Organic Oats Market
June 2017
Report Id : REP-GB-1692
Status : Ongoing
Category : Food and Beverages
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Organic Oats Market
Oat is one of the species which is derived from cereal grain and they are scientifically known as Avena Sativa
which is filled with rich nutrients, fiber, vitamins and minerals. Oats passed through different milling process and
once after milling or grinding they can be used in form of meal, flour which is one of the prime constituent in
food and beverage industry. In current market scenario, consumers are more conscious towards their health and
due to which consumers are seeking for healthier products like organic oats. To gain energy and to enhance the
strength of body, oats are one of the preeminent meal and also added in varieties of dishes to make them more
palatable.
Market Dynamics of Organic Oats:
Market driver which is making huge impact towards the growing demand of organic oats at global level is due to
presence of higher nutritional facts in it. Organic oats can be used in many forms such as rolled oats, oat meal
and even after grinding it can be used as a food supplement which is expected to drive the market growth in the
near future. In perspective to latest trend of organic food market, food and beverage manufacturers are using
them as a significant constituent as it make products more delicious and is highly dietic in nature. Not only the
organic oats has eminence value of nutrition but also this product helps to combat with problems of blood
pressure, diabetes, heart disease and cancer. Another leading trend of using organic oats in cosmetic products as
it anti-irritant and anti-inflammatory. In emerging economies, demand of organic oats is expected to show a
favorable growth in terms of value during the forecast period. Increasing demand in food manufacturing, health
care sector and in cosmetic industry is expected to support the market growth in these economies.
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Organic Oats Market
Market Segmentation of Organic Oats:
Organic oats can be segmented on the basis of two different aspects, first is type and second is on the basis of
application. Firstly in perspective to types, organic oats are segmented into four different types which are steel cut
oats, rolled oats, oatmeal and oat flour. On the basis application organic oats market is segmented into bakery
products, food ingredient, health care and cosmetic products.
As a food ingredient it is used as taste enhancer, preparing breaks fast cereals and snack, which is expected to
support the market growth in the near future. In context to health care segment, organic oats are considered as one
of the significant product for patients as it is rich in protein, fiber, vitamins and carbohydrates. Moreover, increasing
usage in cosmetic product such as in color cosmetics, talc powder, moisturizers and many other skin care products is
further expected to fuel the market growth.
Organic oats are considered as valuable artefact for health care patients as it helps to removes cholesterol, stabilize
the level of blood sugar and also helps the patients to fight with diseases related to heart, diabetes and cancer.
Owing to this health care product is expected to account for major market share in terms of value followed by food
ingredient segment. It is expected that need and demand of organic oats will achieve substantial growth in future
due to its increasing applications in food and beverage sector.
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Organic Oats Market
Regional Outlook of Organic Oats:
On the basis of geographical segment, North America regions is expected to account for majority
of share in terms of production as oats grow primarily in those areas where the tolerance of cold
is high and as well as of water. Further the market of organic oats can be segmented in other
regions which includes Latin America, Western Europe, Eastern Europe, Asia-Pacific, Japan, Middle
East and Africa. Increasing, inclination of consumers towards the consumption of nutritional and
healthy food is expected to support the market growth over the forecast period.
Key Players in Organic Oats Market:
Some of the major Key players operating in organic oats market includes The Quaker Oats
Company, Mornflake, Bob’s Red Mill Natural Foods, Jordans Mill., Grain Millers Inc, The Hain
Celestial Group, Inc, WILD OATS MARKETING, LLC, and European Oat Millers among others.
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