
$9.50
$9.50
Mongolian Beef
$9.50
Tomato Beef
$9.95
Beef with Black Bean Sauce
Pineapple Beef
Sesame Beef
$9.95
Chicken, Beef or Roast pork
$9.95
Shrimp
$9.95
|
$12.50
Golden Tofu Shrimp
$12.50
Seafood Cantonese Chow Mein
$11.50
Choice of Soup: Egg Drop, Wonton or Hot & Sour Soup
Chinese Style Spaghetti
$12.50
Appetizers: Egg Roll, Fried Shrimp, & Crab Cheese Wonton
Pepper Shrimp
$14.50
Rice: Fried Rice or Steamed Rice
Treasure of the sea
$10.50
Entrees: Selection of One for Each Person
Treasure Pot Casserole
$12.50
$12.50
Sweet & sour pork, chicken chow mein & Fried Rice
$9.50
Beef with broccocli, sweet & sour chicken, and fried rice
$9.50
Sesame Chicke, beef lo Mein & fried Rice
$10.50
$6.95
$8.75
$12.50 per person
Almond Chicken
Chicken Chop Suey
Sweet & Sour Chicken
Pepper Steak
Sweet & Sour Pork
Bee with Broccoli
Sweet & Sour Shrimp
Shrimp Chow Mein
Kung Pao Chicken
Beef wtih Bean Sprouts
Roast Pork Chow Mein
Kung Pao Beef
Chicken Chow Mein
Chicken Broccoli
$7.95
$7.95
$7.95
House Dinners
$7.95
Mininum of 2 People
$9.95
Drunken Noodles
$9.95
Srirache Beef
$9.95
Panang Curry
$9.95
Pineapple Curry
$9.05
Traditional Vietnamese Pork Egg Rolls (4)
Soup Noodle Bowl
Family Dinners
Mininum of 2 People
Hunan Beef
Fresh Spring Rools (Goi Cuon) (2)
$8.50
$9.95
$13.50
Vietnamese Specialities
Lo Mein
$9.50
$9.95
Treasure Pot Steak
Pad Thai
$16.95
Sesame Scallops
$9.50
Beef with Green Peppers
Beef with Snow Peas
Thai Cusine
$10.50
Shrimp with Garlic Sauce
Pineapple Shrimp
Curry Beef
1. Pho Tao-Rare Steak
2- Pho Chin-Well Done Brisked
3-Pho Tai Chin- Rare Steak & Well Done Brisket
4. Pho Ga- traditional chicken noodle soup
$7.00
Sweet & Sour Shrimp
Kung Pao Beef
Famous Pho
Seafood
$8.25
Beef with Broccoli
Combination Plate
$6.25
Saan Shan Soup (For 2)
$8.75
$5.00
Egg Drop Soup
Vegetable Tofu Soup (For 2)
Shredded Pork with Peeking Sauce
Snow Peas & Water Chestnuts
Sesame Fish
Soup
$3.00
$4.50
$5.25
$5.50
$6.95
$6.00
$6.00
$6.00
$7.50
Hot & Sour Soup
$8.75
Vegetables
Hot Appetizers
Wrapped Chicken (4)
Mongolian Chicken
Sweet & Sour Pork
Chef Specialities
Chicken
Almond Chicken
|
$14.50 per person
Choice of Soup: Egg Drop, Wonton or Hot & Sour Soup
Appetizers: Pu Pu Platter
Rice: Fried Rice or Steamed Rice
Entrees: Selection of One for Each Person
Lemon Chicken
Cashew Chicken
Pineapple Beef
Shrimp with snow peas
Hunan Beef
Hot & Spicy Prawns
Beef with mushroom
Mongolian Beef
Asparagus Chicken
Sesame Chicken
Sesame Tofu
$4.95
$7.75
Chicken Salad (Goi Ga)
$8.50
Shrimp Salad (Goi Tom)
$9.50
Lemon Grass Chicken (Ga Xao Sa Ot)
$9.95
Steak Cubes (Bo Luc Lac)
$13.95
Capstone | 17
Final Menu
Treasure
Pot
Authentic Chinese Restaurant
Egg Rolls (2)
$3.00
Chicken
$8.75
Beef with Broccoli
$4.50
Almond Chicken
$9.50
Wrapped Chicken (4)
$8.75
Kung Pao Beef
$9.50
Shrimp Toast (4)
$5.25
Sweet & Sour Chicken
$8.75
Curry Beef
$9.50
Fantail Shrimp (4)
$5.50
Kung Pao Chicken
$8.75
Beef with Green Peppers
Crab meat Cheese Fried Wontons (8)
$6.95
Cashew Chicken
$8.75
Mongolian Beef
Fried or Streamed Dumplings (6)
$6.00
Chicken in Garlic Sauce
$9.25
Tomato Beef
$9.95
Beef on a skewer (4)
$6.00
Chicken with Snow Peas
$9.25
Beef with Snow Peas
$9.95
Chicken on a skewer (4)
$6.00
Mongolian Chicken
$9.95
Beef with Black Bean Sauce
Lettuce Wrapped Chicken
$7.50
Pineapple Chicken
$9.95
Pineapple Beef
