1. business and industrial
2. advertising and marketing
3. advertising

media guide
2008-09
65%
of The Gold Coast
Bulletin’s readers agree that
newspaper advertising draws
their attention to brands
products and services
they wouldn’t otherwise
think about.
Source TNS Reader Relationship Survey 2007
2
Message from the Editor
Contents
The Gold Coast Bulletin is a vibrant and engaging daily newspaper
servicing the best city in Australia.
Introduction
2
Publication Overview
4
Our passion for the Gold Coast is reflected in our powerful local
reporting, stunning photography and compelling magazines. We
believe that across the six days of publication, The Gold Coast Bulletin
touches the entire community with its diversity and breadth of
content. The Gold Coast is an extroverted and confident community
and we endeavour to reflect that in the pages of The Bulletin, capturing
the dynamic entrepreneurial spirit that has made the city famous
and the flamboyant individualism that makes it such a fun place to
live and work.
Display Rates and Information
8
Display Prime Positions and Loadings
9
Display Deadlines
9
The Coast is the fastest growing part of Queensland and is still
a magnet for southern migrants, international visitors and literally
millions of holidaymakers every year. From our pristine surf beaches,
iconic skyline, kilometres of waterways and canals and sophisticated
restaurant and entertainment precincts, the Gold Coast has so much
to offer all those who come here to stay or play and The Bulletin aims
to do the same.
Paradise Magazine Rates
10
Magazines and Sections Rates
11
Real Estate Rates
12
Carsguide Rates
14
Classified Advertising Rates
15
Inserts
20
Mechanical Specifications
21
Terms and Conditions
23
Contact Details
Each day we report the best of local news and sport together with
the most relevant national and world events. And every day has
a special highlight.
Back
Monday it is the Sport liftout. The Tuesday magazine brings the best
of Gold Coast fashion and flair. On Wednesdays, Carsguide keeps
motoring fans happy and bite has the latest on the restaurant scene.
Thursday’s play magazine is the best TV and entertainment guide in
the world we think, with the full free-to-air and key pay TV programs
along with the best of the Gold Coast night life. Business Friday
delivers more than 30 pages of Coast business and commercial
property news. And our Weekend Bulletin offers great extras with
paradise magazine, CareerOne employment guide and our bumper
Real Estate liftout.
Complementing our stunning array of newspaper products is our
online activity, with www.goldcoast.com.au fast establishing itself
as the No.1 website portal to the Gold Coast, offering news,
weather, sport, key event information and the ability to research,
book and pay online for accommodation, theme park tickets and other
fun activities.
Just like The Gold Coast Bulletin is the Coast’s own newspaper,
goldcoast.com.au is the city’s ‘own website’. We have a team that
lives and works on the Coast so we know our community; we are part
of it; we are proud of it.
Dean Gould
Editor
The Gold Coast Bulletin
News Limited is committed to
making a long-term positive
impact on climate change.
For details on what you can do,
go to www.1degree.net.au
1
Introduction
On top of the growing residential population are the additional
10 million overnight and daytrip visitors to the Coast per year who
buy everything from fashion and jewellery to food and liquor.
The Gold Coast’s 43,000 businesses which supply this vibrant
marketplace are themselves a large market for business goods
and services. On one hand, the continuing high growth of the
Gold Coast provides marketers with ongoing opportunities. On the
other, it attracts more competition which creates a need for
marketers to continually advertise the competitive benefits of the
products and services they are selling. Many of the new arrivals
may never have heard of your company or your products and they
are buying – today!
The Gold Coast market has its own identity which is as different
from that of the nearest capital city, Brisbane, as Canberra is from
Sydney. Similarly, advertising in Brisbane papers to cover the
Gold Coast is as ineffectual as advertising in the Sydney papers
Welcome to the fastest growing market in Australia
to cover Canberra.
Gold Coast City has a population of more than half a million
There’s only one Gold Coast daily
permanent residents and close to 600,000 including the Tweed
Established in 1885, The Gold Coast Bulletin outsells all other
region. With more than 18,000 new settlers arriving every year,
daily newspapers by around three to one. This market dominance
the Gold Coast’s booming population makes the region a
reflects our relevance to the area.
profitable marketplace across a wide range of goods and service
categories. As an example, in the 12 months to December 2006,
During the past five years, when many dailies have shown
Gold Coast City experienced an all time high in new dwelling
static or even declining circulations, we have experienced over
approvals – 12,633 new homes in one year. Combined with the
5% circulation growth. Our greatest circulation growth over the
booming renovation and commercial development market and
past five years has been from grocery and retail sales points, which
surging population, the Gold Coast is a goldmine for advertisers.
indicates our relevance to shoppers and buyers.
2
Of continuing benefit to our advertisers, these gains have been
won through vigorous promotion and a constantly improving
GOLD COAST
product. Special interest sections are continually evolving to suit
FAST FACTS
the changing market and provide fresh and targeted environments
for advertisers. Our ability to print every page in full colour on one
their selling messages with confidence and style.
• Australia’s fastest growing city with a growth rate three
times the national average.
Unrivalled Reach
• More than half a million permanent residents with an
annual household expenditure of around $6 billion.
In addition to outselling all other daily newspapers on the Coast,
• 4.5 million interstate and overseas tourists a year
spend $10.6 million a day.
of the most advanced presses in Australia lets advertisers display
The Gold Coast Bulletin offers advertisers massive ‘top shelf’
• Relatively young population with almost 66% under 50.
reach into the market. The Weekend Bulletin reaches more people
• $1 billion a year boat building industry.
in one day than advertising over an entire week on any Gold Coast
radio station.
• Over $745 million dollars of residential construction
under way.
The Gold Coast receives a total of 22 radio signals including
• More than 43,000 small businesses.
three
• The highest per capita retail expenditure in the state.
major
commercial
radio
stations,
four
commercial
• Second most popular convention destination
in Australia.
community stations plus all seven Brisbane commercial stations.
This is great for listeners but not as great for advertisers as
• Four universities and more than 100 private and
public schools.
having all these stations means the audience is very fragmented
and much harder to reach.
• Hosts several major national and international events
including the Lexmark Indy 300, which generates
$50 million.
TV advertising on the Gold Coast is also highly fragmented
because unlike most other markets the Gold Coast has a total of
eight channels, six of them commercial. Unfortunately regional
TV is not measured for the Gold Coast market, however in the
absence of hard research, local agencies estimate the entire
Beenleigh
coverage of the three local TV channels combined to be less
than 15%. The Gold Coast also has one of the highest Pay
Primary
Circulation
Area
TV viewing per capita of any city in Australia. There are two
Sanctuary Cove
Pay TV channels offering more than 70 program choices between
Secondary
Circulation
Area
Coomera
them which further reduces your ability to penetrate the market
through television advertising.
Beaudesert
Tamborine Mt
Southport
Surfers Paradise
Nerang
Canungra
In a highly fragmented media market, The Gold Coast Bulletin is
Robina
Burleigh Heads
Mudgeeraba
an essential heavy hitting component of any advertising schedule
Palm Beach
Beechmont
aiming to effectively penetrate the lucrative Gold Coast market.
Coolangatta
Circulation Area
Kingscliff
The Gold Coast Bulletin’s Primary Circulation Area (PCA) extends
Murwillumbah
from Sanctuary Cove in South-East Queensland to Kingscliff in
Pottsville
Northern New South Wales. Our Primary Marketing Area extends
further afield from Beenleigh to Ballina. Interest in The Gold Coast
Bulletin extends beyond our PCA, with sales through selected
Mullumbimby
newsagents in Darwin, Cairns, Sunshine Coast, Newcastle,
Distribution
Area Guide
Sydney, Canberra, Melbourne, Adelaide, Hobart, Burnie and
Brunswick Heads
Byron Bay
Launceston. An average of 3,500 weekend and 2,000 weekday
copies are sold in Brisbane every week.
Lismore
SOURCES: *Roy Morgan Research; Nielsen Media Research,
Gold Coast Radio Survey 1: 2008; Audit Bureau of Circulations
Gold Coast facts sourced from Midwood QLD investment Report 2007;
ABS Census data; BTR Visitor Survey 2007 and GCCC
Lennox Head
Ballina
3
Publication Overview
Sport (Daily)
CareerOne (Daily)
The Bulletin kicks off every week
with Monday's big colour sports
liftout. It holds all the weekend's
results, great colour pictures, offfield gossip and what to expect for
the week ahead.
CareerOne combines the power
of newspapers and the internet to
deliver a cost effective advertising
solution to a variety of employers
and professional recruiters.
CareerOne is News Limited's
national online and in-paper
employment brand. It appears
in more than 100 News Limited
newspapers across Australia
including The Gold Coast Bulletin.
Being a must read for any sport
enthusiast, The Bulletin's Sport
liftout gives advertisers a great
environment generally free of
advertising clutter, allowing your
message to stand out.
The Gold Coast Bulletin delivers
employers extensive readership,
while the online component
provides easy access and relevant
online tools via sophisticated
search engines.
In addition to Monday's liftout,
the latest from the sporting world
is covered daily. Friday's Bulletin
and The Weekend Bulletin both
feature an extensive sport section
previewing and reviewing the
weekend's sport.
Tuesday Magazine (Tuesday)
TXT4U (Tuesday)
Tuesday Magazine is a stylish,
full-colour magazine targeted
towards the more affluent women
on the Gold Coast. It is printed
on high quality stock and is
trimmed and stitched providing
advertisers with a high quality
magazine environment.
TXT4U is an 8-page full-colour
section featuring kids news, views,
fashion, book and game reviews,
and interviews written by kids
for kids.
TXT4U appeals to a broad age
group from 5-17 year olds, keeping
them up to date with what's hot,
who's in and what's out.
Tuesday's content covers a
diverse range of subjects focused
on women's style and interests,
including fashion, business, home,
health and beauty.
It is an ideal way to present your
message to the Gold Coast women
most likely to buy.
Home (Weekend)
Bite (Wednesday)
Published every Saturday, it reviews
all aspects of planning a new home,
from the latest in display homes,
to renovating ideas, landscaping,
home security and everything
in between.
Bite will tantalise readers’ tastebuds
every Wednesday with the best
food and wine on offer on the Gold
Coast. In addition to regular reviews
of Gold Coast restaurants, bite will
be bursting with flavoursome food
news, terrific recipes and winematching tips.
Packed with special bonus
features, Home is an excellent
vehicle for promoting products and
services that fit in with its highly
targeted content.
Bite’s fresh new look and richer
editorial palette will provide a means
to target and reach thousands of
food and wine lovers.
4
Play (Thursday)
Paradise (Weekend)
Whatever your idea of entertainment
you’ll find it in play – The Gold
Coast Bulletin’s weekly full colour
magazine.
Featuring a fresh, clean, contemporary design, on high-grade
stock, paradise is a polished and
professionally presented magazine
published every weekend.
Merging the traditional TV magazine
with entertainment content, play
reaches a large and entertainment
thirsty group of readers and ensures
a week long shelf life.
It provides a unique, quality
environment for marketers that no
competitor can match particularly
in terms of our fully audited, paid
circulation; its size, credibility and
penetration into the Gold Coast
market; as well as our editorial
credentials. paradise provides you
with the ability to reach the Gold
Coast market in a stylish magazine
environment this week and
every week.
Encompassing
all
things
entertaining, including the latest
shows, movie reviews and listings,
gigs, clubs, and celebrity gossip,
play also features a comprehensive
28-page TV and Pay TV guide for
free, every Thursday.
Business (Daily)
GC Blue (Friday)
The Gold Coast Bulletin publishes
daily business pages filled with
all the latest news affecting the
business world.
Each Friday, GC Blue features
comprehensive boating and fishing
information – brought to you by
local experts Paul Burt and Kevan
Wolfe. Also included in this credible,
visually appealing liftout are: top
tips, cooking ideas, tide times,
weather details, surfing, diving and
jet skiing information.
These
daily
sections
offer
advertisers a powerful way to target
business people, professionals
and investors.
GC Blue is the premier location
for everything associated with our
water-loving Gold Coast lifestyle.
Carsguide (Wednesday)
Carsguide's New Car section is
a sharp, clean, platform for the
Gold Coast's most prestigious
dealerships.
Surrounded
by
car reviews and regular editorial
favourites such as History on
Wheels, the New Car section
is a must read for motoring
enthusiasts.
The Used Car liftout sits in the true
centre of the New Car section, and
provides advertisers with the perfect
vehicle to reach the used car market.
Made up of 100% advertising
content – this modular section
offers extreme value for money, with
proven results.
Prestige Performance (Tri-annual)
Prestige Performance is The Gold Coast Bulletin’s premier tri-annual
magazine that takes a look at high performing cars and boats, all in the
one unique environment.
Think lavish, opulent, exhilarating and indulgent...your advertisement will be
set in a contemporary environment on high grade stock, with the ability to
reach a targeted and captivated audience.
5
Publication Overview
UDIA (January)
Real Estate Liftout
(Weekend)
Each year The Gold Coast Bulletin,
in conjunction with the Urban
Development Institute of Australia,
publish the flagship annual guide
to property development on the
Gold Coast – the Urban
Development Review.
The Weekend Bulletin's Real Estate
liftout is the Gold Coast's real estate
bible. If it's on the market it's in the
Bulletin's Real Estate liftout. This
section regularly runs from 144 to
more than 264 pages.
This full-colour magazine is
a premium environment for
property developers to showcase
their portfolio. Providing current
and relevant information on the
Gold Coast real estate market
to thousands of local and
interstate prospects.
Auction results, market action, a
comprehensive suburb inspection
index entitled 'Inspector' and
a huge classified section add to
the informative quality of the liftout,
which makes it an essential tool for
anyone in the market for property,
whether it be buying, selling, renting
or investing.
Commercial Real Estate
(Friday)
Tweed, Southern & Northern
Gold Coast Sun Real Estate
The Gold Coast's premier guide to
commercial and industrial property
investment and leasing options is
a major feature of The Bulletin's
Business Friday section.
The Gold Coast Bulletin has
joined forces with Sun Community
Newspapers to publish real estate
liftouts solely dedicated to the
Tweed, Southern and Northern
Gold Coast regions.
This section continues to grow
and regularly runs on average at
21 pages.
