T
I
Res
Report Title:
China’s Tire Industry 2015-2018
Length:
200 pages / 250 tables, charts & diagrams
Price:
Single licence: GBP 2950 / € 3950 / US$ 4950
Publisher:
Tire Industry Research
Find out more:
http://ChinaTireReport.com
Your unique insight into China’s Tire Industry
Learn about
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Tubeless truck tires
Truck tire size changes
Rim sizes and profitability
Segmentation and profitability
Government policies
Legislation
Land prices and their influence
Case studies on Linglong and Triangle
Company profiles
Tire factories in China
Expansion plans
Capacity
Operating rates
Out Now!
China’s Tire Industry
2015-2018
http://ChinaTireReport.com
Probably the biggest question in the global tire industry today is this: How quickly will China move to high-tech tires?
Currently there are only a very limited number of tire makers in China who make anything but low-tech, low added-value tires. If and when the majority of the hundreds
of tire makers in the region move toward silica treads, low
mass and other high technology, that will have implications
both for global tire markets and upstream suppliers.
The latest report from Tire Industry Research (TIRes)
attempts to give comprehensive answers to that question.
Unfortunately, there is no simple answer.
The most simplistic answer is that the Chinese government
and its quasi-governmental agency the China Rubber Industry Association (CRIA) want the transition to happen as
quickly as possible – in the next three to five years.
They are putting in place legislation to make it happen; top
management at State-controlled companies are being told
to make it happen. Banks are being instructed to make
capital available only to tire makers who want to make it
happen.
A new strategy document from the CRIA outlines in 800
Tire Industry Research
pages how the industry will develop until 2025. That document, published in October 2014 predicts annual growth
rates of 7% until 2020 and 6% annually until 2025. It also
addresses energy conservation; water usage; reducing
reliance on fossil-fuel-derived materials; bio-sourcing of
monomers and other aspects of the industry.
The new TIRes report argues that it will be a lot more
than 5 years before the bulk of China’s tire makers have
switched to high-tech designs; silica-silane treads and advanced reinforcement systems.
Putting a time-scale on that transition is impossible. It will
depend on a series of individual decisions by powerful men
who run some of the largest tire makers in China. China’s
tire industry is about individuals and their relationships with
other individuals.
China’s Tire Industry 2015-2018
http://ChinaTireReport.com
Who benefits from the report
The report is of key interest to those in the tire industry supply chain, both as buyers from tire makers and sellers into tire manufacture.
Supply Chain Professionals will benefit by learning
about latest developments this key market.
Tire makers in the developed world and those in
China and other developing countries will learn
how the industry is developing and the steps neeed
to better understand the Chinese and international
markets.
Corporate management in premium tire makers
will appreciate the in-depth yet broad-based overview of the industry - analysing strategies, distributiobn, pricing and segmentation.
Contents
Executive Summary
Retreading
Exports
03: What tire makers
Key take-aways: Chapter 00 say
Marketing and its place
Key take-aways: Chapter 03
in China
Nexen (Korean tire maker)
Targetting good business
German tire wholesaler
partners in China
Tech King
Keep marketing function
Aeolus
in-house
What do Chinese manageInternational companies
ment think of you?
Truck tire segment
Yuelong
How will China move to
TOEE Haida Tyre
high-tech tires?
Shengtai Tire
01: Introduction
Dongying-based tire maker
Key take-aways: Chapter 01 Hangzhou Zhongce
China’s place in the world
GiTi operations in Europe
China’s tire industry.
Winning OE contracts
Commercial vehicle markets
Brand promotion
Legislation
On line sales
Truck tire markets
Winrun
Retreads are low-quality
Chapter 04: Vehicle
Cultural differences
markets
Legislation
Car markets
Government policies
Aim to become the world’s 05: Legislation
largest tire producer
Key take-aways: Chapter 05
Industry competition
Tax and legislation
Tire Industry Policy
02: China Tire industry
Limits on energy, water
Key take-aways: Chapter 02
and resources
China’s tire industry
Environmental standards:
Current industry structure.
