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INFORM PARTNER PROGRAM GUIDE
Version 1.0.15
Informatica INFORM Partner Program
The Informatica INFORM Partner Program provides leading consulting, integration, reseller, technology, and Cloud companies with the
ability to engage with Informatica to offer customers valuable solutions and services around the Informatica product suite. The program
consists of a comprehensive set of sales and enablement resources and financial benefits to help partners profit from solutions and services
offered in conjunction with Informatica.
The Informatica INFORM Partner Program provides Partners with the following benefits:
yy Collaborative Sales Teaming with the Informatica Sales Force
yy Exposure to the Informatica Customer Base
yy Financial Referral Fee Benefits for Identifying and/or Assisting Informatica Software and Cloud Subscription Sales
yy Access to Informatica’s Industry Leading Products for Internal Training and Demo Use
yy Special Partner Savings and Offers on Training & Informatica Certified Packages
yy Access To Global Customer Support (GCS) Technical Support
yy beINFORMed, the Informatica Partner Portal and One-Stop Resource for Your Informatica Business
The Informatica INFORM Partner Program offers four distinct partnership categories with corresponding levels of commitment and value
contribution — Foundation, Premier, Elite, and Global. Companies interested in joining INFORM and partnering with Informatica, enter the
program at the Foundation partner level with annual criteria. Partner levels are reviewed annually and upon meeting the next level criteria,
partner companies can advance levels and receive additional benefits.
INFORM Partner Program
ANNUAL PARTNER LEVEL TARGETS
INFORM PARTNER VALUE CRITERIA
Foundation
Informatica Revenue and Business Impact
Premier
Elite
Global
By Invitation
40% Weight For Level Advancement
Teaming that Contributes to Customer Purchases from Informatica of Licenses and/or Informatica
Cloud Subscriptions:
yy Informatica Product License Revenue*
yy (or) Informatica Cloud First Year ACV Revenue*
Referred Partner Identified (Partner Sourced) New Customer Opportunities to Informatica:
yy Number New License and/or Informatica Cloud Subscription Customer Opportunities Registered
by Partner via beINFORMed & Sold by Informatica
$200K
$50K
4
Certification, Expertise, and Solution Offerings
$1M
$150K
$5M
$500K
$10M
$1M
8
12
20
40% Weight For Level Advancement
Minimum Number Individuals Certified on Informatica Annually
yy Reported Through Informatica University Certification Exam Results
2
6
12
50
Product Expertise
yy Number Certified Individuals Expert in the Same Informatica Product License Solution or
Informatica Cloud Solution Area
2
3
6
10
Solution Offerings Powered by Informatica
yy Industry, Salesforce Fullforce, and/or Horizontal Business Solutions
1
2
3
4
Customer Satisfaction
20% Weight For Level Advancement
Average Satisfaction Score from Value Add Services and/or Delivery Engagements Associated with
New Informatica License Purchases and/or Informatica Cloud Subscriptions Go-Lives
yy Rated by Informatica and Informatica Customers
Informatica Success Stories and/or Reference Customers
85% +
85% +
85% +
85% +
1
2
4
8
* Partner Level Advancement Revenue Thresholds May Vary by Geographic Region
INFORM PARTNER PROGRAM GUIDE
Version 1.0.15
INFORM Partner Program Alliance
PARTNER LEVELS
INFORM PROGRAM AGREEMENT AND RESOURCES
Global
Foundation
Premier
Elite
Required
Required
Required
Required
Informatica Certified Package (Includes Training Courses Plus the Certification Exam):
yy Each Informatica Certified Package Contains All the Informatica University Training Courses
Required and the Corresponding Certification Exam for an Individual to become Certified
yy Contributes Towards Annual Requirements
yy Cloud Partners May Substitute Cloud Certification Exam(s)