The liftouts replicate the readerfriendly design of the Weekend
Bulletin’s Real Estate liftout, and
provide readers with extensive
editorial coverage of the Tweed,
Southern and Northern Gold
Coast regions.
Published in the Southern, Tweed,
and Northern Gold Coast Sun's
plus all Thursday Bulletin sales
south of Burleigh Heads, it delivers
advertisers a massive distribution.
Metropolis (Quarterly)
Property Guide &
Suburb Guide (July)
Designed to complement the
weekly Commercial Property and
Business sections, Metropolis is an
informative overview of commercial,
industrial, retail and business sales
movement in the South-East corner
of Queensland.
An annual, full-colour awardwinning magazine focusing entirely
on the Gold Coast property
market, including suburb-by-suburb
property prices.
The annual Property Guide has
a long shelf life and in addition
to being published in The Bulletin
is widely circulated to real estate
agents locally and interstate.
This is a superb platform for
marketing agents, developers,
business sales and franchisers to
illustrate their premium commercial
property portfolio.
6
Display Homes and Land
(March)
The Gold Coast Bulletin Display
Homes and Land annual explodes
with pages of dedicated land and
new homes information.
Included are an array of dedicated
feature stories regarding the
latest in new home designs, new
developments and investment
opportunities across the Gold
Coast, zone by zone.
Best of Retirement Life (Bi-annual)
Best of Retirement Life Magazine is a comprehensive guide to retirement
resorts, villages and the latest over-50s developments in South-East
Queensland and northern New South Wales.
This platform represents a superb
opportunity for marketing agents,
developers, new home builders,
finance providers and associated
property partners to brand
themselves and showcase their
property portfolio or services
via one of the country’s largest
property publications.
Published by Gold Coast Publications bi-annually the newly released
gloss magazine combines a contemporary, A5 design with feature
editorial, including upcoming events, to help retirees make an informed
decision about their retirement, and the myriad of amenities and lifestyle
benefits the Gold Coast presents.
Living Space (Quarterly)
Living Space is published quarterly
and focuses on a variety of
accommodation hubs.
Living Space is a must read and
combines real estate, apartment
development and interior design,
prestige and waterfront living,
reporting issues relevant to the
various aspects of Gold Coast
lifestyle and up to date space
saving tricks.
Best of Real Estate (Annual)
The A5 gloss magazine showcases current and future major developments,
house and land packages, pure oceanfront apartments and inner-city
residences. It also introduces a variety of services to the less wary investor
or newcomer to the Coast. Furthermore, an extensive cross-referenced
map of the Gold Coast, informative features, a schools directory,
events page and handy facts grace the pages of the magazine to allow
prospective purchasers to be as informed as possible. These attributes are
complemented by a contemporary, yet simple, design.
www.goldcoast.com.au
Launched
in
July
2007,
www.goldcoast.com.au is powered by the dynamic news and
information engines of The Gold
Coast Bulletin and Gold Coast Sun
newspapers and is a portal to everything Gold Coast.
So whether your customers
are locals, newcomers or sun
seeking
h o l i d ay m a ke r s,
www.goldcoast.com.au is the place
they turn for all their online needs.
There has never been a better
time to advertise online and in
print with Gold Coast Publications
multi-media platforms.
News Corporation employees
are being encouraged to reduce
their own carbon footprints.
For details on what you can do,
go to www.1degree.net.au
To discuss your marketing
requirements
contact
our
online
sales
manager
on
(07) 5584 2283.
7
Display Rates and Information
All rates valid
1st July, 2008
Monday - Friday
Expenditure
Weekend
Rate
GST
Total
Rate
GST
Total
Casual
$14.78
$1.48
$16.26
$19.19
$1.92
$21.11
$ 5,500
$14.58
$1.46
$16.04
$18.87
$1.89
$20.76
$ 22,000
$14.26
$1.43
$15.69
$18.55
$1.86
$20.41
$ 55,000
$13.60
$1.36
$14.96
$18.02
$1.80
$19.82
$110,000
$13.40
$1.34
$14.74
$17.38
$1.74
$19.12
$220,000
$13.28
$1.33
$14.61
$16.96
$1.70
$18.66
$275,000
$12.64
$1.26
$13.90
$16.21
$1.62
$17.83
$330,000
$12.54
$1.25
$13.79
$16.10
$1.61
$17.71
$440,000
$12.32
$1.23
$13.55
$15.99
$1.60
$17.59
$550,000
$12.22
$1.22
$13.44
$15.89
$1.59
$17.48
$770,000
$12.11
$1.21
$13.32
$15.78
$1.58
$17.36
Rate
(per/col)
Rate
(per/col)
SPOT COLOUR
Early General News
GST Exclusive
GST
GST Inclusive
flat rate
Full and spot colour opportunities
flat rate
Full and spot colour opportunities exist on every page.
A maximum charge exists for full colour (GST inc)
Monday to Friday
$1,342.61
Weekend Bulletin
$1,657.13
Monday-Friday
$224.54
$22.45
$246.99
Weekend Bulletin
$276.04
$27.60
$303.64
GST Exclusive
GST
GST Inclusive
Maximum
GST
GST Inclusive
per/col
per/col
per/col
per/col
per/col
per/col
FULL COLOUR
Early General News
Monday-Friday
Rate +$8.97
$0.90
Rate +$9.87
$1,220.55
$122.06
$1,342.61
Weekend Bulletin
Rate +$11.03
$1.10
Rate +$12.13
$1,506.48
$150.65
$1,657.13
Sample calculation – advertisement cost
Please note:
A client wishing to position a 20cm x 3col full-colour advertisement on
page 5 of Monday’s Gold Coast Bulletin, who has a $22,000 contracted
expenditure, would calculate the cost of this ad as follows:
•
•
•
•
•
•
(20 x 3) x ($15.69 +$9.87) =$1,533.60 sub total
Add 50% positional load =$2,300.40 total
8
Expenditure levels are based on GST inclusive advertising rates.
The above rates are per single column display centimetre.
Minimum advertisement size is 10cms.
Single-column advertisements are limited to 10cm in height.
Six-column advertisements will not be accepted.
Aside from full-page advertising, all advertisements shall be no greater
than 160cm.
Prime positions & loadings
Display deadlines
Fixed positions or requests for specific placement attract a loading. In
order to secure these pages, the appropriate advertisement size, together
with the appropriate loading, must be booked (subject to availability at
time of booking).
Colour charges are to be added to the base per column rate first before
a positional loading is applied.
Section
Day
Booking &
Cancellation
Copy/Proof
Deadline
Complete
Material
EGN
Mon
10am Fri
12 noon Fri
12 noon Fri
Tues
10am Fri
12 noon Fri
10am Mon
Wed
10am Mon
4pm Mon
10am Tues
Thurs
10am Tues
4pm Tues
10am Wed
Fri
10am Wed
4pm Wed
10am Thurs
Sat
4:30pm Wed
4pm Thurs
4pm Thurs
Attitudes
Tues
4pm Fri 10
days prior
3pm Thurs
3pm Fri
Tuesday
Mag
Tues
4pm Mon
1 week prior
3pm Thurs
3pm Fri
Bite
Wed
10am Thurs
1 week prior
11am Tues
prior
4pm Tues
Carsguide
Wed
10am Thurs
10am Mon
4pm Mon
Sun Real
Estate
Wed/
Thurs
4pm Thurs
1 week prior
12 noon Mon
4pm Mon
Play
Thurs
10am Wed
1 week prior
12 noon Fri
prior
12 noon Tues
Business &
Commercial
Fri
10am Wed
2pm Wed
2pm Thurs
GC Blue
Fri
12 noon Mon
10am Thurs
10am Thurs
Home
Sat
5pm Wed
10 days prior
5pm Fri
1 week prior
5pm Wed
Paradise
Sat
12 noon Fri
1 week prior
11am Tues
4pm Tues
Real Estate
Sat
12 noon Tues
5pm Tues
4pm Wed
Please note:
Prime positions carry a 14-day cancellation deadline and are not
transferable between advertisers.
• 28cm x 5-column advertisements will not appear prior to page 25
Monday-Friday or prior page 50 Saturday.
• 38cm x 5 column advertisements will not be accepted.
• 30cm x 5 column advertisements will not be accepted.
• All positioning requests subject to availability, eg. first half.
Prime
Advertisement
Size
15cm x 3 column
15cm x 3 column
8cm x 7 column
20cm x 3 column
20cm x 3 column
20cm x 3 column
38cm x 7 column
15cm x 3 column
38cm x 7 column
8cm x 7 column
10cm x 7 column
10cm x 7 column
Loading
M-F
Page 2
75%
Page 3
75%
Page 4
50%
Page 5
50%
Page 6
30%
Page 7
30%
Page 8
30%
Page 9
30%
Page 10
25%
Page 11
25%
Page 12
25%
Page 13
25%
Pages 14-35
25%
Pages 36-55
N/A
Pages 56-70
N/A
Back Page
8cm x 7 column
30%
Specific position requests (outside loaded area) +25%
Loading
WEEKEND
100%
100%
75%
75%
50%
50%
50%
50%
40%
40%
40%
40%
40%
35%
25%
40%
+25%
Editorial Style Advertisements
Any advertisement that is created with an editorial style format must adhere
to the following guidelines:
• The advertisement size is to be no less than 114cm.
• Sans serif type style is the only type that is acceptable.
• The word advertisement is to appear in no less than 10-point bold
capitals at the top/centre of the advertisement.
• A one point keyline must border the entire advertisement.
• These advertisements will not appear prior to page 20, Monday to Friday
and page 50 on Saturdays and will carry a 25% advertorial loading
whether placed on left or right hand pages.
Electronic delivery deadline
Electronic advertisements must arrive at The Gold Coast Bulletin by the
stated publication deadline. If the delivery is not successful, booked space
is charged at 100%.
Cancellation
Alterations
Advertisements cancelled after deadline will be charged at 100% of the
booked space.
Alterations will not
electronic delivery.
Based on a commitment to a package of insertions, a package rate is
discounted for the duration of the package. A fee will be charged should
the package be cancelled prior to the final insertion date. This fee will be
the difference between the casual rate for the section and the package rate
that was agreed upon for each insertion that went to press.
9
be
made
to
advertisements
received
via
Magazines
Paradise Magazine - Weekly
CASUAL
Full Page
Half Page
Third Page
Quarter Page
Eighth Page
Sixteenth Page
Double Page Spread
Arts 1/32
Rate
$5,893.12
$2,946.56
$1,964.20
$1,473.28
$736.64
$368.43
$11,196.72
$184.32
GST
$589.31
$294.66
$196.42
$147.33
$73.66
$36.84
$1,119.67
$18.43
TOTAL
$6,482.43
$3,241.22
$2,160.62
$1,620.61
$810.30
$405.27
$12,316.39
$202.75
$22,000
Full Page
Half Page
Third Page
Quarter Page
Eighth Page
Sixteenth Page
Double Page Spread
Arts 1/32
Rate
$5,730.87
$2,865.54
$1,910.36
$1,432.77
$716.39
$358.19
$10,888.63
$179.20
GST
$573.09
$286.55
$191.04
$143.28
$71.64
$35.82
$1,088.86
$17.92
TOTAL
$6,303.96
$3,152.09
$2,101.40
$1,576.05
$788.03
$394.01
$11,977.49
$197.12
$55,000
Full Page
Half Page
Third Page
Quarter Page
Eighth Page
Sixteenth Page
Double Page Spread
Arts 1/32
Rate
$5,622.77
$2,811.39
$1,874.12
$1,405.70
$702.85
$351.48
$10,683.21
$175.90
GST
$562.28
$281.14
$187.41
$140.57
$70.29
$35.15
$1,068.32
$17.59
TOTAL
$6,185.05
$3,092.53
$2,061.53
$1,546.27
$773.14
$386.63
$11,751.53
$193.49
$110,000
Full Page
Half Page
Third Page
Quarter Page
Eighth Page
Sixteenth Page
Double Page Spread
Arts 1/32
Rate
$5,460.53
$2,730.26
$1,820.07
$1,365.19
$682.70
$341.46
$10,375.02
$170.67
GST
$546.05
$273.03
$182.01
$136.52
$68.27
$34.15
$1,037.50
$17.07
TOTAL
$6,006.58
$3,003.29
$2,002.08
$1,501.71
$750.97
$375.61
$11,412.52
$187.74
$220,000
Full Page
Half Page
Third Page
Quarter Page
Eighth Page
Sixteenth Page
Double Page Spread
Arts 1/32
Rate
$5,379.39
$2,689.75
$1,793.10
$1,344.93
$672.57
$336.34
$10,221.07
$168.12
GST
$537.94
$268.98
$179.31
$134.49
$67.26
$33.63
$1,022.11
$16.81
TOTAL
$5,917.33
$2,958.73
$1,972.41
$1,479.42
$739.83
$369.97
$11,243.18
$184.93
$275,000
Full Page
Half Page
Third Page
Quarter Page
Eighth Page
Sixteenth Page
Double Page Spread
Arts 1/32
Rate
$5,191.66
$2,595.19
$1,729.98
$1,297.60
$648.80
$324.40
$9,861.39
$162.26
GST
$519.17
$259.52
$173.00
$129.76
$64.88
$32.44
$986.14
$16.23
TOTAL
$5,710.83
$2,854.71
$1,902.98
$1,427.36
$713.68
$356.84
$10,847.53
$178.49
$330,000
Full Page
Half Page
Third Page
Quarter Page
Eighth Page
Sixteenth Page
Double Page Spread
Arts 1/32
Rate
$5,163.20
$2,581.65
$1,720.93
$1,290.88
$645.50
$322.80
$9,810.11
$161.40
GST
$516.32
$258.17
$172.09
$129.09
$64.55
$32.28
$981.01
$16.14
TOTAL
$5,679.52
$2,839.82
$1,893.02
$1,419.97
$710.05
$355.08
$10,791.12
$177.54
$440,000
Full Page
Half Page
Third Page
Quarter Page
Eighth Page
Sixteenth Page
Double Page Spread
Arts 1/32
Rate
$5,136.23
$2,568.11
$1,710.48
$1,284.06
$642.08
$321.10
$9,758.73
$160.55
GST
$513.62
$256.81
$171.05
$128.41
$64.21
$32.11
$975.87
$16.06
TOTAL
$5,649.85
$2,824.92
$1,881.53
$1,412.47
$706.29
$353.21
$10,734.60
$176.61
$550,000
Full Page
Half Page
Third Page
Quarter Page
Eighth Page
Sixteenth Page
Double Page Spread
Arts 1/32
Rate
$5,109.15
$2,554.68
$1,701.42
$1,277.35
$638.78
$319.39
$9,707.45
$159.69
GST
$510.92
$255.47
$170.14
$127.74
$63.88
$31.94
$970.75
$15.97
TOTAL
$5,620.07
$2,810.15
$1,871.56
$1,405.09
$702.66
$351.33
$10,678.20
$175.66
$770,000
Full Page
Half Page
Third Page
Quarter Page
Eighth Page
Sixteenth Page
Double Page Spread
Arts 1/32
Rate
$5,082.08
$2,541.04
$1,692.36
$1,270.51
$635.37
$317.68
$9,655.96
$158.84
GST
$508.21
$254.10
$169.24
$127.05
$63.54
$31.77
$965.60
$15.88
TOTAL
$5,590.29
$2,795.14
$1,861.60
$1,397.56
$698.91
$349.45
$10,621.56
$174.72
Paradise Prime positions
& loadings
First Inside Front Spread
2nd Inside Front Spread
LHP Facing Contents
Half Page Vertical on Contents
Page 8/Page 10
First RHP Front Half
First Half RHP
First Half
Consecutive Right Hand Pages
Consecutive Pages
Centre Spread
Specified
Outside Back Cover
Please Note:
Rates are based on the number of insertions booked into paradise or your
contracted expenditure with The Gold Coast Bulletin.
