Download Report

November 7 Weekly Update
November 7, 2014
Click the to view the October 31 Weekly Update:
Click this button to view the November 7, eSource: ALL MEMBERS - All Products - FREE
Retail Sales Training Webinar
In a first-ever training opportunity just before the holiday selling season, BrandSource is
offering all members an opportunity to attend this FREE BrandSource Exclusive training
webinar.
Date: November 20, 2014
Time: 11:30 AM Eastern time
Length: Approximately one hour
5
Skills for
Customers
Turning
"Just
Looking"
Shoppers
into
Stop cringing every time a shopper says, “I’m just looking.” Attend this webinar to master
5 simple skills for confidently winning the trust of these most difficult shoppers. Knowing
how to engage "just looking" shoppers in conversation about their needs is the easiest way
to dramatically increase your sales. These are shoppers already in your store and if you
http://us1.campaign-archive1.com/?u=a2839d40cd7d7d75588e1caee&id=bc32ad0155&e=[11/6/14, 7:14:27 PM]
Weekly Update November 7
can start a conversation without being pushy or twisting arms they won't walk out empty
handed. The practical and proven techniques you'll learn in this webinar are guaranteed to work
in furniture, mattress, appliance, electronics and other retail stores. During the training we'll
give you the tools, techniques, questions to ask and even the exact words to say so that
you can turn these defensive shoppers into trusting and satisfied customers. Learn:
The real reasons why shoppers say "I'm just looking"
The truth about 'just looking" shoppers' intentions
How to fearlessly respond to "just looking" shoppers How to keep some shoppers from saying, "I'm just looking"
How to re-approach shoppers who insist on "looking"
Click here to Register. Advance registration is required to make sure we have enough
bandwidth for this training webinar. There is NO CHARGE for this training. Recap of new items and weekly reminders:
• Reminder: Butch DuBose Scholarship Applications Now Being Accepted • NEW: Electrolux December into January consumer rebate offers
• NEW: Fisher & Paykel Consumer Rebates
• NEW: GE to start 2015 with Business As Usual • NEW: LG Expert Warehouse Appliance Webinar Replay Posted
• NEW: BrandSource Exchange Health Care Webinar • NEW: GE Updated Closeouts, updated October 28
• NEW: Samsung FREE Tablet Offer Starts December 17 • EXTENDED: Samsung FREE Tablet on Chef Collection to March 31
• NEW: Whirlpool Corp. Holiday Sale Direct Mail Offer
• NEW: Whirlpool Weekly Closeouts updated November 3
Furniture Update:
• NEW: Windemere Lift/Recliner BLACK Friday Special Offer
• NEW: Pick Your Sheets - X13 Promotion - FREE Sheets Promotion
• NEW: Classic Home November Promotions
• NEW: Tempur-Pedic November Promotions (2)
• NEW: Black Friday special offers . . . http://us1.campaign-archive1.com/?u=a2839d40cd7d7d75588e1caee&id=bc32ad0155&e=[11/6/14, 7:14:27 PM]
Weekly Update November 7
Download the Appliance Checklist:
NEW: November 17 - March 31, FREE Ventilation Hood
with purchase of any
30" Fisher & Paykel range. Retail sales offer, dealer provides the Vent Hood.
NEW: October 1, 2014 to June 30, 2015, receive a FREE DCS DishDrawer Dishwasher
with a purchase of a 36" or 48" DCS Range. NEW: Expires December 31: purchase any DCS 36" or 48" Grill Head and any Storage
Solution, receive a FREE Built-In Sideburner
. No redemption required. NEW: Expires December 31, receive special promotional pricing
Head ONLY
. In store price adjustment, no redemption required. on
the
NEW: Expires December 31, special promotional pricing on all DCS Grill heads on CAD
Cart. Must be purchased as a pair to receive promotional pricing. No redemption
http://us1.campaign-archive1.com/?u=a2839d40cd7d7d75588e1caee&id=bc32ad0155&e=[11/6/14, 7:14:27 PM]
30"
Grill
Weekly Update November 7
required. NEW: December 7 - January 3, Up To $100 for FREE Basic
Installation
, with the purchase of select Electrolux Dishwashers. Dishwasher
NEW: December 15, 2014 to January 3, Save up to $270 with the purchase
qualifying Frigidaire or Frigidaire Gallery Wall
via mail
oven
in rebate. GE: 2015 Starts Business as Usual
GE's Rob Posthauer, GM of Appliance Sales has sent a letter to all GE authorized members
dated November 6, in which he states that the Electrolux transaction will take place in
2015 and Electrolux will be honoring all contractual obligations. Therefore, GE will be
executing full year business and account plans for 2015. "At GE Appliances, it is business
as usual now and in the future..." said Posthauer. You can see a copy of the letter posted
in the back room under GE.
LG Appliance Webinar Replay Available
LG hosted an appliance update featuring specials for Veteran's Day and Black Friday. Ray
French from LG gave in-depth detail about the current specials and buying opportunities.
