media guide 2009-10 Contents Message from the Editor The Gold Coast Bulletin is a vibrant and engaging daily newspaper servicing the best city in Australia. Gold Coast Bulletin Introduction 2 Publication Overview 4 Display Rates & Information 6 Magazines Rates 9 Section Rates 10 Carsguide.com.au Rates 11 Realestate.com.au Rates 12 Realestate.com.au & Business Rates 13 GC Property & Lifestyle Guide 14 Classified Advertising Rates 15 GCB & SUN Inserts 20 Mechanical Specifications 21 Our passion for the Gold Coast is reflected in our powerful local reporting, stunning photography and compelling magazines. We believe that across the six days of publication, the Gold Coast Bulletin touches the entire community with its diversity and breadth of content. The Gold Coast is an extroverted and confident community and we endeavour to reflect that in the pages of the Bulletin, capturing the dynamic entrepreneurial spirit that has made the city famous and the flamboyant individualism that makes it such a fun place to live and work. The Coast is the fastest growing part of Queensland and is still a magnet for southern migrants, international visitors and literally millions of holidaymakers every year. From our pristine surf beaches, iconic skyline, kilometres of waterways and canals and sophisticated restaurant and entertainment precincts, the Gold Coast has so much to offer all those who come here to stay or play and the Bulletin aims to do the same. Each day we report the best of local news and sport together with the most relevant national and world events. And every day has a special highlight. Sun Community Newspapers Introduction 23 Publication Overview 24 Display Rates & Information 26 Classified Advertising Rates 27 Realestate.com.au Rates 28 Carsguide.com.au Rates 29 Wraps and Inserts 30 Mechanical Specifications 31 Monday it is Sport. On Tuesday, CoastConfidential.com.au brings the best of Gold Coast fashion and flair. On Wednesdays, Carsguide.com.au keeps motoring fans happy and Bite has the latest on the restaurant scene. Thursday’s Play magazine is the best TV and entertainment guide in the world we think, with the full free-to-air and key pay TV programs along with the best of the Gold Coast night life. Business Friday delivers all your Coast business and commercial property news. And our Weekend Gold Coast Bulletin offers great extras with Paradise magazine, Careerone.com. au employment guide and our bumper Realestate.com.au liftout. Complementing our stunning array of newspaper products is our online activity, with www.goldcoast.com.au the No.1 website portal to the Gold Coast, offering news, weather, sport, key event information and the ability to research, book and pay online for accommodation, theme park tickets and other fun activities. GoldCoast.com.au GoldCoast.com.au Sizes 32 GoldCoast.com.au Rates 33 Terms and Conditions 34 Contact Us Just like the Gold Coast Bulletin is the Coast’s own newspaper, goldcoast.com.au is the city’s ‘own website’. We have a team that lives and works on the Coast so we know our community; we are part of it; we are proud of it. Back page Dean Gould Editor Gold Coast Bulletin News Limited is committed to making a long-term positive impact on climate change. For details on what you can do, go to www.1degree.net.au 2 2009/10 INTRODUCTION GOLD COAST Welcome to the fastest growing region in Australia The Gold Coast has been the fastest growing region of Australia for the past four decades and is a vibrant metropolis located on the border of Queensland and New South Wales. Now Australia’s sixth largest city, the Gold Coast is home to more than 500,000 permanent residents and 615,000 including the Tweed. FAST FACTS • Australia’s fastest-growing region for the past four decades. • More than half a million permanent residents and over 615,000 including the Tweed. • 4 million interstate and overseas tourists a year spending $10.4 million a day. • 5.7 million daytrip visitors every year. • Young, working population with 66% aged under 50. • More than 43,000 businesses. • Four universities, Institute of TAFE with multiple campuses, and more than 100 private and public schools. • $1.5 billion, 750-bed tertiary research and teaching Gold Coast University Hospital will open in 2012. • One of the most popular convention destinations in Australia, hosting major national and international events such as the NRA Australian Fashion Design Awards. • Host of international sporting events such as A1 SuperGP motor racing, Magic Millions and Ladies Masters. • Home to Queensland’s largest shopping centre, Robina Town Centre, which recently underwent a $300 million expansion. Population projections estimate the region’s resident numbers to increase to 647,000 by 2011. With its sub tropical climate, magnificent beaches, enviable lifestyle and abundant natural attractions, the region plays host to approximately 26,000 international, domestic and daytrip visitors every day. Beenleigh Population-driven economic growth is providing significant opportunities for businesses looking to establish, expand or relocate. The Gold Coast region is home to over 43,000 businesses across a broad range of industries and major Australian and international companies continue to discover the benefits of expanding operations to the Gold Coast. The city has a highly skilled workforce from all over the world who bring with them the creativity and innovation that is driving prosperity. The median age of local residents is 37, highlighting a population that is of working age and more importantly, has a high disposable income. The Gold Coast Bulletin can help get your message to this ever-growing purchasing market. Primary Circulation Area Sanctuary Cove Secondary Circulation Area Coomera Tamborine Mt Beaudesert Southport Surfers Paradise Nerang Canungra Robina Gold Coast Bulletin Mudgeeraba Burleigh Heads Palm Beach Beechmont We are the only daily newspaper based on the Gold Coast, catering to the specific needs of our readers and the Coast’s vibrant business community. The Bulletin outsells all other daily newspapers by as much as three to one on the Coast. This market dominance reflects our relevance to the city’s residents. Coolangatta Kingscliff Murwillumbah The Gold Coast Bulletin continues to innovate by constantly developing daily and weekly sections providing fresh, relevant and targeted environments to suit all advertisers. Our ability to print every page in full colour on one of the most advanced presses in Australia lets advertisers display their selling messages with confidence and style. Pottsville Mullumbimby Unrivalled Reach Distribution Area Guide In addition to outselling all other daily newspapers, the Gold Coast Bulletin offers advertisers unparalleled reach to more people every day than can be achieved on local radio or television. With overlapping signals from Brisbane radio and TV stations, and the highest penetration of Pay-TV in Australia, the Gold Coast Bulletin has the greatest potential to impact your target audience effectively and efficiently. Brunswick Heads Byron Bay Lismore Lennox Head Ballina SOURCES: ABS Census, 2006; Midwood Queensland Investment Report, May 2009; Roy Morgan Research, September 2009; Audit Bureau of Circulations, September, 2009; TNS Research, 2007; Tourism Queensland; Gold Coast City Council; Queensland Health. 3 2009/10 PUBLICATION OVERVIEW Sport (Daily) Careerone.com.au (Daily) Business (Daily) CoastConfidential.com.au (Tuesday) The daily sport section is a mustread for any Gold Coast sport enthusiast, covering all local and national sporting news. Larger sections on Monday and Friday review and preview all of the weekend’s sporting action. Careerone.com.au, News Limited’s national online and in-paper employment brand, combines the power of newspapers and the internet to link employers with quality candidates. The daily business section appeals to professionals, business owners and all locals wishing to keep abreast of the latest business and personal finance information. Business Friday provides extensive dedicated coverage, including commercial real estate offerings. CoastConfidential.com.au is stylish and full-colour and has been designed for social, savvy women in the know. It is complemented by ‘Look Good Feel Great’, a feature covering specialised fashion, health and beauty topics, beginning in July and then appearing every second month. TXT4U (Tuesday) Bite (Wednesday) Carsguide.com.au (Wednesday) Play (Thursday) Appealing to the broad age group of 5–17-year-olds, TXT4U covers everything that is important to Gold Coast kids and teens every Tuesday. Especially for Gold Coast food and wine lovers, Bite tantalises readers’ tastebuds every Wednesday with the best food and wine the Gold Coast has to offer. Backed by News Limited’s nationwide Carsguide.com.au brand, the section covers a range of topics of interest to motoring enthusiasts and those looking to buy or sell new and used cars, trucks, light commercial vehicles and motorcycles. Whatever Gold Coasters’ idea of entertainment is, every Thursday they find it in Play magazine, which merges the traditional TV magazine with all aspects of entertainment. 4 Escape Paradise Magazine (Weekend) Home (Weekend) Realestate.com.au Liftout (Weekend) Escape will access stories and features nationally from a team of writers and travel experts across Australia along with the best local knowledge, deals and advice from the Weekend Gold Coast Bulletin team. Meeting the needs of a sophisticated and exclusive prestige Gold Coast audience, Paradise is unashamedly high-end. With a stylish and inspirational mix of lifestyle, travel & escape destinations, resortstyle living, fashion, beauty, home interiors, gadgets, delicious food & wine and voyeuristic life profiles, Paradise feeds consumers hungry to escape and take a trip with luxurious living. A perfect weekend read to retreat to your place in Paradise. Home provides essential reading for the new home buyer, builder or renovator, offering all the inspiration needed to renovate, decorate and makeover – inside and out. Complementing Home, a series of monthly themed ‘atHome’ features diverse home lifestyle and interiors topics. The Weekend Gold Coast Bulletin’s realestate.com.au liftout is the Gold Coast’s real estate bible – the essential tool for anyone in the market for property. Gold Coast Property & Lifestyle Guide (Thursday) Urban Development Review (January) Display Homes & Land (March) Published in conjunction with the Urban Development Institute of Australia, this is the flagship annual guide to property development on the Gold Coast. A popular annual magazine completely dedicated to the latest in land developments, home design and building and investment opportunities across the Gold Coast region. Property Guide & Suburb Guide (July) (Weekend) It’s compact, stylish, prestige and relevant – GC Property & Lifestyle Guide is the ultimate gloss magazine showcasing the hottest property portfolios and lifestyle trends in the Gold and Tweed Coast markets, strategically delivered free to selected Northern and Central Gold Coast homes every Thursday. 5 The award-winning Property Guide focuses entirely on the Gold Coast property market and includes a comprehensive suburb-by-suburb guide to property prices and movements. 2009/10 DISPLAY RATES Full, Half and Quarter pages Page Size Monday - Friday Colour Full Page Horizontal Half Page Quarter Page Strip Cost Weekend GST Total Cost GST Total Full Colour $5,250.45 $525.05 $5,775.50 $6,712.10 $671.21 $7,383.31 Spot Colour $4,258.93 $425.89 $4,684.82 $5,487.18 $548.72 $6,035.90 Mono $4,029.90 $402.99 $4,432.89 $5,205.62 $520.56 $5,726.18 Full Colour $3,402.00 $340.20 $3,742.20 $4,314.80 $431.48 $4,746.28 Spot Colour $2,350.03 $235.00 $2,585.03 $3021.36 $302.14 $3,323.50 Mono $2,121.00 $212.10 $2,333.10 $2,739.80 $273.98 $3,013.78 Full Colour $1,701.00 $170.10 $1,871.10 $2,157.40 $215.74 $2,373.14 Spot Colour $1,289.53 $128.95 $1,418.48 $1,651.46 $165.15 $1,816.61 Mono $1,060.50 $106.05 $1,166.55 $1,369.90 $136.99 $1,506.89 All rates based on casual, exclusive of positional loadings. Page loadings Page loadings Premium Positions Advertisement Size Loading M-F Loading WEEKEND Page 2 & Inside back cover 4cm x 47.5cm† 75% 100% Page 3 Strip 5-9cm 75% 100% Page 4 - 5 Strip 5-9cm 50% 75% Page 6* - 7 Strip 5-10cm 30% 50% Page 8 - 9 General News 30% 50% Premium Positions Advertisement Size Loading M-F Loading WEEKEND Page 10 - 35 General News 25% 40% Pages 36-55 General News N/A 35% Pages 56-70 General News N/A 25% Back Page General News 30% 40% Outside loaded area 25% 25% Specific position requests †Conditions apply. *Page 6 on a weekend is available as a full page. Display Advertising Rates Monday - Friday Expenditure Rate Gst Casual $15.15 $ 5,500 $14.94 Weekend Total Rate Gst Total $1.52 $16.67 $19.57 $1.96 $21.53 $1.49 $16.43 $19.25 $1.93 $21.18 $ 22,000 $14.62 $1.46 $16.08 $18.92 $1.89 $20.81 $ 55,000 $13.94 $1.39 $15.33 $18.38 $1.84 $20.22 $110,000 $13.74 $1.37 $15.11 $17.73 $1.77 $19.50 $220,000 $13.61 $1.36 $14.97 $17.30 $1.73 $19.03 $275,000 $12.96 $1.30 $14.26 $16.53 $1.65 $18.18 $330,000 $12.85 $1.29 $14.14 $16.42 $1.64 $18.06 $440,000 $12.63 $1.26 $13.89 $16.31 $1.63 $17.94 $550,000 $12.53 $1.25 $13.78 $16.21 $1.62 $17.83 $770,000 $12.41 $1.24 $13.65 $16.10 $1.61 $17.71 Expenditure levels are based on GST inclusive advertising rates. Rate (per/col) Spot Colour Early General News Rate (per/col) Full and spot colour opportunities exist on every page. GST Exclusive GST flat rate GST Inclusive flat rate Colour charges are to be added to the base per column rate first before a positional loading is applied. A maximum charge exists for full colour (GST inc) Monday to Friday $1,342.61 Weekend $1,657.13 Monday-Friday $229.03 $22.90 $251.93 Weekend $281.56 $28.16 $309.72 GST Exclusive GST GST Inclusive Maximum GST GST Inclusive per/col per/col per/col per/col per/col per/col Monday-Friday Rate +$9.15 $0.92 Rate +$10.07 $1,220.55 $122.06 $1,342.61 Weekend Rate +$11.25 $1.13 Rate +$12.38 $1,506.48 $150.65 $1,657.13 Full Colour Early General News 6 Standard advertisement sizes 1 2 3 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 09 08 07 06 05 04 03 02 01 4 5 6 7 A B C 1 2 3 4 1 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 09 08 07 06 05 04 03 02 01 5 6 7 A Quarter Page Strip 10cm deep 2 3 4 5 C Small Strip 6cm deep 7 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Vertical Quarter Page 1 2 3 4 5 Premium ad positions 1 2 3 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 09 08 07 06 05 04 03 02 01 Horizontal Half Page 20cm deep 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 09 08 07 06 05 04 03 02 01 B Medium Strip 8cm deep 6 6 7 4 5 6 7 Full Page 1 2 3 4 5 6 7 1 2 3 4 5 6 7 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 09 08 07 06 05 04 03 02 01 2 3 4 2 3 4 5 6 7 5 6 7 1 2 3 4 5 6 7 1 2 3 4 5 6 7 2 Monday - Friday 3 4 5 6 2 3 4 7 5 6 7 Small Vertical Half Page 1 2 3 4 5 6 7 1 2 3 4 5 6 7 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 09 08 07 06 05 04 03 02 01 Third Page 20cm deep 1 1 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 09 08 07 06 05 04 03 02 01 Large Vertical Half Page 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 09 08 07 06 05 04 03 02 01 Junior Page 28cm deep 1 1 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 09 08 07 06 05 04 03 02 01 Quarter Page 20cm deep 1 2 3 4 5 6 7 Weekend Page Size Premium Position Cost GST Total Cost GST Total 2 & Inside Back Cover Strip 4cm x 47.5cm† $2,211.30 $221.13 $2,432.43 $3,205.28 $320.53 $3,525.81 3 Strip up to 9cm $2,679.08 $267.91 $2,946.98 $3,883.32 $388.33 $4,271.65 4 Strip up to 9cm $2,296.35 $229.64 $2,525.99 $3,397.91 $339.80 $3,737.70 5 Strip up to 9cm $2,296.35 $229.64 $2,525.99 $3,397.91 $339.80 $3,737.70 6 Strip up to 10cm* $2,211.30 $221.13 $2,432.43 $10,068.15 $1,006.82 $11,074.97 7 Strip up to 10cm $2,211.30 $221.13 $2,432.43 $3,236.10 $323.61 $3,559.71 8 Up to Full Page $6,825.59 $682.56 $7,508.14 $10,068.15 $1,006.82 $11,074.97 9 Small Sixth Page (15x3) $1,421.55 $142.16 $1,563.71 $2,080.35 $208.04 $2,288.39 10 Full Page $6,563.06 $656.31 $7,219.37 $9,396.94 $939.69 $10,336.63 11 Medium Strip (8x7) $1,701.00 $170.10 $1,871.10 $2,416.29 $241.63 $2,657.92 12 Quarter Page Strip (10x7) $2,126.25 $212.63 $2,338.88 $3,020.36 $302.04 $3,322.40 13 Quarter Page Strip (10x7) $2,126.25 $212.63 $2,338.88 $3,020.36 $302.04 $3,322.40 14-35 Up to Full Page $6,563.06 $656.31 $7,219.37 $9,396.94 $939.69 $10,336.63 36-55 Up to Full Page $5,250.45 $525.05 $5,775.50 $9,061.34 $906.13 $9,967.47 56-70 Up to Full Page $5,250.45 $525.05 $5,775.50 $8,390.13 $839.01 $9,229.14 Back Page Medium Strip (8x7) $1,769.04 $176.90 $1,945.94 $2,416.29 $241.63 $2,657.92 All rates based on casual, inclusive of full colour and positional loadings. †Conditions apply. *Page 6 on a weekend is available as a full page. Acceptable Sizes: • Premium positions carry a 14-day cancellation deadline and are not transferable between advertisers. • Single-column advertisements are limited to 10cm in height. • 28cm x 5 column advertisements will not appear prior to page 25 Monday-Friday or prior page 50 on weekends. • Aside from full-page advertising, all advertisements shall be no greater than 160cm. • 38cm x 5 column advertisements will not be accepted. • 30cm x 5 column advertisements will not be accepted. • Only strip ads up to 9cm will appear on pages 3 - 5; and up to 10cm on pages 6 and 7, Monday to Friday and weekends. Minimum strip size is 5cm. All strips must be 7 columns. • Minimum advertisement size is 10cms. • Full Page is available on page 6 on weekends. • Six-column advertisements will not be accepted. 