• CANCELLATION - Cancellation deadline for premium positions is one
week prior to deadline. A 50% cancellation fee applies after deadline.
• Alterations will not be made to advertisements received via
electronic delivery.
• Property advertisements appearing within paradise magazine are
restricted to developer content only and must publish as a Double Page
Spread (unless content is lifestyle related or features resort facilities).
50%
40%
35%
35%
35%
35%
30%
25%
40%
35%
35%
25%
50%
Advertising Deadlines
Booking and cancellation deadline:
Advertising copy deadline:
Supplied material deadline:
10
12 noon Friday, one week prior
11am Tuesday
4pm Tuesday
Magazines
Tuesday Magazine - Weekly
CASUAL
Full Page
Half Page
Third Page
Quarter Page
Eighth Page
Sixteenth Page
Rate
$3,821.27
$1,910.64
$1,273.80
$955.32
$477.77
$238.89
GST
$382.13
$191.06
$127.38
$95.53
$47.78
$23.89
TOTAL
$4,203.40
$2,101.70
$1,401.18
$1,050.85
$525.55
$262.78
3 insertions
Full Page
Half Page
Third Page
Quarter Page
Eighth Page
Sixteenth Page
Rate
$3,275.38
$1,637.69
$1,091.79
$818.84
$409.43
$204.82
GST
$327.54
$163.77
$109.18
$81.88
$40.94
$20.48
TOTAL
$3,602.92
$1,801.46
$1,200.97
$900.72
$450.37
$225.30
6 insertions
Full Page
Half Page
Third Page
Quarter Page
Eighth Page
Sixteenth Page
Rate
$2,920.58
$1,460.29
$973.53
$730.25
$364.96
$182.65
GST
$292.06
$146.03
$97.35
$73.03
$36.50
$18.27
TOTAL
$3,212.64
$1,606.32
$1,070.88
$803.28
$401.46
$200.92
12 insertions
Full Page
Half Page
Third Page
Quarter Page
Eighth Page
Sixteenth Page
Rate
$2,565.80
$1,282.90
$855.26
$641.45
$320.73
$160.36
GST
$256.58
$128.29
$85.53
$64.15
$32.07
$16.04
TOTAL
$2,822.38
$1,411.19
$940.79
$705.60
$352.80
$176.40
Tuesday magazine position loadings: RHP Request
25%
Play - Weekly
CASUAL
Full Page
Half Page
Third Page
Quarter Page
Eighth Page
Listing Page - Short
Listing Page - Wide
Rate
$1,738.80
$869.40
$579.60
$434.70
$217.35
$184.23
$256.68
GST
$173.88
$86.94
$57.96
$43.47
$21.74
$18.42
$25.67
TOTAL
$1,912.68
$956.34
$637.56
$478.17
$239.09
$202.65
$282.35
6 insertions
Full Page
Half Page
Third Page
Quarter Page
Eighth Page
Listing Page - Short
Listing Page - Wide
Rate
$1,477.98
$738.99
$492.66
$369.50
$184.75
$156.60
$235.77
GST
$147.80
$73.90
$49.27
$36.95
$18.48
$15.66
$23.58
TOTAL
$1,625.78
$812.89
$541.93
$406.45
$203.23
$172.26
$259.35
13 insertions
Full Page
Half Page
Third Page
Quarter Page
Eighth Page
Listing Page - Short
Listing Page - Wide
Rate
$1,304.10
$652.05
$434.70
$326.03
$163.01
$138.17
$207.99
GST
$130.41
$65.21
$43.47
$32.60
$16.30
$13.82
$20.80
TOTAL
$1,434.51
$717.26
$478.17
$358.63
$179.31
$151.99
$228.79
26 insertions
Full Page
Half Page
Third Page
Quarter Page
Eighth Page
Listing Page - Short
Listing Page - Wide
Rate
$1,217.16
$608.58
$405.72
$304.29
$152.15
$128.96
$194.13
GST
$121.72
$60.86
$40.57
$30.43
$15.22
$12.90
$19.41
TOTAL
$1,338.88
$669.44
$446.29
$334.72
$167.37
$141.86
$213.54
MOVIES ONLY
Play Prime positions & loadings
CASUAL
Movies cm depth X HV/TV
(per/col)
Rate
$15.70
GST
$1.57
TOTAL
$17.27
13 insertions
Movies cm depth X HV/TV
(per/col)
Rate
$14.40
GST
$1.44
TOTAL
$15.84
26 insertions
Movies cm depth X HV/TV
(per/col)
Rate
$13.40
GST
$1.34
TOTAL
$14.74
First Inside Front DPS
Consecutive Pages
RHP
Prior TV Section
Back Cover
Inside Back Cover Strip
Opposite Contents
100%
45%
35%
100%
100%
35%
50%
*Listing page ads restricted to TV programme listing
pages and section lead in pages only.
Run of Press Sections
Bite Liftout - Weekly
GC Blue - Weekly
CASUAL
Rate (per/col)
Rate
$15.70
GST
$1.57
TOTAL
$17.27
CASUAL
Rate (per/col)
Rate
$15.70
GST
$1.57
TOTAL
$17.27
13 insertions
Rate (per/col)
Rate
$14.50
GST
$1.45
TOTAL
$15.95
13 insertions
Rate (per/col)
Rate
$14.90
GST
$1.49
TOTAL
$16.39
26 insertions
Rate (per/col)
Rate
$13.40
GST
$1.34
TOTAL
$14.74
26 insertions
Rate (per/col)
Rate
$14.10
GST
$1.41
TOTAL
$15.51
Rate
$15.70
$20.20
GST
$1.57
$2.02
TOTAL
$17.27
$22.22
Rate
$20.20
GST
$2.02
TOTAL
$22.22
Sport
CASUAL
Monday - Friday
Saturday
Home - Saturday
CASUAL
Rate (per/col)
Please Note: All rates are quoted inclusive of full colour.
11
Real Estate Rates
Gold Coast Bulletin
Please Note:
Rates are quoted inclusive of full colour. For a breakdown of units/module
rates and sizes, please refer to your franchise or group composite
rate agreements. For technical specifications and module sizes please
see page 21.
STAND ALONE ADVERTISING - FULL COLOUR
All Agents, Franchises and Developers
CASUAL
Full Page
Half Page
Quarter Page
Eighth Page
Rate
$6,625.24
$3,496.15
$1,748.06
$874.03
GST
$662.52
$349.62
$174.81
$87.40
TOTAL
$7,287.76
$3,845.77
$1,922.87
$961.43
$5,500
Full Page
Half Page
Quarter Page
Eighth Page
Rate
$6,534.47
$3,448.25
$1,724.12
$862.05
GST
$653.45
$344.83
$172.41
$86.21
TOTAL
$7,187.92
$3,793.08
$1,896.53
$948.26
$22,000
Full Page
Half Page
Quarter Page
Eighth Page
Rate
$6,444.38
$3,400.70
$1,700.35
$850.17
GST
$644.44
$340.07
$170.04
$85.02
TOTAL
$7,088.82
$3,740.77
$1,870.39
$935.19
$55,000
Full Page
Half Page
Quarter Page
Eighth Page
Rate
$6,293.32
$3,320.98
$1,660.49
$830.24
GST
$629.33
$332.10
$166.05
$83.02
TOTAL
$6,922.65
$3,653.08
$1,826.54
$913.26
$110,000
Full Page
Half Page
Quarter Page
Eighth Page
Rate
$6,112.45
$3,225.54
$1,612.77
$806.38
GST
$611.25
$322.55
$161.28
$80.64
TOTAL
$6,723.70
$3,548.09
$1,774.05
$887.02
$220,000
Full Page
Half Page
Quarter Page
Eighth Page
Rate
$5,991.87
$3,161.91
$1,580.95
$790.48
GST
$599.19
$316.19
$158.10
$79.05
TOTAL
$6,591.06
$3,478.10
$1,739.05
$869.53
$275,000
Full Page
Half Page
Quarter Page
Eighth Page
Rate
$5,805.04
$3,063.33
$1,531.66
$765.83
GST
$580.50
$306.33
$153.17
$76.58
TOTAL
$6,385.54
$3,369.66
$1,684.83
$842.41
$330,000
Full Page
Half Page
Quarter Page
Eighth Page
Rate
$5,750.72
$3,034.66
$1,517.32
$758.66
GST
$575.07
$303.47
$151.73
$75.87
TOTAL
$6,325.79
$3,338.13
$1,669.05
$834.53
$440,000
Full Page
Half Page
Quarter Page
Eighth Page
Rate
$5,720.90
$3,018.93
$1,509.45
$754.72
GST
$572.09
$301.89
$150.95
$75.47
TOTAL
$6,292.99
$3,320.82
$1,660.40
$830.19
$550,000
Full Page
Half Page
Quarter Page
Eighth Page
Rate
$5,690.42
$3,002.84
$1,501.42
$750.71
GST
$569.04
$300.28
$150.14
$75.07
TOTAL
$6,259.46
$3,303.12
$1,651.56
$825.78
$770,000
Full Page
Half Page
Quarter Page
Eighth Page
Rate
$5,660.60
$2,987.10
$1,493.56
$746.77
GST
$566.06
$298.71
$149.36
$74.68
TOTAL
$6,226.66
$3,285.81
$1,642.92
$821.45
$880,000
Full Page
Half Page
Quarter Page
Eighth Page
Rate
$5,565.21
$2,936.76
$1,468.38
$734.18
GST
$556.52
$293.68
$146.84
$73.42
TOTAL
$6,121.73
$3,230.44
$1,615.22
$807.60
$990,000
Full Page
Half Page
Quarter Page
Eighth Page
Rate
$5,300.19
$2,796.92
$1,398.45
$699.23
GST
$530.02
$279.69
$139.85
$69.92
TOTAL
$5,830.21
$3,076.61
$1,538.30
$769.15
$1,100,000
Full Page
Half Page
Quarter Page
Eighth Page
Rate
$4,505.17
$2,377.37
$1,188.69
$594.35
GST
$450.52
$237.74
$118.87
$59.44
TOTAL
$4,955.69
$2,615.11
$1,307.56
$653.79
$1,650,000
Full Page
Half Page
Quarter Page
Eighth Page
Rate
$4,472.04
$2,359.89
$1,179.95
$589.97
GST
$447.20
$235.99
$118.00
$59.00
TOTAL
$4,919.24
$2,595.88
$1,297.95
$648.97
$2,200,000
Full Page
Half Page
Quarter Page
Eighth Page
Rate
$4,438.91
$2,342.42
$1,171.21
$585.60
GST
$443.89
$234.24
$117.12
$58.56
TOTAL
$4,882.80
$2,576.66
$1,288.33
$644.16
Prime Positions
Advertisement Size
Inside Front Cover Spread
Outside Back Cover
Inside Back Cover
Inspector Island Ad
Page 2
Page 3
Page 5
Page 7
Page 9
Page 10
Page 11
Right Hand Page Request
Left Hand Page Request
First Half Request
DPS
Full Page
Full Page
Eighth Page
Full Page
Half Page Horizontal
Half Page Vertical
Half Page Vertical
Half Page Vertical
Half Page Horizontal
Full Page
Loading
Prime positions & loadings
50%
50%
35%
100%
50%
50%
35%
35%
35%
25%
35%
35%
25%
35%
Various prime position opportunities exist within our Real Estate liftout.
These prime positions are subject to availability at the time of booking and
carry a positional loading.
• Positional loadings are to be added to the overall advertisement cost.
• Opportunities exist to book a double-page advertising spread on pages
2 and 3. This position carries a 50% loading on both pages. Creative is
subject to editorial approval.
• Existing prime positions will subsequently move back two pages and
loadings will be reduced by 10%.
• Other prime position opportunities exist in relation to Inspector. When
utilising corporate real estate rates, corporate logos must appear on the
advertisements.
