make connections • share ideas • be inspired Next Best Offer Øivind Magnussen C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d . 3000 budskap Copyright © 2013 , SAS Institute Inc. All rights reserved. Copyright © 2013 , SAS Institute Inc. All rights reserved. 8 sekunder Copyright © 2013 , SAS Institute Inc. All rights reserved. 8 sekunder Copyright © 2013 , SAS Institute Inc. All rights reserved. 1 sekund Copyright © 2013 , SAS Institute Inc. All rights reserved. 7 sekunder Copyright © 2013 , SAS Institute Inc. All rights reserved. Collaborative Filtering Recommendation Content System Filtering (Item-based) Next Best Offer/Service Real-Time Decisioning Copyright © 2013 , SAS Institute Inc. All rights reserved. Copyright © 2013 , SAS Institute Inc. All rights reserved. Copyright © 2013 , SAS Institute Inc. All rights reserved. Copyright © 2013 , SAS Institute Inc. All rights reserved. • Netflix: 2/3 av all filmleie fra anbefalte valg • Amazon : 35% av alt salg fra anbefalte valg Copyright © 2013 , SAS Institute Inc. All rights reserved. 1 million $ 10% forbedring av Netflix sin anbefalingsalgoritme Copyright © 2013 , SAS Institute Inc. All rights reserved. Copyright © 2013 , SAS Institute Inc. All rights reserved. SAS RECOMMENDER  SAS In-Memory SAS LASR Analytical Server  Støtter aktuelle metoder (Average, KNN, Slope One, SVD, Ensembles, Associations, TIF IDF, Naïve Bayes mm.)  Eksplisitte og implisitte anbefalinger  Fullt integrert med SAS (Proc)  Frekvente oppdateringer av brukere, produkter og brukeranbefalinger  Programmatisk grensesnitt eller VA type interaktiv GUI Copyright © 2013 , SAS Institute Inc. All rights reserved. Collaborative Filtering Recommendation Content System Filtering (Item-based) Next Best Offer/Service Real-Time Decisioning Copyright © 2013 , SAS Institute Inc. All rights reserved. Klikk på Tips gir detaljer Tips fra Real-Time Decision Manager Copyright © 2013 , SAS Institute Inc. All rights reserved. Respons Copyright © 2013 , SAS Institute Inc. All rights reserved. Copyright © 2013 , SAS Institute Inc. All rights reserved. FIRST TELCO Decision Flow Hente kundedata og andre relevante data Avlevere svar Copyright © 2013 , SAS Institute Inc. All rights reserved. Score kunde (risiko eller kjøpsannsynlighet) Gjør beslutningslogikk, velg akuelt svar SAS REAL-TIME DECISION MANAGER  Web service grensesnitt  Hente kundedata  Eksekvere analytisk modell  Gjør beslutningslogikk  Svar via Webservice SKALERBAR: svar < 1 sekund Copyright © 2013 , SAS Institute Inc. All rights reserved. Oppsummering • Recommendation system SAS Recommender − Algoritmer for «Collaborative Filtering» og «Item Based Filtering» − Personaliserte visninger − «Anonym» • Next Best Offer – SAS Real-Time Decision Manager 10 – 60% økt konvertering − Realtidsanalyse − Oppslag på kundedata − Beslutningslogikk − Personaliserte tilbud / tjenester / beskjeder − «En-til-en» - respons / «Closed Loop Marketing» Copyright © 2013 , SAS Institute Inc. All rights reserved. 5 – 35% økt salg make connections • share ideas • be inspired Øivind Magnussen [email protected] @oemagnus C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e reserved. I Copyright n c . A l©l 2010, r i gSAS h t sInstitute r e s Inc. e r vAll e rights d .