1. art and entertainment
2. shows and events
3. fair

2
0
1
5
A PR I L 1 4 , 1 5 , 1 6 , 2 0 1 5
EXHIBIT AT ASIA’S MOST
IMPORTANT BUSINESS
AVIATION EVENT
www.abace.aero/exhibit
The Asian Business
Aviation Conference &
Exhibition (ABACE2015)
is the region’s largest
aviation event dedicated
strictly to showcasing
business aviation products
and services.
Theconferencebringstogetherover8,000businessaviationleaders,
entrepreneurs,andotherpurchasedecision-makers.Duringthisthree-day
eventinShanghai,newbusinessaircraftmanufacturers,avionicsfirms,
handlingorganizations,fractionalproviders,charter/leasecompaniesand
aircraftresellersdisplaytheirlatestproductsandservices,meetwithnew
andexistingcustomers,andgetcriticalbusinessdonefortheyearahead.
InpartnershipwiththeShanghaiAirportAuthority(SAA)andco-hosted
bytheNationalBusinessAviationAssociation(NBAA),theAsianBusiness
AviationAssociation(AsBAA)andtheShanghaiExhibitionCenter(SEC),
ABACEtakesplaceattheShanghaiHawkerPacificBusinessAviationService
Centre.Theeventshowcasesover185exhibitingcompaniesfromaroundthe
worldandcoversmorethan8,000squaremetersindoors.AttheShanghai
HongqiaoInternationalAirport,40aircraft–includingallmajoraircraft
manufacturers–willbeavailableforviewinginthestaticdisplay,along
with16chalets.
SHOW DATES: TUESDAY, APRIL 14 - THURSDAY, APRIL 16
Shanghai Hawker Pacific Business Aviation Service Centre on Hongqiao
International Airport in Shanghai, China
ABACE Attendees
» Represent
51 countries
from around the world
»
76% have an influence on the
purchasing process
Top Five Reasons Attendees Come to ABACE:
See the latest products
and services
Keep up to date on general
industry trends/issues
Network with vendors
and colleagues
Learn if business aviation is
right for me or my company
»
63% are first-time attendees
Get technical
information/specifics
0%
20%
40%
60%
80%
The exhibitor stand priority deadline is December 4, 2014.
Ensureyourcompanyisincludedintheprioritylotteryandonlineexhibit
spaceplacementbysubmittingyourapplicationandpaymentinfullby
December4,2014.Formoreinformation,visit:www.abace.aero/exhibit
GROW YOUR BUSINESS
WITH ABACE
Sinceitslaunchin2012,ABACEhasrapidlygrownintothepremierbusiness
aviationeventinAsia,featuring:
• Over8,000attendeesfrom51countriesaroundtheworld
• 187exhibitors–a20percentjumpfromthenumberofexhibitorsthat
participatedin2012
• 40aircraftonstaticdisplay–a48%increasefromthenumberondisplay
in2012–nowrepresentingthefullrangeofbusinessaircraft,frompistons
throughintercontinentaljets,aswellashelicopters
Exhibit & Static Display Hours:
TUESDAY, APRIL 14
10:00 – 17:00
WEDNESDAY, APRIL 15
10:00 – 18:00
THURSDAY, APRIL 16
10:00 – 16:00
• 73exhibitorsbasedintheAsianregion–adramatic92%increasesince
the38fromAsiain2012
• 3333m-by-3mexhibitspaces–a41%increasefrom2012
• 16aircraft-sidechalets–a78%increasefrom2012
• Morethan650membersofthemediaregisteredtoattend,covering
thenewproductsandservicesshowcased,aswellasadvancingan
understandingofbusinessaviation’spotentialbenefitsfortheAsianregion
Since our first edition of ABACE, we’ve seen significant growth for the show at every
level, and ABACE is now firmly established as a must-attend event for the international
business aviation community, and for China’s aerospace community.
ED BOLEN, NBAA PRESIDENT AND CEO
NEW FOR ABACE2015
• The“Unbundled”optionforDouble
orTripleChaletsallowsexhibitors
enhancedcustomizationandservices
tailoredtotheirindividualneeds.
• InlineRawExhibitSpaceisnow
availableinthehangarand
exhibitorpavilion.
