JUDGING SUMMARY
JUDGING SUMMARY KEY EVENT DETAILS Date: Venue: Time: Dress code: Thursday, 13 November 2014 Singapore Marriott Hotel Cocktail reception starts at 6.30pm Creative Trendy AN OVERVIEW Now in it’s third year, Marketing magazine’s Marketing Excellence Awards is back to celebrate the very best that Singapore’s marketing communications services industry has to offer. This year, the prestigious ceremony will be held at the Singapore Marriott Hotel on 13 November. Entries are open to organisations based in Singapore, and their marketing campaigns / projects / initiatives must be carried out in Singapore for the Singapore market, or for a regional / global market that includes Singapore. Following the launch in 2012, last year we had over 200 entries and over 300 highly distinguished attendees (senior client marketers and agency heads) at the awards ceremony. Building on this success we anticipate an even higher magnitude for this year’s event with 26 contestable categories covering the diverse marketing disciplines. WHY JUDGE AT MEA? By judging at the Marketing Excellence Awards 2014 you will … Gain great insight into the current practices and quality of marketing in Singapore and keep up to date on the key accounts, campaigns and future business plans of key organisations through judging the entrants’ work in the areas of Challenge, Strategy, Execution and Outcome. Be our guest, along with your fellow judges, at the Marketing Excellence Awards Ceremony Gala Dinner on 13 November 2014. Be featured on our judges webpage. Be mentioned on the awards night, or in other featured content in Marketing. Be featured with your brand across our various marketing and promotional channels in the buildup to the Marketing Excellence Awards Print (Circulation of 39,000 in Singapore) Online (Average of 117,000 visits per month) Daily eNews articles (Daily readership of 19,000 in Singapore) eDM invites (26,000 Subscription in Singapore) The Official Awards booklet (Shared with all guests at the Gala Dinner) LAST YEAR’S JUDGES Neil Gardner Chief marketing officer, Asia Pacific AIG Ivan Tan Senior vice president, corporate & marketing communications Changi Airport Group Singapore Linda Locke Marketing director Club 21 Lysan Chew Brand general manager Estée Lauder Cosmetics Joyce Tsai Head, marketing & communications Groupon Singapore Leon Traazil Head of digital marketing and social media, South Asia HTC South Asia Jojo Cheung Director of marketing communication IBM ASEAN Angeli Beltran Managing director, Singapore & Malaysia JobsDB Rahul Asthana Regional marketing director & sector leader ASEAN Kimberly-Clark Asia Pacific Rosina Howe Chief innovation officer & group director, innovation & infoComm technology Land Transport Authority Michael Chadwick Director of brand strategy, Asia Pacific Mondelēz International Nicanor Lazaro Soriano Director, marketing & admissions Nanyang Technological University Christie Chu Head of product management & marketing, business banking services OCBC Bank Jamie Lim Regional marketing director Scanteak Sharon Koh Head of marketing Scoot Charmaine Wong Marketing head, Pizza Hut Dine-In Asia franchise Yum! Restaurants International SNAPS FROM LAST YEAR’S CEREMONY AWARDS CATEGORIES 2014 Excellence in Advertising Excellence in Brand Awareness Excellence in Brand Strategy Excellence in Consumer Insights / Market Research Excellence in Content Marketing Excellence in Corporate Social Responsibility Excellence in Data-Driven Marketing Excellence in Digital Marketing Excellence in Direct Marketing Excellence in Experiential / Event Marketing Excellence in Government Sector Marketing Excellence in Integrated Marketing (B2B) Excellence in Integrated Marketing (Consumer) Excellence in Launch Marketing Excellence in Loyalty Marketing Excellence in Marketing Communications Excellence in Marketing Innovation Excellence in Marketing to a Female Audience Excellence in Marketing to a Male Audience Excellence in Media Strategy Excellence in Mobile Marketing Excellence in Public Relations Excellence in Shopper Marketing Excellence in Sponsorship Activation Excellence in Social Media Marketing Excellence in Viral Marketing Marketer of the Year (not open for entry) JUDGING PROCESS • • • • To make it straightforward and convenient for you, the judging process is purely online, via a unique HTML link. Judging can be done at your own pace, within the judging timeframe from 22 September 2014 to 29 September 2014 with flexibility. Judges will have 8 days to go through an estimated 30 to 40 submissions, amounting to approximately 5 to 7 hours in total. This exclusive invitation is only limited to a total of 20 to 25 judges. JUDGING TIMELINE Entries Submission Deadline: Judging Commences (all done online): Judging Deadline: Awards Night: 5 September 22 September 29 September 13 November THANK YOU As the judging panel is limited to 20 to 25 judges, kindly let us know if we should reserve a place for you. For enquiries and to confirm your place on the panel, please contact Andrew Davy, Event Producer at [email protected] +65 6423 0329
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