7 2009/10 DISPLAY DEADLINES & INFORMATION Editorial style advertisements Display Deadlines Section EGN Day Booking & Cancellation Copy/Proof Deadline Complete Material Mon 10am Fri 12 noon Fri 12 noon Fri Tues 10am Fri 12 noon Fri 10am Mon Wed 10am Mon 4pm Mon 10am Tues Thurs 10am Tues 4pm Tues 10am Wed Any advertisement that is created with an editorial style format must adhere to the following guidelines: • The advertisement size is to be no less than 114cm. • Sans serif type style is the only type that is acceptable. • The word advertisement is to appear in no less than 10-point bold capitals at the top/centre of the advertisement. • A one-point keyline must border the entire advertisement. • These advertisements will not appear prior to page 20, Monday to Friday and page 50 on Weekends and will carry a 25% advertorial loading whether placed on left or right-hand pages. Fri 10am Wed 4pm Wed 10am Thurs Sat 4:30pm Wed 4pm Thurs 4pm Thurs Coast Confidential Tues 4pm Mon 1 week prior 3pm Thurs 3pm Fri Bite Wed 10am Wed 1 week prior 11am Tues prior 4pm Tues Carsguide. com.au Wed 10am Thurs 10am Mon 4pm Mon Sun Real Estate Wed/Thurs 2pm Thurs 1 week prior 12 noon Fri 12 noon Mon Play Thurs 10am Wed 1 week prior 12 noon Fri 12 noon Tues Electronic advertisements must arrive at the Gold Coast Bulletin by the stated publication deadline. If the delivery is not successful, booked space is charged at 100%. Electronic files must adhere to the Mechanical Specifications as detailed in this media guide. GCPLG Thurs 3pm Thurs 1 week prior 9am Fri 9am Mon Alterations Business & Commercial Fri 10am Wed 2pm Wed 2pm Thurs Alterations will not be made to advertisements received via electronic delivery. Material will need to be resupplied. GC Blue Fri 10am Wed 10am Thurs 10am Thurs Home Sat 5pm Wed 10 days prior 5pm Fri 1 week prior 5pm Wed Paradise Sat 12 noon Thurs 1 week prior 11am Tues 4pm Tues Realestate. com.au Sat 12 noon Tues 2pm Tues 4pm Wed Cancellation Advertisements cancelled after deadline will be charged at 100% of the booked space. Based on a commitment to a package of insertions, a package rate is discounted for the duration of the package. A fee will be charged should the package be cancelled prior to the final insertion date. This fee will be the difference between the casual rate for the section and the package rate that was agreed upon for each insertion that went to press. Electronic delivery deadline Artwork and Photographic requests A production fee of $150 per hour may be charged for incomplete agency material. The purchase of creative artwork, electronic images and photographics are available through the Advertising department. Prices upon application. 8 2009/10 MAGAZINE RATES Paradise Magazine - Weekly Half Page Full Page Expenditure Rate Gst Total Rate Gst Total Casual $2,725.00 $272.50 $2,997.50 $5,450.00 $545.00 $5,995.00 x 4 insertions $2,595.00 $259.50 $2,854.50 $5,190.00 $519.00 $5,709.00 x 12 insertions $2,547.50 $254.75 $2,802.25 $5,095.00 $509.50 $5,604.50 x 26 insertions $2,500.00 $250.00 $2,750.00 $5,000.00 $500.00 $5,500.00 Premium positions & loadings Please Note: First Inside Front Spread ........................50% HP Vertical on Contents..........................35% Specified ................................................35% Outside Back Cover ...............................50% Rates are based on the number of insertions booked into Paradise or your contracted agreement with the Gold Coast Bulletin. • All rates are quoted per insertion, inclusive of full colour. • CANCELLATION - Cancellation deadline for premium positions is one week prior to deadline. A 50% cancellation fee applies after deadline. Paradise Directory: • Alterations will not be made to advertisements received via electronic delivery. Single module $108.10 inc GST. Discounts applicable over multiple insertions. • Property advertisements appearing within Paradise magazine are restricted to developer content only. • The publisher has the right to refuse advertising creative that does not meet the quality design expectations of Paradise. Paradise Movie Directory: Full Colour Rates GST Inc. 1 insertion $374.70 4 insertions $356.81 12 insertions $350.28 26 insertions $330.00 Play - Weekly CASUAL Rate GST TOTAL 6 insertions Rate GST TOTAL Full Page Half Page Third Page Quarter Page Eighth Page Listing Page - Short Listing Page - Wide Single L-shape Double L-shape $1,773.58 $886.79 $591.19 $443.39 $221.70 $187.91 $261.81 $779.10 $1,040.91 $177.36 $88.68 $59.12 $44.34 $22.17 $18.79 $26.18 $77.91 $104.09 $1,950.94 $975.47 $650.31 $487.73 $243.87 $206.70 $287.99 $857.01 $1,145.00 Full Page Half Page Third Page Quarter Page Eighth Page Listing Page - Short Listing Page - Wide Single L-shape Double L-shape $1,507.54 $753.77 $502.51 $376.89 $188.45 $159.73 $240.49 $662.24 $902.73 $150.75 $75.38 $50.25 $37.69 $18.85 $15.97 $24.05 $66.22 $90.27 $1,658.29 $829.15 $552.76 $414.58 $207.30 $175.70 $264.54 $728.46 $993.00 13 insertions Rate GST TOTAL 26 insertions Rate GST TOTAL Full Page Half Page Third Page Quarter Page Eighth Page Listing Page - Short Listing Page - Wide Single L-shape Double L-shape $1,330.18 $665.09 $443.39 $332.55 $166.27 $140.93 $212.15 $584.32 $796.47 $133.02 $66.51 $44.34 $33.26 $16.63 $14.09 $21.22 $58.43 $79.65 $1,463.20 $731.60 $487.73 $365.81 $182.90 $155.02 $233.37 $642.75 $876.12 Full Page Half Page Third Page Quarter Page Eighth Page Listing Page - Short Listing Page - Wide Single L-shape Double L-shape $1,241.50 $620.75 $413.83 $310.38 $155.19 $131.54 $198.01 $545.37 $743.38 $124.15 $62.08 $41.38 $31.04 $15.52 $13.15 $19.80 $54.54 $74.34 $1,365.65 $682.83 $455.21 $341.42 $170.71 $144.69 $217.81 $599.91 $817.72 Premium positions & loadings Movies only First Inside Front DPS................... 100% Consecutive Pages......................... 45% RHP ................................................ 35% Prior TV Section............................ 100% Back Cover................................... 100% Inside Back Cover Strip.................. 35% Opposite Contents.......................... 50% Expenditure Rate Gst Total Casual $16.01 $1.60 $17.61 x 13 insertions $14.69 $1.47 $16.16 x 26 insertions $13.67 $1.37 $15.04 Please Note: • Movies cm depth x HV/TV (per/col). • All rates are quoted per insertion, inclusive of full colour. *Listing page ads restricted to TV programme listing pages and section lead in pages only. 9 2009/10 SECTION RATES Bite - Weekly atHome - Monthly Expenditure Rate Gst Total Casual $16.09 $1.61 $17.70 x 13 insertions $14.86 $1.49 $16.35 x 26 insertions $13.74 $1.37 $15.11 Rate (per/col) Bite Premium positions & loadings Strip ad available on front cover only ..........100% Coast Confidential - Weekly CASUAL Rate GST TOTAL Full Page Half Page Quarter Page Eighth Page $6,757.74 $3,566.07 $1,783.02 $891.51 $675.77 $356.61 $178.30 $89.15 $7,433.51 $3,922.68 $1,961.32 $980.66 3 insertions Rate GST TOTAL Full Page Half Page Quarter Page Eighth Page $6,081.96 $3,209.47 $1,604.72 $802.35 $608.20 $320.95 $160.47 $80.24 $6,690.16 $3,530.42 $1,765.19 $882.59 6 insertions Rate GST TOTAL $5,406.18 $2,852.86 $1,426.42 $713.20 $540.62 $285.29 $142.64 $71.32 $5,946.80 $3,138.15 $1,569.06 $784.52 Expenditure Rate Gst Total Casual $16.09 $1.61 $17.70 Full Page Half Page Quarter Page Eighth Page x 13 insertions $14.86 $1.49 $16.35 12 insertions Rate GST TOTAL $15.11 Full Page Half Page Quarter Page Eighth Page $4,730.41 $2,496.27 $1,248.11 $624.06 $473.04 $249.63 $124.81 $62.41 $5,203.45 $2,745.90 $1,372.92 $686.47 x 26 insertions $13.74 $1.37 Rate (per/col) Coast Confidential Premium positions & loadings Right-hand page request ...............................25% Specified ........................................................25% Outside Back Cover .......................................50% Strip ad available on front cover only ..........100% Living Here - Weekly Expenditure Rate Gst Total Casual $16.09 $1.61 $17.70 x 13 insertions $15.27 $1.53 $16.80 x 26 insertions $14.45 $1.45 $15.90 Partner rates upon request Rate (per/col) Sport Expenditure Rate Gst Total Monday - Friday $16.09 $1.61 $17.70 Weekend $20.60 $2.06 $22.66 Rate (per/col) Please Note: • All rates are quoted inclusive of full colour. 10 2009/10 CARSGUIDE.COM.AU RATES GCB + GC Sun Carsguide.com.au Premium positions & loadings Carsguide.com.au Backed by News Limited’s nationwide Carsguide. com.au brand, the section covers a range of topics of interest to motoring enthusiasts and those looking to buy or sell new and used cars, trucks, light commercial vehicles and motorcycles. Unmatched print power Carsguide.com.au delivers automotive dealers unmatched power and performance with the most extensive coverage of the Coast. Featuring full colour throughout, Carsguide.com.au is a comprehensive motoring guide featured in both Wednesday’s Gold Coast Bulletin and run of press in the Gold Coast Sun. While the format and design of Carsguide.com.au remains consistent throughout each weekly edition, the stories featured in the Gold Coast Bulletin and the Gold Coast Sun differ significantly. Through utilising both publications we are able to cover a greater and more diverse range of automotive stories. Page Premium Position Loading Front Cover 9cm x 7column 50% Page 2 38cm x 7 column 30% Page 2,3 18cm x 7 column 30% Page 3 9cm x 7column 30% Page 4,5 18cm x 7 column 20% Back Page 38cm x 7 column 30% Right Hand Page Up to Full Page 20% Editorially, Carsguide.com.au's aim is to feature compelling stories relevant to readers of the Gold Coast Bulletin and the Gold Coast Sun each and every week. More than just road tests and reviews on the latest models, Carsguide.com.au covers a range of topics of interest to the motoring enthusiast. Prestige vehicles, classic makes and models, second-hand reports, servicing tips, accessories and motorsport all feature prominently. Carsguide = Anyone who wants to catch up on the world on wheels will turn to Carsguide.com.au. It is the one-stop shop for people looking to buy and sell a new or used car, truck, light commercial vehicle or motorbike. Gold Coast Bulletin + 4 Suns GCB + GC Sun Carsguide.com.au Expenditure Rate (per/col) GST TOTAL (per/col) Casual $20.17 $2.02 $22.19 $5,500 $19.83 $1.98 $21.81 $22,000 $19.28 $1.93 $21.21 $55,000 $18.49 $1.85 $20.34 $110,000 $18.16 $1.82 $19.98 $220,000 $18.05 $1.81 $19.86 $275,000 $17.16 $1.72 $18.88 $330,000 $17.06 $1.71 $18.77 $440,000 $16.93 $1.69 $18.62 $550,000 $16.72 $1.67 $18.39 $770,000 $16.61 $1.66 $18.27 UPPER NORTH CENTRAL Carsguide.com.au Directory Single module $107.63 inc GST. Discounts applicable over multiple insertions. Colour loadings Carsguide.com.au Rate (per/col) GST TOTAL (per/col) Spot Colour Rate + $2.85 $0.29 Rate + $3.14 Full Colour Rate + $5.78 $0.58 Rate + $6.36 SOUTH Please note: NORTH The Gold Coast Bulletin Carsguide.com.au delivers compelling stories, motorsports, accessories, TV highlights and more — making it an extensive research tool for more than 105,000* Gold and Tweed Coast readers. The combined coverage with the Gold Coast Sun will promote your automotive business to more than 255,000* potential customers. • All advertisements will run in the Carsguide.com.au guide of Wednesday’s Gold Coast Bulletin and run of press in the Gold Coast Sun (Upper North, North, Central and South editions). • Advertising material must remain the same between Wednesday's Gold Coast Bulletin and the Gold Coast Sun to receive the discounted rate. Source: *Roy Morgan Research, December 2009. 11 2009/10 REALESTATE.COM.AU RATES Weekend Gold Coast Bulletin liftout (includes Home) Stand Alone Advertising - Full Colour All Agents, Franchises and Developers CASUAL Rate GST TOTAL $5,500 Rate GST TOTAL Full Page Half Page Quarter Page Eighth Page $6,757.74 $3,566.07 $1,783.02 $891.51 $675.77 $356.61 $178.30 $89.15 $7,433.51 $3,922.68 $1,961.32 $980.66 Full Page Half Page Quarter Page Eighth Page $6,665.16 $3,517.22 $1,758.60 $879.29 $666.52 $351.72 $175.86 $87.93 $7,331.68 $3,868.94 $1,934.46 $967.22 $22,000 Rate GST TOTAL $55,000 Rate GST TOTAL Full Page Half Page Quarter Page Eighth Page $6,573.27 $3,468.71 $1,734.36 $867.17 $657.33 $346.87 $173.44 $86.72 $7,230.60 $3,815.58 $1,907.80 $953.89 Full Page Half Page Quarter Page Eighth Page $6,419.19 $3,387.40 $1,693.70 $846.84 $641.92 $338.74 $169.37 $84.68 $7,061.11 $3,726.14 $1,863.07 $931.52 $110,000 Rate GST TOTAL $220,000 Rate GST TOTAL Full Page Half Page Quarter Page Eighth Page $6,234.70 $3,290.05 $1,645.03 $822.51 $623.47 $329.01 $164.50 $82.25 $6,858.17 $3,619.06 $1,809.53 $904.76 Full Page Half Page Quarter Page Eighth Page $6,111.71 $3,225.15 $1,612.57 $806.29 $611.17 $322.52 $161.26 $80.63 $6,722.88 $3,547.67 $1,773.83 $886.92 $275,000 Rate GST TOTAL $330,000 Rate GST TOTAL Full Page Half Page Quarter Page Eighth Page $5,921.14 $3,124.60 $1,562.29 $781.15 $592.11 $312.46 $156.23 $78.12 $6,513.25 $3,437.06 $1,718.52 $859.27 Full Page Half Page Quarter Page Eighth Page $5,865.73 $3,095.35 $1,547.67 $773.83 $586.57 $309.54 $154.77 $77.38 $6,452.30 $3,404.89 $1,702.44 $851.21 $440,000 Rate GST TOTAL $550,000 Rate GST TOTAL Full Page Half Page Quarter Page Eighth Page $5,835.32 $3,079.31 $1,539.64 $769.81 $582.53 $307.93 $153.96 $76.98 $6,418.85 $3,387.24 $1,693.60 $846.79 Full Page Half Page Quarter Page Eighth Page $5,804.23 $3,062.90 $1,531.45 $765.72 $580.42 $306.29 $153.15 $76.57 $6,384.65 $3,369.19 $1,684.60 $842.29 $770,000 Rate GST TOTAL $880,000 Rate GST TOTAL Full Page Half Page Quarter Page Eighth Page $5,773.81 $3,046.84 $1,523.43 $761.71 $577.38 $304.68 $152.34 $76.17 $6,351.19 $3,351.52 $1,675.77 $837.88 Full Page Half Page Quarter Page Eighth Page $5,676.51 $2,995.50 $1,497.75 $748.86 $567.65 $299.55 $149.78 $74.89 $6,244.16 $3,295.05 $1,647.53 $823.75 $990,000 Rate GST TOTAL $1,100,000 Rate GST TOTAL Full Page Half Page Quarter Page Eighth Page $5,406.19 $2,852.86 $1,426.42 $713.21 $540.62 $285.29 $142.64 $71.32 $5,946.81 $3,138.15 $1,569.06 $784.53 Full Page Half Page Quarter Page Eighth Page $4,595.27 $2,424.92 $1,212.46 $606.24 $459.53 $242.49 $121.25 $60.62 $5,054.80 $2,667.41 $1,333.71 $666.86 Weekend Gold Coast Bulletin realestate.com.au liftout (Inc Home) Premium ad positions & loadings Home Directory Single Module $85.69 inc GST. Discounts applicable over multiple insertions. Page Size Premium Position Loading Inside Front Cover Spread Double Page Spread 50% Outside Back Cover Full Page 50% Inside Back Cover Full Page 35% Inspector Island Ad Eighth Page 100% Page 2 Full Page 50% Page 3 Half Page Horizontal 50% Page 5, 7, 9 Half Page Vertical 35% Page 10 Half Page Horizontal 25% Page 11 Full Page 35% Right Hand Page Request Up to Full Page 35% Left Hand Page Request Up to Full Page 25% First Half Request Up to Full Page 35% Inspector & Auctions Directory 1 line per property Terms and conditions apply. Prime positions are subject to availability at the time of booking and carry a positional loading. Positional loadings are to be added to the overall advertisement cost. 12 Rate GST TOTAL $4.55 $0.45 $5.00 2009/10 REALESTATE.COM.AU & BUSINESS RATES Sun Business Friday (including Commercial & Business Property) Liftouts All Agents, Franchises and Developers - Stand Alone Advertising Northern Edition and Tweed and Southern Editions (Tweed and Southern includes Thursday Southern Gold Coast Bulletin) Refer to page 28 for further information. All rates are quoted inclusive of full colour. CASUAL Rate Full Page Half Page Quarter Page Eighth Page GST $1,817.02 $987.69 $517.22 $386.73 $181.70 $98.77 $51.72 $38.67 Mono (per/col) Spend Level TOTAL $1,998.72 $1,086.46 $568.94 $425.40 Sun realestate.com.au Liftout Premium ad positions & loadings Full Colour (per/col) Spot Colour flat fee Rate GST TOTAL Rate GST TOTAL Casual $15.15 $1.52 $16.67 $24.38 $2.44 $26.82 $5,500 $14.94 $1.49 $16.43 $24.17 $2.42 $26.59 $22,000 $14.62 $1.46 $16.08 $23.84 $2.38 $26.22 $55,000 $13.94 $1.39 $15.33 $23.18 $2.32 $25.50 $110,000 $13.74 $1.37 $15.11 $22.96 $2.30 $25.26 $220,000 $13.61 $1.36 $14.97 $22.85 $2.29 $25.14 $275,000 $12.96 $1.30 $14.26 $22.19 $2.22 $24.41 $330,000 $12.85 $1.29 $14.14 $22.08 $2.21 $24.29 $440,000 $12.63 $1.26 $13.89 $21.85 $2.19 $24.04 $550,000 $12.53 $1.25 $13.78 $21.75 $2.18 $23.93 $770,000 $12.41 $1.24 $13.65 $21.65 $2.17 $23.82 Premium Position Loading Inside Front Cover Spread Double Page Spread 50% Outside Back Cover Full Page 20% Inside Back Cover Full Page 15% Page 2 Full Page 35% Page 3, 5 Half Page Horizontal 35% Centre Liftout 4 x Full Page 10% Commercial, business property & business opportunities - Weekend Right Hand Page Request Up to Full Page 15% All Agents, Franchises and Developers - Stand Alone Advertising Left Hand Page Request Up to Full Page Page Add $253.15 (inc GST) to mono rate Premium positions & loadings Right-hand page request ........................35% Left-hand page request ..........................25% Lift-over into Weekend Commercial and Business Pages: All customers who secure Friday property display advertising can elect to lift-over and repeat their advertisement into the Weekend Business pages at 50% discount (inc GST). Mono (per/col) 10% Spend Level Rate GST TOTAL Rate Full Colour (per/col) Spot Colour GST TOTAL flat fee Casual $19.48 $1.95 $21.43 $30.88 $3.09 $33.97 $5,500 $19.25 $1.93 $21.18 $30.55 $3.06 $33.61 $22,000 $18.92 $1.89 $20.81 $30.22 $3.02 $33.24 $29.68 $2.97 $32.65 $31.93 $55,000 $18.38 $1.84 $20.22 $110,000 $17.73 $1.77 $19.50 $29.03 $2.90 $220,000 $17.30 $1.73 $19.03 $28.59 $2.86 $31.45 $275,000 $16.53 $1.65 $18.18 $27.84 $2.78 $30.62 $330,000 $16.42 $1.64 $18.06 $27.71 $2.77 $30.48 $440,000 $16.31 $1.63 $17.94 $27.61 $2.76 $30.37 $550,000 $16.21 $1.62 $17.83 $27.51 $2.75 $30.26 $770,000 $16.10 $1.61 $17.71 $27.39 $2.74 $30.13 Premium positions & loadings Right-hand page request ........................35% Left-hand page request ..........................25% 13 Add $311.22 (inc GST) to mono rate 2009/10 GC PROPERTY & LIFESTYLE GUIDE RATES It’s compact and stylish, prestige and relevant – GC Property & Lifestyle Guide is the ultimate gloss magazine showcasing the hottest property portfolios and lifestyle trends in the Gold and Tweed Coast markets, strategically delivered FREE to Northern and Central Gold Coast homes every Thursday. Advertisers are demanding targeted distribution and quality content – more importantly, they need an advertising solution which achieves effective and efficient results. GC Property & Lifestyle Guide delivers a targeted, cost-effective advertising environment, distributed to over 55,000* Northern and Central homes of the Gold Coast, with dedicated drop points in the Southern and Tweed Coast region. GC Property & Lifestyle Guide features an innovative layout with advertising positioned in three geographical zones (North, Central, South/Tweed). Lifestyle advertisers are invited to secure premium placement either within the zones, or prior to the zones alongside the lead focus pages. All property advertisers will be rewarded with the introduction of a unique placement rotation. Editorial covers are independent and feature iconic Gold Coast property and lifestyle content. *Publisher's claim Stand Alone Advertising - Full Colour Gold Coast Property & Lifestyle Guide Advertising sizes and specifications: All Agents, Franchises and Developers 1-4 Week Campaign Rate GST TOTAL Full Page: $2,500.00 $250.00 $2,750.00 Half Page (HH, HW): $1,250.00 $125.00 $1,375.00 Quarter Page (QP, QW): $625.00 $62.50 $687.50 8 Week Campaign Rate GST TOTAL Full Page: $2,000.00 $200.00 $2,200.00 Half Page (HH, HW): $1,000.00 $100.00 $1,100.00 Quarter Page (QP, QW): $500.00 $50.00 $550.00 Product Size Full Page - Live Image Area (type) ..................................................... 