Energy, water limits
The main players:
Energy Consumption
Price weakness in China
Water consumption
International tire makers
Enforcement
Marketing databases
Kumho and non-comLeveraging Price-Mix
pliance
Domestic tire makers
Testing and compliance
Over-Capacity
Bias-play and capacity
Land and speculation
Tire Industry Policy (2010)
Inventories and stocks
Green Tire Specification
Mergers and Acquisitions
XXZB/LT-102-2014
Working conditions
Tire Industry Access CondiWorkers earnings
tions (2014)
Standards + branding
06: Trade Tariffs
Production quality
Key take-aways: Chapter 06
Tread pattern database
Why tariffs?
New markets
Low manufacturing costs
Charts and diagrams
01: Introduction
Map of China with Provinces
Tire production in China 2013
Tire production worldwide 2013-2020
Car tire demand worldwide 2010-2035
Car tire demand (All) worldwide 2015
Car tire demand (RE) worldwide 2015
Car tire demand (OE) worldwide 2015
Truck tire demand (All) 2015
Truck tire demand (Repl.) 2015
Truck tire demand (OE) 2015
World’s top tire makers
China’s top tire makers
Passenger car tire price in China – v – Germany
Brazil targets car, truck
Impact will be significant
CRIA welcomes tariffs
Not just the United States
India taxes Chinese-made
tires
Egyptian measures too
Argentina lifts tariffs on
TBR, PCR tires
Columbia sets minimum
prices
Russia, Belarus, Kazakhstan to investigate
07: recycling
Tire buyers and chassis engineers in vehicle makers and tire distribution will learn the key drivers in
China and how to spot good potential partners.
The report provides up-to-date information about
legislation, capacity, expansion plans and Government Policy.
Suppliers to the tire industry will learn about the
development of domestic players and their international rivals.
Doing business in China is never easy. This report
gives insight about how to approach business deals
with Chinese partners in China and elsewhere.
Author David Shaw’s expertise has allowed him to
meet with thought leaders around the world and
bring their wisdom to a global audience.
Environmental analysis
Asset analysis
R&D projects
R&D spending
Quality Certification
Remuneration
Full Financial analysis:
Inventory analysis
Development goals.
Profitability Analysis
Sensitivity analyses
Specific energy consumption
Equipment inventory
New truck tire factory costs analysis
Key take-aways: Chapter 07
Introduction.
Environmental hazard.
Chapter 10: Company
Rubber recycling:
profiles
Legislation
Aeolus
Financial support
Company Overview
Capability
History
Rubber recycling industry.
Revenue Analysis
Shandong province.
Tyre Factories
Applications.
Corporate Strategy
Research developments
Brand Reputation
Second hand tires
Strengths
Companies:
Threats
Fuquan Rubber (Laiwu City,
Technology And Innovation
Shandong Province)
CSR Achievements
Chaoyang Long March
08: Linglong case
Profile
study
Awards & Achievements
Lingong case study
Cheng Shin Tire Co.
Consolidated income
History
Technology
Factory
09: Triangle case
Revenue Analysis
study
Strategy
Employee count and profile
Brand Reception
Main Business Overview
Maxxis As A Supplier
2003 – 2008:
Innovations
2009 – present
Sponsorships
R&D
Double Coin.
Manufacturing advantages
Company Overview
Competitive disadvantages
History
Production flexibility
Revenue Analysis
Sales model and channels
Tyre Factories
Promotion – domestic
Corporate Strategy
Promotion – International
Brand Reputation
Raw materials analysis
Strengths
Technology And Innovation
History
Revenues Analysis
Factory
Corporate Strategy
Brand Reputation
R&D And Innovation
Profile
Federal Tire Corp (Taiwan)
Profile
Awards & Achievements
GiTi Tire Corp
History
Revenue Analysis
Factories
Corporate Strategy
Brand Reputation
GITI Quality Inspection
CSR Activities
Guizhou Tire Corp.