You can view the webinar by clicking on the "hot button" on the main back room page. NEW: December 17 - January 6, get an 8" Samsung Galaxy Tab 4, OR a $200 Gift Card
when you purchase $2,500 or more of Samsung Major Appliances (excluding Chef
Collection). Rebate form not yet available. NEW EXTENDED: November 1 - MARCH 31, 2015, purchase 2 of the Samsung Chef
Collection appliances and receive a Samsung Chef Collection Tablet
! FREE
BRANDSOURCE EXCLUSIVE OFFER: November 22 to November 29 Samsung
$49.00 Delivery Rebate
. Offer good on Samsung major appliances, limit one per
household. BRANDSOURCE EXCLUSIVE OFFER: Samsung Appliance finance offers
for November 9 - November
: 30
12 Months 0% Interest, dealer cost is 0.99%
(normally 2.49%)
18 Months 0% Interest, dealer cost is 1.99%
(normally 5.99%)
http://us1.campaign-archive1.com/?u=a2839d40cd7d7d75588e1caee&id=bc32ad0155&e=[11/6/14, 7:14:27 PM]
of
a
Weekly Update November 7
Samsung Dealers ... Earn a Trip To Costa
. Rica! Click HERE for contest details
BLACK Friday Enhancements
On October 23 BrandSource posted the new enhancements for the Whirlpool
Corp BLACK Friday offers. Some members have missed seeing these
enhancements. They include:
1. Extended Buy In Dates on Whirlpool &
Amana
- The
buy in dates are month
long (Oct 31 - Dec 2) on ALL brands including Whirlpool & Amana. This was originally a
week long buy in on those brands ending Nov 7th and month long on Maytag & Kitchen
Aid. To make it easier, and to help you remain competitive without having to forecast
your potential sales in advance, we extended the Whirlpool & Amana to match Maytag &
KA. Buy in on all brands is now Oct 31 - Dec 2 which includes the Promotional MAP
period plus a few days. Now you can sell with confidence, knowing you can buy the
product right after you sell it. 2. Trailing
Credits
- Whirlpool added trailing credits on several escape models to
enhance your margins and provide a place to escape to. You will get these from
BrandSource automatically in December without any claim back needed. Product must be
ordered and shipped during the Nov buy in (Oct 31 - Dec 2), 3. Consumer Rebates - Whirlpool has invested in several consumer rebates that are
exclusive to the independent dealer channel that will enhance your margins as well. These
are in place to help you so please make sure you are utilizing all of these and not leaving
anything on the table. The dates are Nov 20 - Dec 1 on Maytag & Whirlpool and all month
long on Kitchen Aid. Pre-Approved for Co-Op, Holiday Direct Mail
Sale for Whirlpool Corp Brands . . . Customize this direct mail event to your store's needs in prices/models and Whirlpool
Corp. brands. Targeted direct mail is the most effective method of driving immediate
store traffic and sales. Event dates: December 11 to December 21
Order Deadline: November 17
Choose from the Legal Limit MAX Postcard, an 11 x 14" pieces of mail for only 39.9 cents,
http://us1.campaign-archive1.com/?u=a2839d40cd7d7d75588e1caee&id=bc32ad0155&e=[11/6/14, 7:14:27 PM]
Weekly Update November 7
the Monster Mailer trifled, for only 36.9 cents or the Jumbo Postcard, 6 x 11 for 34.9
cents. Click HERE
for samples and order form. Whirlpool Closeouts updated November 3 How's Business???? (From Smith/Leonard - Furniture
Insights
)
On a national level, there was good news from The Conference Board.
Consumer confidence increased to 94.5, up from 89 reported last month. The
Present Situation Index increased to 93.7 from 93, but the Expectation Index
increased substantially to 95 from 86.4. Future expectations for job and
economic growth were the drivers for the Expectation Index.
The Conference Board’s Leading Economic Index also improved as the outlook
for improving employment and income growth was good. Housing continued
to stay pretty steady. Existing home sales improved in September to the
highest level of 2014 and were just slightly below the 2013 pace. Sales of these
homes improved significantly in all regions of the country except the Midwest.
New residential sales were up from August and 17 percent ahead of September
2013, with sales up in all four regions of the country. Housing starts were also
up nicely in each of the regions except for being flat in the Northeast.
Retail sales trended down slightly in September but were still up 4 percent
over last year. Sales at furniture and home furnishings stores were up 2.5
percent year-to-date.
The recent upticks led to one of the most positive High Point Markets we have
seen in some time. While the “mood” of market always seems good, this one
actually felt good for other reasons. Some of the exhibitors who do write
substantial orders at market said their order writing was the highest in years.
To read the full copy of Furniture
Insights
(Click Here)
WOW - Great Buys on Lift / Recliner Chars but
hurry, offer Ends November 15
http://us1.campaign-archive1.com/?u=a2839d40cd7d7d75588e1caee&id=bc32ad0155&e=[11/6/14, 7:14:27 PM]
Weekly Update November 7
The holiday season is the best season for Lift/Recliner chairs, and these prices are
outstanding. Net 30 days terms. Click here for complete details
http://us1.campaign-archive1.com/?u=a2839d40cd7d7d75588e1caee&id=bc32ad0155&e=[11/6/14, 7:14:27 PM]
Weekly Update November 7
Note: Use Prom Code NovPromo
View Quickship Rugs & Doormats
http://us1.campaign-archive1.com/?u=a2839d40cd7d7d75588e1caee&id=bc32ad0155&e=[11/6/14, 7:14:27 PM]
Weekly Update November 7
Copyright © 2014 Brand Source, All rights reserved.
http://us1.campaign-archive1.com/?u=a2839d40cd7d7d75588e1caee&id=bc32ad0155&e=[11/6/14, 7:14:27 PM]