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The WESCO Name and Logo Guidelines
The Name
When referring to the company name in text, always use the
Company.
The Logo
The WESCO standard corporate logo consists of a graphic element
The graphic element is the WESCO Running Man character inside a
rounded-edge box. The text element includes the words “WESCO
The “outline” version is used on a dark background.
the preferred format
Pantone 288
The WESCO® logo can appear in blue, black, white, and silver. The table on
The only instance when other colors may be used is when a tone-on-tone look
caps, etc.)
RGB match
R
0
G
70
B
132
CMYK match
C
100
M
65
Y
0
K
30
Size
The box element of the logo should be 5/8" tall or greater.
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Questions about branding should be directed to [email protected]
14
Web match
004785
Approved Variations
your intended use. See “Raster or Vector?” on page 7.
Running Man
without the rounded-edge block and without the text element.
corner.
Running Man Box
rounded-edge block without the text element. The registered
Running Man
the block.
WESCO Word
document.
Running Man Box
WESCO Horizontal
outlined) next to the stylized text element “WESCO.” The
WESCO Word
Trademarks
WESCO’s Legal department handles the logo trademark process.
WESCO Horizontal
Questions about branding should be directed to [email protected]
25
Relief Area
Clearance area
Placement of other logos
To protect the integrity of the logo, an area of clear space
must be maintained around all sides of the preferred
No other logo may be placed within .5” of the Standard
includes supplier logos, Family of Companies logos, and
other logos.
Space surrounding the standard corporate logo is equal or
greater to the width of the “W.”
Running Man or Running Man Box
Space surrounding the Running Man logo is equal to or
and the top of the bent leg.
WESCO Word or WESCO Horizontal
Space surrounding the WESCO word logo is to equal or
greater than the width of the “W.”
Space surrounding each Family of Companies logo is equal
arm and the top of the bent leg.
Questions about branding should be directed to [email protected]
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Unacceptable Variations
UNACCEPTABLE
UNACCEPTABLE
UNACCEPTABLE
UNACCEPTABLE
A raster graphic, such as a JPG or PNG
A vector graphic, such as an .EPS or
A PDF can be raster or vector, depending
on the program used to create it. If a
graphic cannot be enlarged from its
original format without losing quality.
Raster logos are used in PowerPoint,
Word, or Photoshop.
screen as lines and shapes. There is no
limit to how large it can be reproduced
without losing quality. Vector logos are
Services will supply you with a vector
PDF.
required, such as for a piece of collateral
that will be printed on a press, or for
use on large banners or products that
are etched, engraved, embroidered, or
screen printed.
Questions about branding should be directed to [email protected]
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