Agenda Tuesday, November 4, 2014 Click here to register

Agenda
Click here to register
Tuesday, November 4, 2014
4:00pm
Welcome & Opening Remarks
4:00pm – 4:45pm
The Platform Marketer: Practical applications for the B2B and high tech
industries
Presented by: Scott Cone, SVP & Client Partner, Merkle; Matt Mobley, CMTO,
Merkle; Matt Naeger, EVP, Digital Strategy, Merkle; and John Lee, EVP, Vertical
Markets, Merkle
High tech marketing has been splintered by a plethora of new approaches,
capabilities, and media. We believe that world-class B2B and B2C marketers are
developing plans to actively combine and leverage these capabilities in order to
truly advance and transform their customer acquisition and management abilities.
We call this capability integration Connected CRM (cCRM)®. In this session, we
will lay out the major components of the transformation journey and focus the
Exchange on a set of specific competencies needed to create and execute those
capabilities.
4:45pm – 5:45pm
Keynote: B2B and High Tech Marketers in Silicon Valley: Lessons learned
from gazelles and giants
Presented by: Brian Goffman, Venture Partner, Technology Crossover Ventures
The marketing technology landscape is rapidly changing, driving new capabilities
into high tech and B2B companies. Brian’s unique perspective enables him to see
the effectiveness of both large and small scale players and highlight some of the
potential directions for marketing technology in the next couple of years.
6:00pm – 9:00pm
Cocktails and Dinner
Wednesday, November 5, 2014
7:30am – 8:30am
Breakfast
8:30am – 8:45am
Welcome Remarks
8:45am – 9:30am
Module 1: Platform Data
Presented by: Nicolas Draca, Director, Global Marketing Operations, LinkedIn and
George Gallate, CEO, RKG, a Merkle Company
NOVEMBER 4-5, 2014
| ARIZONA BILTMORE, PHOENIX AZ
Marketers dream of developing one-to-one relationships with their prospects and
customers by leveraging data and technology that keep the buyer front and center.
LinkedIn’s Nicolas Draca will address the capabilities needed to reach this dream
and illustrate how, like LinkedIn, companies can integrate today’s marketing tools
into their own revenue-driven framework.
9:30am – 10:00am
Facilitated Table Discussions
10:00am – 10:15am
Networking Break
10:15am -11:00am
Module 2: Platform Enablers: Starting on the transformation journey at the
world’s largest start up
Presented by: Sang Heeringa, Director of Global Marketing Operations, Dell, and
Adam Mincham, VP, Client Partner, Merkle
In this session, Sang and Adam will review the global marketing transformation that
Dell is undergoing, including strategy, marketing systems, campaign planning,
digital execution, and sales alignment.
11:00am – 11:30pm
Facilitated Table Discussions
11:30pm – 12:15pm
Keynote: GoDaddy’s Digital B2B Journey: Enabling and delivering on
personalization
Presented by: Phil Bienert, EVP, eCommerce, GoDaddy.com
Phil will review GoDaddy’s digital marketing strategy and capabilities and discuss
the development and integration of personas into their full marketing efforts.
12:15am – 1:00pm
Networking Lunch
1:00pm – 1:45pm
Module 3: Platform Execution: Delivering a truly personal experience
Presented by: Terry Flaherty, Research Director, Demand Creation Strategies,
SiriusDecisions and Zimm Zimmerman, VP of Personalization, Merkle
In this session, Terry and Zimm will discuss how to deliver on personalization by
combining customer interaction, marketing automation, media, and channel
optimization today and in the future.
1:45pm – 2:30pm
Facilitated Table Discussion
2:30pm – 3:00pm
Wrap Up & Closing Remarks
Click here to register
NOVEMBER 4-5, 2014
| ARIZONA BILTMORE, PHOENIX AZ