Inspector Terms & Conditions:
INSPECTOR & AUCTIONS DIRECTORY
1 line per property
Rate
$4.55
GST
$0.46
For complete terms and conditions regarding Inspector for pictorial
advertisers, please refer to The Weekend Bulletin Real Estate liftout,
or contact Real Estate Advertising on (07) 5584-2217 or email:
[email protected]
TOTAL
$5.00
12
COMMERCIAL & BUSINESS PROPERTY - FRIDAY
Sun Liftouts
All Agents, Franchises and Developers - Stand Alone Advertising
Mono (per/col)
Spend Level
Spot Colour
Full Colour (per/col)
Rate
GST
TOTAL
Rate
GST
TOTAL
$14.78
$1.48
$16.26
$23.79
$2.38
$26.17
$5,500
$14.58
$1.46
$16.04
$23.58
$2.36
$25.94
$22,000
$14.26
$1.43
$15.69
$23.26
$2.33
$25.59
$55,000
$13.60
$1.36
$14.96
$22.61
$2.26
$24.87
$22.40
$2.24
$24.64
$22.29
$2.23
$24.52
Casual
$110,000
$13.40
$1.34
$14.74
$220,000
$13.28
$1.33
$14.61
$275,000
$12.64
$1.26
$13.90
$21.65
$2.17
$23.82
$330,000
$12.54
$1.25
$13.79
$21.54
$2.15
$23.69
$440,000
$12.32
$1.23
$13.55
$21.32
$2.13
$23.45
$550,000
$12.22
$1.22
$13.44
$21.22
$2.12
$23.34
$770,000
$12.11
$1.21
$13.32
$21.12
$2.11
$23.23
$880,000
$11.86
$1.19
$13.05
$20.86
$2.09
$22.95
$990,000
$11.76
$1.18
$12.94
$20.77
$2.08
$22.85
$1,100,000
$11.67
$1.17
$12.84
$20.67
$2.07
$22.74
$1,650,000
$11.30
$1.13
$12.43
$20.30
$2.03
$22.33
$2,200,000
$10.94
$1.09
$12.03
$19.82
$1.98
$21.80
flat fee
Add
$248.19
(inc GST) to
mono rate
Spot Colour
GST
TOTAL
Rate
GST
TOTAL
Casual
$19.10
$1.91
$21.01
$30.27
$3.03
$33.30
$5,500
$18.87
$1.89
$20.76
$29.95
$3.00
$32.95
TOTAL
Full Page
$1,772.70
$177.27
$1,949.97
Half Page
$963.60
$96.36
$1,059.96
Quarter Page
$504.60
$50.46
$555.06
Eighth Page
$377.30
$37.73
$415.03
All rates are quoted inclusive of colour.
For a breakdown of units/module rates and sizes,
please refer to your franchise or group composite rate
agreements.
For technical specifcaitons, please see page 21.
For full terms and conditions, refer to Sun Community
Newspapers rate card.
flat fee
Property Magazine Rates:
Size
Double Page Spread
Add
$305.12
(inc GST) to
mono rate
$520.00
$5,720.00
$312.00
$3,432.00
Quarter Page
Horizontal
$1,560.00
$156.00
$1,716.00
$29.63
$2.96
$32.59
$55,000
$18.02
$1.80
$19.82
$29.10
$2.91
$32.01
$110,000
$17.38
$1.74
$19.12
$28.46
$2.85
$31.31
$220,000
$16.96
$1.70
$18.66
$28.03
$2.80
$30.83
$275,000
$16.21
$1.62
$17.83
$27.29
$2.73
$30.02
$330,000
$16.10
$1.61
$17.71
$27.17
$2.72
$29.89
Size
$440,000
$15.99
$1.60
$17.59
$27.07
$2.71
$29.78
$550,000
$15.89
$1.59
$17.48
$26.97
$2.70
$29.67
$770,000
$15.78
$1.58
$17.36
$26.85
$2.69
$29.54
$880,000
$15.67
$1.57
$17.24
$26.75
$2.68
$29.43
$990,000
$15.57
$1.56
$17.13
$26.64
$2.66
$29.30
$26.60
$2.66
$29.26
$1,650,000
$15.06
$1.51
$16.57
$26.14
$2.61
$28.75
$2,200,000
$14.59
$1.46
$16.05
$25.66
$2.57
$28.23
Best of Real Estate / Best of Retirement Life
Magazine Rates:
35%
Rate
GST
TOTAL
Double Page Spread
$3,636.40
$363.64
$4,000.04
Half Page
$1,818.20
$181.82
$2,000.02
Property Guide + Suburb Guide
UDIA Review
Display Homes and Land
Metropolis Commercial Property
and Business Sales
Commerical, business property & business opportunities Friday and Saturday position loadings:
Right Hand Page Request
Living Space
Left Hand Page Request
25%
Please note:
For a breakdown of units/module rates and sizes, please see your franchise or group
composite rate agreements.
For technical specifications, please see page 21.
13
$1,040.00 $11,440.00
$3,120.00
$20.41
$17.08
TOTAL
$5,200.00
$1.86
$1.55
$10,400.00
GST
Full Page
$18.55
$15.53
Rate
Half Page Horizontal
$22,000
$1,100,000
Ad. Size
Loading
DPS
50%
Full Page
20%
Full Page
15%
Full Page
35%
Half Page Horizontal 35%
Half Page Horizontal 35%
x4 Full Pages
10%
15%
10%
MAGAZINES & FEATURES
All Agents, Franchises and Developers - Stand Alone Advertising
Rate
GST
Please note:
COMMERCIAL, BUSINESS PROPERTY &
BUSINESS OPPORTUNITIES - SATURDAY
Spend Level
Rate
Prime Positions
Inside Front Cover Spread
Outside Back Cover
Inside Back Cover
Page 2
Page 3
Page 5
Centre Liftout
Right Hand Page Request
Left Hand Page Request
All customers who secure Friday property display advertising can elect to lift-over and
repeat their advertisement into Saturday’s Business pages at 50% discount (inc GST).
Full Colour (per/col)
Casual
Northern Edition, Tweed &
Southern Editions Prime positions & loadings:
Lift-over into Saturday Commercial and Business Pages:
Mono (per/col)
Northern Edition and Tweed and Southern
Editions (includes Thursday Southern Gold Coast Bulletin)
July 16, 2008
January 8, 2009
March 5, 2009
August
October
February
April
29,
31,
27,
24,
2008
2008
2009
2009
September
November
March
June
24,
26,
25,
24,
2008
2008
2009
2009
Best of Retirement Life
(Bi-annual)
November, 2008
May, 2009
Best of Real Estate (Annual)
December, 2008
Carsguide Rates
Unmatched print power
Carsguide delivers automotive dealers unmatched power
performance with the most extensive coverage of the Coast.
Editorially, Carsguide's aim is to feature compelling stories relevant to
readers of The Gold Coast Bulletin and The Gold Coast Sun each and
every week.
and
Featuring full colour throughout Carsguide is a comprehensive
motoring liftout featured in both Wednesday’s Gold Coast Bulletin and
The Gold Coast Sun.
More than just road tests and reviews on the latest models, Carsguide
covers a range of topics of interest to the motoring enthusiast.
Prestige vehicles, classic makes and models, second-hand reports,
servicing tips, accessories and motorsport all feature prominently.
While the format and design of Carsguide remains consistent
throughout each weekly edition, the stories featured in
The Gold Coast Bulletin and The Gold Coast Sun differ significantly.
Through utilising both publications we are able to cover a greater and more
diverse range of automotive stories.
Anyone who wants to catch up on the world on wheels will turn to
Carsguide. It is the one-stop shop for people looking to buy and sell a new
or used car, truck, light commercial or motorbike.
Carsguide - New Cars
Carsguide - Used Cars
Carsguide's New Car section is a sharp,
clean, platform for the Gold Coast's most
prestigious dealerships. Surrounded by car
reviews and regular editorial favourites such
as History on Wheels, the New Car section is
a must read for motoring enthusiasts.
The Used Car liftout sits in the true centre
of the New Car section, and provides
advertisers with the perfect vehicle to
reach the used car market. Made up of
100% advertising content – this modular
section offers extreme value for money, with
proven results.
The Used Car liftout comprises of half
page ads (18cm x 7 columns) and full page
ads (38cm x 7 columns) only. Based on
committed bookings, the Used Car liftout
carries its own discount structure.
GCB + GC Sun Carsguide Liftout
Expenditure
Used Car Liftout
Rate (per/col)
GST
TOTAL (per/col)
Commitment
Casual
$19.68
$1.97
$21.65
Casual
$5,500
$19.35
$1.94
$21.29
6 Insertions
$22,000
$18.81
$1.88
$20.69
13 Insertions
$55,000
$18.04
$1.80
$19.84
26 Insertions
$110,000
$17.72
$1.77
$19.49
$220,000
$17.61
$1.76
$19.37
$275,000
$16.74
$1.67
$18.41
$330,000
$16.64
$1.66
$18.30
Prime Positions
Advertisement Size
$440,000
$16.52
$1.65
$18.17
$550,000
$16.31
$1.63
$17.94
Front Cover
Back Page
32cm x 7 column
38cm x 7 column
$770,000
$16.20
$1.62
$17.82
Advertisement Size
Loading
Front Cover
Page 2
6cm x 7 column
38cm x 7 column or
19cm x 7 column
8cm x 7 column
19cm x 7 column
19cm x 7 column
38cm x 7 column
50%
30%
Page 3
Page 4
Page 5
Back Page
Right Hand Page
Inside Back Page
Rate (per/col)
GST
TOTAL (per/col)
n/a
$19.68
$1.97
$21.65
30%
$13.78
$1.38
$15.16
40%
$11.81
$1.18
$12.99
50%
$9.84
$0.98
$10.82
*Weekly or Fortnightly off per/col
Used Car Liftout Prime positions & loadings
Loading
Charged at 38 x 7 rate
30%
Note: The front cover position is a rotational position.
i.e. This can not be locked in by a single advertiser
GCB + GC Sun Carsguide Liftout Prime positions & loadings
Prime Positions
Discount
Colour loadings
Wednesday Carsguide New and Used
30%
20%
20%
30%
20%
10%
Rate (per/col)
GST
TOTAL (per/col)
Spot Colour
Rate + $2.79
$0.28
Rate + $3.07
Full Colour
Rate + $5.67
$0.57
Rate + $6.24
Please note:
• Full and spot colour opportunities exist on every page.
• All advertisements will run in the Carsguide liftout of
Wednesday’s Gold Coast Bulletin and The Gold Coast Sun
(Upper North, North, Central and South editions).
• Advertising material must remain the same between
Wednesday's Gold Coast Bulletin and The Gold Coast Sun to
receive the discounted rate.
14
Classified Rates
(GST Inclusive Rates - Valid July 1, 2008)
Index
Adult Services ........................17
Boats/Marine ..........................16
Business Opportunities...........16
Buy and Sell ...........................17
Careerone ..............................16
Carsguide ...............................16
Marketplace ...........................17
Notices – Death Notices .........18
– Milestones ..............18
Real Estate .............................15
Trades and Services ...............18
Guide to icons used in deadline tables
Proof Required:
Regardless of the method that the advertisement is being
supplied, should a proof be required prior to publication,
the advertisement must be a minimum size 5cm / single
column. One proof is provided for corrections only - no
layout changes will be undertaken.
Completed Material:
Print ready, must be sent as PDF files, through the
Gold Coast Bulletin website www.goldcoast.com.au
Colour links: Quickcut, Websend, Digital Ads. Black and
White links: Gold Coast Bulletin website as directed.
Weekly Directories
Gig Guide ...............................17
Paradise Magazine .................19
Play ........................................19
Home .....................................19
Advertisements to be built:
Built Gold Coast Bulletin ad component material, i.e.
logos, graphics, pictures and text need to be sent via
The Gold Coast Bulletin website (follow the link 'Supply
Advertising Material').
Phone/Fax/Email - Text only:
Text only advertisements. No
or pictures.
graphics,
logos
Positioning
People don’t just buy The Gold Coast Bulletin for news, they may also
be looking to buy, sell, exchange, lend, lease, attend, find and rent. So
whatever you need, our classifieds has a category to suit.
Specific Positioning request .............................................................. 25%
(subject to availability)
When our readers turn to the classified pages, they’ve already made the
decision to buy. This means for individuals and businesses alike, classifieds
provide an active reader environment that works.
Colour
Full Colour
Spot Colour
Spot colour blue or red available for headings, text and borders.
60% yellow wash available for background highlight
Advertising Contact Details
By telephone:
1300 112 345
By internet:
www.goldcoast.com.au
By fax:
(07) 5539 2500
(only available over 5cm) ....................................... 30%
(one colour only) .................................................... 20%
In person:
Also submit copy at:
Main Office: 385 Nerang Road,
Molendinar, Gold Coast
or approved local Gold
Coast Newsagents
Additions
Attention Getters
Single
Small Graphic
Single
Black & White
$3.50
Colour
$7.50
Black & White
$3.50
Colour
$7.50
Each
$1.80
Additional Bold/Cap words
Deadlines may change from those outlined, please confirm at
time of booking.
Prices listed are GST inclusive
Packages*
Options
How to calculate the cost of an advertisement
Weekly
A client wishing to place a black and white display advertisement,
10cm deep x 1 column wide, within the Real Estate section of The
Gold Coast Bulletin Weekend edition would calculate the cost as
follows (GST inc):
Size:
Saturday display rate:
Total cost:
10x1
$20.04
$200.40
1 Weekday + Weekend
25%
3 day
2 Weekdays + Weekend
27%
—
4 day
3 Weekdays + Weekend
30%
All
5 day
4 Weekdays + Weekend
33%
Classifications
6 day
5 Weekdays + Weekend
35%
Series
A
4 Insertions
10%
B
6 Insertions
15%
C
8 Insertions
20%
*Not available on all classifieds pages
$200.40
$60.12
$260.52
Easy Steps for Classified Ads
Add positioning to above advert
A client wishing to place the above advertisement who also
wants it to appear on a right-hand page, would calculate the
cost as follows:
Previous total:
+ positional loading charge 25% (of above total):
Total cost:
Discount
Packages
Add colour to above advert
Previous total:
+ full colour charge 30% (of above total):
Total cost:
2 day
Ads Published
$260.52
$65.13
$325.65
15
Choose
your ad
Choose
your colour
• Line Ad
• Line Ad
+ heading
• Display Ad
• Black
& White
• Spot colour
(Blue/red/
yellow wash)
• Full Colour
Additions
Packages
• Attention
Getters
• Pictures
• Bold Text
• Weekend +
1 Weekday
• Weekend +
2 Weekdays
• Weekend +
3 Weekdays
• Weekend +
4 Weekdays
• Weekend +
5 Weekdays
Series
Packages
A. 4 Insertions
B. 6 Insertions
C. 8 Insertions
Classified Rates
(GST Inclusive Rates - Valid July 1, 2008)
CareerOne
Rate
Carsguide
Mon, Tue,
Thurs, Fri
Carsguide
Wed liftout*
Sat
LINEAGE
$6.63
$8.34
$8.34
GST
$0.66
$0.83
$0.83
TOTAL
$7.29
$9.17
$9.17
$19.20
DISPLAY
$14.39
$18.22
$18.22
$1.92
GST
$1.44
$1.82
$1.82
$21.12
TOTAL
$15.83
$20.04
$20.04
Mon-Fri
Sat
LINEAGE
$6.89
$8.90
GST
$0.69
$0.89
TOTAL
$7.58
$9.79
DISPLAY
$14.80
GST
$1.48
TOTAL
$16.28
Rate
*Carsguide Wednesday liftout is inserted into Wednesday's Gold Coast Bulletin and 4 editions
of The Gold Coast Sun (Upper North, North, Central and South).