Pu Pu Plater
$12.00
Lemon Chicken
$9.95
Sesame Beef
Barbecued Spare Ribs (4)
$7.50
Teriyaki Chicken
$9.95
Garlic Fried Chicken Wings (8)
$6.95
Sesame Chicken
0.25 $1
Orange Chicken
0.25 $1
$9.50
$9.50
$9.50
$9.95
$9.95
$9.95
$9.95
Shrimp with Lobster Sauce
$10.50
Shrimp with Garlic Sauce
$10.50
Wonton Soup
$5.00
Sweet & Sour Pork
$8.75
Kung Pao Shrimp
$10.50
Hot & Sour Soup
$5.00
Roast Pork with Vegetables
$8.75
Cashew Shrimp
$10.50
Egg Drop Soup
$5.00
Shredded Pork with Peeking Sauce
$8.75
Shrimp with vegetables
$10.50
Vegetable Tofu Soup (For 2)
$6.25
Sliced Pork with Garlic Sauce
$8.75
Sweet & Sour Shrimp
$10.50
Saan Shan Soup (For 2)
$7.00
Spicy Bean Curd with Minced Pork
$8.50
Pineapple Shrimp
$10.50
Chicken, Beef or Roast pork
$6.25
Twice Cooked Pork
$8.75
Sweet & Sour Combination
$10.95
Shrimp
$7.50
Moo Shu Pork
$9.25
Shrimp with Snow Peas
$10.95
Hot & Spicy Prawns
$11.95
Mongolian Double Delight
$11.25
This is a redesign for a Chinese menu that I did. It has a black background with a simple light gray
floral pattern to add a little something to the menu. This would be a 11x17 folded menu front
and back. The logo and titles are in a light purple color with a beautiful script font. Everything the
restaurant offers is in a white font with the price to the right of it.
Feedback:
The review I received back from people for this menu was it was clean and sophisticated. They
liked the black rich background with the subtle floral design in the background. The light pop of
purple also pops really well with everything else on the menu. It is only a front and back menu
which saves a lot of time from turning so many pages which is great.
Capstone | 18
Lunvh E ntrees
Family Dinners
Minimum of 2 People
|
$12.50 per person
$2.00
Soda Drinks
$2.75
Coffee
$2.00
Milk
$2.50
Entrees:
Wine
$6.25
Selection of One for Each Person
Beer
$5.50
Treasure Pot Steak
$10.50
Hunan Beef
$12.50
$10.50
Golden Tofu Shrimp
$12.50
Appetizers:
Egg Roll, Fried Shrimp, & Crab Cheese Wonton
Cashew Shrimp
$10.50
Seafood Cantonese Chow Mein
$11.50
Shrimp with vegetables
$10.50
Chinese Style Spaghetti
$12.50
Sweet & Sour Shrimp
$10.50
Pepper Shrimp
$14.50
Pineapple Shrimp
$10.50
Treasure of the sea
$10.50
Almond Chicken
Chicken Chop Suey
Sweet & Sour Combination
$10.95
Treasure Pot Casserole
$12.50
Sweet & Sour Chicken
Pepper Steak
Shrimp with Snow Peas
$10.95
Sesame Fish
$12.50
Sweet & Sour Pork
Bee with Broccoli
Hot & Spicy Prawns
$11.95
Hunan Fish
$12.50
Roast Pork Chow Mein
Kung Pao Beef
Mongolian Double Delight
$10.50
Chicken Chow Mein
$11.95
Asparagus
Chicken Broccoli
Scallops with vegetables
$13.95
Sesame Scallops
$16.95
Fresh Spring Rolls (Goi Cuon) (2)
Desserts
Bow Ties (6)
$3.25
Candied Banana Fritters
$3.50
Chinese Steamed Sponge Cake
$3.00
Chinese Sponge Cake
$3.55
Egg Drop, Wonton or Hot & Sour Soup
Chocolate Fusion Fondue
$4.00
Appetizers:
Fortune Cookie Recipe
$2.50
Fresh Ginger Ice Cream
$3.25
Peking Dust
$4.50
Sago Cakes
$3.75
Minimum of 2 People
|
$12.50 per person
Choice of Soup:
Vietnamese Pork Egg Rolls (4)
$7.75
Pu Pu Platter
Snow Peas & Water Chestnuts
$8.25
Chicken Salad (Goi Ga)
$8.50
Entrees:
Home Style Fried Bean Curd
$8.25
Shrimp Salad (Goi Tom)
$9.50
Bamboo Shoots & Chinese Mushrooms
$8.95
Lemon Grass Chicken (Ga Xao Sa Ot)
Black Mushrooms with Bean Curd
$8 .95