316mm x 262mm Full Page (trim) .................................................................................. 345mm x 280mm Full Page (bleeding) ........................................................................... 355mm x 290mm Regular and Composite Modular Advertising Full Page 316mm x 262mm Half Page High ................................................................................... 316mm x 130mm Half Page Wide .................................................................................. 157mm x 262mm Quarter Page ..................................................................................... 157mm x 130mm Quarter Page Wide ............................................................................ 77.5mm x 262mm 12 Week Campaign Rate GST TOTAL Stand Alone Bleed Advertising Full Page: $1,500.00 $150.00 $1,650.00 Half Page (HH, HW): $750.00 $75.00 $825.00 Quarter Page (QP, QW): $375.00 $37.50 $412.50 Double Page - Live Image Area (type) ................................................ 316mm x 542mm Double Page (trim) ............................................................................. 345mm x 560mm Double Page (bleed)........................................................................... 355mm x 570mm Half Page High (trim).......................................................................... 345mm x 139mm Half Page High (bleed) ....................................................................... 355mm x 144mm Half Page Wide (trim) ......................................................................... 174mm x 282mm Half Page Wide (bleed) ....................................................................... 179mm x 290mm Quarter Page Wide (trim) ..................................................................... 94mm x 280mm Quarter Page Wide (bleed) ................................................................... 99mm x 290mm Please note: • Commercial inserts within Gold Coast Property & Lifestyle Guide are available upon request. The Power of two: Enjoy a 10% lift-rate from the Gold Coast Bulletin Realestate. com.au Liftout into GC Property & Lifestyle Guide.* GC Property & Lifestyle Guide *Excludes developers, builders and lifestyle content. Applies to residential re-sale single dwelling property content only lifted from the previous week's Gold Coast Bulletin Realestate.com.au Liftout. Bulk Drop Points Current Distribution Areas 14 2009/10 CLASSIFIED RATES & INFORMATION Index Adult Services ................................17 Boats/Marine ..................................16 Business Opportunities ...................16 Buy and Sell ...................................17 Careerone.com.au ..........................16 Carsguide.com.au ...........................16 Marketplace....................................17 Notices – Death Notices .................18 – Milestones ......................18 Trades and Services .......................18 Real Estate .....................................19 Guide to icons used in deadline tables Proof Required: Regardless of the method that the advertisement is being supplied, should a proof be required prior to publication, the advertisement must be a minimum size 5cm / single column. One proof is provided for corrections only - no layout changes will be undertaken. Completed Material: Print-ready, must be sent as PDF files, through the Gold Coast Bulletin website www.goldcoast.com.au. Links are available to supply full colour ads via Quickcut, Websend or Digital Ads. Weekly Directories Gig Guide........................................17 Advertisements to be built: Built Gold Coast Bulletin ad component material, i.e. logos, graphics, pictures and text need to be sent via www.goldcoast.com.au website (select 'Classifieds, Supply Advertising Material'). Phone/Fax/Email - Text only: Text-only advertisements. No graphics, logos or pictures. Positioning People don’t just buy the Gold Coast Bulletin for news, they may also be looking to buy, sell, exchange, lend, lease, attend, find and rent. So whatever you need, our Classifieds has a category to suit. Specific Positioning request ..................................................................................25% (subject to availability) When our readers turn to the classified pages, they’ve already made the decision to buy. This means for individuals and businesses alike, Classifieds provide an active reader environment that works. Colour Full Colour Spot Colour Refer to newspaper spot colours in mechanical specifications section of this media guide. 60% yellow wash available for background highlight Advertising Contact Details By telephone: 1300 112 345 By internet: www.goldcoast.com.au By fax: (07) 5539 2500 (only available over 5cm) .................................................... 30% (one single colour only) ....................................................... 20% Also submit copy in person at: 385 Southport-Nerang Road, Molendinar, Qld 4214, Additions Attention Getters Suite 9A Tweed Office Park 24-28 Corporation Circuit Tweed Heads South NSW 2486 Single $3.60 Colour $7.70 Each $1.85 Additional Bold/Cap words Prices listed are GST inclusive. or approved local Gold Coast Newsagents Packages* Options Deadlines may change from those outlined, please confirm at time of booking. How to calculate the cost of an advertisement A client wishing to place a black and white display advertisement, 10cm deep x 1 column wide, within the Real Estate section of the Weekend Gold Coast Bulletin edition would calculate the cost as follows (GST inc): Size: Weekend Gold Coast Bulletin display rate: Total cost: Black & White 10x1 $20.44 $204.40 Ads Published Discount Weekly 2 day 1 Weekday + Weekend 20% Packages 3 day 2 Weekdays + Weekend 22% — 4 day 3 Weekdays + Weekend 25% All 5 day 4 Weekdays + Weekend 28% Classifications 6 day 5 Weekdays + Weekend 30% Series A 4 Insertions 10% B 6 Insertions 15% C 8 Insertions 20% *Not available on all classifications. Add colour to above advert Previous total: + full colour charge 30% (of above total): Total cost: Easy Steps for Classified Ads $204.40 $61.32 $265.72 Add positioning to above advert A client wishing to place the above advertisement who also wants it to appear on a right-hand page, would calculate the cost as follows: Previous total: + positional loading charge 25% (of above total): Total cost: $265.72 $66.43 $332.15 15 Choose your ad Choose your colour • Line Ad • Line Ad + heading • Display Ad • Black & White • Spot colour or yellow wash • Full Colour Additions Packages • Attention Getters • Bold Text • Weekend + 1 Weekday • Weekend + 2 Weekdays • Weekend + 3 Weekdays • Weekend + 4 Weekdays • Weekend + 5 Weekdays Series Packages A. 4 Insertions B. 6 Insertions C. 8 Insertions 2009/10 CLASSIFIED RATES Careerone.com.au Rate Carsguide.com.au‡ Mon, Tue, Thurs, Fri Carsguide Wed liftout* Weekend LINEAGE $6.80 $8.51 $8.51 $0.91 GST $0.68 $0.85 $0.85 $7.77 $9.99 TOTAL $7.48 $9.36 $9.36 $15.17 $19.58 DISPLAY $14.75 $18.58 $18.58 Mon-Fri Weekend LINEAGE $7.06 $9.08 GST $0.71 TOTAL DISPLAY Rate GST $1.52 $1.96 GST $1.48 $1.86 $1.86 TOTAL $16.69 $21.54 TOTAL $16.23 $20.44 $20.44 *Carsguide.com.au Wednesday guide is inserted into Wednesday's Gold Coast Bulletin and 4 editions of the Gold Coast Sun (Upper North, North, Central and South). ‡ Please refer to goldcoast.com.au for private party bookings online for this classification. Careers Sub Classifications Beauty Services Call Centres/Telemarketing Careers Internet Services Computers and IT Education Employment Wanted Engineering/Construction General Government Vacancies Health Hospitality and Tourism Marketing and Sales Office Administration Part-time and Casual Professional Employment Services Professional Vacancies Property and Real Estate Resume Services Retail Self-Employment Opportunities Senior Appointments – (min. 2 col, 7 col not permitted) Trades and Technical Transport and Logistics Tuition and Courses Carsguide.com.au Sub Classifications Auto Parts Auto Repairs Caravans/Campervans/Motorhomes Cars for Sale: U5 = under $5,000 U10 = $5,000 - $9,999 U20 = $10,000 - $19,999 O20 = $20,000 + Collector Cars Commercials Four Wheel Drives Carsguide.com.au deadlines Careers deadlines Pub Day Monday Tuesday Wednesday Thursday Friday Weekend Proof Thurs-3pm Fri-3pm Mon-3pm Tues-3pm Wed-3pm Thurs-3pm Complete Fri-10am Mon-10am Tues-10am Wed-10am Thurs-10am Thurs-4pm Build Fri-10am Mon-10am Tues-10am Wed-10am Thurs-10am Thurs-3pm Text Only Fri-1pm Mon-1pm Tues-1pm Wed-1pm Thurs-1pm Fri-11am Pub Day Proof Monday Thurs-3pm Tuesday Fri-3pm Wednesday Carsguide.com.au Fri-2pm Thursday Tues-3pm Friday Wed-3pm Weekend Thurs-3pm Boats/Marine Rate General Motoring Luxury Cars Machinery Motorcycles Motoring Finance/Insurance Motoring Internet Services Motoring Products Motor Vehicles for Hire Motor Wreckers Trucks, Trailers, Buses Complete Fri-10am Mon-10am Mon-10am Wed-10am Thurs-10am Fri-10am Weekend LINEAGE $6.80 $8.51 GST $0.68 $0.85 TOTAL $7.48 DISPLAY $14.75 Mon-Fri Weekend LINEAGE $6.80 $8.51 GST $0.68 $0.85 $9.36 TOTAL $7.48 $9.36 $18.58 DISPLAY $14.75 $18.58 GST $1.48 $1.86 TOTAL $16.23 $20.44 GST $1.48 $1.86 TOTAL $16.23 $20.44 Rate Friday Classifieds Boats/Marine are published within Living Here. Business Opportunities Sub Classifications Boats/Marine Sub Classifications Business Opportunities Business Services Management Rights Management Rights General Marine Parts/Accessories Water Sports and Gear Build Fri-10am Mon-10am Mon-10am Wed-10am Thurs-10am Fri-10am Text Only Fri-1pm Mon-1pm Mon-1pm Wed-1pm Thurs-1pm Fri-1pm Business Opportunities deadlines Boats/Marine deadlines Pub Day Monday Tuesday Wednesday Thursday GC Blue Weekend Text Only Fri-1pm Mon-1pm Mon-4pm Wed-1pm Thurs-1pm Fri-1pm Business Opportunities Mon-Fri Boats - Power Boats - Sail Other Marine Build Fri-10am Mon-10am Mon-10am Wed-10am Thurs-10am Fri-10am Proof Fri-1pm Fri-3pm Mon-3pm Tues-3pm Wed-3pm Thurs-3pm Complete Fri-10am Mon-10am Tues-10am Wed-10am Thurs-10am Fri-10am Build Fri-10am Mon-10am Tues-10am Wed-10am Thurs-10am Fri-10am Text Only Fri-1pm Mon-1pm Tues-1pm Wed-1pm Thurs-1pm Fri-1pm Pub Day Monday Tuesday Wednesday Thursday Friday Weekend 16 Proof Fri-1pm Fri-3pm Fri-3pm Tues-3pm Wed-3pm Thurs-3pm Complete Fri-10am Mon-10am Mon-10am Wed-10am Thurs-10am Fri-10am Marketplace†‡ Buy & Sell Rate Mon-Fri Weekend Category Rate Note LINEAGE $6.80 $8.51 Up to $300 $2.75 First 3 lines free if submitted online GST $0.68 $0.85 Over $300 $5.50 Minimum of 3 lines TOTAL $7.48 $9.36 Garage Sale Ads $4.14 Minimum of 8 lines DISPLAY $14.75 $18.58 Island Ad - single $371.20 10x2 GST $1.48 $1.86 Island Ad - double $742.40 10x4 TOTAL $16.23 $20.44 Strip Ad $445.44 3x8 These rates are GST Inclusive *Limited 2 free ads per household. Private advertisers only. †Individual items up to $1000 in value. ‡ Please refer to goldcoast.com.au for private party bookings online for this classification. Buy & Sell Sub Classifications Antiques Arts and Crafts Auctions - General Computers Exchange - General For Sale Garage Sales Internet Services Livestock For Sale Marketplace Sub Classifications Antiques and Collectables Arts and Crafts Baby Needs Bathrooms and Laundry Bedroom Bicycles, Parts, Accessories Boats Books, Textbooks, Magazines Building Materials/Reno Camping Equipment Clothing and Accessories Livestock Needs/Services Loans, Commercial and General Finance Musical Instruments Pet Supplies and Services Pets Photographic Equipment Wanted Buy and Sell deadlines Pub Day Monday Tuesday Wednesday Thursday Friday Weekend Proof Thurs-3pm Fri-3pm Mon-2pm Tues-3pm Wed-3pm Thurs-3pm Complete Fri-10am Mon-10am Tues-10am Wed-10am Thurs-10am Fri-10am Build Fri-10am Mon-10am Tues-10am Wed-10am Thurs-10am Fri-10am Text Only Fri-1pm Mon-1pm Tues-1pm Wed-1pm Thurs-1pm Fri-1pm Pub Day Friday (Free online) Proof n/a Complete n/a Build n/a n/a n/a n/a Text Only Wed-12 midnight Thurs-1pm Build Fri-10am Mon-10am Tues-10am Wed-10am Thurs-10am Fri-10am Text Only Fri-1pm Mon-1pm Tues-1pm Wed-1pm Thurs-1pm Fri-1pm Friday (Paid) Adult Services* Single Double Rate Mon-Fri Weekend $9.72 Bulletin Only $53.30 $95.30 LINEAGE $8.23 2 Sun $100.50 $190.70 GST $0.82 $0.97 3 Sun $125.15 $228.80 TOTAL $9.05 $10.69 4 Sun $146.70 $265.70 DISPLAY $18.19 $20.96 5 Sun $164.05 $286.30 GST $1.82 $2.10 TOTAL $20.01 $23.06 These rates are GST inclusive. *Per module cost (GST inc). Single module = 5cm deep x 1 column. Double module = 10cm deep x 1 column *Advertisements within these classifications must be in the approved form. Gig Guide Sub Classifications Auditions Band hire Big band Clubs Comedy Country DJ's Pets and Accessories Phones and Accessories Photographic Equipment Pools, Spas, Equipment Sporting Equipment Toys Trailers Water Sports and Gear Wedding and Formal Wear Wanted Marketplace deadlines Gig Guide Commitment Computers Furniture and Furnishings Garden/Outdoor General Health/Beauty Products Home Appliances Home Entertainment Jewellery Marine Parts/Accessories Mowers and Trimmers Musical Equipment Entertainers Events Functions Hire/Sales Jazz Karaoke Latin American Live Music Venues Lounge/Bar/Dine Musicians Musicians wanted Party hire Repairs & Service Rhythm & Blues Rock'n'Roll Singles Tuition Wanted Adult Services Sub Classifications Adult Entertainment Adult Phone Services Adult Services/Products Adult Therapies Adult Services deadlines Gig Guide deadlines Pub Day Proof Play Gig Guide Fri-12noon Gold Coast Bulletin Scene Gig Guide Fri-12noon The Gold Coast and Tweed Sun Licensed Brothels Personal Relaxation Private Services Social Companions Complete Fri-12noon Build Fri-12noon Text Only Mon-1pm Fri-12noon Fri-12noon Mon-1pm Pub Day Monday Tuesday Wednesday Thursday Friday Weekend 17 Proof Thurs-3pm Fri-3pm Mon-3pm Tues-3pm Wed-3pm Thurs-3pm Complete Fri-10am Mon-10am Tues-10am Wed-10am Thurs-10am Fri-10am 2009/10 CLASSIFIED RATES Notices‡ Rate Truelocal.com.au Business Directory Mon-Fri Weekend LINEAGE $6.90 $8.82 GST $0.69 TOTAL $7.59 DISPLAY GST TOTAL Rate Mon-Fri Weekend LINEAGE $6.80 $8.51 $0.88 GST $0.68 $0.85 $9.70 TOTAL $7.48 $9.36 $14.91 $19.22 DISPLAY $14.75 $18.58 $1.49 $1.92 GST $1.48 $1.86 $16.40 $21.14 TOTAL $16.23 $20.44 Notices Sub Classifications Business Directory Sub Classifications Church/Religious Notices Entertainment Lost and Found New Age Personal Notices Pets - Notices Public Notices Sports Notices Tenders and Quotes Thanks Catering Child/Adult Care Dressmaking Driving Schools Florists and Gifts For Hire Health and Beauty Introductions Landscaping/Gardening Party Hire Phone Introductions Photographers Removals/Transport/Storage Notices deadlines Pub Day Monday Tuesday Wednesday Thursday Friday Weekend *An advert in connection with building work for both licensed and unlicensed contractors must comply with the guidelines stated in the Queensland Building Services Authority Act 1991 (QBSA Act). Trades deadlines Proof Thurs-3pm Fri-3pm Mon-3pm Tues-3pm Wed-3pm Thurs-3pm Complete Fri-10am Mon-10am Tues-10am Wed-10am Thurs-10am Fri-10am Build Fri-10am Mon-10am Tues-10am Wed-10am Thurs-10am Fri-10am Text Only Fri-1pm Mon-1pm Tues-1pm Wed-1pm Thurs-1pm Fri-1pm Pub Day Monday Tuesday Wednesday Thursday Friday Weekend Death Notices Rate Services - Domestic/Cleaning/Commercial Services - Professional Services - Trade and Handy* Services - Trade Work (licensed)* Singles Clubs Swimming Pools Therapeutic Massage Travel TV/Video and Electronic Services Wedding Services Proof Thurs-3pm Fri-3pm Mon-3pm Tues-3pm Wed-3pm Thurs-3pm Complete Fri-10am Mon-10am Tues-10am Wed-10am Thurs-10am Fri-10am Mon-Fri Weekend Mon-Fri Weekend $7.48 $7.48 LINEAGE $6.90 $8.82 GST $0.75 $0.75 GST $0.69 $0.88 TOTAL $8.23 $8.23 TOTAL $7.59 $9.70 DISPLAY $17.39 $17.39 DISPLAY $6.90 $8.82 GST $1.74 $1.74 GST $0.69 $0.88 TOTAL $19.13 $19.13 TOTAL $7.59 $9.70 Rate Milestones Sub Classifications Death Notices Sub Classifications Anniversaries Birthday Greetings Birth Notices Celebrations Coming of Age In Memoriam Memorial Services Return Thanks Roll of Honour Death Notices deadlines Pub Day Monday Tuesday Wednesday Thursday Friday Weekend Text Only Fri-1pm Mon-1pm Tues-1pm Wed-1pm Thurs-1pm Fri-1pm Milestones LINEAGE Death Notices Funeral Directors Funeral Notices General Notices Build Fri-10am Mon-10am Tues-10am Wed-10am Thurs-10am Fri-10am Congratulations Engagements Marriages Special Greetings/Occasions Milestones deadlines Proof Fri-1pm Mon-4pm Tues-4pm Wed-4pm Thurs-4pm Fri-3pm Complete Fri-10am Mon-10am Tues-10am Wed-10am Thurs-10am Fri-10am Build Fri-10am Mon-10am Tues-10am Wed-10am Thurs-10am Fri-10am Text Only Fri-1pm Mon-4pm Tues-4pm Wed-4pm Thurs-4pm Fri-3pm Pub Day Monday Tuesday Wednesday Thursday Friday Weekend 18 Proof Fri-1pm Mon-3pm Tues-3pm Wed-3pm Thurs-3pm Fri-3pm Complete