Careers Sub Classifications
Beauty Services
Call Centres/Telemarketing
Careers Internet Services
Computers and IT
Education
Employment Wanted
Engineering/Construction
General
Government Vacancies
Health
Hospitality and Tourism
Marketing and Sales
Office Administration
Part-time and Casual
Professional Employment Services
Professional Vacancies
Property and Real Estate
Resume Services
Retail
Self-Employment Opportunities
Senior Appointments –
(min. 2 col, 7 col not permitted)
Trades and Technical
Transport and Logistics
Tuition and Courses
Carsguide Sub Classifications
Auto Parts
Auto Repairs
Caravans/Campervans/Motorhomes
Cars for Sale:
U5 = under $5,000
U10 = $5,000 - $9,999
U20 = $10,000 - $19,999
O20 = $20,000 +
Collector Cars
Commercials
Four Wheel Drives
Carsguide
deadlines
Careers
deadlines
Pub Day
Monday
Tuesday
Wednesday
Thursday
Friday
Weekend
Proof
Thurs-3pm
Fri-3pm
Mon-3pm
Tues-3pm
Wed-3pm
Thurs-3pm
Complete
Fri-10am
Mon-10am
Tues-10am
Wed-10am
Thurs-10am
Thurs-4pm
Build
Text Only
Fri-10am
Sun-6pm
Mon-10am
Mon-1pm
Tues-10am
Tues-1pm
Wed-10am
Wed-1pm
Thurs-10am Thurs-1pm
Thurs-3pm
Fri-11am
Pub Day
Monday
Tuesday
Wednesday Carsguide
Thursday
Friday
Weekend
Boats/Marine
Rate
General Motoring
Luxury Cars
Machinery
Motorcycles
Motoring Finance/Insurance
Motoring Internet Services
Motoring Products
Motor Vehicles for Hire
Motor Wreckers
Trucks, Trailers, Buses
Proof
Thurs-3pm
Fri-3pm
Fri-2pm
Tues-3pm
Wed-3pm
Thurs-3pm
Complete
Fri-10am
Mon-10am
Mon-10am
Wed-10am
Thurs-10am
Fri-10am
Build
Text Only
Fri-10am
Sun-6pm
Mon-10am
Mon-1pm
Mon-10am
Mon-4pm
Wed-10am
Wed-1pm
Thurs-10am Thurs-1pm
Fri-10am
Fri-1pm
Business Opportunities
Mon-Fri
Sat
LINEAGE
$6.63
$8.34
GST
$0.66
$0.83
TOTAL
$7.29
DISPLAY
$14.39
Rate
Mon-Fri
Sat
LINEAGE
$6.63
$8.34
GST
$0.66
$0.83
$9.17
TOTAL
$7.29
$9.17
$18.22
DISPLAY
$14.39
$18.22
GST
$1.44
$1.82
GST
$1.44
$1.82
TOTAL
$15.83
$20.04
TOTAL
$15.83
$20.04
Friday Classifieds Boats/Marine are published within GC Blue.
Business Opportunities Sub Classifications
Boats/Marine Sub Classifications
Business Opportunities
Business Services
Management Rights
Management Rights General
Boats - Power
Boats - Sail
Other Marine
Marine Parts/Accessories
Water Sports and Gear
Business
Opportunities
deadlines
Boats/Marine
deadlines
Pub Day
Monday
Tuesday
Wednesday
Thursday
GC Blue
Weekend
Proof
Thurs-3pm
Fri-3pm
Mon-3pm
Tues-3pm
Wed-3pm
Thurs-3pm
Complete
Fri-10am
Mon-10am
Tues-10am
Wed-10am
Thurs-10am
Fri-10am
Build
Text Only
Fri-10am
Sun-6pm
Mon-10am
Mon-1pm
Tues-10am
Tues-1pm
Wed-10am
Wed-1pm
Thurs-10am Thurs-1pm
Fri-10am
Fri-1pm
Pub Day
Monday
Tuesday
Wednesday
Thursday
Friday
Weekend
16
Proof
Thurs-3pm
Fri-3pm
Fri-3pm
Tues-3pm
Wed-3pm
Thurs-3pm
Complete
Fri-10am
Mon-10am
Mon-10am
Wed-10am
Thurs-10am
Fri-10am
Build
Text Only
Fri-10am
Sun-6pm
Mon-10am
Mon-1pm
Mon-10am
Mon-1pm
Wed-10am
Wed-1pm
Thurs-10am Thurs-1pm
Fri-10am
Fri-1pm
Marketplace†
Buy & Sell
Rate
Mon-Fri
Sat
Category
Rate
Note
LINEAGE
$6.63
$8.34
Up to $300
$2.68
First 3 lines free if submitted online
GST
$0.66
$0.83
Over $300
$5.39
Minimum of 3 lines
TOTAL
$7.29
$9.17
Garage Sale Ads
$4.04
Minimum of 8 lines
DISPLAY
$14.39
$18.22
Island Ad - single
$362.25
10x2
GST
$1.44
$1.82
Island Ad - double
$724.49
10x4
TOTAL
$15.83
$20.04
Strip Ad
$414.01
3x8
These rates are GST Inclusive
*Limited 2 free ads per household. Private advertisers only.
†Individual items up to $1000 in value.
Buy & Sell Sub Classifications
Marketplace Sub Classifications
Antiques
Arts and Crafts
Auctions - General
Computers
Exchange - General
For Sale
Garage Sales
Internet Services
Livestock For Sale
Antiques and Collectables
Arts and Crafts
Baby Needs
Bathrooms and Laundry
Bedroom
Bicycles, Parts, Accessories
Boats
Books, Textbooks, Magazines
Building Materials/Reno
Camping Equipment
Clothing and Accessories
Livestock Needs/Services
Loans, Commercial and General
Finance
Musical Instruments
Pet Supplies and Services
Pets
Photographic Equipment
Wanted
Buy and Sell
deadlines
Pub Day
Monday
Tuesday
Wednesday
Thursday
Friday
Weekend
Computers
Furniture and Furnishings
Garden/Outdoor
General
Health/Beauty Products
Home Appliances
Home Entertainment
Jewellery
Marine Parts/Accessories
Mowers and Trimmers
Musical Equipment
Pets and Accessories
Phones and Accessories
Photographic Equipment
Pools, Spas, Equipment
Sporting Equipment
Toys
Trailers
Water Sports and Gear
Wedding and Formal Wear
Wanted
Marketplace
deadlines
Proof
Thurs-3pm
Fri-3pm
Mon-2pm
Tues-3pm
Wed-3pm
Thurs-3pm
Complete
Fri-10am
Mon-10am
Tues-10am
Wed-10am
Thurs-10am
Fri-10am
Build
Text Only
Fri-10am
Sun-6pm
Mon-10am
Mon-1pm
Tues-10am
Tues-1pm
Wed-10am
Wed-1pm
Thurs-10am Thurs-1pm
Fri-10am
Fri-1pm
Pub Day
Free
Proof
n/a
Complete
n/a
Build
n/a
n/a
n/a
n/a
Paid
Gig Guide
Text Only
Wed-12
midnight
Thurs-1pm
Adult Services
Commitment
Single
Double
Rate
Bulletin Only
2 Sun
$52.00
$93.00
$98.00
$186.00
3 Sun
$122.00
4 Sun
5 Sun
Mon-Fri
Sat
LINEAGE
$8.03
$9.53
GST
$0.80
$0.95
$223.00
TOTAL
$8.83
$10.48
$143.00
$259.00
DISPLAY
$17.75
$20.55
$160.00
$279.00
GST
$1.78
$2.06
TOTAL
$19.53
$22.61
These rates are GST inclusive. *Per module cost (GST inc). Single
module = 5cm deep x 1 column. Double module = 10cm deep x 1 column
Gig Guide Sub Classifications
Auditions
Band hire
Big band
Clubs
Comedy
Country
DJ's
Entertainers
Events
Functions
Hire/Sales
Jazz
Karaoke
Latin American
Live Music Venues
Lounge/Bar/Dine
Musicians
Musicians wanted
Party hire
Repairs & Service
Rhythm & Blues
Adult Services Sub Classifications
Rock'n'Roll
Singles
Tuition
Wanted
Adult Entertainment
Adult Phone Services
Adult Services/Products
Adult Therapies
Gig Guide
deadlines
Pub Day
Proof
Play Gig Guide
Fri-12noon
The Gold Coast Bulletin
Scene Gig Guide
Fri-12noon
The Gold Coast and Tweed Sun
Licensed Brothels
Personal Relaxation
Private Services
Social Companions
Adult Services
deadlines
Complete
Fri-12noon
Build
Fri-12noon
Text Only
Mon-1pm
Fri-12noon
Fri-12noon
Mon-1pm
Pub Day
Monday
Tuesday
Wednesday
Thursday
Friday
Weekend
17
Proof
Thurs-3pm
Fri-3pm
Mon-3pm
Tues-3pm
Wed-3pm
Thurs-3pm
Complete
Fri-10am
Mon-10am
Tues-10am
Wed-10am
Thurs-10am
Fri-10am
Build
Text Only
Fri-10am
Sun-6pm
Mon-10am
Mon-1pm
Tues-10am
Tues-1pm
Wed-10am
Wed-1pm
Thurs-10am Thurs-1pm
Fri-10am
Fri-1pm
Classified Rates
(GST Inclusive Rates - Valid July 1, 2008)
Notices
Rate
Trades & Services
Mon-Fri
Sat
LINEAGE
$6.73
$8.65
GST
$0.67
$0.87
TOTAL
$7.40
DISPLAY
Rate
Mon-Fri
Sat
LINEAGE
$6.63
$8.34
GST
$0.66
$0.83
$9.52
TOTAL
$7.29
$9.17
$14.55
$18.84
DISPLAY
$14.39
$18.22
GST
$1.46
$1.88
GST
$1.44
$1.82
TOTAL
$16.01
$20.72
TOTAL
$15.83
$20.04
Trades & Services Sub Classifications
Catering
Child/Adult Care
Dressmaking
Driving Schools
Florists and Gifts
For Hire
Health and Beauty
Introductions
Landscaping/Gardening
Party Hire
Phone Introductions
Photographers
Removals/Transport/Storage
Notices Sub Classifications
Church/Religious Notices
Entertainment
Lost and Found
New Age
Personal Notices
Pets - Notices
Public Notices
Tenders and Quotes
Thanks
Notices
deadlines
Pub Day
Monday
Tuesday
Wednesday
Thursday
Friday
Weekend
Trades deadlines
Proof
Thurs-3pm
Fri-3pm
Mon-3pm
Tues-3pm
Wed-3pm
Thurs-3pm
Complete
Fri-10am
Mon-10am
Tues-10am
Wed-10am
Thurs-10am
Fri-10am
Build
Text Only
Fri-10am
Sun-6pm
Mon-10am
Mon-1pm
Tues-10am
Tues-1pm
Wed-10am
Wed-1pm
Thurs-10am Thurs-1pm
Fri-10am
Fri-1pm
Pub Day
Monday
Tuesday
Wednesday
Thursday
Friday
Weekend
Death Notices
Rate
Services - Domestic/Cleaning/Commercial
Services - Professional
Services - Trade and Handy
Services - Trade Work (licensed)*
Singles Clubs
Swimming Pools
Therapeutic Massage
Travel
TV/Video and Electronic Services
Wedding Services
*Must include licensee name, licence
number and name of relevant
Government act/department.
Proof
Thurs-3pm
Fri-3pm
Mon-3pm
Tues-3pm
Wed-3pm
Thurs-3pm
Complete
Fri-10am
Mon-10am
Tues-10am
Wed-10am
Thurs-10am
Fri-10am
Milestones
Mon-Fri
Sat
Mon-Fri
Sat
LINEAGE
$7.30
$7.30
LINEAGE
$6.73
$8.65
GST
$0.73
TOTAL
$8.03
$0.73
GST
$0.67
$0.87
$8.03
TOTAL
$7.40
$9.52
DISPLAY
$16.97
$16.97
DISPLAY
$6.73
$8.65
GST
$1.70
$1.70
GST
$0.67
$0.87
TOTAL
$18.67
$18.67
TOTAL
$7.40
$9.52
Rate
Milestones Sub Classifications
Death Notices Sub Classifications
Death Notices
Funeral Directors
Funeral Notices
General Notices
Anniversaries
Birthday Greetings
Birth Notices
Celebrations
Coming of Age
In Memoriam
Memorial Services
Return Thanks
Roll of Honour
Death Notices
deadlines
Pub Day
Monday
Tuesday
Wednesday
Thursday
Friday
Weekend
Build
Text Only
Fri-10am
Sun-6pm
Mon-10am
Mon-1pm
Tues-10am
Tues-1pm
Wed-10am
Wed-1pm
Thurs-10am Thurs-1pm
Fri-10am
Fri-1pm
Congratulations
Engagements
Marriages
Special Greetings/Occasions
Milestones
deadlines
Proof
Sun-6pm
Mon-4pm
Tues-4pm
Wed-4pm
Thurs-4pm
Fri-3pm
Complete
Fri-10am
Mon-10am
Tues-10am
Wed-10am
Thurs-10am
Fri-10am
Build
Text Only
Fri-10am
Sun-6pm
Mon-10am
Mon-4pm
Tues-10am
Tues-4pm
Wed-10am
Wed-4pm
Thurs-10am Thurs-4pm
Fri-10am
Fri-3pm
Pub Day
Monday
Tuesday
Wednesday
Thursday
Friday
Weekend
18
Proof
Sun-3pm
Mon-3pm
Tues-3pm
Wed-3pm
Thurs-3pm
Fri-3pm
Complete
Fri-10am
Mon-10am
Tues-10am
Wed-10am
Thurs-10am
Fri-10am
Build
Text Only
Fri-10am
Sun-6pm
Mon-10am
Mon-1pm
Tues-10am
Tues-1pm
Wed-10am
Wed-1pm
Thurs-10am Thurs-1pm
Fri-10am
Fri-1pm
Real Estate
Rate
Directories
Mon-Fri
Sat
LINEAGE
$6.63
$8.34
GST
$0.66
$0.83
TOTAL
$7.29
$9.17
DISPLAY
$14.39
$18.22
GST
$1.44
$1.82
TOTAL
$15.83
$20.04
Paradise Magazine Directory
The paradise directory allows
smaller Gold Coast businesses
to grab their own slice of
paradise. With a focus on
travel, getaways, and things to
do this is a great environment
to showcase your business on
a regular basis.
