FAQ
ENTERPRISE PRO+
1. What exactly does Enterprise PRO+
include?
High-quality marketing learning content, shared
in the formats that best suit your organization.
We provide e-learning courses and workshops (online
or face-to-face—whichever you prefer), as well as
access to our PRO Library, a comprehensive collection
of more than 7,000 seminars, video tutorials, how-to
guides, and more. Your account manager and our
instructional design team help create the learning
program that’s right for you—Enterprise PRO+ flexes
and scales to fit your needs as they change over time.
MarketingProfs
Enterprise PRO+ lets
your marketers connect
learning with action to
deliver business impact.
FAQ
ENTERPRISE PRO+
2. We’ve never offered a training program
for our marketers. Why should we start now?
Marketing is changing faster than ever before—one
Adobe survey found that 64% of marketers expect their
role to change in the next year; 81% expect it to change
in the next 3 years. A whopping 90% believe that digital
tools and channels are fundamentally changing the
nature of marketing.1 That means it’s tougher than
ever for marketers to stay up to date with the knowledge
they need to deliver effective campaigns.
To stay competitive in this rapidly changing
marketplace, you need a dynamic resource that gives
Marketing is evolving
faster than ever before.
To stay current, your
marketers need a learning
resource that evolves just
as fast.
Enterprise PRO+ gives
your team access to the
latest know-how, with
new resources added
every week.
your team access to the most current marketing
thought leadership, best practices, and proven tactics.
“Digital Roadblock: Marketers struggle to reinvent themselves.”
Adobe Systems Inc., March 2014
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3. How can Enterprise PRO+ improve our
business results?
We deliver tactical insight your marketers can put
to use in their daily work immediately. Our materials
deliver specific instructions designed around marketing
best practices that work.
Many other marketing professional associations or
educational institutions teach rhetoric or theory, not
applied skills. We work with professional marketing
practitioners to develop the content included in
Enterprise PRO+.
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Your team gets insight
from successful marketers
who have hands-on
experience with tactics
that deliver results.
FAQ
ENTERPRISE PRO+
4. How do you maintain the quality of
your content?
5. If we create an Enterprise PRO+ learning
center, how do we get people to use it?
Marketing content is our business—and we’ve been
We’ve discovered that our most successful clients set
doing it for over a decade. We strive to provide the
the expectation that learning is part of the corporate
most current, relevant marketing content available.
culture. Some make specific coursework required for all
Every quarter, we review all course content and make
employees; others ask marketers to complete one course
updates to ensure you’re getting the most accurate,
every six months as part of their performance goals.
applicable learning possible.
Some clients reward staff members who use the learning
We only work with the sharpest minds in the industry:
practitioners, academics, and consultants who truly
understand and love marketing. Our editorial team
solicits and publishes only the highest quality content,
center the most with incentives—simple things like a
parking space or a gift card can send a powerful message.
We work to motivate your learners by offering features
like gamification and triggered email reminders.
and we reject much more than we accept. It’s a rigorous
vetting process, because we know our members trust
us and regard our content highly.
6. Can we customize Enterprise PRO+ to
fit our specific needs?
We tailor the learning experience for your marketers
through a co-branded learning portal that aligns
Don’t see the courses or
workshops you want?
We can work with you
to develop custom
learning content.
content with your corporate goals and objectives. You
can opt to offer only the off-the-shelf courses most
aligned with your organizational needs, or you can give
your marketers access to the full course catalog. We can
conduct face-to-face or virtual workshops with handson exercises that help learners apply content to your
company culture and/or industry.
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FAQ
ENTERPRISE PRO+
7. What type of reporting is available
through Enterprise PRO+?
We provide monthly reporting and metrics that help
you drive engagement. You can see how your staff
is progressing, who is using the system, what your
marketers think about the courses, and understand
what content is most helpful to keep engagement
rates at the highest levels.
8. How cost-effective is your program?
Enterprise PRO+
gives you an effective,
affordable way to develop
smarter, better marketers.
We allow you to extend professional development
resources to every individual within your marketing
organization through our e-learning platform. Whether
you choose to use e-learning on its own, or as a means
to complement and protect your investment in other
forms of training, we help you realize value from
learning. Enterprise PRO+ is far more cost-effective
than alternatives where your marketers experience
short, intense bursts of learning with little follow-up
or reinforcement.
Learn what Enterprise PRO+ can do for your marketing team.
Call 800.557.9625
Email [email protected]
Or visit http://training.marketingprofs.com/
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