Fri-10am Mon-10am Tues-10am Wed-10am Thurs-10am Fri-10am Build Fri-10am Mon-10am Tues-10am Wed-10am Thurs-10am Fri-10am Text Only Fri-1pm Mon-1pm Tues-1pm Wed-1pm Thurs-1pm Fri-1pm Realestate.com.au‡ Rate Mon-Fri Weekend LINEAGE $6.80 $8.51 GST $0.68 $0.85 TOTAL $7.48 $9.36 DISPLAY $14.75 $18.58 GST $1.48 $1.86 TOTAL $16.23 $20.44 ‡ Please refer to goldcoast.com.au for private party bookings online regarding rentals for this classification. Realestate.com.au Sub Classifications Capital Investments - Residential Commercial Investments Conveyancing and Related Services Farms/Pastoral Finance and Investment Services Flats - For Sale and Wanted Garden and Retirement Villas Homes - Display Homes Homes - Relocatable/For Removal Home Units - For Sale* Houses - For Sale* Industrial Properties Land* Property Exchange Real Estate Internet Services Rentals - Commercial/Industrial Rentals - Holiday Accommodation Rentals - Houses, Flats and Units* Rentals - Rooms and Board Rentals - Share Accommodation Rentals - Wanted Multi-Listings Auctions *Houses/Flats/Units and Rentals - regions as follows Northern Region Central Region Southern Region Western Region South-East Qld Northern Rivers Region Qld and Interstate Career One Careerone.com.au combines the power of newspapers and the internet to deliver a cost-effective advertising solution to a variety of employers and professional recruiters. Careerone.com.au is News Limited’s national online and in-paper employment brand. It appears in more than 100 News Limited newspapers across Australia, including the Gold Coast Bulletin. The Gold Coast Bulletin delivers employers extensive readership, whilst the online component provides easy access and relevant online tools via sophisticated search engines. Realestate.com.au deadlines Pub Day Monday Tuesday Wednesday RE Mid-Week Thursday Friday Weekend RE General Weekend RE For Sale Weekend RE Rentals Proof Thurs-3pm Fri-3pm Mon-3pm Mon-3pm Tues-3pm Wed-3pm Wed-3pm Wed-3pm Wed-3pm Complete Fri-10am Mon-10am Tues-10am Tues-10am Wed-10am Thurs-10am Thurs-10am Thurs-10am Thurs-4pm Build Fri-10am Mon-10am Tues-10am Tues-10am Wed-10am Thurs-10am Thurs-10am Thurs-10am Thurs-4pm Text Only Fri-1pm Mon-1pm Tues-1pm Tues-1pm Wed-1pm Thurs-1pm Thurs-6pm Thurs-6pm Thurs-5pm Business Opportunities Business Opportunities (Classifieds) – Incorporating Management Rights, this daily section offers a dedicated buy and sell environment for all commerce and trade-related opportunities. Positioned prior to Business Weekend pages on Saturday and preceding the Real Estate section on Monday to Friday, this section is further strengthened by the latest business news found within our daily business pages. Whether you are a small business owner or corporate business broker, this section offers proven results and value for money. 19 2009/10 GCB & SUN INSERTS Higher readership & retention Size specifications There’s no question that catalogues and brochures are important marketing tools, but in order for them to perform effectively they need to be read. Research shows that consumers actually read newspaper-inserted material more thoroughly and with greater attention than letterbox-inserted material – in fact, newspaper-inserted material is 33%* more likely to actually be read in comparison. All inserts must conform to maximum and minimum sizes shown as follows. General notes on the size-specification tables below: 1. Any single sheet (at max size) under 180gsm must be folded neatly in half. 2. Four and eight-page tabloid products must be quarter folded. Prior to acceptance, all other tabloid products must be inspected to determine whether a quarter fold is required. 3. The fold must be situated on the longest side of the product i.e. Insert 200mm x 180mm wide – 200mm must be folded (spine) of this product. 4. The substance weight (gsm) should increase as the insert increases (eg: height and width, not number of pages). Furthermore, 85%^ of all newspaper readers indicate that they read the advertising inserts in their paper. Consumers perceive inserts in publications such as newspapers to be more targeted and less annoying than non-personalised mail dropped in letterboxes. Furthermore, inserts are expected as part of the purchase, are less likely to be considered ‘junk mail’ and create a perception of a better quality advertiser. Packing identification 1. The printer must ensure that all inserts are free from “set-off” and that the ink is dry. 2. Inserts must be kept as flat as possible at all times, with tight folds, and free from rolled edges, wrinkles or other distortions. 3. Inserts are to be turned in 50s, 75s, 100s, within a bundle, so that the height is between 75mm to 100mm. 4. Bundles may be strapped from top to bottom (not around spine), single tie only (the wider the strapping the better). The tension of the strapping should not in any way damage the bundle. 5. The use of a sturdy piece of cardboard at even intervals throughout the stack will help keep the inserts flat, and avoid shifting during transportation. Gaps between bundles on the pallet should be kept to a minimum. 6. Outside edges should be vertically even and protected by cardboard. The inserts should be stacked, so that they do not protrude beyond the limits of the pallet. 7. If the pallet does not have a solid, smooth base, a piece of wood or a substantial piece of cardboard should be placed over the pallet before stacking. 8. A solid piece of wood, the same dimensions as the base pallet, should be placed on top of the stacked bundles, to prevent strap damage. 9. The pallets should be cross strapped four ways. 10. The pallet should be wrapped in plastic, or shrink-wrapped, for further protection. Not only is an insert in the Gold Coast Bulletin or Sun Community Newspapers more likely to be read and retained, it will also benefit from an association with mediums trusted and valued by the community, thus positively influencing the credibility of your advertising. SOURCES: *Quadrant Research Services; ^Vertis Consumer Focus Retail Research, 2006; Blue Moon Research, 2005. Inserts - Gold Coast Bulletin Monday or Tuesday Rate GST Total Single Page $33.78 $3.38 $37.16 Up to 8 Pages $42.23 $4.22 $46.45 8 Pages Plus $52.79 $5.28 $58.07 Rate GST Total Single Page $50.67 $5.07 $55.74 Up to 8 Pages $63.34 $6.33 $69.67 8 Pages Plus $81.29 $8.13 $89.42 Rate GST Total $92.00 $9.20 $101.20 Wednesday, Thursday or Friday Weekend Minimum 12 Pages Pallet identification The pallets must have shown on at least two sides the following information clearly: 1. The name and address of the company and the day of publication concerned. 2. The publication issue and date of insertion, or any other details for further identification. 3. The estimated weight of the pallet. Cleanskin pallets are preferred. GCB & Sun Insert Booking & Cancellation deadlines Please note: Rates quoted are cost per thousand. Minimum quantity Inserts - Sun Community Newspapers All Editions* Booking/Cancellation Rate GST Total Single Page $50.67 $5.07 $55.74 Up to 8 Pages $63.34 $6.33 $69.67 8 Pages Plus $81.29 $8.13 $89.42 Delivery *Note: Rates quoted are cost per thousand. All editions refers to Upper North, North, Central, South and Tweed editions of Sun Community Newspapers. Inserts may be booked into any combination of one or more editions, providing each edition reaches the minimum 20,000. Inserts are subject to availability. M-F 20,000 per edition. Sat Full Run^ 14WDP 5WDP Delivery Address Gold Coast Bulletin 4 Industrial Ave MOLENDINAR, QLD 4214 Contacts Booking (07) 5584 2204 Delivery (07) 5584 2204 Legend WDP = Working Days Prior. ^ Full distribution/circulation quantities change quarterly. Available on application. Insert Specifications Tabloid & Single Fold Inserts Double Folded Inserts Single Sheet Inserts Min size 160mm x 145mm 200mm x 160mm 160mm x 145mm* Max Size 405mm x 290mm* 380mm x 270mm* 210mm x 297mm Min weight 52 gsm 52 gsm 135 gsm Max weight 135 gsm 135 gsm 250 gsm 48pp 48pp N/A 4pp 80 gsm minimum 80 gsm minimum N/A 8pp 60 gsm minimum 60 gsm minimum N/A 12pp 52 gsm minimum 52 gsm minimum N/A Max Pagination Legend N/A = Not applicable. *Requires consultation with the Advertising Operations Manager. Weekend Gold Coast Bulletin inserts must be greater than 12pp (may accept lower pages depending on gsm). For more information on gatefold or special inserts, or printing of quarterfold and tabloid inserts, please contact the Advertising Operations Manager. 20 2009/10 MECHANICAL SPECIFICATIONS DISPLAY EGN Gold Coast Bulletin TABLOID Stitch & Trim Column Depth ..................................................................................................... 376mm Full Page - Live image Area (type) ......................................352mm deep x 246mm wide Columns to page .......................................................................................................... 7 Full Page (trim*) .................................................................385mm deep x 275mm wide Eg: Property Guide Full Page (bleeding) ...........................................................395mm deep x 285mm wide Full Page - Live Image Area (type) ..................................... 376mm deep x 262mm wide Double Page^ - Live Image Area (type) ..............................352 mm deep x 520mm wide Double Page^ - Live Image Area (type) ............................. 376mm deep x 547mm wide Double Page^ (trim*) .........................................................385mm deep x 550mm wide Column widths: 1 column .................................34mm 5 columns ............................... 186mm Double Page^ (bleeding) ....................................................395mm deep x 560mm wide 2 columns ...............................72mm 6 columns ............................... 224mm Modular advertisement sizes: 3 columns .............................110mm 7 columns ............................... 262mm Half Page High ...................................................................352mm deep x 121mm wide Half Page High (trim*) ........................................................385mm deep x 135mm wide 4 columns .............................148mm TRIMMED Stitch & Trim Half Page High (bleeding) ...................................................395mm deep x 140mm wide Eg: Play Half Page Wide ..................................................................172mm deep x 246mm wide Full Page - Live Image Area (type) ..................................... 290mm deep x 235mm wide Half Page Wide (trim*) ........................................................352mm deep x 121mm wide Full Page (trim size*).......................................................... 310mm deep x 255mm wide Half Page Wide (bleeding**) ...............................................193mm deep x 285mm wide Full Page (bleeding) ........................................................... 320mm deep x 265mm wide Quarter Page .....................................................................172mm deep x 121mm wide Double Page^ - Live Image Area (type) ............................. 290mm deep x 490mm wide Quarter Page Wide ...............................................................82mm deep x 246mm wide Double Page^ (trim area) .................................................. 310mm deep x 510mm wide Quarter Page High.................................................................352mm deep x 58mm wide Double Page^ (bleeding) ................................................... 320mm deep x 520mm wide Eighth Page .........................................................................82mm deep x 121mm wide Modular advertisement sizes: Sixteenth Page........................................................................82mm deep x 58mm wide Half Page High ................................................................... 290mm deep x 115mm wide Half Page Wide .................................................................. 143mm deep x 235mm wide QUARTERFOLD Glued & Trim Third Page High ................................................................... 290mm deep x 75mm wide Columns to page........................................................................................................... 4 Third Page Wide .................................................................. 94mm deep x 235mm wide Column widths: Quarter Page ..................................................................... 143mm deep x 115mm wide 1 column 41mm Quarter Page High ............................................................... 290mm deep x 55mm wide 2 columns ............................................................................................................ 86mm Quarter Page Wide ............................................................... 69mm deep x 235mm wide 3 columns .......................................................................................................... 131mm Eighth Page Wide................................................................. 69mm deep x 115mm wide 4 columns .......................................................................................................... 176mm Movies Listing HV-Half Wide – variable depth........................—mm deep x 115mm wide Eg: Titans Magazine, Baby Book Full Page - Live Image Area (type) .......................................250mm deep x 176mm wide Movies Promo TV-Third Wide – variable depth .......................—mm deep x 75mm wide Full Page (trim size*) ...........................................................277mm deep x 198mm wide • Note: The variable depth HV and TV modules are intended for movie listing pages only. A cm depth must be supplied in conjunction with either of these two codes. HV modules are intended for cinema 'press' ads, while the TV modules are to be used for the regular cinema listings. • Only HV and TV (variable modules) will be accepted within movies Double Page^ - Live Image Area (type) ...............................250mm deep x 367mm wide Double Page^ (trim size*) ...................................................277mm deep x 396mm wide section pages. Modular advertisement sizes: PLAY ONLY Listing Page – Short ............................................40mm deep x 155mm wide Half Page High ......................................................................250mm deep x 86mm wide PLAY ONLY Listing Page – Wide ............................................40mm deep x 235mm wide Half Page Wide ...................................................................120mm deep x 176mm wide Creative advertisement sizes: Quarter Page ........................................................................120mm deep x 86mm wide Listing Page Single L-shape ...........................................Visual specs sent upon booking Strip Ad Listing Page Double L-shape ..........................................Visual specs sent upon booking ............................................................................50mm deep x 176mm wide PARADISE Realestate.com.au Full Page - Live Image Area (type) .......................................290mm deep x 235mm wide Full Page - Live Image Area (type) ..................................... 376mm deep x 262mm wide Full Page (trim size*) ...........................................................310mm deep x 255mm wide Double Page^ - Live Image Area (type) ............................. 376mm deep x 547mm wide Full Page (bleeding) ............................................................320mm deep x 265mm wide Modular advertisement sizes: Double Page^ - Live Image Area (type) ...............................290mm deep x 490mm wide Half Page High .................................................................. 376mm deep x 130mm wide Double Page^ (trim area) ....................................................310mm deep x 510mm wide Half Page Wide ................................................................. 187mm deep x 262mm wide Double Page^ (bleeding).....................................................320mm deep x 520mm wide Quarter Page High .............................................................. 376mm deep x 64mm wide Quarter Page Wide .............................................................. 93mm deep x 262mm wide Modular advertisement sizes: Quarter Page .................................................................... 187mm deep x 130mm wide Half Page High ....................................................................290mm deep x 115mm wide Eighth Page High ................................................................ 187mm deep x 64mm wide Half Page Wide ...................................................................143mm deep x 235mm wide Eighth Page Wide ................................................................ 93mm deep x 130mm wide GC Property Lifestyle Guide specs on page 9 DESIGN LIMITATIONS • Minimum point size for single column ads - 7pt • Reverse or reverse type/stipple (50% & over) allowed up to 1/3 of ad • Reverse type minimum – 10pt • Minimum point size for 2-8 column ads - 8pt • Full reverse allowed if ad is 20 column cm or more DISCLAIMER: *Due to the nature of the press, trim sizes are an estimate only. Material may be rejected if text & logos are outside the live image/type area. 5mm extra bleed is added to the width in case the ad moves from a left to right hand position. This is done so you won’t have to resupply artwork. A detailed version of each bleed template is available on request. 4-colour black will be rejected. For a richer black use 100% Black with 30% Cyan (not suitable on text). **Horizontal ads bleed to the bottom only. ^Due to potential alignment difficulties, it is recommended that photographs, text or logos do not run through the gutter. #Adobe Photoshop & Acrobat Distiller settings can be found on www.goldcoast.com.au under About Us/Supply Material. 