*Houses/Flats/Units and Rentals
- regions as follows
Northern Region:
1
Central Region:
2
Southern Region:
3
Western Region:
4
South-East Qld:
6
Northern Rivers Region: 7
Qld and Interstate:
8
Proof
Thurs-3pm
Fri-3pm
Mon-3pm
Mon-3pm
Tues-3pm
Wed-3pm
Wed-3pm
Wed-3pm
Wed-3pm
Mon-3pm
Complete
Fri-10am
Mon-10am
Tues-10am
Tues-10am
Wed-10am
Thurs-10am
Thurs-10am
Thurs-10am
Thurs-4pm
Tues-1pm
4 Insertions
$95.45 per insertion
6 Insertions
$90.14 per insertion
8 Insertions
$84.84 per insertion
Double Module*
Publication Date:
Every Saturday
4 Insertions
$190.89 per insertion
6 Insertions
$180.29 per insertion
Booking Deadline:
Friday 1 week prior
8 Insertions
$169.68 per insertion
These rates are GST inclusive.
*Please note: Module sizes vary, please ask.
Other directories may have been developed, please
contact your Account Manager for further information.
Home - Service Directory
Real Estate
deadlines
Pub Day
Monday
Tuesday
Wednesday
RE Mid-Week
Thursday
Friday
Weekend RE General
Weekend RE For Sale
Weekend RE Rentals
Weekend RE Services
$106.05 per insertion
$212.10 per insertion
Copy Deadline:
Monday prior to publication
†Houses/Units/Auctions
- sub-categories (Wednesday)
U200 = Under $200,000
U300 = $200,000 - $299,999
U400 = $300,000 - $399,999
U500 = $400,000 - $499,999
U600 = $500,000 - $599,999
O600 = Over $600,000
RMUL = Multi-Listings
RAUC = Auctions
1 Insertion
1 Insertion
Real Estate Sub Classifications
Capital Investments - Residential
Commercial Investments
Conveyancing and Related Services
Farms/Pastoral
Finance and Investment Services
Flats - For Sale and Wanted
Garden and Retirement Villas
Homes - Display Homes
Homes - Relocatable/For Removal
Home Units - For Sale*†
Houses - For Sale*†
Industrial Properties
Land*
Property Exchange
Real Estate Internet Services
Rentals - Commercial/Industrial
Rentals - Holiday Accommodation
Rentals - Houses, Flats and Units*
Rentals - Rooms and Board
Rentals - Share Accommodation
Rentals - Wanted
Single Module*
Build
Text Only
Fri-10am
Sun-6pm
Mon-10am
Mon-1pm
Tues-10am
Tues-1pm
Tues-10am
Tues-1pm
Wed-10am
Wed-1pm
Thurs-10am Thurs-1pm
Thurs-10am Thurs-6pm
Thurs-10am Thurs-6pm
Thurs-4pm
Fri-9am
Tues-1pm Tues-12noon
Home directory, for everything
about the house, inside and
out. Offering the benefit of full
colour and the advantage of
a seven-day shelf life for your
advertising.
Single Module*
Publication Date:
Every Saturday
Double Module*
Booking Deadline:
2pm Monday
prior to publication
Copy Deadline:
2pm Wednesday
prior to publication
1 Insertion
$84.01 per insertion
4 Insertions
$75.60 per insertion
6 Insertions
$71.40 per insertion
8 Insertions
$67.32 per insertion
1 Insertion
$168.00 per insertion
4 Insertions
$151.20 per insertion
6 Insertions
$142.80 per insertion
8 Insertions
$134.40 per insertion
These rates are GST inclusive.
*Please note: Module sizes vary, please ask.
Other directories may have been developed, please
contact your Account Manager for further information.
Carsguide Directory
Carsguide delivers unmatched
power and performance with
extensive coverage of the Gold
Coast in a premium product.
The directory appears in The
Gold Coast Bulletin's Carsguide and four editions of The
Gold Coast Sun (Upper North,
North, Central and South).
Publication Date:
Every Wednesday
Booking Deadline:
10am Thursday
prior to publication
Copy Deadline:
10am Friday
prior to publication
19
Single Module*
1 Insertion
$105.00 per insertion
4 Insertions
$94.50 per insertion
6 Insertions
$89.78 per insertion
8 Insertions
$84.00 per insertion
Double Module*
1 Insertion
$210.00 per insertion
4 Insertions
$189.00 per insertion
6 Insertions
$179.55 per insertion
8 Insertions
$168.00 per insertion
These rates are GST inclusive.
*Please note: Module sizes vary, please ask.
Other directories may have been developed, please
contact your Account Manager for further information.
Inserts
Higher readership & retention
Size specifications
There's no question that catalogues and brochures are important marketing
tools, but in order for them to perform effectively they need to be read.
All inserts must conform to maximum and minimum sizes shown
as follows.
Research proves that consumers actually read newspaper-inserted
material more thoroughly and with greater attention than letterbox
distributed material. In fact, 72% of those who recalled the newspaperinserted material stated that they actually read it, compared to 54% for the
letterbox-distributed material*.
General notes on the size-specification tables below:
*Source: Quadrant Research Services
1. Any single sheet (at max size) under 180gsm must be folded neatly in half.
2. Four and eight-page tabloid products must be quarter folded. Prior to
acceptance, all other tabloid products must be inspected to determine
whether a quarter fold is required.
3. The fold must be situated on the longest side of the product
i.e. Insert 200mm x 180mm wide – 200mm must be folded (spine) of
this product.
4. The substance weight (gsm) should increase as the insert increases (eg:
height and width, not number of pages).
Rates & deadlines
Packing identification
The retention rate of catalogues and brochures once they get in the front
door varies depending on the method of distribution. 58% of all readers
retain at least one newspaper insert a month and there is also a tendency
for readers to pass on these inserts to other consumers*.
Sun Community Newspapers
1. The printer must ensure that all inserts are free from “set-off” and that
the ink is dry.
2. Inserts must be kept as flat as possible at all times, with tight folds, and
free from rolled edges, wrinkles or other distortions.
3. Inserts are to be turned in 50s, 75s, 100s, within a bundle, so that the
height is between 75mm to 100mm.
4. Bundles may be strapped from top to bottom (not around spine), single
tie only (the wider the strapping the better). The tension of the strapping
should not in any way damage the bundle.
5. The use of a sturdy piece of cardboard at even intervals throughout
the stack will help keep the inserts flat, and avoid shifting during
transportation. Gaps between bundles on the pallet should be kept
to a minimum.
6. Outside edges should be vertically even and protected by cardboard.
The inserts should be stacked, so that they do not protrude beyond the
limits of the pallet.
7. If the pallet does not have a solid, smooth base, a piece of wood or
a substantial piece of cardboard should be placed over the pallet
before stacking.
8. A solid piece of wood, the same dimensions as the base pallet, should
be placed on top of the stacked bundles, to prevent strap damage.
9. The pallets should be cross strapped four ways.
10. The pallet should be wrapped in plastic, or shrink-wrapped, for
further protection.
Wednesday-Thursday
Max. inserts per edition
6
Price inc GST (per 1000)
POA
Booking/Cancellation
14WDP
Delivery*
5WDP
The Gold Coast Bulletin
4 Industrial Ave
MOLENDINAR, QLD 4214
Organisation Address
Booking (07) 5584 2227
Delivery (07) 5584 2227
Contacts
Legend WDP = Working Days Prior. *GST inclusive
Due to the number of sections within The Weekend Bulletin this edition is
unable to accommodate any inserts.
Quantities change quarterly. Available on application. Minimum insert
quantity 20,000.
The Gold Coast Bulletin
Single Page
Up to 8 Pages
8 Pages Plus
Monday
Incl GST
Excl GST
$36.43
$33.12
$45.54
$41.40
$56.93
$51.75
Tuesday
Incl GST
Excl GST
$36.43
$33.12
$45.54
$41.40
$56.93
$51.75
Wednesday
Incl GST
Excl GST
$54.65
$49.68
$68.31
$62.10
$87.66
$79.70
The pallets must have shown on at least two sides the following
information clearly:
Thursday
Incl GST
Excl GST
$54.65
$49.68
$68.31
$62.10
$87.66
$79.70
Friday
Incl GST
Excl GST
$54.65
$49.68
$68.31
$62.10
$87.66
$79.70
1. The name and address of the company and the day of publication
concerned.
2. The publication issue and date of insertion, or any other details for further
identification.
3. The estimated weight of the pallet.
Pallet identification
Insert Specifications
Tabloid Inserts
Single Sheet
Single Sheet
Folded (4 pages)
Inserts in Excess of
Single Sheet
Min size
N/A
200mm x 160mm
200mm x 180mm
200mm x 180mm
Min weight
N/A
135gsm
80gsm
N/A
380mm x 270mm
380mm x 270mm
380mm x 270mm
380mm x 270mm
N/A
-
135gsm
100gsm
Max size
Min weight
Min size for weight - 6 pages
N/A
N/A
N/A
80gsm - up to A4
8 pages
55gsm
N/A
N/A
55gsm - up to A4
12 pages
54gsm (380 x 270mm)
N/A
N/A
54gsm (up to 276 x 270mm)
16 pages
52gsm (380 x 270mm)
N/A
N/A
54gsm (up to 276 x 270mm)
48*
48*
48*
48
Max no. pages (Mon-Fri)
Legend N/A = Not applicable. *Requires consultation with the Inserts Manager. Weight limitations may apply.
20
Mechanical Specifications
The Gold Coast Bulletin EGN, The Gold Coast Sun,
Carsguide, GC Blue, bite, home, Commercial Real Estate
SHORT TABLOID Stitch & Trim
Column Depth: ...............................................................................376mm
Columns to page: .....................................................................................7
Column widths:
1 column ..........................................................................................34mm
2 columns ........................................................................................72mm
3 columns ......................................................................................110mm
4 columns ......................................................................................148mm
5 columns ......................................................................................186mm
6 columns ......................................................................................224mm
7 columns ......................................................................................262mm
deep
deep
deep
deep
deep
x
x
x
x
x
246mm
275mm
285mm
521mm
560mm
wide
wide
wide
wide
wide
Modular advertisement sizes:
Half page horizontal: ..................................... 157mm deep x 246mm wide
Half page horizontal (bleeding): ..................... 174mm deep x 285mm wide
Half page vertical: ......................................... 322mm deep x 121mm wide
Half page vertical (bleeding): ......................... 356mm deep x 142mm wide
Third page horizontal: ................................... 102mm deep x 246mm wide
Third page horizontal (bleeding): ................... 119mm deep x 285mm wide
Third page vertical: ......................................... 322mm deep x 79mm wide
Third page vertical: (bleeding): ....................... 356mm deep x 100mm wide
Quarter page: ............................................... 157mm deep x 121mm wide
Quarter page horizontal: ................................. 76mm deep x 246mm wide
Quarter page horizontal (bleeding): ................. 93mm deep x 285mm wide
Quarter page vertical: ..................................... 322mm deep x 58mm wide
Quarter page vertical (bleeding): ..................... 356mm deep x 79mm wide
Eighth page horizontal: ................................... 76mm deep x 121mm wide
Eighth page vertical: ........................................ 157mm deep x 58mm wide
Sixteenth page: ................................................ 76mm deep x 58mm wide
Live image area (type area):
Full page: ..................................................... 376mm deep x 262mm wide
Double page: ...............................................376mm deep x 544mm wide
Classified size specifications
Column Depth: ...............................................................................360mm
Columns to page: .....................................................................................8
Live image area (type area): .......................... 375mm deep x 259mm wide
Column widths:
1 column ..........................................................................................30mm
2 columns ........................................................................................63mm
3 columns ........................................................................................95mm
4 columns ......................................................................................128mm
5 columns ......................................................................................161mm
6 columns ......................................................................................194mm
7 columns ......................................................................................226mm
8 columns ......................................................................................259mm
SQUARE TABLOID FEATURE Stitch & Trim
Eg: Play
Live image area (type area) ............................268mm deep x 246mm wide
Full page (trim size) ........................................301mm deep x 275mm wide
Full page (bleeding) ........................................311mm deep x 285mm wide
Double page (image area) ..............................268mm deep x 520mm wide
Double page (bleeding) ..................................311mm deep x 560mm wide
Modular advertisement sizes:
Half page – high ............................................268mm deep x 121mm wide
Half page vertical (bleeding) ...........................311mm deep x 140mm wide
Half page – wide ............................................130mm deep x 246mm wide
Half page horizontal (bleeding) .......................151mm deep x 285mm wide
Third page – high .............................................268mm deep x 79mm wide
Third page – wide ............................................84mm deep x 246mm wide
Quarter page .................................................130mm deep x 121mm wide
Quarter page – wide ........................................61mm deep x 246mm wide
Eighth page – wide ..........................................61mm deep x 121mm wide
Eighth page – vertical ......................................130mm deep x 58mm wide
Design Limitations
•
•
•
•
•
Eg: paradise, Tuesday Magazine
Live image area (type area): ........................... 322mm
Full page (trim size): ...................................... 345mm
Full page (bleeding): ..................................... 356mm
Double page (image area): ............................ 322mm
Double page (bleeding): ................................ 356mm
Minimum point size for single column ads - 7pt
Minimum point size for 2-8 column ads - 8pt
Reverse or reverse type/stipple (50% & over) allowed up to 1/3 of ad
Full reverse allowed if ad is 20 column cm or more
Reverse type minimum – 10pt
Real Estate
Modular advertisement sizes:
Sixteenth page .................................................. 93mm deep x 64mm wide
Eighth page wide ........................................... 93mm deep x 130mm wide
Eighth page high ............................................ 187mm deep x 64mm wide
Quarter page ................................................ 187mm deep x 130mm wide
Quarter page wide .......................................... 93mm deep x 262mm wide
Quarter page high .......................................... 376mm deep x 64mm wide
Half page wide ............................................. 187mm deep x 262mm wide
Half page high .............................................. 376mm deep x 130mm wide
Full page ...................................................... 376mm deep x 262mm wide
Listing strip ads:
Listing page – short .........................................40mm deep x 162mm wide
Listing page – wide ...........................................40mm deep x246mm wide
Variable modules:
Half wide – variable depth ................................ —mm deep x 110mm wide
Third wide – variable depth ................................ —mm deep x 72mm wide
• Note: The variable depth HV and TV modules are intended for movie listing
pages only. A cm depth must be supplied in conjunction with either of these
two codes. HV modules are intended for cinema 'press' ads, while the TV
modules are to be used for the regular cinema listings.