1
Included
1
Included
1
Included
Custom
Complimentary Access to Training on Informatica Cloud Academy
Included
Included
Included
Included
50% Savings Informatica University onDemand Training Courses, and/or Instructor-Led Training
Delivered Virtually or Held at an Informatica Facility
Included
Included
Included
Custom
Complimentary Access to Informatica Sales and Pre-Sales Training
Included
Included
Included
Included
Access to Informatica Temporary Licenses for Internal Training and Demo Use
(The Informatica Product Suite - Select Licenses May Have Special Requirements)
Included
Included
Included
Included
Informatica Global Customer Support (GCS) Standard Technical Support Access
(Call In and Online Help)
Included
Included
Included
Included
Eligibility for Program Referral Fee Benefits for Co-Sell with Informatica
(See Referral Fee Table Schedule on Page 3)
By
Partner
Level
By
Partner
Level
By
Partner
Level
Custom
Informatica Marketplace Standard Directory Listing
Included
Included
Included
Included
Access to the Informatica Partner Portal beINFORMed
Included
Included
Included
Included
INFORM Program Benefits – Sales, Marketing, Funds and Elections, and Other Program Benefits
(See Tables in This Program Guide)
Included
Included
Included
Included
INFORM Program Annual Fee (USD)
(Other Country Currencies Use Equivalent Conversion To Usd)
(Informatica Cloud Partners May Be Eligible For A Special Annual Program Fee)
$5,000
$5,000
$7,500
$15,000
Multi-area Annual Supplement for Additional Geographic Region(s)
(Other Country Currencies Use Equivalent Conversion To USD)
$2,500
$2,500
$2,500
NA
By Invitation
INFORM Partner Program Agreement
Execute Annual INFORM Partner Program Legal Agreement
Included with the INFORM Partner Program Agreement
INFORM Partner Program Annual Fee
INFORM PARTNER PROGRAM GUIDE
Version 1.0.15
INFORM Partner Financial Program Benefits
PARTNER LEVELS
REFERRAL FEE SCHEDULE
Foundation
Premier
Elite
Global
By Invitation
yy Referral Fees are Compensation Neutral to the Informatica Field Sales Force
yy Partners May Elect to Receive Referral Fee or Informatica Referral Fund Credit per Qualified Opportunity
Referral Fee Levels - Level (1 + 2 + 3) May be Combined Per Eligible Transaction for an Increased Benefit
Level 1:
Partner Identified “Sourced” New Informatica License and/or Informatica Cloud Opportunity1
In Either Informatica Install Base or New to Informatica Customer
5%
($15K cap)
7%
($20K cap)
7%
($30K cap)
7%
($40K cap)
Level 2:
Partner Identified “Sourced” New to Informatica Customer Incentive
5%
($5K cap)
5%
($7.5K cap)
5%
($10K cap)
5%
($15K cap)
Level 3:
Partner Value-Add Teaming and Win Assistance2
5%
($5K cap)
5%
($7.5K cap)
5%
($10K cap)
5%
($15K cap)
$25,000
$35,000
$50,000
$70,000
Total Potential Referral Fee Benefit Per Opportunity
* Public Sector Transactions Eligible for Referral Fund Credit Only
* Informatica Cloud First Year Subscriptions ACV Eligible Only
* Partner Opportunity Registration on beINFORMed and Approval of Teaming Arrangement Form Required for all Referral Benefits
* Customer Must Purchase Product from Informatica and Pay Informatica for Referral Benefit to be Applicable
*Sourced New to Informatica Customer Incentive Subject to Current New Business Definitions for Informatica Licenses and Informatica Cloud
INFORM Partner Program Resell
PARTNER LEVELS
RESELL
Foundation
Premier
Elite
Global
By Invitation
yy Offered as an Option through the INFORM Partner Program
yy Partners Interested in Reselling Informatica Products and/or Informatica Cloud Subscriptions May Be Subject to Additional Requirements and/or Approval
Resell Criteria and Standards
Recommended Informatica Sales and Pre-Sales Expertise:
yy No. Accredited Sales Individuals for Each Specific Informatica Solution (DI, DQ, MDM, etc.)
yy No. Accredited Pre-Sales Individuals for Each Specific Informatica Solution (DI, DQ, MDM, etc.)