21 2009/10 HEADING MECHANICAL HERESPECIFICATIONS IMAGE FILE PREPARATION All images must be prepared in either greyscale or CMYK colour mode. Note: PDF files containing duotones, tritones, quadtones, RGB colour, indexed colour, lab colour, four colour black or multichannels will not be accepted. PMS colours must be converted to the closest CMYK four colour process equivalent. ICC profiles must be removed. To create a richer black, up to 30% cyan is acceptable. Effective image resolution must be a minimum of 180dpi. TECHNICAL ASSISTANCE Gold Coast Publications Pty Ltd Photoshop CMYK Ink Setup and dot gain settings can be accessed via our website www.goldcoast.com.au by selecting the following: Select ABOUT US Supply Material Technical Information 4 colour specifications Screen Ruling: 100 lines per inch Tone reproduction guidelines: Four Colour C M Y K A. Catchlights 0% 0% 0% 0% Essential Whites 3% 2% 2% 1% B. Midtones Allow 20% dot gain C. Shadows Maximum total ink weight 230% Black ink limit not to exceed 90% UCA amount 20% The Bulletin Acrobat Distiller job options can also be located on the website www.goldcoast.com.au by selecting the following: Select ABOUT US Supply Material How to create a PDF GCR separation ELECTRONIC AD DELIVERY Our preferred method of delivery for electronic advertisements is via Quickcut, WebSEND or Digital Ads. Alterations cannot be made to ads received via electronic delivery. All electronic material must carry an identifying caption. Adstream/ Quickcut Go to: Email: Phone: (02) 9938 7599 – Sydney Technical Support: 1300 768 988 www.quickcut.com.au [email protected] Quicksend Go to: Technical Support: 1300 768 988 www.quicksend.net.au Free registration (great for one-offs) WebSEND Phone: (03) 8689 9000 – Melbourne Toll Free: 1300 798 949 www.websend.com.au [email protected] Go to: Email: Digital Ads Go to: Email: News Limited requires the use of grey component replacement separation technique (GCR) for newspaper colour printing. Monochrome A. B. C. Catchlights Highlights Midtone 0.7% Density Shadows 0% 3% Allow 20% dot gain Pitch 50% 100% Type styles and sizes Minimum type Reverse type on single colour Reverse type on full colour 7 point 8 point 10 point Newspaper spot colours Phone: (02) 9552 4733 – Sydney www.digitalads.com.au [email protected] GOLD COAST PUBLICATIONS PTY LTD WEB PORTAL DELIVERY Component artwork and complete black and white PDF ads can be supplied via the user-friendly Gold Coast Publications Pty Ltd website at www.goldcoast.com.au. Select the 'Supply Material' link under 'About Us'. File Specifications – 1. Adobe PDF format ONLY. 2. Maximum file size – 2 megabytes. 3. All text must be embedded. 4. No double-byte fonts. TT fonts can only be used if embedded. 5. All images must be greyscale (No RGB, CMYK or Lab images will be accepted). 6. File should be image size with no crop marks. 7. PDF should be exact size of advertisement. 8. Files created in PDF Writer will not be accepted. 9. ICC profiles must be NOT be selected. SPOT COLOUR 1 100% Magenta SPOT COLOUR 2 100% Cyan 95% Yellow SPOT COLOUR 3 100% Yellow SPOT COLOUR 4 100% Cyan 60% Magenta SPOT COLOUR 5 100% Cyan SPOT COLOUR 6 100% Magenta 90% Yellow SPOT COLOUR 7 100% Yellow 50% Magenta SPOT COLOUR 8 100% Cyan 40% Magenta Colour & Print Reproduction Disclaimer: Gold Coast Publications Pty Ltd does not guarantee colour matching or ink density on digital (screen) proofs or hard-copy colour proofs. Because of differences in equipment, paper, inks, and other conditions between colour proofing and production pressroom operations, a reasonable variation in colour between colour proofs and the completed job is to be expected. When variation of this kind occurs, it will be considered acceptable performance. You must provide high-resolution images suited to the web printing process. Gold Coast Publications Pty Ltd is not liable for images printing pixelated when this is caused by customers providing low-resolution images. Gold Coast Publications Pty Ltd is not responsible for any colour shift that occurs in conversions from RGB to CMYK colour modes. Gold Coast Publications Pty Ltd print to PANPA Specifications developed by PANPA’S Technical Advisory Group (TAG). The Technical Advisory Group consists of representatives from member newspaper publishing companies with technical backgrounds and expertise in pre-press, and press processes. The complete technical print and reproduction specifications can be found at: http://www.panpa.org.au/ Please note: Mono ads are accepted on the website via the News Ltd delivery system. Complete advertisements supplied in other graphic formats such as JPG, TIF or EPS will not be accepted. PDFs generated from within an application (eg. Adobe Indesign, Illustrator) must comply with our specifications. Postscripting the file to Acrobat Distiller with the Gold Coast Bulletin’s job options loaded is the preferred method. Sizing: Some advertising and editorial content is reduced by 2% at page output to allow for the page folio. Advertising supplied with dimensions other than specifications may be anamorphically adjusted to fit to allotted space. General Inquiries [email protected] www.goldcoast.com.au – Phone: (07) 5584 2204 Artwork only elements (i.e. logos, graphics, photos and text files) Supplied as JPG, TIF or Photoshop EPS only. Photographs at a min 180dpi resolution. Colour logos at 300dpi resolution. Lineart or similar at 600dpi resolution. Artwork text to be converted to curves. Artwork supplied at the actual image size or larger. Text to be saved as .txt file. Artwork or text supplied included in Microsoft programs such as Word, Excel, Publisher or Power Point will not be accepted. Artwork may be supplied as hardcopy for our scanning. Ad Control For further information phone our department on: (07) 5584 2519 22 2009/10 INTRODUCTION Message from the Editor Results speak for themselves ... So, it’s no surprise that savvy advertisers are sitting up and taking notice of the latest readership results for Sun Community Newspapers. The latest independent Roy Morgan Research Centre survey reveals the free Gold Coast Sun and Tweed Sun newspapers now reach some 273,000 readers each and every week ... up 20,000 year-on-year. For the Sun, this represents unmatched penetration in one of the most vibrant and dynamic markets in Australia. For you, our valued advertiser, it represents a logical choice in your bid to capture the hearts and minds of your customers. We admit that our winning formula has been a simple one: remain geographically focused, personal, relevant ... and speak to people in a language that they understand. This ensures our free newspapers are warmly embraced by our readers, and it gives you, our valued advertiser, the best possible chance of your message being heard. In recent years, our beautiful Gold and Tweed coasts – home to more than half a million people and a holiday playground for many millions more – have developed into several distinct communities of interest. For this very reason, the Sun now offers a network of 5 localised editions, giving our advertisers great flexibility to home in on those markets, to reduce wastage and to achieve greater value for their advertising dollar. As our valued client, you can rest assured: our team of trained executives will strive to deliver highly-effective and cost-efficient solutions to your needs, whether through traditional newspaper display advertising or other innovative marketing initiatives such as inserts or wraps. As a valued reader, you can also rest assured: we will continue to uphold the values and beliefs which have been the foundation of our success; we will continue to cover the issues that affect you, no matter where you live across our great city. It’s great to be working with you ….. Distribution Area Guide Shane Watson Editor Sun Community Newspapers 23 2009/10 PUBLICATION OVERVIEW Carsguide.com.au (Weekly) Entertainment Scene (Weekly) Backed by News Limited’s nationwide Carsguide.com.au brand, this section offers blanket coverage of the Gold Coast and Tweed markets. It is a one-stop shop for those looking to buy or sell new and used cars, trucks or light commercial vehicles and motorcycles. The section features editorial covering a range of topics of interest to motoring enthusiasts. Entertainment Scene is a comprehensive weekly guide to everything that’s happening across the Gold and Tweed Coasts in terms of arts, live acts, stage shows, club and nightspot entertainment as well as regular movie reviews and fine dining. Truelocal.com.au Business Directory (Weekly) The Sun’s Business Directory is the largest on the Coast for everything from air conditioning and window repairs to plumbers and plasterers. This section plays a key role in our readership and most Gold Coasters use it as their one-stop shop to find a local tradesman for jobs no matter how big or small. Northern Gold Coast realestate.com.au (Weekly) Tweed and Southern Gold Coast realestate.com.au (Weekly) Designated especially for the booming northern Gold Coast growth corridor, this weekly real estate supplement is an effective vehicle for agents seeking to offer targeted opportunities to resident homeowners of all classifications. The demographics of this northern market indicate most readers keep a keen eye on property prices when they are considering buying or selling their homes. This is a cost-effective vehicle to reach thousands of prospective property buyers throughout the southern Gold Coast and northern NSW regions. Besides the blanket penetration of the Suns, this premium supplement also runs in all copies of the Gold Coast Bulletin sold south of Burleigh Heads. 24 Value Adds (Weekly) This is the best place to head for weekly local specials and terrific bargains. If you’re looking for great deals on everything from fitness equipment to fun hobbies or homemade furniture, our Value Adds section is your one-stop shop. Special section combinations • My Time • Today’s Woman • Inside & Out • Scene • Travel • Value Adds To be a part of these special section editions you must take either of the following combinations: Upper North/North Central/South Upper North/North/Central/South Tweed/South Upper North/North/Central/South/Tweed Minimum 60cm to qualify for editorial. Inside & Out (Monthly) Travel (Monthly) If you are thinking about renovations, decorations or design for either indoors our outside your home, you’ll find all the inspiration you need through the Inside & Out features covering everything from carpet, tiles and furniture to electrical goods and those extra special pieces to brighten up your living area. Offering something for all tastes and budgets, our Travel section is warmly embraced right across the Gold and Tweed Coasts by a readership with money to spend. This section highlights a vast range of local, interstate and international destinations as well as special deals for Sun readers. Southern Edition now out on Thursday! Special sections note • Minimum size advertisements are required to gain editiorial. • Editorial will not be guaranteed to run on the same page as advertisement. Size of editorial will not be guaranteed. • No compensation will be given towards the cost of an advertisement due to an editorial error. • Editorial deadline confirmed at time of booking. Newspaper sections allow advertisers to strategically market their products. Sun Community Newspapers offer many specially targeted sections and liftout supplements to help you focus on your market efficiently and effectively Today’s Woman (Monthly) My Time (Monthly) Fashion, health and fitness, weight loss and cosmetic surgery as well as beauty tips – Today’s Woman is one of our most popular sections and covers everything the savvy Gold Coast woman wants and needs. Designed especially for people in their prime of their lives, My Time is targeted towards the growing baby boomer and retiree markets and features up-to-date and relevant information on topics ranging from finance to community services and resort-style accommodation to providers of those special goods and services to make life a little easier. 25 2009/10 DISPLAY RATES & INFORMATION Rate based on agreed annual commitment per column/cm (GST Inclusive Rates) Buys Upper North P N C S T casual $2,500 PA $5,000 PA $10,000 PA $15,000 PA $20,000 PA $50,000 PA $70,000 PA $100,000 PA fULL COLOUR SPOT COLOUR Y $6.67 $6.60 $6.47 $6.40 $6.27 $6.14 $5.80 $5.54 $5.20 $2.17 $119.56 $8.86 $8.77 $8.59 $8.51 $8.33 $8.15 $7.71 $7.35 $6.91 $2.17 $119.56 $9.71 $9.61 $9.42 $9.32 $9.13 $8.93 $8.45 $8.06 $7.57 $2.17 $119.56 $6.43 $6.37 $6.24 $6.17 $6.04 $5.92 $5.59 $5.34 $5.02 $2.17 $119.56 $6.43 $6.37 $6.24 $6.17 $6.04 $5.92 $5.59 $5.34 $5.02 $2.17 $119.56 $13.99 $13.85 $13.57 $13.43 $13.15 $12.87 $12.17 $11.62 $10.92 $3.90 $214.98 $14.76 $14.61 $14.32 $14.17 $13.88 $13.58 $12.84 $12.25 $11.52 $3.90 $214.98 $11.81 $11.69 $11.46 $11.34 $11.10 $10.87 $10.28 $9.81 $9.22 $3.90 $214.98 $11.81 $11.69 $11.46 $11.34 $11.10 $10.87 $10.28 $9.81 $9.22 $3.90 $214.98 $16.71 $16.54 $16.21 $16.04 $15.71 $15.37 $14.53 $13.87 $13.04 $3.90 $214.98 $13.76 $13.62 $13.35 $13.21 $12.93 $12.66 $11.97 $11.43 $10.74 $3.90 $214.98 $13.76 $13.62 $13.35 $13.21 $12.93 $12.66 $11.97 $11.43 $10.74 $3.90 $214.98 $14.53 $14.38 $14.10 $13.95 $13.66 $13.37 $12.64 $12.06 $11.34 $3.90 $214.98 Y $14.53 $14.38 $14.10 $13.95 $13.66 $13.37 $12.64 $12.06 $11.34 $3.90 $214.98 Y $11.58 $11.46 $11.24 $11.12 $10.88 $10.66 $10.08 $9.62 $9.04 $3.90 $214.98 $20.81 $20.61 $20.19 $19.98 $19.56 $19.15 $18.11 $17.28 $16.23 $5.43 $286.23 $18.11 $17.94 $17.57 $17.39 $17.02 $16.67 $15.76 $15.04 $14.12 $5.43 $286.23 $18.11 $17.94 $17.57 $17.39 $17.02 $16.67 $15.76 $15.04 $14.12 $5.43 $286.23 $18.82 $18.64 $18.26 $18.07 $17.69 $17.32 $16.38 $15.63 $14.68 $5.43 $286.23 Y $18.82 $18.64 $18.26 $18.07 $17.69 $17.32 $16.38 $15.63 $14.68 $5.43 $286.23 Y $16.12 $15.97 $15.64 $15.48 $15.15 $14.84 $14.03 $13.39 $12.57 $5.43 $286.23 Northern Y Central Y Southern Y Tweed Y UpN + Nth Y UpN + Cen Y UpN + Sth Y UpN + Twd Y Y Y Y Y Nth + Cen Y Nth + Sth Y Nth + Twd Y Y Y Y Cen + Sth Y Cen + Twd Y Sth + Twd Y UpN+Nth+Cen Y Y UpN+Nth+Sth Y Y UpN+Nth+Twd Y Y UpN+Cen+Sth Y Y UpN+Cen+Twd Y Y UpN+Sth+Twd Y Y Y Y Nth+Cen+Sth Y Nth+Cen+Twd Y Y Nth+Sth+Twd Y Cen+Sth+Twd $20.42 $20.00 $19.80 $19.38 $18.98 $17.94 $17.12 $16.08 $5.43 $286.23 $20.62 $20.42 $20.00 $19.80 $19.38 $18.98 $17.94 $17.12 $16.08 $5.43 $286.23 Y Y $17.92 $17.75 $17.38 $17.21 $16.84 $16.50 $15.59 $14.88 $13.97 $5.43 $286.23 Y Y $18.63 $18.45 $18.07 $17.89 $17.51 $17.15 $16.21 $15.47 $14.53 $5.43 $286.23 Y $22.16 $21.94 $21.50 $21.27 $20.83 $20.39 $19.29 $18.40 $17.28 $6.12 $333.32 Y $22.16 $21.94 $21.50 $21.27 $20.83 $20.39 $19.29 $18.40 $17.28 $6.12 $333.32 Y Y Y P+N+C+T Y Y Y P+N+S+T Y Y P+C+S+T Y Y $20.62 Y Y Y P+N+C+S N+C+S+T Y Y Y All Y Y Y $19.86 $19.67 $19.27 $19.06 $18.67 $18.27 $17.29 $16.50 $15.49 $6.12 $333.32 Y Y Y $20.47 $20.27 $19.87 $19.65 $19.24 $18.84 $17.82 $17.00 $15.96 $6.12 $333.32 Y Y Y Y $21.99 $21.78 $21.34 $21.11 $20.67 $20.23 $19.15 $18.26 $17.15 $6.12 $333.32 Y Y Y Y $26.66 $26.40 $25.87 $25.59 $25.06 $24.53 $23.21 $22.14 $20.79 $7.65 $416.65 Legend: P=Upper North N=North C=Central S=South T=Tweed Y=Yes Commitment levels must be fulfilled as per contract agreement. Any expired rate contract will convert back to the applicable casual rate until a new contract has been agreed upon Cancellation Premium positions & loadings Premium Positions Loading Premium Positions Loading Advertisements cancelled after deadline will be charged at 100% of the booked space. Page 1 100% Page 8 25% Sample calculation - advertisement cost Pages 2 or 3 75% Page 9 40% Page 4 40% Page 10 20% A client wishing to position a 20cm x 3col full colour advertisement on page 7 of The Gold Coast Sun Northern edition, who has a $2,500 expenditure level, would calculate the cost of this ad as follows: Page 5 55% Left Hand Pages 12–28 15% Page 6 30% Right Hand Pages 11–29 25% Page 7 50% Right Hand Pages greater than 29 15% Please note: Preferred positions subject to availability 26 (20x3) x ($8.77 + $2.17) = $656.40 sub total Add 50% positional load = $984.60 total (Inclusive) Please note: The word “advertisement” will be included in 10-point type in an advertisement if, in the opinion of Sun Community Newspapers, it resembles editorial content. 2009/10 CLASSIFIED RATES SUNS (GST Inclusive Rates) Buys Upper North P N C S T Y Northern Y UpN + Sth Y UpN + Twd Y Y Nth + Twd Y $1.65 $9.21 $5.79 $2.48 $3.86 $1.65 $9.21 $12.63 $5.42 $7.72 $3.30 $20.10 $13.32 $5.71 $7.72 $3.30 $21.41 $10.64 $4.57 $7.72 $3.30 $17.03 $10.64 $4.57 $7.72 $3.30 $17.03 $15.11 $6.45 $7.72 $3.30 $24.03 $12.43 $5.31 $7.72 $3.30 $19.65 $12.43 $5.31 $7.72 $3.30 $19.65 $13.12 $5.60 $7.72 $3.30 $20.96 Y $13.12 $5.60 $7.72 $3.30 $20.96 Y Y $10.44 $4.46 $7.72 $3.30 $16.58 $18.80 $8.06 $11.58 $4.95 $30.03 $16.34 $7.01 $11.58 $4.95 $26.04 $16.34 $7.01 $11.58 $4.95 $26.04 $16.98 $7.29 $11.58 $4.95 $27.24 Y UpN+Nth+Twd Y Y UpN+Cen+Sth Y UpN+Cen+Twd Y UpN+Sth+Twd Y Y Y Y Y Y $16.98 $7.29 $11.58 $4.95 $27.24 Y Y $14.52 $6.24 $11.58 $4.95 $23.25 $18.62 $7.97 $11.58 $4.95 $29.64 Y $18.62 $7.97 $11.58 $4.95 $29.64 Y Y $16.16 $6.92 $11.58 $4.95 $25.65 Y Y Y $16.80 $7.20 $11.58 $4.95 $26.85 $20.01 $8.59 $15.44 $6.60 $31.95 Y $20.01 $8.59 $15.44 $6.60 $31.95 Y Nth+Cen+Sth Y Y Y Nth+Cen+Twd Y Y Nth+Sth+Twd Y Cen+Sth+Twd $9.71 $3.86 Cen + Twd Y Y $1.65 $2.48 Y UpN+Nth+Sth $3.86 $5.79 Y Y Y Y Y $2.59 $12.63 Cen + Sth UpN+Nth+Cen $6.02 $14.07 Y Sth + Twd Business Directory* $1.65 Y Nth + Sth Class Lineage $1.65 Y Y Y CLASS Display $3.86 Y Nth + Cen Class Lineage $3.86 Y Y Y Suns Gig Guide Price Per Module CLASS Display $3.41 Tweed UpN + Cen SUNS $3.75 Y UpN + Nth SUNS $8.00 Y Southern (Sun lift component) $8.77 Y Central BULLETIN TO SUN Single Module any Combination $48.20 The Sun’s Gig guide Phone 5584 2360 Fax 5539 2500 Truelocal.com.au Business Directory The largest in print on the Coast Deadline 12 noon Friday prior Phone 5500 1551 Fax 5539 2500 Double Module any Combination $96.40 [email protected] General Classifieds Deadline 4pm Monday prior Phone 1300 72 40 40 Fax 5539 2500 [email protected] Single Module any Combination $71.85 Double Module any Combination $143.70 Colour charges Spot Colour = 20% colour load (One single colour only, refer to spot colour in Mechanical Specifications of this media guide). Full Colour = 30% colour load General Information P+N+C+S Y Y Y Y P+N+C+T Y Y Y P+N+S+T Y Y P+C+S+T Y N+C+S+T ALL Y Y $17.93 $7.70 $15.44 $6.60 $28.54 Y Y Y $18.47 $7.93 $15.44 $6.60 $29.56 Y Y Y Y $19.86 $8.51 $15.44 $6.60 $31.60 Y Y Y Y Y $24.07 $10.30 $19.30 $8.25 $38.40 Single Module any Combination $95.40 Double Module any Combination $190.80 $119.00 $238.00 Lineage within classifieds is text only in a one column format (no formatting or logos). The first word in lineage is always bold. Display within classifieds is any ad with a logo and/or border. Sorting within classification, unless specified, will be determined by the publication. Legend: P=Upper North N=North C=Central S=South T=Tweed Y=Yes CLASS=Classifieds Services & Trades=Services & Trades Directory *Services and Trades Directory: Minimum size advert is: 3cms deep x double column. Rates based on per double col/cm. Advertisements need to be booked and pre-paid for a minimum of 4 weeks (unless a monthly account with Gold Coast Publications Pty Ltd has been established). Advertising deadlines Gold Coast Sun (P/N/C/S) Display Advertising Booking Display Advertising Copy Complete Material Deadline Display Advertising Cancellations Classifieds Services & Trades Directory Deadline Tweed Sun (T) Display Advertising Booking Display Advertising Copy Complete Material Deadline Display Advertising Cancellations Classifieds Services & Trades Directory Deadline Electronic delivery deadline Electronic advertisements must arrive at Gold Coast Publications Pty Ltd by the stated publication deadline. If the delivery is not successful, booked space is charged at 100%. 