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2014 media kit
MEDIA KIT 2014
WELCOME TO
MISSISSAUGA
Mississauga is located within the Toronto
CMA and is Canada’s sixth largest city with
a population of more than 741,000,
connecting to Toronto’s urban core within 30
minutes. This award-winning municipality is
home to approximately 54,000 businesses,
employing more than 413,325 people. The
City has been recognized as Canada’s
safest city for the 13th year in a row and
offers a variety of quality housing, first class
schools, two extraordinary healthcare
facilities and more than 480 parks and trails.
OUTFRONT Media is able to provide
extensive citywide coverage with a unrivaled
portfolio of Outdoor products.
MEDIA KIT 2014 – CITY OF MISSISSAUGA
www.OUTFRONTmedia.ca
MISSISSAUGA PROFILE
COMPLETE COVERAGE – THE 905
2014 media kit
MEDIA KIT 2014
DEMOGRAPHICS
Mississauga, the 6th largest city in Canada and one of 12 key districts
comprising the Toronto CMA, is critical to effectively reaching Canada’s largest
market using Out-of-Home.
CMA Population
750,111
Mississauga is dependent on car travel, more so than any other city or town in
the Toronto CMA. Of the over 1.3 million vehicular trips made to the region, 65%
tend to stay there, making OUTFRONT Media Posters, TSAs, Backlights and
Superboards, an incredibly effective way of connecting with consumers via
outdoor advertising.
Average Household
Income $ 99,939
The focal point (core) is the area around
Square One Shopping Centre at Highway
403 and Hurontario Street. It offers 360
retail shops & services and boasts 24
million annual shopper visits. Unlike other
cores which radiate from a central,
pedestrian-heavy intersection,
Mississauga sprawls outward from this
vehicular access hub.
LOCAL MEDIA COMPARISON
The Mississauga News is a
community newspaper
published 2x a week with an
average issue circulation of
122,354.
In comparison, OUTFRONT Media’s
Mississauga formats have the
potential to reach over 14 million
people in the region over the course of
a single week.
MEDIA KIT 2014 – CITY OF MISSISSAUGA
www.OUTFRONTmedia.ca
MEDIA FORMATS
Posters
Backlights
Superboards
Transit Shelters
Population Growth:
6.7% (2006-2012)
GROWTH
6.7%
Post Secondary
Education: 56%
BUSINESS
Home to more than 60 Fortune 500 Canadian head
offices including: General Electric, ConAgra, Mattel,
Wyeth Consumer Healthcare, Microsoft, Wal-Mart,
United Parcel Service, Fed Ex, Samsung and Hershey.
For the tenth year in a row, Mississauga has received
Standard & Poor’s “AAA” credit rating.
Toronto Pearson International Airport is located at the
northeast border of the city, currently ranking as the
35th busiest airport worldwide, serving up to 38 million
passengers per year, making our locations pivotal to
reaching business and holiday travelers alike.
Centrally located with easy access to global markets a 90 minute drive from the U.S. border and local tourist
regions of Niagara Falls and Vineland.
Square One Erin Mills Town Centre, Dixie Value Outlet
Mall and Meadowvale Town Centre are the region’s
largest and busiest malls, attracting over 1.3 monthly
shoppers.
SOURCES: Manifold Data Mining 2014; Transportation Tomorrow Survey 2011;
City of Mississauga; Airports Council International; Oxford Leasing; Statistics Canada
MISSISSAUGA MAP
2014 media kit
MEDIA KIT 2014
Mississauga | OUTFRONT reaches High incomes and high circulation
Hurontario & Derry 60K+ circ.
Dixie & Dundas 60K+ circ.
Eglinton & Mavis 70K+ circ.
Erin Mills Pkwy & Eglinton 60K+ circ.
Erin Mills Pkwy & Dundas 60K+ circ.
MEDIA KIT 2014 – CITY OF MISSISSAUGA
www.OUTFRONTmedia.ca
Hwy.403 & Eglinton Ave. 160K+ circ.
MISSISSAUGA MEDIA
2014 media kit
MEDIA KIT 2014
Posters
OUTFRONT Media Posters (10’ x 20’) deliver large billboard impact with strong market coverage,
providing an ideal opportunity to be both strategic and impactful. Posters’ standard 10-sheet
printing process can be leveraged to employ cost-effective customization within the production
process – change just one segment of the design to target particular areas or customers.
Superboards
More than twice the size of a Poster, and located in high traffic locations or intersections,
Superboards can be used to generate huge impact on their own or in conjunction with another
Outdoor product. Printed on vinyl, Superboards deliver high production quality and are reusable,
so creative can be moved from one board to another to increase reach and campaign duration, or
can be stored and reused for subsequent flights.
Backlights
Used on their own or added to a more extensive Outdoor campaign for added impact –
OUTFRONT Media Backlights stand out. The combination of rear illumination, vivid colour and
premium locations in the busiest areas of the city and along key traffic routes, means Backlights
deliver high impact messaging opportunities and dramatic creative effects. Try an opaquing
technique to create a unique daytime/nighttime message.
MEDIA KIT 2014 – CITY OF MISSISSAUGA
www.OUTFRONTmedia.ca
MISSISSAUGA MEDIA
2014 media kit
MEDIA KIT 2014
Street Furniture: Transit Shelters
Street Furniture provides entry into residential areas sometimes not available to other Outdoor
formats, delivering unparalleled reach and geo-demographic targeting opportunities. Ad faces are
predominantly backlit, creating additional drama at night and lending themselves to special
effects like opaquing, extensions and decaling.
MEDIA KIT 2014 – CITY OF MISSISSAUGA
www.OUTFRONTmedia.ca
MISSISSAUGA CONTACT
OUTFRONT Media Canada
377 Horner Avenue
Toronto, Ontario
M8W 1Z6
Telephone: (416) 255-1392
www.OUTFRONTmedia.ca
MEDIA KIT 2014 – CITY OF MISSISSAUGA
www.OUTFRONTmedia.ca
2014 media kit
MEDIA KIT 2014