CHALET PRICING
SINGLE-UNIT CHALET OPTION:
Turnkey Package Single Chalet: USD$133,000
Discounted price: USD $128,000 ($5,000 savings)
Available if application and full payment are received by December 4, 2014.
Single-Unit Chalet, upgraded
DOUBLE-UNIT CHALET OPTIONS:
Turnkey Package: USD$266,000
Unbundled Option:USD$227,000
Discounted price: USD $259,000
($7,000 savings)
Discounted price: USD $220,000
($7,000 savings)
Available if application and full payment are received by December 4, 2014.
Double-Unit Chalet, upgraded
TRIPLE-UNIT CHALET OPTIONS:
Turnkey Package:USD$400,000
Unbundled Option: USD$343,000
Discounted price: USD $391,000
($9,000 savings)
Discounted price: USD $334,000
($9,000 savings)
Available if application and full payment are received by December 4, 2014.
Triple-Unit Chalet, upgraded
Our company is an integrated services provider in China for conventional aviation operators,
however many customers are unaware of our services. We demonstrated and presented
our services and products at the exhibition and achieved very good sales.
A BAC E E XHIBITOR
EXHIBIT PRICING
INDOOR HANGAR AND PAVILION
Raw Exhibit Space: USD$4,225per3m-by-3mexhibit
spacereserved
Discounted price: USD $4,100 per 3m-by-3m exhibit space
reserved if application and payment in full are received by
December 4, 2014
Hangar:
Premium Shell-Scheme
Single-Unit
Note:Aminimumof36squaremeters(6m-by-6m)ofexhibitspace
isrequiredinordertoreserve“raw”spaceinthehangarand
exhibitorpavilion.
Premium Shell-Scheme: USD$6,650per3m-by-3mexhibit
spacereserved
Discounted price: USD $6,525 per 3m-by-3m exhibit space
reserved if application and payment in full are received by
December 4, 2014
Pavilion:
NEW FOR 2015
Premium Shell-Scheme
Double-Unit
Inline Raw Space: USD$5,450per3m-by-3mexhibitspacereserved
Discounted price: USD $5,325 per 3m-by-3m exhibit space
reserved if application and payment in full are received by
December 4, 2014
Rulesforinlinerawexhibitspaceexhibitorsinclude,butare
notlimitedto:
• Inlinerawexhibitspacesdonotrequireshell-schemehardwalls.
• Inlinerawexhibitspacesmaynothavehangingsigns,lighting
trusses,materialsorcomponentsabovestandspaces.
• Allground-supportedexhibitmaterials,componentsand
identificationsignswillbepermittedtoamaximumheightof2.5m.
• Abackwallthatadjoinsanotherexhibitormustbefinished.
• Noidentificationofanykindisallowedonabackwallthat
adjoinsanotherexhibitor(thisincludescompanylogos).
Discount:ABACEmanagementoffersindoorexhibitorsaspecial
$125discountper3m-by-3mindoorhangarandpavilionexhibit
spacereservedprovidedboththeapplicationandfullpayment
arereceivedonorbeforeDecember4,2014.Thereareno
discountsafterDecember4,2014.
STATIC DISPLAY
Ramp Space: USD$46.25persquaremeterreserved
Staticdisplayspaceiscalculatedonanaircraft-by-aircraftbasis
basedontheaircraftlengthandwingspandimensions.For
exhibitsfeaturingmultipleaircraft,calculatethespacerequired
foreachaircraft(lengthtimeswingspan)andcombinethe
footprintofeachaircrafttodeterminethetotalamountofspace
required.Ancillarychargesforservicestosupportthestatic
displayexhibits(includingtowing)willbebilledseparately.
Visitwww.abace.aero/exhibitforacompletebreakdownof
aircraftmovementfees,whicharedeterminedbaseduponthe
sizeoftheaircraft.
VAT:TheChineseTaxAuthorityrequiresthatABACEcollect
andremitValueAddedTaxonallABACEprices.TheVATrate
is6.7%andwillbeaddedtoyourinvoiceforexhibitspace.
Insomecases,youmaybeabletodeducttheVATpaidto
ABACEfromyourVATremittancetotheChineseTaxAuthority.
Pleaseconsultyourtaxadvisorforfurtherguidance.