Profile
Financials
Outlook
Hangzhou Zhongce
Company Overview
History
Revenue Analysis
Corporate Strategy
Brand Reputation
Strengths
Threats
Factory
Jiangsu GST
Profile
Kenda Rubber
History
Revenue Analysis
Factories
Strategy
R&D
Triple-Helix Projects
undertaken by Kenda
Brand Reputation
Kenda’s Awards
LingLong Tire Company
Company Overview
History
Revenue Analysis
Factories
Corporate Strategy
Xingyuan Group Ltd
R&D Initiatives
History
Brand Reputation
Factory
Strengths
Corporate Strategy
CSR Activities
Brand Reputation
Nankang Rubber Tire Co
Strengths
Profile
R&D And Innovation
Revenue
Short profiles
CSR Activities
Beijing Capital Tire
Awards
Duratti
Certifications
Guilin Tire
Sailun
Hua Wu
History
Jixing Tire
R&D
Luntal (Luntai A)
Factory
Pearl River Tire
Revenue Analysis
Qingdao Yellow Sea:
Corporate Strategy
Shaanxi Yanchang
Brand Reputation
Shandong Bayi
Certifications achieved
Shandong Fengyuan Tire
by Sailun
Shandong Leling Weigel
Sentaida (Qingdao Sentury)
Shandong Yinbao
Testing
Shenhua – ITR
Manufacturing
Shenyang Peace Radial.
New Factory in Thailand
YongSheng group
Shandong Hengfeng
(Zhengxing) WuYi
Profile
Zhejiang Cotan Tyre Co
Shandong Jinyu Group
Other tire makers:
Profile
Shandong Wanda Tyre Co 11 – Business in
China: practicalities
Profile
Key take-aways: Chapter 11
Summary:
Chinese history
Shengtai Group
Confucius
Profile
Silk Road
South China Tire
Great Age of Discovery
Profile
Western attacks
R&D
Opium Wars
Strategy & Brand
Japanese atrocities
Certifications
Post-War period
Awards & Recognition
Working practices in China
Triangle Group
Working in China
Company Overview
Chinese businessman:
History
Western engineer:
Revenue Analysis
Western businessman
Factory
Western businessman:
Corporate Strategy
Chinese businessman:
Brand Reputation
Chinese businessman
Innovation
Chinese businessman
R&D Initiatives
Leadership and marketing
CSR
Tire production in China 2004-2015
Costs at top tire makers
04: Vehicle markets
NR price development 2012-2015
Global brands car tire capacity in China 2013-2019 Car parc in China 2008 – 2016
China Passenger car tire prices 2011-2014
Light tire manufacturing capacity in China 2013
Vehicle sales in China 1995 – 2016
Fragmentation in China’s tire manufacturing sector Heavy tire price development in China 2011-2014
Monthly car registrations in China 2005 – 2014
Car, truck Tire production in China 2013
SUV, MPV dominate vehicle growth in car segment
Light tire price development in China 2011-2014
Market shares of Intl car tire companies in China
Truck sales in China 2005 – 2014
Light tire price development in UK 2011-2014
Tire size development in China 2009-2018
Car ownership by Province
Light tire prices in China depends on rim size
Regional concentration of tire production
Price and rim diameters: China and Germany
05: Legislation
Tire prices in China - 185/60R14
European tire makers in China: margins
Specific Energy consumption targets
Tire prices in China - 205/60R16
Top TBR tire makers in China 2014 – exports