2pm Thursday prior noon Friday prior 4pm Friday prior 2pm Thursday prior 4pm Monday prior noon Friday prior Electronic files must adhere to the Mechanical Specifications as detailed in this media guide. Alteration Alterations will not be made to advertisements received via Electronic Delivery. Editorial 10am Monday prior noon Monday prior 4pm Monday prior 10am Monday prior 4pm Monday prior noon Friday prior Editorial submissions for advertising promotional features are to be received Thursday noon prior to publication. Legend: P=Upper North N=North C=Central S=South T=Tweed 27 2009/10 REALESTATE.COM.AU RATES Publication date: Every Wednesday Booking deadline: Thursday 2pm Copy deadline: Friday 12 noon Northern Gold Coast realestate.com.au Tweed & Southern Gold Coast realestate.com.au The Northern Gold Coast district has fast become known as the growth corridor of the Gold Coast, and consequently, the Upper North and North editions of the Gold Coast Sun now include the Northern realestate.com.au liftout. Developed to meet market demand for an affordable environment with which to reach more potential buyers, the Northern realestate. com.au supplement is delivered to the homes of over 83,000* northern residents each week. Backed by the credibility of the nationally branded realestate.com. au title teamed with the luring power of market focused, personal and relevant community news, the Northern realestate. com.au liftout provides vendors and agents the opportunity of greater exposure to more buyers. Sun Community Newspapers has joined forces with the Gold Coast Bulletin to publish a real estate liftout solely dedicated to the Tweed and Southern Gold Coast regions. This liftout has a reader-friendly design that provides property hunters with extensive editorial coverage of the Tweed and Southern Gold Coast regions. An innovative approach to distribution has been adopted in order to specifically target the Tweed and Southern Coast markets, minimise wastage and keep advertising rates affordable for you. Published in the Southern edition of the Gold Coast Sun, the Tweed Sun, plus all Thursday Gold Coast Bulletin sales south of Burleigh Heads, it delivers advertisers a massive distribution. Publication date: Every Thursday Booking deadline: Thursday 2pm Copy deadline: Friday 12 noon *Source: Publisher’s claim Complete Material deadline: Tuesday 10 am Complete Material deadline: Monday 12 noon Display Rates for Northern & Tweed Southern realestate.com.au CASUAL Rate GST TOTAL 13 insertions Rate GST TOTAL Full Page Half Page Quarter Page Eighth Page $1,817.02 $987.69 $517.22 $386.73 $181.70 $98.77 $51.72 $38.67 $1,998.72 $1,086.46 $568.94 $425.40 Full Page Half Page Quarter Page Eighth Page $1,735.94 $910.41 $517.22 $386.73 $173.59 $91.04 $51.72 $38.67 $1,909.53 $1,001.45 $568.94 $425.40 26 insertions Rate GST TOTAL 52 insertions Rate GST TOTAL Full Page Half Page Quarter Page Eighth Page $1,590.60 $833.94 $437.98 $326.16 $159.06 $83.39 $43.80 $32.62 $1,749.66 $917.33 $481.78 $358.78 Full Page Half Page Quarter Page Eighth Page $1,397.69 $732.47 $437.98 $326.16 $139.77 $73.25 $43.80 $32.62 $1,537.46 $805.72 $481.78 $358.78 Please note: All rates quoted are inclusive of colour. Sun realestate.com.au Liftout Premium positions & loadings Page Benefits to weekly commitment discount To access discounted rates, commitment must be fulfilled and signed on a contract level. Premium Position Loading Double Page Spread 50% Outside Back Cover Full Page 20% Inside Back Cover Full Page 15% Page 2 Full Page 35% Half Page Horizontal 35% 4 x Full Page 10% Right Hand Page Request Up to Full Page 15% Left Hand Page Request Up to Full Page 10% Inside Front Cover Spread Page 3, 5 Centre Liftout Surcharges will apply if not carried out. How can this unparalleled reach work for you? Research: The likelihood a catalogue will be read is 33%* higher when received inside a newspaper than when received loose in the letterbox. Economical: Tailored packages intended to suit various budgets make marketing your property in this results-driven supplement achievable for most vendors. Appealing: Sun Community Newspapers are market-focused, personal and relevant to our readers. The power of this appeal drives more readers and potential buyers directly to the Northern and Tweed Southern realestate.com.au supplements every week. Credibility: Backed by realestate.com.au, the Northern and Tweed Southern realestate.com.au supplements provide vendors and agents the credibility of a nationally supported product. Honed: With informative and current editorial viewpoints that are region-specific and compiled by a dedicated Real Estate team, our content is relevant to today's astute buyer. Source:*McNair Ingenuity Research. 28 2009/10 CARSGUIDE.COM.AU RATES Carsguide.com.au Tweed Sun Carsguide.com.au (Thursday) Backed by News Limited’s nationwide Carsguide.com.au brand, the section covers a range of topics of interest to motoring enthusiasts and those looking to buy or sell new and used cars, trucks, light commercial and motorcycles. All rates include full colour and GST Tweed Carsguide.com.au is the one-stop shop for Tweed residents looking to buy/sell a new or used car, truck, light commercial vehicle or motorcycles. Casual Rate $8.53 (pscc) Full Page Commitment based discount levels Commitment Rate 6 Insertions* $845 13 Insertions* $795 26 Insertions* $745 *Based on Full Page advertisements Weekly or Fortnightly. Rate GST incl. Please note: GCB + GC Sun Carsguide.com.au Expenditure Rate (per/col) GST TOTAL (per/col) $20.17 $2.02 $22.19 $5,500 $19.83 $1.98 $21.81 $22,000 $19.28 $1.93 $21.21 $55,000 $18.49 $1.85 $20.34 $110,000 $18.16 $1.82 $19.98 $220,000 $18.05 $1.81 $19.86 $275,000 $17.16 $1.72 $18.88 $330,000 $17.06 $1.71 $18.77 $440,000 $16.93 $1.69 $18.62 $550,000 $16.72 $1.67 $18.39 $770,000 $16.61 $1.66 $18.27 Casual • All advertisements run in the Carsguide.com.au guide of Wednesday’s Gold Coast Bulletin and run of press in the Gold Coast Sun (P,N,C,S editions#). • Advertising material must remain the same between Wednesday's Gold Coast Bulletin and Gold Coast Sun to receive the discounted rate. #Legend: P=Upper North N=North C=Central S=South T=Tweed pscc=per single column centimetre. Carsguide = Gold Coast Bulletin + 4 Suns GCB + GC Sun Carsguide.com.au Premium positions & loadings Page Premium Position Loading 9cm x 7column 50% Page 2 38cm x 7 column 30% Page 2, 3 18cm x 7 column 30% 9cm x 7column 30% Page 4, 5 18cm x 7 column 20% Back Page 38cm x 7 column 30% Up to Full Page 20% Front Cover Page 3 Right Hand Page UPPER NORTH CENTRAL SOUTH NORTH Colour Loadings The Sun's Carsguide.com.au runs as part of the main body of the paper and is distributed to over 167,000^ homes from Yatala to Coolangatta. It is the car buyer's ultimate product bible, showcasing all the best buys on the Coast. The combined coverage with the Gold Coast Bulletin will promote your automotive business to more than 255,000* potential customers. Carsguide.com.au (GST incl.) Spot colour Rate + $3.14 per col/cm Full colour Rate + $6.36 per col/cm Sources:^CAB, September 2009; *Roy Morgan Research, December 2009. 29 2009/10 WRAPS & INSERTS Wrap Back page Wraps Sun Community Newspapers wrap-arounds offer you an outstanding opportunity to wrap your message around the front-page news, a sure-fire way to increase brand awareness and maximise sales. They provide a unique, competitor-free environment and a cost-effective way to geographically target the market you want. Some of our clients who have already recognised the benefits of Sun Community Newspapers wraparounds include Terry White, Giant Chemist and Surfers Paradise Alliance. Wrap Front page Wrap cancellation deadline: 50% cancellation fee will apply if cancelled within 4 weeks prior to publication. Rates: POA Please ask your advertising executive for information and availability. Wrap Inside double page spread Sun front page Inserts There’s no question that catalogues and brochures are important marketing tools, but in order for them to perform effectively they need to be read. Research shows that consumers actually read newspaper-inserted material more thoroughly and with greater attention than letterbox-inserted material – in fact, newspaper-inserted material is 33%* more likely to actually be read in comparison. Furthermore, 85%^ of all newspaper readers indicate that they read the advertising inserts in their paper. Consumers perceive inserts in publications such as newspapers to be more targeted and less annoying than non-personalised mail dropped in letterboxes. Furthermore, inserts are expected as part of the purchase, are less likely to be considered ‘junk mail’ and create a perception of a better quality advertiser. Not only is an insert in Sun Community Newspapers more likely to be read and retained, it will also benefit from an association with a medium that is trusted and valued by the community, thus positively influencing the credibility of your advertising. For further information on inserts, refer to page 20 of this Media Guide. SOURCES: *Quadrant Research Services; ^Vertis Consumer Focus Retail Research, 2006; Blue Moon Research, 2005 30 2009/10 MECHANICAL SPECIFICATIONS Gold Coast Publications Pty Ltd Web Portal Delivery Component artwork and complete black and white PDF ads can be supplied via the userfriendly Gold Coast Bulletin Publications website at www.goldcoast.com.au. Select the 'Supply Material' link under 'About Us'. File Specifications: 1. Adobe PDF format ONLY. 6. File should be image size with 2. Maximum file size – 2 megabytes. no crop marks. 3. All text must be embedded. 7. PDF should be exact size 4. No double-byte fonts. TT fonts can of advertisement. only be used if embedded. 8. Files created in PDF Writer will 5. All images must be greyscale not be accepted. (No RGB, CMYK or Lab images will be accepted). 9. ICC profiles must NOT be selected. Please note: Mono ads are accepted on the website via the News Ltd Delivery system Complete advertisements supplied in other graphic formats such as JPG, TIF or EPS will not be accepted. PDFs generated from within an application (eg. Adobe Indesign, Illustrator) must comply with our specifications. Postscripting the file to Acrobat Distiller with Gold Coast Publications Pty Ltd job options loaded is the preferred method. Sizing: Some advertising and editorial content is reduced by 2% at page output to allow for the page folio. Advertising supplied with dimensions other than specifications may be anamorphically adjusted to fit to allotted space. Artwork only elements: (i.e. logos, graphics, photos and text files) Supplied as JPG, TIF or Photoshop EPS only. Photographs at a min 180dpi resolution. Colour logos at 300dpi resolution. Lineart or similar at 600dpi resolution. Artwork text to be converted to curves. Artwork supplied at the actual image size or larger. Text to be saved as .txt file. Artwork or text supplied included in Microsoft programs such as Word, Excel, Publisher or Power Point will not be accepted. Artwork may be supplied as hardcopy for our scanning. Image file preparation All images must be prepared in either greyscale or CMYK colour mode. Note: PDF files containing duotones, tritones, quadtones, RGB colour, indexed colour, lab colour, four colour black or multichannels will not be accepted. PMS colours must be converted to the closest CMYK four colour process equivalent. ICC profiles must be removed. To create a richer black, up to 30% cyan is acceptable. Effective image resolution must be a minimum of 180dpi. 4 colour specifications: Screen Ruling: 100 lines per inch Tone reproduction guidelines: Four Colour C M Y K A. Catchlights 0% 0% 0% 0% Essential Whites 3% 2% 2% 1% B. Midtones Allow 20% dot gain C. Shadows Maximum total ink weight 230% Black ink limit not to exceed 90% UCA amount 20% GCR separation: News Limited requires the use of grey component replacement separation technique (GCR) for newspaper colour printing. Monochrome: Type styles and sizes Minimum type = 7 point A Catchlights 0% Reverse type on single Highlights 3% colour = 8 point B Midtone Allow 20% dot gain Reverse type on full 0.70% Density Pitch50% colour = 10 point C Shadows 100% Newspaper spot colours: TECHNICAL ASSISTANCE Gold Coast Publications Pty Ltd Photoshop CMYK Ink Setup and dot gain settings can be accessed via our website www.goldcoast.com.au by selecting the following: Select ABOUT US Supply Material Technical Information The Bulletin Acrobat Distiller job options can also be located on the website www.goldcoast.com.au by selecting the following: Select ABOUT US Supply Material How to create a PDF ELECTRONIC AD DELIVERY Our preferred method of delivery for electronic advertisements is via Quickcut, WebSEND or Digital Ads. Alterations cannot be made to ads received via electronic delivery. All electronic material must carry an identifying caption. Adstream/ Phone: (02) 9938 7599 – Sydney Quickcut Technical Support: 1300 768 988 Go to: www.quickcut.com.au Email: [email protected] Quicksend Go to: Technical Support: 1300 768 988 www.quicksend.net.au Free registration (great for one-offs) WebSEND Go to: Email: Phone: (03) 8689 9000 – Melbourne Toll Free: 1300 798 949 www.websend.com.au [email protected] Digital Ads Go to: Email: Phone: (02) 9552 4733 – Sydney www.digitalads.com.au [email protected] Gold Coast Sun Size specifications - All editions Column Depth: 376mm Columns to page: 7 Required width of advertisement: 1 column 34mm 2 columns 72mm 3 columns 110mm Ads exceeding 32cm high when 4 columns 148mm booked 7 columns wide will be 5 columns 186mm billed as a full page. 6 columns n/a 7 columns 262mm Live image area (type area): Single page: 376mm deep x 262mm wide Double page: 376mm deep x 547mm wide Wrap Front page: 320mm deep x 262mm wide Pages 2 and 3: 376mm deep x 547mm wide (may also be supplied as single pages) Page 4: 376mm deep x 262mm wide Note: A production fee of 20% of the cost of the ad will be charged to any agency ads supplied that are not in a complete format, as per Gold Coast Publications Pty Ltd mechanical specifications. Classified size specifications Column Depth: 350mm Columns to page: 8 Full page (only): 376mm Required width of advertisement: Design Limitations 1 column 30mm • Min. pt size for single column ads – 7pt 2 columns 63mm • Min. pt size for 2-8 column ads – 8pt 3 columns 95mm • Reverses or Reverse type/stipple 4 columns 128mm (50% & over) allowed up to 1/3 of ad 5 columns 161mm • Full Reverse allowed if ad is 20 column 6 columns 194mm cm or more 7 columns 226mm • Reverse type minimum – 10pt 8 columns SPOT COLOUR 1 100% Magenta SPOT COLOUR 2 100% Cyan 95% Yellow SPOT COLOUR 3 100% Yellow SPOT COLOUR 4 100% Cyan 60% Magenta SPOT COLOUR 5 100% Cyan SPOT COLOUR 6 100% Magenta 90% Yellow SPOT COLOUR 7 100% Yellow 50% Magenta SPOT COLOUR 8 100% Cyan 40% Magenta Colour & Print Reproduction Disclaimer: Gold Coast Publications Pty Ltd does not guarantee colour matching or ink density on digital (screen) proofs or hard-copy colour proofs. Because of differences in equipment, paper, inks, and other conditions between colour proofing and production pressroom operations, a reasonable variation in colour between colour proofs and the completed job is to be expected. When variation of this kind occurs, it will be considered acceptable performance. You must provide high-resolution images suited to the web printing process. Gold Coast Publications Pty Ltd is not liable for images printing pixelated when this is caused by customers providing low-resolution images. Gold Coast Publications Pty Ltd is not responsible for any colour shift that occurs in conversions from RGB to CMYK colour modes. Gold Coast Publications Pty Ltd print to PANPA Specifications developed by PANPA’S Technical Advisory Group (TAG). The Technical Advisory Group consists of representatives from member newspaper publishing companies with technical backgrounds and expertise in pre-press, and press processes. The complete technical print and reproduction specifications can be found at: http://www.panpa.org.au/ 259mm Live image area (type area): Single page: 376mm deep x 259mm wide Max & Min sizes – Classifieds Minimum Size: Minimum size for mono ads is 3ccm and for colour 5ccm. Depth: A full page ad is booked as 38cm x 8 col and billed