Top Reasons Why Exhibitors Participate at ABACE:
96%Maintain image, presence, and/or awareness
77%Obtain new sales leads
75%See existing customers
30%New product introduction
SOURCE: ABACE2014 ATTENDEE & EXHIBITOR SURVEY
We had great exposure,
reconnected to our customer
base, and expanded our
message in mainland China.
ABACE EXHIBITOR
ToviewalistofexhibitorsfromABACE2014,visitwww.abace.aero/2014directory.
EXHIBIT SPACE
PLACEMENT LOTTERY
EXHIBITOR INFORMATION
AliveABACE2015exhibitspaceplacementlotterywillbeheld
betweenDecember12andDecember18,2014,toallowexhibitors
toselecttheirpreferredstandlocationsbasedonavailable
space.LotteryparticipantswillworkwithABACEexhibitsstaffon
conferencecallstoreviewABACEfloorplansonlineinrealtime
andtoselecttheirexhibitspace.
Tobeeligibletoparticipateintheexhibitspacelotteryandlive
spaceplacement,exhibitorsmustsubmittheirapplicationsby
theDecember4,2014deadline.Emailnotificationswithlottery
resultswillbesenttoexhibitorsaftertheDecember4deadlineto
scheduleconferencecallappointments.
EXHIBITOR RULES &
REGULATIONS
• AllexhibitorsmustbeMembersingoodstandingofeither
NBAAorAsBAA.
• AllpaymentsforABACEarenon-refundableandnontransferable.Ifindoorexhibitspaceisnotoccupiedby3:00p.m.
onMonday,April13,2015,ABACEmanagementwillconsiderit
canceledbytheexhibitorwithnorefundortransferofpayment.
Themostuptodateexhibitorinformationwillbeavailable
onlineatwww.abace.aero/exhibit,including:
• Exhibitorpricingandpricingforallitemstosupportexhibits
• Detailedfloorplantoreviewbeforesubmitting
yourapplication
• Exhibitorlotteryandexhibitspaceassignmentprocedures
• Exhibitorrulesandregulations
• Mediarelationsandothermarketingresourcesforexhibitors
ADVERTISING &
SPONSORSHIP OPPORTUNITIES
ABACE2015provideshigh-visibilitysponsorshipandadvertising
optionsthatwillplaceyourbrandinfrontofkeycustomers,
decision-makersandinfluencers.Toprovidemaximumexposure
foryourcompanytotheexpected8,000+attendees,contact
[email protected]@abace.aero.
• ABACE2015exhibitorsmustoccupyandstafftheirexhibit
spaceduringallexhibithoursonallthreedaysoftheshow.
TheABACE2015exhibithallswillcloseat4:00p.m.onthelast
dayoftheshow,Thursday,April16,2015.
• Exhibitorsdismantlingpriorto4:00p.m.maybeineligiblefor
theABACE2016exhibitspaceplacementlotteryandwillbe
subjecttoearlytear-downpenaltiesof$500.
Foracompletelistofexhibitorrules&regulations,pleasevisit:
www.abace.aero/exhibit
I learned about new aircraft, new products, new technologies, new services and new
aircraft facilities – the experience was very rewarding!