1
4
8
2
2
4
Standard Resell Discount
25%
25%
25%
25%
Development Fund Credit per Eligible Resell Transaction
3%
4%
5%
Custom
Custom
*Registration Required
*Special Pricing May Be Requested per Transaction
* Resell is Subject to Partner Maintaining a Positive Credit Rating
*Specific Countries in Certain Regions May Have Partner Resell Discounts that Vary from the Standard Resell Discount
*Sales and Pre-Sales Individual Recommended Accreditation Requirements Not Applicable to Informatica Cloud
* Additional Qualifications and/or Agreement May Apply
INFORM PARTNER PROGRAM GUIDE
Version 1.0.15
INFORM Partner Program Training and Certification Benefits
PARTNER LEVELS
INFORMATICA TRAINING & CERTIFICATION
Foundation
INFORM Learning Sales & Pre-Sales Training and Accreditation
Access to INFORM Learning
The Informatica Sales and Pre-Sales Online Training System, the Courses and Paths Utilized by
Informatica Sales
By Invitation
Free
Included in
Alliance
Free
Included in
Alliance
Free
Included in
Alliance
Free
Included in
Alliance
Savings for INFORM Partners
Informatica Certified Packages for Partners
Offered on (8) Informatica Product Solutions, Each Informatica Certified Package Contains All the
Training Courses Required Plus the Corresponding Exam for an Individual to Become Certified as a
Specialist on an Informatica Product Solution.
Informatica Certified Packages are Available for the Following Certified Specialist Categories:
yy MDM Developer
yy MDM Administrator
yy Big Data Integration
Global
Elite
Complimentary for INFORM Partners
Informatica Certified Packages *Recommended
yy PowerCenter Developer
yy PowerCenter Administrator
yy Data Quality Developer
Premier
yy Test Data Mgmt. Developer
yy Data Archive Developer
Special
Partner
Savings
Informatica Cloud Academy
Special
Partner
Savings
Special
Partner
Savings
Special
Partner
Savings
Complimentary for INFORM Partners
Informatica Cloud Academy
Informatica Cloud Academy is the Comprehensive Online Site For Informatica Cloud Training. In
Addition to Foundation and Supplemental Courses, Online Training and Enablement Certification
Paths are Available On:
yy Informatica Cloud Data Integration - Including Real-Time
yy Informatica Cloud Data Management - Including Cloud MDM for Salesforce
Free
Included in
Alliance
Informatica University onDemand Product Training
Free
Included in
Alliance
Free
Included in
Alliance
Free
Included in
Alliance
Savings for Informatica Partners
onDemand Annual Per-Person Subscription
Access the Entire Library of Informatica Self-Paced Product Training Courses to Increase Competency
Anytime, Anywhere.
65%
65%
65%
65%
OnDemand Single Training Course
Self-Paced Product Training Courses That Span the Informatica Product Suite.
50%
50%
50%
50%
Informatica University Instructor-Led Product Training
Last Minute FREE Seats
Subject to Availability, Instructor-Led Classroom Training at an Informatica Facility. Registration 3 Days
Prior to Class Start. Classes May be Taken Virtually.
Standard Instructor-Led Seats
Instructor-Led Training Classes that Span the Informatica Product Suite at an Informatica Facility or
Live Online via Virtual Academy (IVA) Without Travel Expenses.
Savings for Informatica Partners
Free Subject
to Availability
Free Subject
to Availability
Free Subject
to Availability
Free Subject
to Availability
50%
50%
50%
50%
Informatica University Certification Individual Exams
Certified Professional Exams
Informatica Certification Achieved Through Proctored Exams Validating Informatica Product Knowledge,
Implementation Skills, and Experience. Exams Include a Retake Voucher.