Specific Energy consumption by company
Tire prices in China - 185/60R15
Top car tire makers in China 2014 – exports
Environmental footprint of a tire-1
Tire prices in China - 225/45R17
Radialisation rate in China 2004 – 2013
Environmental footprint of a tire-2
Tire prices in China - 225/45R18
Car tire demand in China 2008 – 2016
Specific Water consumption targets
Tire prices in China - 255/40R20
Tire prices in China - 245/55R19
03: What tire makers say
Chapter 06: Trade Tariffs
02: China Tire industry situation
China tire makers add limited value
Export exposure - China car tire makers
http://ChinaTireReport.com
Tire
Industry Research
China’s Tire Industry 2015-2018
Tire Industry Research
http://ChinaTireReport.com
International brands
Domestic brands/export
Domestic brands/ domestic sales
$35000 mill
$30000 mill
$31,725m
$27,390m
$25000 mill
Qingdao Doublestar Industrial $878m
Shandong Deruibo $992m
Sailun Co. Ltd. $996m
Guizhou Tyre Co. Ltd. $1068m
Shandong Shengtai Tyre Co. $1090m
Shandong Jinyu Tyre Co. $1139m
$20000 mill
Tianjin United Tire & Rubber Co. (TUTRIC) $112m
Haoyou Tire co $120m
Beijing Shouchuang Tire Co. $201m
Shandong Bayi $201m
Shandong TaiShan $211m
Xinjiang Kunlun Tire Co. $244m
Qingdao Sentury Tire Co $287m
Chaoyang Long March Tyre Co. $316m
Sichuan Haida Tyre Group Co. $366m
Xuzhou Xugong Tyre Co. $394m
Shandong Sangong Tyre Co. Ltd. $461m
Shanxi Suanxi Tyre Co. Ltd. $571m
South China Tire & Rubber Co. $574m
Shandong Hengyu. $623m
Shandong Wanda Tyre Co. $781m
Jiangsu Tongyong Tire Ltd. $874m
158m units
PCR/LT
88m units
132m units
Sample charts
2013 total:
377m units
A wide range of charts,
tables and info boxes help
describe the state of the
2013 total:
market
and its development.
100m
units
Aeolus Tyre $1408m
Xingyuan Tyre $1557m
$15000 mill
Shandong Hengfeng Tyre Co. $1580m
Double Coin Holdings $1800m
12m
Shandong Linglong Rubber $1884m
$10000 mill
TBR units
Triangle Group $2712m
35m units
53m units
GITI Tire $3756m
$5000 mill
Hangzhou Zhongce Rubber $4529m
$0 mill
Bridgestone
China
0
20
40
60
80
Tire production in China by manufacturer
Fragmentation in China’s Tire industry
100
GB29449-2012
Tire type
Other
Sales/Mktg
R&D
Depreciation
Capex
Developed
China
Labour
Other Ingredients
Others
Fabric
Chemicals
Fillers
SR
India
Cost structure of tire manufacturers by region
NR
PCR production capacity in China by company
Tables and info boxes
All-steel radial
≤495
≤14.5
Semi-steel radial ≤530
≤15.53
Bias tire
≤645
≤18.9
OTR
≤900
≤26.4
* Energy is measured as kg coal equivalent per ton of tires; International conversion says 1 kg coal equivalent = 29.3 MJ
Truck tire targets for 2020
Linglong financial data 2011-2013
Productivity of tire workers in China
Linglong financial summary 2011-2013
China tire makers – gross profit margin comparison
Truck tire targets for 2025
Foreword & Overview
Linglong capacity utilisation
Passenger car tire targets for 2020
How quickly will China move to highLinglong profitability by tire category
CRIA ranking policy for tire makers
tech tires?
