S L E E K CLIENT BRIEF: Create a logo that is minimalist but stylish and fashionably chic. KEY CONSIDERATIONS: Applicable to garment labels, packaging and store signage. Modern but classical. MANAGING DIRECTOR FONT 6b SOLUTION NOTES: Use of a typeface that lends itself to being extended for a sleek, streamlined finish. Minimal colour application but use of contemporary colours. Stan Batsanis PO Box 99, Albert Park, VIC 3206, AUSTRALIA ® S L E E K MICROGRAMMA Stan Batsanis S L E E K ✆ – 0411 591 139 [email protected] FONT 6b FONT 6b LOGO – SLEEK CLOTHING CO. MANAGING DIRECTOR MICROGRAMMA ✆ – 0411 591 139 ® [email protected] PO Box 99, Albert Park, VIC 3206, AUSTRALIA © 2 0 1 4 A I D A N G I F K I N S – P O R T F O L I O ® LOGO – WE DIG HOLES.COM.AU CLIENT BRIEF: Create a logo that is simply to-the-point about how to contact the company. Must be easy-to-read from a distance. KEY CONSIDERATIONS: Easy-to-read logo when seen on plant equipment from a distance. Down to earth, no gimmicks. For use on all aspects of the company image, equipment, corporate stationery and website. A i dA n Gi fk i ns [ Manager ] – 0402 381 316 a i d a n @ w e d i g h o l e s. c o m . a u P O BOX 45 3, GREENSBOROUGH, VIC 30 88, AUSTRALIA R Ae dA lton – 0402 381 316 ra e @ w e d i g h o l e s. c o m . a u [ Director ] SOLUTION NOTES: Use of black because most plant equipment is yellow and this contrasts well. Bold, easy-to-read typeface. Sometimes less is bettter. P O BOX 45 3, GREENSBOROUGH, VIC 30 88, AUSTRALIA © 2 0 1 4 A I D A N G I F K I N S – P O R T F O L I O PAGE 1 LOGO – SOS INCORPORATED Stan Batsanis Stan Batsanis MANAGING DIRECTOR ✆ – 0411 591 139 [email protected] CLIENT BRIEF: PO Box 99, Albert Park, VIC 3206, AUSTRALIA Create a logo that shows the company’s trading links with different parts of the world. BRANDED MERCHANDISE • PRODUCT SOURCING Stan Batsanis KEY CONSIDERATIONS: [email protected] PO Box 99, Albert Park, VIC 3206, AUSTRALIA How to show the different parts of the world without a map. Simple, easy to read. ✆ – 0411 591 139 BRANDED MERCHANDISE • PRODUCT SOURCING Stan Batsanis MANAGING DIRECTOR ✆ – 0411 591 139 [email protected] SOLUTION NOTES: ✆ – 0411 591 139 [email protected] Use of a globePOsymbol. Box 99, Albert Park, VIC 3206, AUSTRALIA Use of different colours to represent the diversity of the company’s trade links. PO Box 99, Albert Park, VIC 3206, AUSTRALIA BRANDED MERCHANDISE • PRODUCT SOURCING Stan Batsanis ✆ – 0411 591 139 [email protected] PO Box 99, Albert Park, VIC 3206, AUSTRALIA BRANDED MERCHANDISE • PRODUCT Stan Batsanis SOURCING ACN 132 011 628 ✆ – 0411 591 139 email – [email protected] Skype – stan.batsanis.4 PO Box 99, Albert Park, VIC 3206, AUSTRALIA © 2 0 1 4 A I D A N G I F K I N S – P O R T F O L I O LOGO – COWBOY COFFEE CLIENT BRIEF: Create a logo for a coffee shop that has a Hollywood cowboy inspiration. Also to design elements for the actual shop. KEY CONSIDERATIONS: Use colours other than red and yellow/gold as they are overdone in the country where the business is operating (Malaysia). In-store design elements such as wallpaper and other decoration should also be considered. SOLUTION NOTES: Use a James Dean style Hollywood cowboy image. Use warm orange and brown as the main colours. Incorporate a star to invoke a Hollywood stars and cowboy sheriff element to the design. © 2 0 1 4 A I D A N G I F K I N S – P O R T F O L I O www.littlekat.com.au CLIENT BRIEF: Create an elegant logo that has a 1950’s feel to reflect the style of clothing the business produces. Little Kat products are lovingly and ethically made in Melbourne. Our current Little Kat range is retro-inspired, evoking childhood joy through bold, hand-drawn design and vibrant colour. LOGO – LITTLE KAT CLOTHING KEY CONSIDERATIONS: To be applied to corporate stationery, website and clothing tags. Use of retro pattern. Use of the girl in polka-dot dress illustration. SOLUTION NOTES: Created a tiled pattern of retro material for generic background. Use of a handwritten style font to reflect the handcrafted style of the Little Kat products. © 2 0 1 4 A I D A N G I F K I N S – P O R T F O L I O LOGO – PROFIT THROUGH PROPERTY CLIENT BRIEF: Create a logo that incorporates both property and financial gain. KEY CONSIDERATIONS: To be used across corporate stationery, website, web app and other corporate communication. Use the colour of the existing logo. Emphasis on “profit” and “property”. SOLUTION NOTES: Use