Offered to INFORM Partners
$240
$240
$240
$240
*Availability and Program Options May Vary by Region/County/Continent and All Training Enrollment is Subject to Availability
*Partner Savings Based on Standard Market Offerings
*Access to INFORM Learning is Included for the Number of Individuals Required to Achieve Partner Level
*Informatica University and Informatica Cloud Offerings and Savings Subject to Change
* Informatica Certified Packages are the Recommended Informatica University Training Vehicle for Partners
INFORM PARTNER PROGRAM GUIDE
Version 1.0.15
INFORM Partner Program Sales Teaming
SALES TEAMING
Field Engagement with the Informatica Sales Force
PARTNER LEVELS
Global
Foundation
Premier
Elite
Access to Informatica Regional Alliance Managers (RAMs) and Introductions to Informatica Field
Account Managers Upon Qualified Opportunity Registration on beINFORMed
P
P
P
P
Sales Assistance for New Informatica License and/or Cloud Subscription Qualified Opportunities –
and Access to Informatica Solution Sales Specialists
P
P
P
P
Informatica Sales and Pre-Sales Selling Aids and Tools
P
P
P
P
Access to Informatica Product Play Solution Resources
P
P
P
P
Ability to Attend the Informatica Annual Worldwide Sales Kickoff and Partner Summit
P
P
P
P
Partner Advisory Council Eligibility (Invitation Only)
P
P
P
Opportunity to Sponsor Regional Field Sales Meetings
P
P
P
P
P
Informatica Executive Sponsor (Invitation Only)
OPPORTUNITY REGISTRATION via beINFORMed
Sales Assistance, Visibility, and Benefits
By Invitation
PARTNER LEVELS
Global
Foundation
Premier
Elite
Opportunity Registration, Tracking, and Reporting Via Beinformed, The Informatica Partner Portal, at
https://beinformed.force.com/partners/welcome
P
P
P
P
Log Your Company’s Role In “Sourcing” and/or Assisting Informatica Licenses and/or Informatica Cloud
Subscriptions and Initiate The Teaming Process
P
P
P
P
Establish Yourself as the Partner for Teaming with Informatica Sales on a Specific Opportunity
P
P
P
P
Request Sales Assistance for RFIs and RFPs, and to Pursue and Win Joint Opportunities
P
P
P
P
Initiate the Teaming Arrangement Process for Eligible Referral Benefits – (Required)
P
P
P
P
Initiate the Resell Process and Associated Benefits
P
P
P
P
Track to the Next Partner Level
P
P
P
P
By Invitation
INFORM PARTNER PROGRAM GUIDE
Version 1.0.15
INFORM Partner Program Product Access and Support Benefits
PARTNER LEVELS
INFORMATICA PRODUCT ACCESS
Global
Foundation
Premier
Elite
Access To The Entire Informatica Product Suite For Internal Training and Demonstration Use from
beINFORMed, the Informatica Partner Portal
P
P
P
P
Request and Download Temporary (6 Month Term) Licenses Via beINFORMed – 72 Hour Request SLA.
P
P
P
P
Ability to Self-Administer Temporary Licenses via beINFORMed
P
P
P
P
TECHNICAL SUPPORT
Access to Informatica Global Customer Support (GCS)
By Invitation
PARTNER LEVELS
Global
Foundation
Premier
Elite
Access to (GCS) Technical Support for the Entire Range of Informatica Products Under Your Own
Company Name
P
P
P
P
Toll-Free Phone Access During Standard Business Hours to Support Centers in North America, Europe
and Asia
P
P
P
P
Multi-lingual Support by Engineers who Speak English, French, German, Dutch, Italian, Spanish,
Portuguese, Japanese, Mandarin, and Korean
P
P
P
P
Ability to Raise Online Cases Through http://mysupport.informatica.com/login/login.html
P
P
P
P
Access to Resources Including: Configuration Manager, Mapping Templates, Debugging Tools.
Troubleshooting Templates
P
P
P
P
Ability to Participate in Moderated Support Forums
P
P
P
P
Access to Online Knowledge Base Containing Over 50,000 Articles and 750 Support Videos
P
P
P
P
By Invitation
PARTNER LEVELS
INFORMATICA PROFESSIONAL SERVICES (IPS)
Global
Foundation
Premier
Elite
Informatica Professional Services Boot Camps on MDM and Informatica Data Quality Delivered
Regionally to Partners (By Invitation Only)
P
P
P
P
Informatica Professional Services Program (Available to INFORM Partners Qualified by IPS who are
Interested In Participating in IPS Led Engagements)
P
P
P
P
Special IPS Subcontracting Rates for INFORM Partners
P
P
P
P
By Invitation
INFORM PARTNER PROGRAM GUIDE
Version 1.0.15
INFORM Partner Program Marketing and Fund Benefits
PARTNER LEVELS
MARKETING PROGRAMS
Global
Foundation
Premier
Elite
Informatica Partner Level Logo For Use on Partner Website and Materials
P
P
P
P
Ability to Create a Partner Profile Listing on Informatica Marketplace – Complimentary for
INFORM Partners
P
P
P
P
Informatica Campaigns in a Box – Everything You Need to Run Your Own Lead Generation Campaigns
on Key Informatica Flagship Products




