JOB DESCRIPTION WEBSITE MANAGER Location: Reports to: Responsible for: Grade: London Director of Marketing and Membership Website Coordinator, .Net Website Developer X 3 5 Who we are The Royal Pharmaceutical Society is the professional membership body for pharmacists and pharmacy in Great Britain. We advance the profession of pharmacy for public and patient benefit to secure the future of the profession and our members. What we do We lead and promote the advancement of science, practice and education in pharmacy to shape and influence the future delivery of pharmacy driven services. We support and empower our members to improve health outcomes for society through professional guidance, networks and resources. How we work We are:  Focused on delivering for members, patients and the public  Committed to listening and learning  Collaborative in our approach to success  Dedicated to excellence in everything we do _____________________________________________________________________________________ JOB PURPOSE The Website Manager will lead the development and delivery of content, services, and ecommerce solutions through all rpharms.com websites. They are the custodian of the site managing its expansion, the content and working across the organisation (and with the membership) to deliver the strategy based on member focused content and services. The website is a key channel in the recruitment and retention of Members and therefore the role is important in the financial growth and stability of the RPS. MAIN ACCOUNTABILITIES 1. Responsible for the day to day management of the rpharms.com website, and its infrastructure, application development, integration with other systems, and delivery of content. 2. Project manage new website developments from initiation to implementation by working with internal clients to analyse and gather their business requirements and help shape documentation. 3. Working across the organisation to develop the RPS website strategy in order to maximise site traffic (onsite and offsite), and income online. 4. Manage the Content Team (1 FTE) and Development Team (2 FTE and 1 FTC), by providing strategic direction, managing team performance and identifying areas for staff development. 5. Manage the online needs and expectations for a diverse range of stakeholder groups, including senior management and project groups. 6. Website monitoring and reporting - analysis of trends and extrapolation of future requirements from an analysis of current audiences activities on rpharms.com and via social media monitoring. Regular reporting of website performance and usage to the senior management team to aid decision making and planning. 7. Manage relationships with third party technology service providers for app development and website hosting, ensuring that project objectives are met and value for money is delivered. 8. Manage the annual website budget based on a clear understanding of the relative costs associated with the activities that suppliers will undertake. Shape briefs and manage colleagues’ expectations of what is possible for the available budget. 9. Oversees the production, editing and maintenance of all site content and copy. Ensure the delivery of third-line user support from the website development team to clients if the RPS support or membership teams (first and second line) can’t resolve the query. 10. Compliance, compatibility and regulatory requirements of the website. This list is a summary of the main accountabilities of this role and is not exhaustive. The role holder may be required to undertake other reasonable duties from time to time. SUCCESS MEASURES  Increased income from ecommerce applications  Increased membership satisfaction – measured through the attitude tracker and web specific feedback – user experience review  Increased visits  Increased online service usage  Increased membership engagement – joining groups, postings and views etc. day-to-day smooth running of the website  Projects managed successfully  Minimal website downtime CORE RESPONSIBILITIES FOR THIS JOB  Personal responsibility  Managing and developing people  Managing budgets and resources  Achieving results/delivering performance  Problem solving BEHAVIOURAL COMPETENCIES Behavioural competency Strategic perspective Delivering a member and customer focussed service Communication Planning and organisation Openness to change Negotiating and influencing Level required – ops, mgr, senior mgr Managerial Managerial Managerial Managerial Managerial Managerial KNOWLEDGE & SKILLS FOR THIS JOB  A graduate (or equivalent) with a good experience of managing a company website(s) and/or online marketing with a sound understanding of how the web can support an organisation.  Good project management skills. A project management qualification such as Prince 2 or Agile/Scrum would be advantageous.  Ability to critique briefs and creative – knows what works and is realistic.  Project delivery – strong track record in delivering technology based projects on time and to budget.  Experience of delivering heavily “databased” projects with a large audience would be beneficial.  An analytical approach and experience in using Google Analytics, website optimisation & monitoring tools in order to shape future developments, improve user experience, and to meet business aims and objectives.  A proven track record in shaping the digital needs of an audience going through transition.  A good understanding of the power of data and how it can be used by marketing and membership.  Up to date knowledge of, and experienced with using content management tools. Currently a custom CMS for www.rpharms.com, and Wordpress for blog.rpharms.com .  Familiarity with CRM systems, concepts and how they relate to online.  An understanding of how ecommerce websites work and payment gateways.  Knowledge and practical experience of content marketing and SEO.  A working knowledge of HTML, CSS.  Digital content (text, images, video) creation using software such as Adobe Photoshop, Adobe Premiere.  An understanding of website hosting and infrastructure.  Strong written and verbal communication and presentation skills; in particular “writing for the web”.  Demonstrate the ability to self motivate, work in cross-functional teams and remain flexible. Enthusiasm, energy and determination to achieve results;  Budget management experience;  Good listening, questioning and problem-solving skills. DATE JOB DESCRIPTION AGREED: June 2014