Innovasjon gjennom kundereisen – og erfaringer fra Netcom Rune Øien, Norsentio AS Copyright © 2015, SAS Institute Inc. All rights reserved. .......and John Quincy Pirtle. Copyright © 2015, SAS Institute Inc. All rights reserved. Copyright © 2015, SAS Institute Inc. All rights reserved. Copyright © 2015, SAS Institute Inc. All rights reserved. Kundereisen – FRI MOBIL Copyright © 2015, SAS Institute Inc. All rights reserved. 6 Opening app 2 1 Signing up for subscription Copyright © 2015, SAS Institute Inc. All rights reserved. Copyright © 2015, SAS Institute Inc. All rights reserved. 9 Paying for fuel 4 3 Arriving at pump in Statoil Station 10 Arriving at Coop 6 5 Receive reward Kundereisen – Leiebil på flyplass Copyright © 2015, SAS Institute Inc. All rights reserved. Customer passes a digital screen in airport 12 2 1 Customer gets off his plane 13 Locating the car 4 3 Arriving at the car rental service desk Kundereisen – På kafé Copyright © 2015, SAS Institute Inc. All rights reserved. The coffee experience at Coupa Cafe in Silicon Valley 1. The App Downtown 2. Beacons on every table 3. Confirmation when order sent 4. Relaxing in the sun, coffe arrives. Payment already done in App @Gulltaggen - 2015 HVORFOR TROR VI DETTE VIRKER? Verdi for kunden Relevante triggere Copyright © 2015, SAS Institute Inc. All rights reserved. Redusert friksjon Netcom pilot - enkel kampanjefunksjonalitet i butikk mot mobiltelefon • • • • • Under radaren Attraktivt kampanjeprodukt Mitt Netcom appen var kommunikasjonspunkt fra mobiltelefonen - mot kommunikasjonspunkter i butikk/storefront Begrenset antall butikker testet i første omgang Copyright © 2015, SAS Institute Inc. All rights reserved. Copyright © 2015, SAS Institute Inc. All rights reserved. Karl Fredrik Lund - Vice President Brand & Marketing TeliaSonera Norway “ We are among the first to try this out, and so far the results are incredibly good 47% 47% of those who read the voucher redeemed 29% Conversion Rate ” 1 9 Results from NetCom POC 11. Feb -12 Apr, 54 500 customers have opened app after upgrade 59% Accepted Location 47% Read > Redeemed 29% Total Conversion Rate 90 000 Unique Profiles Identified web Oslo Palo Alto Youngstorget 3 Oslo 470 Ramona Street Palo Alto Our Phone +1 (650) 338 7326 (+47) 922 92 927 Email / Website [email protected] www.norsentio.com Takk for meg!