TABLOID FEATURE Stitch & Trim
QUARTERFOLD Glued & Trim Eg: Titans Magazine and Tripper
Eg: Property Guide, Indy
Live image area (type area): .......................... 352mm
Full page (trim size) ........................................ 385mm
Full page (bleeding): ..................................... 395mm
Double page (image area): ............................ 352mm
Double page (bleeding): ................................ 395mm
Columns to page: .....................................................................................4
Live image area (type area): .......................... 250mm deep x 176mm wide
Full page (trim size): ...................................... 277mm deep x 198mm wide
Full page (bleeding): ..................................... 287mm deep x 208mm wide
Double page (image area): ............................ 250mm deep x 370mm wide
Double page (bleeding): ................................ 287mm deep x 406mm wide
Half page horizontal: ..................................... 120mm deep x 176mm wide
Half page horizontal (bleeding): ..................... 135mm deep x 208mm wide
Half page vertical: ........................................... 250mm deep x 86mm wide
Half page vertical (bleeding): ......................... 287mm deep x 104mm wide
Quarter page vertical: ..................................... 120mm deep x 86mm wide
Column widths:
1 column ..........................................................................................41mm
2 columns ........................................................................................86mm
3 columns ......................................................................................131mm
4 columns ......................................................................................176mm
deep
deep
deep
deep
deep
x
x
x
x
x
246mm
275mm
285mm
520mm
560mm
wide
wide
wide
wide
wide
Modular advertisement sizes:
Half page horizontal: ..................................... 172mm deep x 246mm
Half page horizontal (bleeding): ..................... 193mm deep x 285mm
Half page vertical: ......................................... 352mm deep x 121mm
Half page vertical (bleeding): ......................... 395mm deep x 140mm
Quarter page horizontal: ................................. 82mm deep x 246mm
Quarter page vertical: ................................... 172mm deep x 121mm
Quarter page tall: ............................................ 352mm deep x 58mm
Eighth page: ................................................... 82mm deep x 121mm
Sixteenth page: ................................................ 82mm deep x 58mm
wide
wide
wide
wide
wide
wide
wide
wide
wide
Disclaimer: Due to the nature of the press, trim sizes are an estimate only. Please make sure that text and logos stay
within the live image area to prevent cropping when trimmed. Horizontal wide ads bleed to the bottom only. An extra
5mm bleed is added to the width in case the ad moves from a left to right hand position. This is done so you won’t have
to re-supply artwork. Please contact your Advertising Rep for a bleed template to design your ad correctly.
21
Mechanical Specifications
IMAGE FILE PREPARATION
All images must be prepared in either greyscale or CMYK colour mode.
Note: PDF files containing duotones, tritones, quadtones, RGB colour,
indexed colour, lab colour, four colour black or multichannels will not be
accepted. PMS colours must be converted to the closest CMYK four
colour process equivalent. ICC profiles must be removed. To create a richer
black, up to 30% cyan is acceptable. Effective image resolution must be
a minimum of 180dpi.
TECHNICAL ASSISTANCE
The Gold Coast Bulletin Photoshop CMYK Ink Setup and dot gain
settings can be accessed via our website www.goldcoast.com.au
by selecting the following:
Select
ABOUT US
Supply Material
Technical Information
4 colour specifications
Screen Ruling:
100 lines per inch
Tone reproduction guidelines:
Four Colour
C
M
Y
K
A. Catchlights
0%
0%
0%
0%
Essential Whites
3%
2%
2%
1%
B. Midtones
Allow 20% dot gain
C. Shadows
Maximum total ink weight 230%
Black ink limit not to exceed 90%
UCA amount 20%
The Bulletin Acrobat Distiller job options can also be located on the
website www.goldcoast.com.au by selecting the following:
Select
ABOUT US
Supply Material
How to create a PDF
ELECTRONIC AD DELIVERY
Our preferred method of delivery for electronic advertisements is via
Quickcut, WebSEND or Digital Ads. Alterations cannot be made to ads
received via electronic delivery. All electronic material must carry an
identifying caption.
Adstream/
Quickcut
Go to:
Email:
Phone: (02) 9938 7599 – Sydney
Technical Support: 1300 768 988
www.quickcut.com.au
[email protected]
Quicksend
Go to:
Technical Support: 1300 768 988
www.quicksend.net.au
Free registration (great for one-offs)
WebSEND
Go to:
Email:
Phone: (03) 8689 9000 – Melbourne
Toll Free: 1300 798 949
www.websend.com.au
[email protected]
Digital Ads
Go to:
Email:
Phone: (02) 9552 4733 – Sydney
www.digitalads.com.au
[email protected]
GCR separation
News Limited requires the use of grey component replacement separation
technique (GCR) for newspaper colour printing.
Monochrome
A.
B.
C.
Catchlights
Highlights
Midtone
0.7% Density
Shadows
0%
3%
Allow 20% dot gain
Pitch 50%
100%
Type styles and sizes
Minimum type
Reverse type on single colour
Reverse type on full colour
7 point
8 point
10 point
Newspaper spot colours
THE GOLD COAST BULLETIN WEB PORTAL DELIVERY
Component artwork and complete black and white PDF ads can
be supplied via the user-friendly Gold Coast Bulletin website at
www.goldcoast.com.au. Select the 'Supply Material' link under 'About Us'.
File Specifications –
1. Adobe PDF format ONLY.
2. Maximum file size – 2 megabytes.
3. All text must be embedded.
4. No double-byte fonts. TT fonts can only be used if embedded.
5. All images must be greyscale
(No RGB, CMYK or Lab images will be accepted).
6. File should be image size with no crop marks.
7. PDF should be exact size of advertisement.
8. Files created in PDF Writer will not be accepted.
9. ICC profiles must be NOT be selected.
SPOT COLOUR 1
100% Magenta
SPOT COLOUR 2
100% Cyan
95% Yellow
SPOT COLOUR 3
100% Yellow
SPOT COLOUR 4
100% Cyan
60% Magenta
SPOT COLOUR 5
100% Cyan
SPOT COLOUR 6
100% Magenta
90% Yellow
SPOT COLOUR 7
100% Yellow
50% Magenta
SPOT COLOUR 8
100% Cyan
40% Magenta
Colour & Print Reproduction Disclaimer: The Gold Coast Bulletin does not guarantee
colour matching or ink density on digital (screen) proofs or hard-copy colour proofs.
Because of differences in equipment, paper, inks, and other conditions between colour
proofing and production pressroom operations, a reasonable variation in colour between
colour proofs and the completed job is to be expected. When variation of this kind
occurs, it will be considered acceptable performance. You must provide high-resolution
images suited to the web printing process. The Gold Coast Bulletin is not liable for
images printing pixelated when this is caused by customers providing low-resolution
images. The Gold Coast Bulletin is not responsible for any colour shift that occurs in
conversions from RGB to CMYK colour modes. Gold Coast Publications print to PANPA
Specifications have been developed by PANPA’S Technical Advisory Group (TAG).
The Technical Advisory Group consists of representatives from member newspaper
publishing companies with technical backgrounds and expertise in pre-press, and press
processes. The complete technical print and reproduction specifications can be found at:
http://www.panpa.org.au/
Please note:
Mono ads are accepted on the website via the News Ltd delivery system.
Complete advertisements supplied in other graphic formats such as
JPG, TIF or EPS will not be accepted. PDFs generated from within
an application (eg. Adobe Indesign, Illustrator) must comply with our
specifications. Postscripting the file to Acrobat Distiller with The Gold
Coast Bulletin’s job options loaded is the preferred method.
Sizing:
Some advertising and editorial content is reduced by 2% at page output
to allow for the page folio. Advertising supplied with dimensions other than
specifications may be anamorphically adjusted to fit to allotted space.
General Inquiries
Artwork only elements
(i.e. logos, graphics, photos and text files) Supplied as JPG, TIF or
Photoshop EPS only. Photographs at a min 180dpi resolution. Colour
logos at 300dpi resolution. Lineart or similar at 600dpi resolution. Artwork
text to be converted to curves. Artwork supplied at the actual image size
or larger. Text to be saved as .txt file. Artwork or text supplied included in
Microsoft programs such as Word, Excel, Publisher or Power Point will not
be accepted. Artwork may be supplied as hardcopy for our scanning.
[email protected]
www.goldcoast.com.au – Phone: (07) 5584 2204
Ad Control
For further information phone our
department on: (07) 5584 2519
22
Terms and Conditions
1. GENERAL
1.1 All advertisements accepted for publication are subject
in every respect to the approval of Gold Coast Publications
Pty Ltd. The conditions set out in this rate card and Gold
Coast Publications Pty Ltd Advertising Order Form are the
rules applicable to advertising as laid down from time to
time by the Australian Newspaper Council and the Australian
Competition and Consumer Commission (ACCC).
1.2 While every care is taken in the publication of
advertisements, errors may sometimes occur. In such cases,
no claim shall be made by or on behalf of the advertiser in
respect of any error or its subsequent effects. If brought to
our attention within 24 hours of publication, adjustments
may be made, but only for the space actually occupied
by an error. No responsibility is taken for any loss due to
the failure of an advertisement to appear according to any
instructions. No guarantee is given regarding the positioning
of any advertisements.
1.3 Gold Coast Publications Pty Ltd reserves the right to
change position, cancel, refuse, omit or postpone publication
of any advertisement in any issue.
1.4 The word 'advertisement' will be included in an
advertisement if, in the opinion of Gold Coast Publications
Pty Ltd, it resembles editorial matter.
1.5 If a proof is required prior to the publication, the
advertisement must be a minimum size of 5cm x 1 column.
One proof is provided for text corrections only; any additional
layout revisions requested on the second proof are done at the
publication's discretion and will incur a (non-commissionable)
production fee. Advertisers will be charged for author's text
alterations required on third and subsequent proofs.
1.6 No responsibility is accepted for any error or omission of
key numbers or telephoned alterations to copy.
1.7 No arrangements concerning an order can be recognised
unless authorised or approved by Gold Coast Publications
Pty Ltd in writing.
1.8 Requests for advertisements to be printed upside-down
or side-on or any particular arrangements of type or display
are subject to rejections without notice.
2.10 Advertisements shall not exploit the superstitious or
unduly play on fear.
discretion and will incur a $150/hr production fee. Requests
for non-editorial photographic images will be reviewed
depending on scope of image use (Minimum charge $150
per image).
2.11 Advertisements shall not disparage identifiable products,
services or competitors in an unfair or misleading way.
5. PAYMENT TERMS WITH GOLD COAST
PUBLICATIONS PTY LTD.
2.12 Advertisements for any products, which are meant
to be used by or purchased by children, shall not contain
anything including dangerous practices, which would result
in their physical, mental or moral harm. Advertisements shall
not directly urge children to put pressure on their parents to
purchase the product advertised.
All classified classifications require pre-payment unless
a credit approved account has been established. Please
refer to the Gold Coast Publications Pty Ltd Credit
Department for an account application form (contact details
refer to point 3.6).
2.13 Scientific, statistical or other research data quoted in
advertisements shall be neither misleading nor irrelevant.
6.1 When submitting copy the advertiser's established
account number must be supplied on or with the material.
All display and semi-display advertising accepted without
an established account must be paid for prior to publication.
Failure to do so may mean omission from publication.
2.9 Advertisements of a controversial nature shall disclose
their source.
2.14 Testimonials used in advertisements shall honestly
reflect the sentiments of the individuals represented.
Claims in testimonials are subject to the same rules as
other advertising.
2.15 All guarantees or warranties referred to in advertisements shall comply with the provisions laid down
by Commonwealth law and the law of the relevant State
or Territory.
2.16 Advertisements offering employment shall give a clear
description of the duties expected of the successful applicant
in accordance with ACCC guidelines.
2.17 Advertisements shall not make claims about
the Australian origin or content of products advertised in
a manner that is misleading.
2.18 Advertisements need to give the impression that
all suitable applicants are welcome to apply. The AntiDiscrimination Act 1991 says that it is against the law to
discriminate against people because of their:
• Family responsibilities • Sexuality • Gender identity
• Sex (whether male or female)
3. ORDERS
3.1 A credit account must be established with the Company
prior to an advertising order being accepted.
1.9 All publisher's conditions apply equally to all Gold Coast
Publications Pty Ltd products, electronic or printed format.
3.2 Advertising orders must be completed on official
GCP documents and must be signed by all parties prior to
the agreement.
1.10 Tear-sheets for advertisement publication verification
are available. Posted mono copies are $5 per page.
3.3 Maximum term for any order is 12 months and shall start
on the first of the month.
1.11 Deadlines – The responsibility for supplying booked
material by the required deadline lies with the advertiser/agency. Gold Coast Publications Pty Ltd accepts no responsibility
for material not received by deadline, and charges will apply.
3.3 The publishers may at any time and without notice
cancel an advertising order. Should the advertising order be
cancelled by the publishers the advertiser shall pay for all
past insertions at the rate applying to the amount of space
used. All orders are subject to rate adjustment.
2. GOLD COAST PUBLICATIONS PTY LTD STANDARDS
2.1 The conformity of an advertisement with this Code will be
assessed in terms of its probable impact, taking its content
as a whole, upon a reasonable person within the class of
those to whom the advertisement is directed and also taking
into account its probable impact on persons within other
classes to whom it is likely to be communicated.