A BAC E ATTE NDEE
Attendees’ Job Functions:
44% Executive
Management (Owner,
Founder, Chairman, CEO,
President, Managing
Director, Partner, CFO,
COO, Vice President)
17% Other
55% Evaluate and recommend one or more products/services
for purchase
17% Sales/Marketing
14% Flight Department
Personnel
3% Attorney/
Finance/Banking
Attendees’ Influence on Company
Purchasing Decisions:
5% Engineering
18%Specify suppliers
13%Have final say in purchase decisions
ABACE2015 LAYOUT
P8
00
02
LA
Y
P8
P8
6
DI
SP
3m
06
10
P8
ST
D
S
ET
18
P8
18
22
P6
13
O
LI
VI
s
20
m
P7
4.5
PA
P7
10
AL
P8
11
P6
P8
12
24
6
6
N
6
6
2
P8
72
09
6
P
TS
BI
HI
10
P5
P5
07
9
EX
TO
13
12
P7
06
CH
P8
09
P7
AN
14
10
P7
P7
P6
P5
28
P8
30
6
04
m
6
4.5
18
6
11
P6
P5
6
SS
P8
6
07
12
03
P4
3m
CE
12
11
P7
3m
P5
3m
00
6
m
32
P8
32
P7
34
P7
6
33
P5
m
P7
4.5
23
6
P6
35
10
09
32
P6
28
EX
4.5
m
6
08
34
2
TS
P4
BI
18
HI
P5
P4
N
6
P2
6
P5
6
P4
P3
12
32
P2
29
15
6
P3
10
P5
0
P2
6
P5
24
18
12
33
07
6
08
P1
P1
05
P5
28
6
30
m
6
6
P4
m
13
4.5
P1
P4
4.5
18
6
11
P2
P1
6
P4
22
35
P3
09
6
P1
0m
35
P7
6
28
6
P6
22
21
9
14
O
P4
LI
VI
PA
P5
P5
19
12
6
P3
P3
6
P1
32
P4
34
P4
18
6
33
12
P1
28
6
P3
22
15
P2
P1
.0
P8
6
P5
P4
9
6
03
10
33
6
3m
9
3m
P4
35
P3
32
19
6
P1
P3
34
28
6
P3
m
23
4.5
33
0m
P3
P2
6
.0
P1
e
nc
tra
En
15
35
P2
6
32
P1
28
6
6
P1
e
nc
tra
En
Se Ca
rv te
ic rin
es g
Te
nt
P1
32
P1
P1
29
6
31
P1
e
nc
tra
En
33
P1
MEETING
ROOM 3
34
P8
18
6
P5
28
6
P7
22
15
6
P6
P5
06
12
02
02
3m
02
01
e
nc
tra
En
MEETING
ROOM 2
P8
4.5
P4
AC
P8
06
P8
P7
6
02
02
01
e
a n ic
m rv
ee S e
F r itor nt
b Te
hi
Ex
P8
IC
08
07
6
3m
AT
P8
02
P8
P7
P6
P5
P5
P4
P3
P2
P1
P1
MEETING
ROOM 1
35
e
nc
tra
En
Access to Meeting Rooms/
Exhibits and Chalet and Static Display
2.5m
6
12
H141
6
6
6
6
6
6
2.5m
H237
6
H337
2.5m
27
H135
H437
6
2.5m
6
6
6
3m
ABACE
OPENING GENERAL
SESSION
4.0045
14
6
3.5m
6
3m
H227 H324
H225 H322
H521
6
3 . 5m
H215
2 . 5m
H319 H321 H419 H421
6
2.5m
H315 H317 H415 H417
H515
ABACE Office
6
2.5m
2.5m
10
H101 H103 H105 H107 H109 H111
9
EXIT
Office
3
H211 H213
4
10
ABACE
REGISTRATION
Registration
Office
H505
E xpre
E xpre
6
Public Security
OE M
C ounter
3
ss
ss
8
Cou
nter
Cou
s
nter
s
ABACE Office
Temp
Breakroom
6
3m
6
H115
6
6
H325
H223 H320
6
Office
6
6
2.5m
Office
H529
12
6
6
3
3m
H129
24
H125
6
12
6
H431
6
4
3
6
H331
H231
3.08m
OEM
Counter
OEM
Counter
OEM
Counter
Main
Entrance
David
Lee
Freight
Forwarder
Floorplanlayoutissubjecttochangeandthemost
up-to-dateversionwillbehostedonourwebsite
atwww.abace.aero/exhibit.
EXHIBIT CONTACTS
INDOOR EXHIBITS
STATIC DISPLAY OF AIRCRAFT
MaureenCameron,NBAA,Director,Exhibits
[email protected] |+1(202)783-9453
JoeHart,NBAA,Director,StaticDisplays&RegionalForums
[email protected]|+1(202)783-9456
RhondaHughes,NBAA,Manager,Exhibits
[email protected]|+1(918)844-9330
TracyTippett,NBAA,Manager,StaticDisplays&RegionalForums
[email protected]|+1(202)478-7767
RachelThomas,NBAA,Manager,Exhibits
[email protected]|+1(202)478-7760
ABACE CHINA OFFICE
LindaPeters,NBAA,VicePresident,Exhibits
[email protected]|+1(202)783-9368
EvelynWu,ABACEConventionManager
ShanghaiHawkerPacificBusinessAviationServiceCentre
No.99,YingbinSevenRoad
ShanghaiHongqiaoInternationalAirport
Shanghai,200335,China
[email protected]|+8613911435293