at 38 x 8. Material can only be 37.6cm in depth. For ads less than 8 cols, the material can only be a maximum of 36cm deep. Any ads over 32cm which are 8 col. are billed at 38cm. Therefore when booking ads which are under 8 cols, the maximum booking should be 36 as the maximum material depth is 36cm. Width: Ads can not be booked for 7 columns, must be either 6 or 8 columns. Complete material will be stored for one month from date of publication. Client logos will be stored for a period of 6 months and then destroyed. General Enquiries [email protected] www.goldcoast.com.au – Phone: (07) 5584 2204 Ad Control For further information phone our department on: (07) 5584 2519 31 2009/10 GOLDCOAST.COM.AU RATES & INFORMATION News Homepage Tourism Homepage A A B B C D C E F F A: Full Banner (top of page only) C: Short Rectangle E: Text Link Section 728(w) x 90(h) pixels 300(w) x 100(h) pixels H25 x B70 pixels B: Half Page/Medium Rectangle D: Strip Ad F: Leaderboard Half Page: 300(w) x 600(h) pixels Med Rect: 300(w) x 250(h) pixels 634(w) x 45(h) pixels 728(w) x 90(h) pixels 32 goldcoast.com.au Homepage Rates (cost per thousand) Our great Gold Coast is a dynamic, exciting market and the city’s No.1 website, www.goldcoast.com.au, reflects both its energy and vitality. Newly relaunched, www.goldcoast. com.au has two distinct audiences – our locals who want around-theclock news, weather, video and photo galleries from across the Gold and Tweed coasts… and an active following of prospective tourists from right across the globe. Our unmatched local penetration means there is no better online medium for businesses seeking to grab the attention of people living on the Gold and Tweed coasts. And, because a large portion of our revamped website directly targets potential tourists, there is no better way for the industry to reach a huge worldwide audience dreaming of joining the 9.7 million visitors to the Gold Coast each year than through the city’s No.1 ranked website. New to www.goldcoast.com.au is the ability for visitors to research and plan their holidays well before they get here, and also book their accommodation and activities online. This makes it easier than ever to enjoy a holiday in our wonderful part of the world. Do yourself a favour, visit www. goldcoast.com.au today and add it to your favourites menu. Ad Types Ad specs News Business Sport Entertainment Real Estate Classifieds Leaderboard North 728x90 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 Half Page Rectangle 300x600 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 Medium Rectangle 300x250 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 Short Rectangle 1 300x100 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 Short Rectangle 2 300x100 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 Short Rectangle 3 300x100 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 Text Links H25xB70 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 Leaderboard South 728x90 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 Please note: • Rates correct as of June 2009 • All rates are inclusive of GST. • Rates subject to change. • Minimum campaign spend is $1,000 per campaign, full rate to apply to any bookings under this value. Sponsorship Rates – Tourism Ad Types Ad specs About Gc Attractions Accom. Campaign Length Classifieds Leaderboard North 728x90 $200.00 $200.00 $200.00 $200.00 $200.00 $40.00 Half Page Rectangle 300x600 $300.00 $300.00 $300.00 $300.00 $300.00 $50.00 Medium Rectangle 300x250 $300.00 $300.00 $300.00 $300.00 $300.00 $50.00 Short Rectangle 1 300x100 $150.00 $150.00 $150.00 $150.00 $150.00 $20.00 Short Rectangle 2 300x100 $150.00 $150.00 $150.00 $150.00 $150.00 $20.00 Short Rectangle 3 300x100 $150.00 $150.00 $150.00 $150.00 $150.00 $20.00 Text Links H25xB70 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 Leaderboard South 728x90 $10.00 $10.00 $10.00 $10.00 $10.00 $1.00 Please note: • Minimum 1 month commitment (Ad Campaigns are on a Share of Voice rotation no less then 33% SOV) Sponsorship Discount Available Campaign Measurement & Tracking: (Not applicable to Text Links or Leaderboard South) Campaign performance reports detailing; number of ad impressions served, number of ‘click throughs’ and click rate are available to all advertisers. Campaign Length DISCOUNT 1 month 0% Please note: 3 months 10% 6 months 20% • Rates correct as of June 2009 • All rates are inclusive of GST. • Rates subject to change. 12 months 30% Cancellations: Sample Calculation – Online advertisement cost See online terms & conditions as shown in this media guide. A client wishing to place an ad campaign on goldcoast. com.au News homepage, who has the minimum campaign spend of $1,000, can calculate how many ads they will receive by using this method: Animated advertisement design $400. Design Services: Divide the campaign budget by the desired Ad Type charge, and then multiply by 1000 to calculate the amount of ad impressions received for this campaign. ($1,000 / $40) * 1000 = 25,000 Ad impressions 33 Static advertisement design $200. 2009/10 TERMS & CONDITIONS 1. GENERAL 1.1 All advertisements accepted for publication are subject in every respect to the approval of Gold Coast Publications Pty Ltd. The conditions set out in this rate card and Gold Coast Publications Pty Ltd Advertising Order Form are the rules applicable to advertising as laid down from time to time by the Australian Newspaper Council and the Australian Competition and Consumer Commission (ACCC). 1.2 While every care is taken in the publication of advertisements, errors may sometimes occur. In such cases, no claim shall be made by or on behalf of the advertiser in respect of any error or its subsequent effects. If brought to our attention within 24 hours of publication, adjustments may be made, but only for the space actually occupied by an error. No responsibility is taken for any loss due to the failure of an advertisement to appear according to any instructions. No guarantee is given regarding the positioning of any advertisements. 1.3 Gold Coast Publications Pty Ltd reserves the right to change position, cancel, refuse, omit or postpone publication of any advertisement in any issue. 1.4 The word 'advertisement' will be included in an advertisement if, in the opinion of Gold Coast Publications Pty Ltd, it resembles editorial matter. 1.5 If a proof is required prior to publication, the advertisement must be a minimum size of 5cm x 1 column. One proof is provided for text corrections only; any additional layout revisions requested on the second proof are done at the publication's discretion and will incur a (non-commissionable) production fee. Advertisers will be charged for author's text alterations required on third and subsequent proofs. 1.6 No responsibility is accepted for any error or omission of key numbers or telephoned alterations to copy. 1.7 No arrangements concerning an order can be recognised unless authorised or approved by Gold Coast Publications Pty Ltd in writing. 1.8 Requests for advertisements to be printed upside-down or sideon or any particular arrangements of type or display are subject to rejections without notice. 1.9 All publisher's conditions apply equally to all Gold Coast Publications Pty Ltd products, electronic or printed format. 1.10 Tear-sheets for advertisement publication verification are available. Posted mono copies are $5 per page. 1.11 Deadlines – The responsibility for supplying booked material by the required deadline lies with the advertiser/agency. Gold Coast Publications Pty Ltd accepts no responsibility for material not received by deadline, and charges will apply. 2. GOLD COAST PUBLICATIONS PTY LTD STANDARDS 2.1 The conformity of an advertisement with this Code will be assessed in terms of its probable impact, taking its content as a whole, upon reasonable persons within the class of those to whom the advertisement is directed and also taking into account its probable impact on persons within other classes to whom it is likely to be communicated. 2.2 Advertisements shall comply with Commonwealth law and the law of the relevant State or Territory. 2.3 Adverts shall not encourage breaches of Commonwealth law or the law of the relevant State or Territory. 2.4 Advertisements shall not encourage dangerous behaviour and shall not encourage illegal or unsafe road usage practices. 2.5 Advertisements shall not engage in unlawful discrimination and shall not demean the dignity of men, women, or children. 2.6 Advertisements shall not contain anything which in the light of general prevailing community standards is likely to cause serious offence to the community or a significant section of the community. 2.7 Advertisements shall be truthful and shall not be misleading or deceptive or to be likely to mislead or deceive. 2.8 Advertisements shall be clearly distinguishable as such. 2.9 Advertisements of a controversial nature shall disclose their source. 2.10 Advertisements shall not exploit the superstitious or unduly play on fear. 2.11 Advertisements shall not disparage identifiable products, services or competitors in an unfair or misleading way. 2.12 Advertisements for any products, which are meant to be used by or purchased by children, shall not contain anything including dangerous practices, which would result in their physical, mental or moral harm. Advertisements shall not directly urge children to put pressure on their parents to purchase the product advertised. 2.13 Scientific, statistical or other research data quoted in advertisements shall be neither misleading nor irrelevant. 2.14 Testimonials used in advertisements shall honestly reflect the sentiments of the individuals represented. Claims in testimonials are subject to the same rules as other advertising. 2.15 All guarantees or warranties referred to in advertisements shall comply with the provisions laid down by Commonwealth law and the law of the relevant State or Territory. 2.16 Advertisements offering employment shall give a clear description of the duties expected of the successful applicant in accordance with ACCC guidelines. 2.17 Advertisements shall not make claims about the Australian origin or content of products advertised in a manner that is misleading. 2.18 Advertisements need to give the impression that all suitable applicants are welcome to apply. The Anti-Discrimination Act 1991 says that it is against the law to discriminate against people because of their: • Family responsibilities • Sexuality • Gender identity • Sex (whether male or female) • Race/Religion 3. ORDERS 3.1 A credit account must be established with the Company prior to an advertising order being accepted. 3.2 Advertising orders must be completed on official GCP documents and must be signed by all parties prior to the agreement. 3.3 Maximum term for any order is 12 months, starting on the first of the month. The publishers may at any time and without notice cancel an advertising order. Should the advertising order be cancelled by the publishers the advertiser shall pay for all past insertions at the rate applying to the amount of space used. All orders are subject to rate adjustment. 3.4 Master Contract orders are available under the following conditions: i. Only wholly owned subsidiaries of the company holding the master order can be attached to the order. ii. Authority to operate under the order must be given in writing by the holder of the master order. 3.5 Orders and/or renewals of orders must be in the hands of the publisher within one month of the commencement of new or renewed advertising orders. Rebates will not be made unless this condition is met and casual rates will be charged. 3.6 The terms and conditions of agreements can be discussed by contacting the Credit Manager, Gold Coast Publications Pty Ltd, Credit Department, PO Box 1, Southport, Qld, 4215. Phone (07) 5584 2000. 4. CHARGING 4.1 Space will be measured from cut-off rules. In the absence of two cut-off rules, space will be measured from cut-off rule to top or bottom of printed page, whichever applies. 4.2 Design and Creative Fees – Requests for artwork created by Gold Coast Publications Pty Ltd will be charged at $150. Animated gifs and Flash artwork can be quoted on request (please refer to our online media guide). Material received from advertising agencies must be in a complete format. Request of incomplete agency material is at the publication's discretion and will incur a $150/hr production fee. Requests for non-editorial photographic images will be reviewed depending on scope of image use (minimum charge $150 per image). 5. PAYMENT TERMS WITH GOLD COAST PUBLICATIONS PTY LTD All classified classifications require pre-payment unless a credit approved account has been established. Please refer to the Gold Coast Publications Pty Ltd Credit Department for an account application form (contact details refer to point 3.6). 6. ACCOUNT NUMBERS 6.1 When submitting copy the advertiser's established account number must be supplied on or with the material. All display and semi-display advertising accepted without an established account must be paid for prior to publication. Failure to do so may mean omission from publication. 6.2 New account numbers can be established by applying to the credit department. 6.3 Any account queries received after six months of the published query will incur an archive retrieval fee of $20. 6.4 All account queries will only be entered into with the relevant Gold Coast Publications Pty Ltd account holder. 7. GST & MONETARY ORDER EXPENDITURE LEVELS Monetary Order Expenditure levels shown on rate cards are based on the GST-inclusive rate. Consequently, all expenditure calculations at the completion of an order will be based on GST-inclusive rates. 8. INDEMNITY CLAUSE Advertisers and/or advertising agencies upon and by lodging material with the publisher for publication or authorising or approving of the publication of any material and in consideration of the acceptance and publication of the same by publishers, jointly and severally INDEMNIFY the publisher, its servants and agents against all liability, claims or proceedings whatsoever arising from the publication and without limiting the generality of the foregoing so indemnify each of them in relation to defamation, injurious falsehood, passing off, unfair competition, breach of contract, breach of copyright, misgiving representation, breach of warranty of authority or any breach of any Stature, regulation or other law giving rise to any civil or criminal liability whatsoever and WARRANT that the material complies with all relevant laws and regulations and that its publication will not give rise to any rights against or liabilities on the publisher, its servants or agents. The advertiser must notify the publisher of any errors as soon as they appear otherwise the publisher accepts no responsibility for re-publishing such advertisement. If advertising copy does not arrive by the copy deadline, the publisher reserves the right to repeat existing material. 34 9. TRADE PRACTICES ACT 1974 The Trade Practices Act, which came into force on October 1, 1974, forbids 'misleading or deceptive' conduct in trade or commerce and 'false representations' in the supply or promotion of goods and services. Heavy penalties have been imposed for breaches. All advertisers and advertising agents are advised to study the Act carefully, in particular Sections 52 and 53. The primary responsibility for ensuring that advertisements comply with the Act rests upon the advertiser and the agency submitting the advertisement for publication. 10. PROSTITUTION ACT 1999 The Queensland Government's Prostitution Act of 1999 restricts the advertising of licensed brothels and prostitution services. Part 6, Division 4 of the Act prohibits: • Advertising of prostitution services in a form that is descriptive of the services being offered. • Advertising that contains statements intended or likely to induce a person to seek employment as a prostitute. • A provider of prostitution services from holding out, or causing to be published an advertisement that states directly or indirectly that the service provider's business is connected or associated with 'massage services'. Gold Coast Publications Pty Ltd reserves the right to refuse the publishing of Adult Services website addresses. Any advertising of prostitution services must be in an approved form as decided by the Police Commissioner of Queensland or the Prostitution Licensing Authority of Queensland. An advertiser who does not comply with the above conditions is likely to commit an offence under the Act. Gold Coast Publications Pty Ltd reserves the right not to publish advertisements that may not comply in full with both the intention and letter of the Act. 11. REAL ESTATE AND MOTOR DEALERS Gold Coast Publications Pty Ltd abides by the Property Agents and Motor Dealers Regulation 2001, and Gold Coast Publications Pty Ltd expects its advertisers to comply with these requirements regarding false and misleading representation. 12. THERAPEUTIC GOODS ACT All advertisements for Complementary Healthcare Products (other than devices) submitted for publication must comply with all aspects of the Therapeutic Goods Act and Regulations, the Trade Practices Act and other relevant laws. Approval numbers (where applicable) must be submitted with copy, including relevant approval numbers for editorial copy submitted for advertising features. Gold Coast Publications Pty Ltd reserves the right to omit advertisements in breach of the Code. 13. TRANSFER OF ACCOUNTS In the case of the transfer of an advertising account from one accredited advertising agent, during the currency of an advertising order, both advertising agents shall immediately inform in writing the newspaper concerned. Accounts will only be transferred or accessed by agencies with the expressed written permission of the client in question. Gold Coast Publications Pty Ltd reserves the right to ask for documentation in this regard. 