2.2 Advertisements shall comply with Commonwealth law
and the law of the relevant State or Territory.
2.3 Adverts shall not encourage breaches of Commonwealth
law or the law of the relevant State or Territory.
2.4 Advertisements shall not encourage dangerous
behaviour and shall not encourage illegal or unsafe road
usage practices.
2.5 Advertisements shall not engage in unlawful
discrimination and shall not demean the dignity of men,
women, or children.
2.6 Advertisements shall not contain anything which in the
light of general prevailing community standards is likely to
cause serious offence to the community or a significant
section of the community.
2.7 Advertisements shall be truthful and shall not be misleading or deceptive or to be likely to mislead or deceive.
2.8 Advertisements shall be clearly distinguishable as such.
3.4 Master Contract orders are available under the following
conditions:
i. Only wholly owned subsidiaries of the company holding the
master order can be attached to the order.
ii. Authority to operate under the order must be given in
writing by the holder of the master order.
3.5 Orders and/or renewals of orders must be in the hands
of the publisher within one month of the commencement of
new or renewed advertising orders. Rebates will not be made
unless this condition is met and casual rates will be charged.
3.6 The terms and conditions of agreements can be
discussed by contacting the Credit Manager, Gold Coast
Publications Pty Ltd, Credit Department, PO Box 1,
Southport, Qld, 4215. Phone (07) 5584 2000.
4. CHARGING
4.1 Space will be measured from cut-off rules. In the absence
of two cut-off rules, space will be measured from cut-off rule
to top or bottom of printed page, whichever applies.
4.2 Design and Creative Fees – Requests for artwork created
by Gold Coast Publications Pty Ltd will be charged at $150.
Animated gifs and Flash artwork can be quoted on request
(please refer to our online media guide). Material received
from advertising agencies must be in a complete format.
Request of incomplete agency material is at the publications
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6. ACCOUNT NUMBERS
6.2 New account numbers can be established by applying
to the credit department.
6.3 Any account queries received after six months of the
published query will incur an archive retrieval fee of $20.
6.4 All account queries will only be entered into with
the relevant Gold Coast Publications Pty Ltd account holder.
7. GST & MONETARY ORDER EXPENDITURE LEVELS
Monetary Order Expenditure levels shown on rate cards
are based on the GST inclusive rate. Consequently,
all expenditure calculations at the completion of an order will
be based on GST inclusive rates.
8. INDEMNITY CLAUSE
Advertisers and/or advertising agencies upon and by
lodging material with the publisher for publication or
authorising or approving of the publication of any material
and in consideration of the acceptance and publication of
the same by publishers, jointly and severally INDEMNIFY the
publisher, its servants and agents against all liability, claims
or proceedings whatsoever arising from the publication and
without limiting the generality of the foregoing so indemnify
each of them in relation to defamation, injurious falsehood,
passing off, unfair competition, breach of contract, breach
of copyright, misgiving representation, breach of warranty
of authority or any breach of any Stature, regulation or other
law giving rise to any civil or criminal liability whatsoever and
WARRANT that the material complies with all relevant laws
and regulations and that its publication will not give rise to
any rights against or liabilities on the publisher, its servants or
agents. The advertiser must notify the publisher of any errors
as soon as they appear otherwise the publisher accepts
no responsibility for re-publishing such advertisement.
If advertising copy does not arrive by the copy deadline, the
publisher reserves the right to repeat existing material.
9. TRADE PRACTICES ACT 1974
The Trade Practices Act, which came into force on October
1, 1974, forbids 'misleading or deceptive' conduct in trade
or commerce and 'false representations' in the supply or
promotion of goods and services. Heavy penalties have been
imposed for breaches. All advertisers and advertising agents
are advised to study the Act carefully, in particular Sections
52 and 53. The primary responsibility for ensuring that
advertisements comply with the Act rest upon the advertiser
and the agency submitting the advertisement for publication.
10. PROSTITUTION ACT 1999
The Queensland Government's Prostitution Act of 1999
restricts the advertising of licensed brothels and prostitution
services. Part 6, Division 4 of the Act prohibits:
• Advertising of prostitution services in a form that is
descriptive of the services being offered.
• Advertising that contains statements intended or likely to
induce a person to seek employment as a prostitute.
• A provider of prostitution services from holding out, or
causing to be published an advertisement that states directly
or indirectly that the service provider's business is connected
or associated with 'massage services'.
Terms and Conditions
Gold Coast Publications Pty Ltd reserves the right to refuse the
publishing of Adult Services website addresses.
Any advertising of prostitution services must be in an approved
form as decided by the Police Commissioner of Queensland or
the Prostitution Licensing Authority of Queensland. An advertiser who does not comply with the above conditions is likely to
commit an offence under the Act. Gold Coast Publications Pty
Ltd reserves the right not to publish advertisements that may
not comply in full with both the intention and letter of the Act.
11. REAL ESTATE AND MOTOR DEALERS
Gold Coast Publications Pty Ltd abides by the Property
Agents and Motor Dealers Regulation 2001, and
Gold Coast Publications Pty Ltd expects its advertisers
to comply with these requirements regarding false and
misleading representation.
12. THERAPEUTIC GOODS ACT
All advertisements for Complementary Healthcare Products
(other than devices) submitted for publication must
comply with all aspects of the Therapeutic Goods Act and
Regulations, the Trade Practices Act and other relevant laws.
Approval numbers (where applicable) must be submitted with
copy, including relevant approval numbers for editorial copy
submitted for advertising features. Gold Coast Publications
Pty Ltd reserves the right to omit advertisements in breach
of the Code.
13. TRANSFER OF ACCOUNTS
In the case of the transfer of an advertising account from
one accredited advertising agent, during the currency of an
advertising order, both advertising agents shall immediately
inform in writing the newspaper concerned. Accounts will only
be transferred or accessed by agencies with the expressed
written permission of the client in question. Gold Coast
Publications Pty Ltd reserves the right to ask for documentation
in this regard.
14. INSERTS
While every effort will be made to publish inserts as
ordered, no liability can be accepted for misplacement or
omission. The publisher does not guarantee the level of
response associated with an insert. The publisher reserves
the right to abort insertion of product under specifications
if it disrupts production. All other Publisher's Conditions as
specified apply.
15. COPYRIGHT
All material produced and/or published by Gold Coast
Publications Pty Ltd in electronic, printed or other format is
subject to copyright and may not be reproduced in whole
or part without the express permission of the publisher.
The advertiser assumes all responsibility for attaining
copyright permission for any material not produced by
Gold Coast Publications Pty Ltd.
16. INTERNET ADVERTISING POLICY TO COVER
ADVERTISING FOR INTERNET SITES
The policy on Internet advertising is as follows:
16.1 General, Aggregated or Portal Sites
• These sites are welcome to advertise in our newspapers
in news pages or the relevant 'Internet Services' or 'Internet
Classifieds' classification within classified pages.
Classified Web sites:
16.2.1 • These sites include any publication, electronic or
otherwise that seeks to act as a medium between buyer and
seller or two parties of potentially common interest regardless
of the publications business model. Classified web sites include
sites where the product and/or service listings from entities not
controlled by the publisher forms more that 25% on the site in
total by delineation of content and/or functionality/purpose.
16.2.2 • These sites may advertise in news pages or in any
of the following classifications:
–‘Internet Services’ in the general classifieds
–‘Real Estate Internet Services’ in the Real Estate liftout
–‘Careers Internet Services’ in the CareerOne liftout
–‘Motoring Internet Services’ in the Carsguide liftout
16.2.3 • Subject to clause 4.3, these sites may advertise
in the appropriate classification where the ad in question
relates to a specific product or service and conforms with
clause 4.2 and clause 6 of this policy and clause 17 of
Gold Coast Publications Pty Ltd Publishers Conditions.
16.3 Client Sites:
16.3.1 • If a client is advertising just their site then those
advertisements should appear either in general news or in
the relevant ‘Internet Services’ section of the classifieds. For
example, an advertisement advertising a client site, where
the site has jobs on it, is not an employment advertisement,
and therefore should not appear in an employment section.
16.3.2 • If a client advertises their site as part of a classified
advertisement where the purpose of the advertisement is to
advertise a good, service or opportunity other than a website,
url address or email address, the client may place the
advertisement under a classification other than the relevant
'internet services' classification, provided that 75% of the
overall advertising space of the proposed advertisement
consists of information other that the advertiser's url
address or email address. (For example, in an advertisement
designated for the employment section, the subject matter of
the advertisement must be appropriate to the classification
and the url address or email address can take up to no
more that 25% of the overall advertising space, if the
advertisement is to appear as a classified advertisement
under the 'employment' classification).
16.3.3 • Client sites do not include pages from sites that
can be categorised as Classified sites as previously outlined.
These sites can be identified as page extensions where the
host forms part of the address. Site extensions with their own
specific url address are acceptable where no mention is made
of aggregated on-line classified listings.
16.4 Email Address/Web Address:
16.4.1 • With the exception of Adult Services sole operator
advertisers and the instances outlined above, the inclusion of
url addresses/company details is acceptable in all areas of
the paper subject to the publisher's terms and conditions.
16.4.2 • For url addresses in classified advertisements the
following rules must be followed.
16.4.3 • The url must form part of the normal address
details on the advertisements, which must include alternative
methods of contact, usually telephone and mail address or
telephone and email address.
16.4.4 • The url must take up not more than 25% of the
volume of any display or lineage advertisement in classified
columns as per clause 3.2.
16.4.5 • The url can be the general url of an aggregated or
classified site but must not be a page url for an aggregated or
classified site, if the address is within the classified columns,
other than ‘Internet Services’ or ‘Internet Classifieds’.
16.4.6 • Gold Coast Publications Pty Ltd reserves the right to
refuse to publish an advertisement in the classified columns,
other than ‘Internet Services’ or ‘Internet Classifieds’,
when it believes that the advertisement is not a true
classified advertisement (e.g. job, home or car for sale)
but is merely an advertisement to ‘drag’ readers to an
internet site. This should be read together with Clause 17 of
Gold Coast Publications Pty Ltd publishing conditions.
16.5.2 • The exception to this ruling is where an
intergovernmental agreement exists within a jurisdiction
with like legislation or the site is licensed by the
Queensland Government.
16.6 Sites of Other Publishers:
16.5.3 • In the case of a print competitor, if our newspapers
will not carry advertisements for the print product, then
those same newspapers will not carry advertisements for
a similarly branded online product.
16.5.4 • Where a print competitor owns, either partially or
fully, an internet site that is branded entirely separately from
their print products, then that site will be treated like any
other online site and advertising and advertising placement
will be in line with all other aspects of the Gold Coast
Publications Pty Ltd internet policy.
16.7 Application of Guidelines:
• An ad will be deemed to be an ad for an internet site
when the aggregate content of the ad relating to the web
site exceeds 25% of the ad's make-up, either in space or in
reference across all areas of our publications.
16.8 Denigrating Copy:
• Gold Coast Publications Pty Ltd reserves the right to reject
copy that denigrates our own products. Copy that promotes
the attributes of the publication without comparison to our
own publications, generic or specific, is acceptable.
17. CLASSIFIEDS
The newspaper advertising classification system exists
for the benefit of the readers and advertisers alike.
Readers are easily able to find the information they
are looking for while advertisers can be easily located
by the readers they are seeking. Requests to advance
advertisements out of the prevailing sort policy or to place
advertisements ‘out of classification’ (e.g. place a car ad in
CareerOne) diminish the utility of the classification system
and thus denigrate the product an advertiser may be
seeking to advantage. Accordingly, Gold Coast Publications
Pty Ltd will not knowingly false sort or otherwise dilute the
purity of its classification system. Where sufficient market
demand exists, new classifications can be opened to suit the
needs of groups of advertisers at Gold Coast Publications
Pty Ltd’s discretion.
Advertising containing any of the following elements will be
considered career advertising, and therefore must be placed
within the Classified CareerOne section.
• Lists a specific role, or roles.
• Outlines suitable candidate criteria.
• Gives any indication of remuneration.
• Provides contact details (in relation to responding to
a position/required criteria).
• Supplies a timeframe in which applications must
be received.
In addition, any brand advertising would also need to provide
a pointer to the CareerOne listing.
16.5 Gaming or gambling sites:
18. PRIVACY STATEMENT
Gold Coast Publications Pty Ltd collects your personal
information to assist us in providing the goods or services
you have requested, to process your competition entries,
and to improve our products and services, or promotions
which may be of interest to you. We may also share your
information with other persons or entities who assist us
in reader offers. This company is part of a global media
and entertainment company. We would like to share your
information with these overseas-related companies so that
they can contact you with special offers. If you would
prefer us not to, please write to our privacy officer at
Gold Coast Publications Pty Ltd, PO Box 1, Southport,
Qld, 4215. You can gain access to your personal information
by contacting our privacy officer.
16.5.1 • Section 164 of the Queensland Interactive Gambling
(Player Protection) Act of 1998 prohibits the publishing of
advertisements promoting games of skill or chance in whole
or part where their player interacts with the site in return for
a reward dependent in whole or part of skill or chance.
Further Information
Should there be any queries about the terms and
conditions they should be referred to:
Advertising Director (07) 5584 2206
Gold Coast Publications Pty Ltd A.B.N. 50 009 696 511
16.4.7 • For Adult Services we do not publish web address
or details.
16.4.8 • The Queensland Police Powers and Responsibilities
Act 2000, the Classification of Computer Games and Images
Act 1995, and the Classification of Films Act of 1991 have
various prohibitions on publishing an advertisement or notice
in which ‘objectionable material’ is promoted or available
for online access. ‘Objectionable material’ may include but
it is not restricted to advertising run from time to time on
the advertising site.
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contact
Head Office
Sydney Office
Molendinar
News Limited
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Surry Hills NSW 2010
P (02) 9288 8470
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Postal Address PO Box 1
Southport Qld 4215
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Tweed Heads South NSW 2486
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Subiaco WA 6008
P (08) 9381 3991
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Classifieds Advertising
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News Limited
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Bowen Hills Qld 4006
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www.goldcoast.com.au
A.B.N. 50 009 696 511