Steak Cubes (Bo Luc Lac)
Kung Pao Tofu
Sesame Tofu
$9.95
$2.50
Egg Drop, Wonton or Hot & Sour Soup
$10.50
Shrimp with Garlic Sauce
$4.95
Free
Choice of Soup:
Shrimp with Lobster Sauce
Vietnamese
Hot Tea
Cold Tea
$13.50
Kung Pao Shrimp
Drinks
Water
Selection of One for Each Person
Lemon Chicken
Cashew Chicken
Sesame Seed Fried Custard
$2.50
Pineapple Beef
Shrimp with snow peas
Steamed Chinese Fruitcake
$8.95
Hunan Beef
Hot & Spicy Prawns
$3.00
Beef with mushroom
Mongolian Beef
Creamy Pineapple Tofu Shake
$8.95
$4.75
Asparagus Chicken
Sesame Chicken
Walnut Cookies (2)
$3.25
$13.95
Capstone | 19
Capstone
Menu 3
Original Menu
Capstone | 21
Final Menu
Desserts
Appetizers
Chocolate Mania
Three Cheese Fries
Super crispy waffle cut fries
covered in melted Monterey
Jack, Cheddar, and Pepper
Jack cheeses.
Crunchy Onion Rings
Sweet yellow onion rings
breaded with a crunchy
coating & fried to a
golden brown.
Add your choice of our
dressings for 50¢
Sweet yellow onion rings
Breaded with a crunchy coating
and fried to a golden brown.
Add our Housemade dressings for 50¢.
Buffalo Chicken Tenders
Served mild or hot with bleu
cheese dressing and celery.
Fried Okra
Great with Ranch dressing
Dinner Entrees
1 Full Rack of Baby Back Ribs
Tender to the bone
Raspberry Cheesecake
Bar-B-Q Chicken Dinner
Rich white chocolate
cheesecake swirled with
red raspberries.
1 1/2 Racks of Baby Back Ribs
Rib City® Riblet Dinner
Coconut Cream Pie
A tender 1/2 chicken, slow cooked
over our wood fires
and basted with our sweet sauce.
Delicious and tender,
these rib tips are basted
with our sweet barbecue sauce.
St. Louis Style Ribs
If you like traditional Spare Ribs,
you'll love these closely
trimmed ribs.
Bar-B-Q Beef Plate
Smoked over Blackjack
oak and sliced thin.
Baby Back Rib Plate
Iced Tea
Rib City® Sirloin Steak
A Great steak, Lightly seasoned
and grilled to your order.
Sides
Corn-on-the-Cob
Applesauce
Chicken Tender Basket
Baked Beans
Two 1/4 pound all beef
hot dogs smothered
in our baked beans.
Lemonade
Juices
Soft Drinks
French Fries
Beans and Franks
Coffee
Bar-B-Q Beef Dinner
Wood smoked beef, sliced
thin & piled high.
1/4 chicken or beef
Chicken breast tenders
fried to perfection.
Drinks
Freshly brewed & bottomless
1/2 Rack
BBQ Chicken or Beef
Key Lime Pie
A tart & tangy Florida tradition.
Smoked on site, pulled & mixed
with our Rib City® Tangy sauce.
Bar-B-Q Chicken Plate
1/4 Chicken basted in our
sweet barbecue sauce.
Homemade Coconut Cream
Pie topped with whipped
cream and toasted coconut.
Bar-B-Q Pork Dinner
Slowly cooked to perfection over
Blackjack oak , sliced thin.
Rib City® Pulled Pork Dinner
Lunch Entrees
Thick chocolate fudge in a
chocolate cookie crust topped
with more chocolate!
Milk – one 16 oz.
Serving chocolate/white
Draft Beer
Bottled Beer
House Wine
Cole Slaw
Baked Potato
Garden Salad
Garlic Bread – three pieces
Find us on Facebook: ribcity
Find us on Twitter: rib-city
www.ribcity.com
"Our promise to you – If you have to pick up a knife to eat our Baby Back Ribs, we will pick up your meal!”
This is a redesign for
Ribcity. There old menu was
very long and overwhelming
so I wanted something that
was simple & contemporary.
I decided to use red and blue
boxes for different
categories of the menu. This
new menu is very short and
to the point compared to the
old one.
Capstone | 22