14. INSERTS While every effort will be made to publish inserts as ordered, no liability can be accepted for misplacement or omission. The publisher does not guarantee the level of response associated with an insert. The publisher reserves the right to abort insertion of product under specifications if it disrupts production. All other Publisher's Conditions as specified apply. 15. COPYRIGHT All material produced and/or published by Gold Coast Publications Pty Ltd in electronic, printed or other format is subject to copyright and may not be reproduced in whole or part without the express permission of the publisher. The advertiser assumes all responsibility for attaining copyright permission for any material not produced by Gold Coast Publications Pty Ltd. 16. INTERNET ADVERTISING POLICY TO COVER ADVERTISING FOR INTERNET SITES The policy on Internet advertising is as follows: 16.1 General, Aggregated or Portal Sites • These sites are welcome to advertise in our newspapers in news pages or the relevant 'Internet Services' or ’Internet Classifieds’ classification within classified pages. Classified Web sites: 16.2.1 • These sites include any publication, electronic or otherwise, that seeks to act as a medium between buyer and seller or two parties of potentially common interest regardless of the publication's business model. Classified web sites include sites where the product and/or service listings from entities not controlled by the publisher forms more that 25% on the site in total by delineation of content and/or functionality/purpose. 16.2.2 • These sites may advertise in news pages or in any of the following classifications: –'Internet Services' in the general classifieds –'Real Estate Internet Services' in the Real Estate liftout –'Careers Internet Services' in the CareerOne liftout –'Motoring Internet Services' in the Carsguide.com.au liftout 16.2.3 • Subject to clause 4.3, these sites may advertise in the appropriate classification where the ad in question relates to a specific product or service and conforms with clause 4.2 and clause 6 of this policy and clause 17 of Gold Coast Publications Pty Ltd Publisher's Conditions. 16.3 Client Sites: 16.3.1 • If a client is advertising just their site then those advertisements should appear either in general news or in the relevant 'Internet Services' section of the classifieds. For example, an advertisement advertising a client site, where the site has jobs on it, is not an employment advertisement, and therefore should not appear in an employment section. 16.3.2 • If a client advertises their site as part of a classified advertisement where the purpose of the advertisement is to advertise a good, service or opportunity other than a website, url address or email address, the client may place the advertisement under a classification other than the relevant 'internet services' classification, provided that 75% of the overall advertising space of the proposed advertisement consists of information other that the advertiser's url address or email address. (For example, in an advertisement designated for the employment section, the subject matter of the advertisement must be appropriate to the classification and the url address or email address can take up to no more that 25% of the overall advertising space, if the advertisement is to appear as a classified advertisement under the 'employment' classification). 16.3.3 • Client sites do not include pages from sites that can be categorised as Classified sites as previously outlined. These sites can be identified as page extensions where the host forms part of the address. Site extensions with their own specific url address are acceptable where no mention is made of aggregated on-line classified listings. 16.4 Email Address/Web Address: 16.4.1 • With the exception of Adult Services sole operator advertisers and the instances outlined above, the inclusion of url addresses/company details is acceptable in all areas of the paper subject to the publisher's terms and conditions. 16.4.2 • For url addresses in classified advertisements the following rules must be followed. 16.4.3 • The url must form part of the normal address details on the advertisements, which must include alternative methods of contact, usually telephone and mail address or telephone and email address. 16.4.4 • The url must take up not more than 25% of the volume of any display or lineage advertisement in classified columns as per clause 3.2. 16.4.5 • The url can be the general url of an aggregated or classified site but must not be a page url for an aggregated or classified site, if the address is within the classified columns, other than 'Internet Services' or 'Internet Classifieds'. 16.4.6 • Gold Coast Publications Pty Ltd reserves the right to refuse to publish an advertisement in the classified columns, other than 'Internet Services' or 'Internet Classifieds', when it believes that the advertisement is not a true classified advertisement (e.g. job, home or car for sale) but is merely an advertisement to 'drag' readers to an internet site. This should be read together with Clause 17 of Gold Coast Publications Pty Ltd publishing conditions. 16.4.7 • For Adult Services we do not publish web address or details. 16.4.8 • The Queensland Police Powers and Responsibilities Act 2000, the Classification of Computer Games and Images Act 1995, and the Classification of Films Act of 1991 have various prohibitions on publishing an advertisement or notice in which 'objectionable material' is promoted or available for online access. 'objectionable material' may include but it is not restricted to advertising run from time to time on the advertising site. 16.5 Gaming or gambling sites: 16.5.1 • Section 164 of the Queensland Interactive Gambling (Player Protection) Act of 1998 prohibits the publishing of advertisements promoting games of skill or chance in whole or part where their player interacts with the site in return for a reward dependent in whole or part of skill or chance. 16.5.2 • The exception to this ruling is where an intergovernmental agreement exists within a jurisdiction with like legislation or the site is licensed by the Queensland Government. 16.6 Sites of Other Publishers: 16.6.1 • In the case of a print competitor, if our newspapers will not carry advertisements for the print product, then those same newspapers will not carry advertisements for a similarly branded online product. 16.6.2 • Where a print competitor owns, either partially or fully, an internet site that is branded entirely separately from their print products, then that site will be treated like any other online site and advertising and advertising placement will be in line with all other aspects of the Gold Coast Publications Pty Ltd internet policy. 16.7 Application of Guidelines: • An ad will be deemed to be an ad for an internet site when the aggregate content of the ad relating to the web site exceeds 25% of the ad's make-up, either in space or in reference across all areas of our publications. 16.8 Denigrating Copy: • Gold Coast Publications Pty Ltd reserves the right to reject copy that denigrates our own products. Copy that promotes the attributes of the publication without comparison to our own publications, generic or specific, is acceptable. 17. CLASSIFIEDS The newspaper advertising classification system exists for the benefit of the readers and advertisers alike. Readers are easily able to find the information they are looking for while advertisers can be easily located by the readers they are seeking. Requests to advance advertisements out of the prevailing sort policy or to place advertisements ‘out of classification' (e.g. place a car ad in Careerone.com.au) diminish the utility of the classification system and thus denigrate the product an advertiser may be seeking to advantage. Accordingly, Gold Coast Publications Pty Ltd will not knowingly false sort or otherwise dilute the purity of its classification system. Where sufficient market demand exists, new classifications can be opened to suit the needs of groups of advertisers at Gold Coast Publications Pty Ltd’s discretion. Advertising containing any of the following elements will be considered career advertising, and therefore must be placed within the Classified Careerone.com.au section. • Lists a specific role, or roles. • Outlines suitable candidate criteria. • Gives any indication of remuneration. • Provides contact details (in relation to responding to a position/required criteria). • Supplies a timeframe in which applications must be received. In addition, any brand advertising would also need to provide a pointer to the Careerone.com.au listing. 18. ONLINE TERMS & CONDITIONS Every advertiser and advertising agency who lodges an advertisement for publication (Advertiser) on a web site operated by Gold Coast Publications Pty Ltd. (Publisher) agrees to the following conditions. 18.1 Advertising Conditions 18.1.1 Publisher may at its absolute discretion refuse to publish any advertisement without giving any reason. In case of refusal, no charge to Advertiser shall be incurred. 18.1.2 Publisher may, under pressure of deadline and without prior consultation or notice to Advertiser, amend any advertisement in any terms whatsoever, if Publisher perceives the publication of the advertisement would be in breach of any relevant law, in breach of any pre-existing agreement of Publisher, in breach of any person’s rights or offensive. Should Publisher so amend the advertisement, the agreed price shall not be reduced. 18.1.3 The positioning or placement of an advertisement is at the discretion of Publisher except where expressly agreed in writing by Publisher. 18.1.4 Publisher is not liable to Advertiser for any loss of any nature arising from (a) the total failure of Publisher to publish an advertisement; or (b) the failure of Publisher to publish an advertisement in the form prescribed. This applies regardless of the cause of Publisher’s failure, including if Publisher was negligent or acted as permitted under these terms and conditions. In the case, of (a), the Advertiser will not have to pay any amount to Publisher under the insertion order. In the case of (b), the amount payable under the insertion order may be reduced according to circumstances. 18.1.5 Publisher reserves the right to vary the placement and/or format of advertisements across the web site. Publisher will endeavour to notify the Advertiser of any such changes. Publisher will not be liable for any costs, expenses, losses or damages suffered or incurred by an Advertiser arising from Publisher’s failure to publish an advertisement in accordance with Advertiser’s request. 18.1.6 If Publisher has quoted a rate to publish a specific quantity of advertising over a specific period and a lesser quantity is submitted for publication within that period, then what is published within that period shall be costed at whatever rate is necessary to generate the expenditure which would have been incurred had the full agreed volume been published. 18.1.7 Publisher may head an advertisement Advertisement whenever required by law or whenever it considers it appropriate, for any reason, to distinguish it from other types of content. 18.1.8 Publisher has the right to amend these terms and conditions at any time. 18.1.9 Publisher has no liability and Advertiser indemnifies Publisher in relation to any failure of telecommunications services or systems which affect the receipt by Publisher of an advertisement or the publication of a campaign. 18.1.10 Publisher makes no representation or warranty in relation to the number of visitors to its websites or the number of impressions at any site except for any made expressly in writing by Publisher. 18.2 Creative Conditions and Specification 18.2.1 Standard creative must be received no later than 3 working days prior to the campaign start date. 18.2.2 Rich media creative must be received no later than 5 working days prior to the campaign start date. 35 18.2.3 If creative is received after the relevant date and results in a campaign being delayed, the publication of the advertisement will be considered to have commenced as of the date on the insertion order. 18.2.4 It is the Advertiser’s responsibility to arrange and manage re-directs with third party ad-servers and provide such third party with the creative and lead time requirements. Publisher will not compensate clients for campaigns which are affected or delayed in any way by third party adserver redirect problems. Publisher may at its absolute discretion remove any redirects from Publisher’s network which are delayed in serving advertisements. 18.2.5 All click-through URL’s must enable the browser’s back feature to allow users to return to Publisher’s website. 18.3 Credit and GST 18.3.1 All advertising agencies are subject to the News Limited “Commercial Credit Application For Accreditation Of An Advertising Agency” (“Accreditation”). If an agency does not comply with this Accreditation then the News Digital Media or News Limited Credit application is applicable. The terms and conditions associated with theses applications are available within the accreditation application. If applicable, advertising agencies which are subject to News Limited’s “Rules Governing Accreditation” will receive a commission discount of 10%. 18.3.2 All rates and charges contained in the insertion order are quoted exclusive of GST. Publisher will issue a valid tax invoice in relation to any supply of goods or services which is subject to GST. 18.4 Other provisions 18.4.1 Cancellation of any advertisement or campaign must be received in writing no later than 21 days prior to the commencement of a campaign in order to receive a 100% refund. Any cancellations made after this time will be subject to a minimum cancellation fee of 100% of the total cost of the entire campaign. Campaigns cancelled at the request of the Advertiser after the campaign has commenced will not be entitled to a refund of any unused portion of the campaign. 18.4.2 The insertion order is valid for 72 hours from the time it is provided to Advertiser. Publisher cannot guarantee the order is fulfilled unless a signed copy of the insertion order is received within that timeframe. 18.4.3 These terms and conditions form part of the insertion order and are binding on Publisher and Advertiser once the insertion order is signed. 18.5 Warranty and Indemnity 18.5.1 By lodging material including electronic material or data for publication or authorising or approving the publication of any material with the Publisher, Advertiser warrants that the material complies with all relevant laws and regulations and that its publication will not give rise to any claims or liabilities against Publisher, its directors, employees or agents. 18.5.2 Without limiting the generality of the above, Advertiser warrants that nothing in the material lodged for publication breaches the Trade Practices Act 1974, Copyright Act 1968, Fair Trading Act 1987, defamation, consumer protection and sale of goods legislation of the States and Territories or infringes the rights of any person. 18.5.3 By lodging material including electronic material or data for publication or authorising or approving the publication of any material with the Publisher, Advertiser indemnifies Publisher and its directors, employees and agents against all claims, demands, proceedings and other liability arising wholly or partially, directly or indirectly, from the publication of the material. 18.5.4 Without limiting the generality of the above, Advertiser indemnifies Publisher and its directors, employees and agents against any claims arising from (a) defamation, libel, slander of title; (b) infringement of copyright; (c) infringement of trademarks or names of publications titles; (d) unfair competition; (e) breach of trade practices or fair trading legislation; and (f) violation of rights of privacy or confidential information or licenses or royalty rights or other intellectual property rights. 19. PRIVACY STATEMENT Gold Coast Publications Pty Ltd collects your personal information to assist us in providing the goods or services you have requested, to process your competition entries, and to improve our products and services, or promotions which may be of interest to you. We may also share your information with other persons or entities who assist us in reader offers. This company is part of a global media and entertainment company. We would like to share your information with these overseas-related companies so that they can contact you with special offers. If you would prefer us not to, please write to our privacy officer at Gold Coast Publications Pty Ltd, PO Box 1, Southport, Qld, 4215. You can gain access to your personal information by contacting our privacy officer. Further Information Should there be any queries about the terms and conditions they should be referred to: Advertising Director (07) 5584 2206 Gold Coast Publications Pty Ltd A.B.N. 50 009 696 511 contact us Head Office Sydney Office Molendinar 385 Southport-Nerang Road Molendinar Qld 4214 Postal Address: PO Box 1 Southport Qld 4215 News Limited Level 4, 2 Holt Street Surry Hills NSW 2010 P (02) 9288 8470 F (02) 9288 8439 Display Advertising P (07) 5584 2204 F (07) 5539 6421 E [email protected] Melbourne Office Classifieds Advertising P 1300 112 345 F (07) 5539 2500 E [email protected] News Limited Regional Publications Level 5, HWT Tower 40 City Road Southbank Vic 3006 P (03) 9292 2789 F (03) 9292 2041 Tweed Office Perth Office Suite 9A Tweed Office Park 24-28 Corporation Circuit Tweed Heads South NSW 2486 Postal Address: PO Box 6397 Tweed Heads South NSW 2486 P (07) 5584 2367 F (07) 5523 1013 E [email protected] Hogan Media Services Unit 1, 200 Rokeby Road Subiaco WA 6008 P (08) 9381 3991 F (08) 9388 9376 Brisbane Office News Limited 41 Campbell Street Bowen Hills Qld 4006 P (07) 3666 7440 F (07) 3666 7438 E [email protected] A.B.N. 50 009 696 511 Affiliated with Adelaide Office HWR Media and Communications Pty. Ltd. 109b Conyngham Street Frewville SA 5063 P (08) 8379 9522 F (08) 8379 9735
© Copyright 2024