Access to Presentations, White Papers, Product Collateral, and Social Media Content — and the Ability
to Customize for Your Company
P
P
P
P
Joint Customer Success Story and Reference Program
P
P
P
P
Eligibility for Participation in Informatica Field Marketing Regional Programs
P
P
P
P
P
P
P



Lead and Pipeline Generation Joint Initiatives (By Invitation Only)
Opportunity to Sponsor Major Events Including Informatica World

By Invitation
PARTNER LEVELS
DEVELOPMENT FUND ELECTIONS
Global
Foundation
Premier
Elite
P
P
P
P
P
P
P
P
Informatica Sales Kickoff Sponsorship
P
P
P
P
Informatica World Sponsorship Subsidy
P
P
P
P
Joint Regional Marketing Events with Informatica Field Marketing
P
P
P
P
Custom Lead Generation Campaigns (Requires Approval)
P
P
P
P
By Invitation
yy Partners may Elect to Fund the Following with Earned Referral Funds and Development Funds
Informatica University Training and Certification
Informatica Certified Packages, Instructor-Led Training, On-Site Training, onDemand Training, and
Individual Certification Exams
Informatica Professional Services (IPS)
Subcontracting Resources
Marketing Programs
*Global Level Partners may be Subject to an Annual Cap
INFORM PARTNER PROGRAM GUIDE
Version 1.0.15
beINFORMed, The Informatica Partner Portal
beINFORMed
https://beinformed.force.com/partners/welcome
Informatica Partner Portal
PARTNER LEVELS
Global
Foundation
Premier
Elite
Product Requests
Source to Access the Entire Informatica Product Suite and Request Licenses for Internal Training and
Demo Use.
P
P
P
P
Partner-Specific Enablement Resources
For Sales, Pre-Sales, and Delivery Personnel — Including Webinars, Demos, Presentations, White
Papers, Sales Tools, Product Data Sheets, etc.
P
P
P
P
Opportunity Registration for Referral Benefits or Resell
Secure Lead Registration System to Request Sales Assistance and for Informatica License
Opportunities Eligible for Referral Benefits or Resell.
P
P
P
P
Partner Discounted Training and Certification Registration
Link to Register for Training and Certification at a Savings and View Special Partner Incentives.
P
P
P
P
Marketing Resources
Access to Marketing Resources to Help Grow Your Informatica Business
P
P
P
P
Technical Support
Gateway Access to Informatica Global Customer Support (GCS) — Product Support and Resources.
P
P
P
P
By Invitation
Join The INFORM Partner Program
Complete a partner application online today at beINFORMed:
https://beinformed.force.com/partners/welcome
After the application is submitted, an Informatica alliance manager will contact your organization to discuss partnering opportunities,
program requirements, benefits, and the contract process. For specific questions contact the Informatica Alliances team.
About Informatica
Informatica Corporation (Nasdaq:INFA) is the world’s number one independent provider of data integration software. Organizations
around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the
industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the
Informatica Platform. Worldwide, over 5,500 enterprises depend on Informatica to fully leverage their information assets from devices to
mobile to social to big data residing on-premise, in the Cloud and across social networks.
Definitions
Partner Sourced: An opportunity is considered “Partner Sourced” when a partner makes Informatica aware of an opportunity for a new Informatica product or
subscription sale by referring to Informatica or registering the opportunity on the partner portal. A Partner Sourced opportunity is a sales opportunity that was
previously unknown to Informatica regardless of whether the opportunity is in an Informatica install base customer or new to Informatica customer.
1
Partner Value-Add Assist: An opportunity in progress where partner assistance is integral to Informatica securing the transaction. Partner demonstrates teaming
through assistance in any of the following activities: provides a positive recommendation of Informatica to the customer above the competition, supports joint sales
activities, provides introductions to decision makers, openly shares information, provides a demo or POC, and/or contributes other value-add activities.
2
Informatica reserves the right to modify this Program Guide and the resources and benefits offered through the INFORM Program.
INFORM Partner Program
Worldwide Headquarters, 2100 Seaport Blvd., Redwood City, CA 94063 USA. Phone: 650 385-5000 www.informatica.com
© 2015 Informatica Corporation. All rights reserved. Printed in the U.S.A. Informatica and the Informatica logo are trademarks or
registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and
product names may be tradenames or trademarks of their respective owners.