a friendly, serif typeface. Make “profit” and “property” the same size to give them the same emphasis. Use a bar-chart graphic that resembles buildings. © 2 0 1 4 A I D A N G I F K I N S – P O R T F O L I O LOGO – RIDE WITH NO LIMITS CLIENT BRIEF: Create a logo that can be used for a sponsored cycle ride around Australia to support a para-Olympic contestant. RIDE WITH NO LIMITS •COM KEY CONSIDERATIONS: The use of a map of Australia. Incorporating green and gold to represent the Olympic aspect. Easy to read. SOLUTION NOTES: A styilised map of Australia in green with the gold symbol of dressage overlaid. The words in a modern italicised font showing a sporting movement. © 2 0 1 4 A I D A N G I F K I N S – P O R T F O L I O PHOTO ILLUSTRATION – BRW COVER CLIENT BRIEF: Create 3D buttons and apply franchise logos for magazine cover. KEY CONSIDERATIONS: Allow for additional wording around the design. Use of highlights and shadows to create 3D effect. SOLUTION NOTES: All buttons were created in Photoshop. No 3D software or tool was used. © 2 0 1 4 A I D A N G I F K I N S – P O R T F O L I O PHOTO ILLUSTRATION – BRW COVER CLIENT BRIEF: Create 3D jigsaw effect and incorporate a light globe illustration. KEY CONSIDERATIONS: Allow for additional wording around the design. Use of highlights and shadows to create 3D effect. SOLUTION NOTES: Created in Illustrator and Photoshop. No 3D software or tool was used. © 2 0 1 4 A I D A N G I F K I N S – P O R T F O L I O PHOTO ILLUSTRATION – BRW COVER CLIENT BRIEF: Apply graphic representation of Australia onto existing photograph. KEY CONSIDERATIONS: Match the shape and form in the existing photograph. Make the chart also look like a map of Australia. SOLUTION NOTES: Created in Illustrator and Photoshop. No 3D software or tool was used. © 2 0 1 4 A I D A N G I F K I N S – P O R T F O L I O ANNUAL REPORT COVER – YPC CLIENT BRIEF: Incorporate a number of photographs showing the scope of the organisation into an annual report cover. KEY CONSIDERATIONS: To incorporate as many photographs as possible. Use YPC corporate colours. To be printed separately from the report content. SOLUTION NOTES: Mix of colour and duo-tone images to create interest. Add a swirlt to create depth and lead the eye through the design. © 2 0 1 4 A I D A N G I F K I N S – P O R T F O L I O BROCHURE AND FOLDER – iOCTANE P/L CLIENT BRIEF: Create a corporate brochure and presentation folder based on a template provided. TRANSFORMATION Melbourne, Sydney, briSbane, auckland www.ioctane.com KEY CONSIDERATIONS: Follow existing corporate look and feel. Use supplied stock images. The client is very concious of leaving white space. SOLUTION NOTES: Critical to the design was making it work within the template. © 2 0 1 4 A I D A N G I F K I N S – P O R T F O L I O EVENT PROMOTIONS – KIDSWORKS CLIENT BRIEF: Create a series of highly graphic promotions for themed kids concerts/ events. KEY CONSIDERATIONS: Intense graphics. Create visual depth and maintain the theme. Be fun, candid, colourful and exciting. SOLUTION NOTES: Where clip art was not available graphics were created from scratch. © 2 0 1 4 A I D A N G I F K I N S – P O R T F O L I O WEBSITE – ACOLA.ORG.AU CLIENT BRIEF: Design and create a simple and easy to use website to allow Acola to share research with stakeholders. KEY CONSIDERATIONS: Simple corporate design. Easy to navigate. Use supplied images. Client must be able to upload and update content once the site is live. SOLUTION NOTES: Created in Joomla! using a highly customised template. © 2 0 1 4 A I D A N G I F K I N S – P O R T F O L I O WEBSITE – LITTLEKAT.COM.AU CLIENT BRIEF: Design and create an online store to promote and sell Little Kat products. KEY CONSIDERATIONS: Incorporate shopping cart and checkout system. Maintain retro image of the business. Photograph products. SOLUTION NOTES: Created in Joomla! using a highly customised template and Virtuemart plug-in. © 2 0 1 4 A I D A N G I F K I N S – P O R T F O L I O WEBSITE – PROSCENTRE.COM.AU CLIENT BRIEF: Create a corporate information site for a prosthodontic practice. KEY CONSIDERATIONS: Incorporate a referral form to be used by referring dentists. Include supplied images. Include Google map locations of the practice. SOLUTION NOTES: Created in Joomla! using a highly customised responsive template and a forms plug-in. © 2 0 1 4 A I D A N G I F K I N S – P O R T F O L I O
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