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PRESS KIT
CES 2015
PRESS RELEASE
MZ-3 - MYZONE’s Next-Generation Heart Rate Tracking System Unveiled at CES 2015
LAS VEGAS - January 6, 2015 - MYZONE, makers of exercise tracking systems which transmit
exercise intensity data in real time and online, has unveiled the MZ-3 tracking system at CES
2015. MZ-3, an upgraded, bluetooth-enabled version of the heart-rate tracking belt will
launch along with a brand new app, both of which will be available in March.
The MZ-3’s new bluetooth capabilities allows users to:
• Use the system without being a member of a club
• Upload exercise data to the cloud via your smartphone
• Reduce the hassle of replacing batteries, as MZ-3 is rechargeable
• Enjoy an improved interactive user experience with the new mobile app
The MYZONE platform provides the following benefits:
• MYZONE Effort Points (MEPs) uniquely measure physical activity intensity
• Live displays and goal tracking reward effort through gamification
• Social media integration increases accountability and engagement
• Analytics reports provide group leaders with insightful member effort data
MYZONE will be demoing the MZ-3 at CES 2015, and the official MZ-3 launch will take place at
IHRSA 2015 in Los Angeles, CA.
About MYZONE
MYZONE is an innovative chest-strap monitoring system that tracks heart rate, calories
burned and overall effort both accurately and in real time. MYZONE’s technology has proven
to change overall motivation toward exercise, helping people put in the effort required to
get the results they want. Group classes become encouraging communities, as MYZONE
transmits user data to live displays, allowing users to compare their effort to other participants. Through gamification and an online community, physical activity is made competitive
and fun, as users can unlock badges, set and reach personal milestones and even challenge
their friends, family and colleagues to see who can earn the most MEPs (MYZONE Effort
Points). Additionally, MYZONE users can share achievements with their networks on various
social media channels adding further reward to a users effort and results.
For more information on MYZONE, please visit http://www.myzone.org/.
CONTACT
Emmett Williams | President
MYZONE | CFM International
[email protected]
Cell: 312.623.3759
180 N Wabash Ave, Suite 625
Chicago, IL 60601
myzone.org