Linglong revenues per tire category
Passenger car tire targets for 2025
Abbreviations:
Linglong profitability per tire category
Aims:
Linglong cost price development – truck tires
Specific articles of the Tire Industry Policy
Chapter 01: Introduction
Linglong Cost price development – car tires
Aims:
State-owned and private enterprises
Linglong Cost price development – bias tires
Definitions
China radial tire production forecast
Linglong tire production by tire category
Supplementary definitions
Main laws affecting China Tire sector
Linglong sales by replacement and OE sector
Minimum capacity limits according to Tire Industry Applicability
Linglong – Main customers 2011-2013
Related Standards:
Policy ( 轮胎产业政策 )
Linglong: domestic and overseas sales
Threshold values for Grip, noise, RR
China tire demand-2015
Linglong: export sales by country
Organisations contributing to draft:
Tire industry profitability
China tire makers: profitability comparison
Threshold Value for
Company sales margins
Green Tire Rolling Resistance GB/T 29042
Linglong-revenue per tire by tire category
China vehicle demand 2015
Threshold Value for
Linglong-costs of raw materials by material
Approx tire demand in China
Passenger Car Radial Tire Wet Grip Performance
Evolution of raw materials costs at Linglong
Tire price analysis in China
Threshold Value for Mini and Light Duty Vehicle Tire
Evolution of energy costs at Linglong
Tire Markings: sizes and dimensions
Wet Grip Performance
Linglong-specific energy consumption
Tyre load ratings (in kg max load per tyre)
Threshold Value for Heavy Duty Vehicle Tire Wet Grip Linglong-operating costs development 2011-2013
OE fitment labels & extra performance markings
Performance
Linglong-Top suppliers 2011-2013
Proscribed raw materials
Chapter 02: China Tire industry
Linglong-Carbon Black consumption by grade
Raw materials which should not be used in
situation
Linglong – inventory costs 2011-2013
China-made tires
Top 10 car / Light truck tire makers in China by
Linglong – Inventory costs of finished products
Raw materials which should be limited in Chicapacity (2014)
China Tire makers – Comparison of inventory costs
na-made tires
Analysing price and rim diameter
Linglong-employee breakdown by speciality
Raw materials which should be used in China-made
Cooper-Chengshan summary
Linglong-employee breakdown by Age
Top 10 truck tire makers in China by capacity (2014) tires
Linglong R&D expenses 2011-2013
Technical and Administrative Parameters for Green
Global brands tire capacity in China
Linglong-employee breakdown by qualification
Tire Clean Production
Selected China tire factories – capacity and
Linglong – R&D priority projects
Technical and Administrative Parameters for Green
products
Linglong: R&D projects with third party partners
Tire Clean Production
Tire factories in China (with 2-digit DoT codes)
1. Energy and Resources Consumption requirements Linglong – Machinery inventory
Chapter 03: What tire makers say
2. Product Index for Technical Features
Chapter 09: Case study – Triangle
Cooper’s Asian Tech centre
3. Comprehensive Resources Utilisation Index
Triangle consolidated income statement
Premium manufacturer sees organic growth
4. Contaminant Index
Triangle consolidated cash flow statement
Online tire retailers in China
5. Process and Equipment Requirement
Triangle : Key financial indicators
6. Clean Production Administration
Chapter 04: Vehicle markets
Triangle: financial performance - key figures
Aims:
Vehicle sales in China 2013-2014
Triangle – Staff employment and qualifications
Applicability
Tires per vehicle – China
Triangle employment development 2011-2013
Overview
Luxury car brands in China 2013
Triangle – major capacity investment projects
Summary:
China: top 100 best-selling sedans/ hatchbacks/
Triangle revenues by product stream
Manufacturing
technology
coupés in the first half of 2014
Revenue by product category
Energy
and
resource
consumption
China: Top 50 best-selling SUVs in the first half
Triangle: Average price of products
Environmental
protection
of 2014
Triangle revenues by domestic and export sales
Safety and occupational health
China vehicle forecasts
Triangle – revenues by OE and replacement
Test track in Dongying City
China: Top 20 best-selling MPVs in the first-half
channels
of 2014
Triangle Production and capacity by product stream
Chapter 06: Trade Tariffs
Triangle main export countries by revenue
Chapter 05: Legislation
Anti-Dumping measures against the China Tire
Triangle – main domestic customers
Industry
Role of the China Rubber Industries Association
Triangle – main export customers
(CRIA)
A history of US trade tariffs: 2009 – 2012
Triangle – top OE customers
Main policies affecting China Tire sector
A history of US trade tariffs: 2013-2015
Triangle – top 5 customers
Standards applicable to tire manufacture in China
Preliminary countervailing duties on specific
Triangle: main suppliers
manufacturers
China tire Standards (some in development)
Triangle – raw materials costs
Brazil sunset review timetable
Access Conditions
Triangle – raw material price evolution
Car tire exports from China by company
China Rubber Industry Development Strategy for
Triangle: Environmental protection spend
2016 – 25
Chapter
07:
recycling
Triangle: fixed assets overview
《中国橡胶工业强国发展战略研究》
Access conditions for scrap tire industry
Triangle: production machinery equipment list
China radial tire production forecast
Triangle Internal research projects
Key Performance Indicators -Tire Industry
Chapter 08 – case study – Linglong:
Tire Industry Research
China’s Tire Industry 2015-2018
Maximum GJ/ton
energy per tire
ton tires*
Triangle – external cooperative research projects
Triangle: R&D spending
Triangle – operational standards in manufacturing
Triangle – biggest customer
Triangle : Remuneration of senior staff
Triangle consolidated balance sheet
Triangle consolidated income statement
Triangle consolidated cash flow statement
Triangle: company balance sheet
Triangle: parent company income statement
Triangle Cash Flow Statement
Triangle: Inventory costs (as at 31 Dec 2013)
Triangle – Costs of ongoing construction work
Triangle – Main government grants
Triangle inventory costs:
China Tire makers – Accounts receivable comparison
China Tire Makers: Inventory Turnover Analysis:
Triangle – profitability analysis
China Tire Makers – Profitability comparison
Triangle – profitability by segment
Triangle revenues by domestic and export sales
Triangle China sales revenues by region
Triangle – main export regions by revenue
Triangle sales by brand
Triangle – Off-take & Private brand customers
Triangle: Operating costs summary
Triangle operating costs – detailed
Triangle: profitability by segment
Triangle: profitability by domestic and export
markets
China Tire companies – Gross margin comparison
Triangle: gross margin analysis – TBR
Triangle: TBR Cost-revenue analysis b
Triangle: TBR Cost-revenue analysis
Triangle: PCR Gross margin analysis
Triangle: PCR Cost-revenue analysis
Triangle: PCR Cost-revenue analysis
Triangle: PCR Cost-revenue analysis
Triangle: Bias tire Gross margin analysis
Triangle: Bias tire Cost-revenue analysis
Triangle: Bias tire Cost-revenue analysis
Triangle: Bias tires Cost-revenue analysis
Triangle – sensitivity analysis selling price changes
Triangle – sensitivity analysis raw materials
China Tire companies – Key financial data
comparison
Triangle – costs summary
Triangle – Administration costs summary
Triangle: Income tax expense
Triangle – other expenses
Bias – v – radial performance comparison
Triangle: domestically-sourced equipment list
Triangle: Overseas-sourced equipment list
Triangle TBR factory project costs
Triangle: cost-benefit analysis of new truck tire
factory
Triangle – car tire project costs
Triangle car tire project – imported equipment
Triangle car tire plant – List of buildings
Triangle: cost-benefit analysis of new Car tire
factory
http://ChinaTireReport.com
http://ChinaTireReport.com
Why you should buy this report
Methodology
It sets out the strengths and weaknesses of the domestic tire makers and their international rivals in the
car segment, the truck segment and spots emerging
opportunities in the tire sector.
He has spent the last year talking to industry leaders
and participants about China’s Tire Industry. He has
presented to three conference in China in 2014 and
met with dozens of executives, workers and government officials in Shandong, Shanghai and also in
Europe and other parts of Asia.
Anyone responsible for strategic planning in the tire
industry and its extended supply chain needs to read
this report.
The key advantage of this report is the depth in which
Shaw tackles every branch of the China tire business,
from market shares to sales and distribution and upstream to the technology used in factories.
A detailed analysis of top tire makers is included in
the report, as well as listings of factories and data on
segmentation and growth opportunities in SUV, Winter and other key segments .
This report has been researched and written by
David Shaw, recognised industry expert.
This report leverages Shaw’s vast experience with
the latest market data and insight into the world’s
biggest producer of tires.
Every day Shaw tracked the top Chinese and international information sources for new information,
data and insight.
Order Form
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Mailing address: Tire Industry Research, 34 Marchmont Rd, Wallington, Surrey SM6 9NU United Kingdom
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or email [email protected]
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Tire Industry Research