NORDIC VENUE FORUM 2015 • 14-15 APRIL 2015 • AARHUS
PROGRAMME PREVIEW
Edition #1
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VF15
REVENUE
GENERATION
BIG DATA, CRM &
SOCIAL REACH
FAN
ENGAGEMENT
OPENING
EXPERIENCES
INNOVATIONS
SHOWCASE
NEW
TECHNOLOGIES
PUBLIC VS
PRIVATE
OWNERSHIP
CONNECTED
VENUES
IN ACTION
CONSUMER
BEHAVIOUR
SEE INS
ID
FOR FU E
LL
DETAIL
S...
AND MUCH,
MUCH MORE...
its 5th edition of
Xperiology presents
ORUM
NORDIC VENUE F , DENMARK
• AARHUS
14-15 APRIL 2015
eforum.com
www.nordicvenu
1
NORDIC VENUE FORUM 2015 • 14-15 APRIL 2015 • AARHUS
Tuesday, 14 April 2015
08.00
Registration and Coffee in The Marketplace
09.00
Welcome to Nordic Venue Forum 2015
09.10
Keynote: TBA
NEW VE
NU
THINKIN E
G
Session 1: OPENING EXPERIENCES
Our opening session will feature case studies from three new venues in the
region, each talking about their unique experience of launching a new
venue, the hurdles they have overcome, and their successes to date.
09.35
The Stormen: A New Cultural Block for Bodø
A small Norwegian city called Bodø is where you will find one of the
most celebrated new buildings of 2014. It’s a €160m hybrid cultural
hub called Stormen (tempest) which combines a concert hall and
library on adjacent city blocks. On the opening weekend 10,000
people visited the library – about 20 per cent of the city’s total
population. There are big ambitions and expectations as this venue
puts Bodø on the region’s education and cultural circuit.
• Rolf-Cato Raade, Executive & Artistic Director, The Stormen,
Norway
09.50
More case studies to be announced - check web site for latest.
10.50
Morning Coffee in The Marketplace
Session 2: MAXIMUM ENGAGEMENT FOR MINIMUM SPEND
Two sports businesses will showcase how they have driven match attendance
by listening to their fans and engaging with them. The creative approaches
that have been utilised have generated great results with minimum marketing
spend. Are you still placing radio and newspaper adverts? Perhaps it’s time to
reconsider where your venue’s event marketing budget is best used.
11.20
Case Study 1: Hammarby FC @ Tele2 Arena
• Henrik Kindlund, CEO, Hammarby FC, Sweden
• Marcus Nilsson, Event & Ticket Sales Manager, Hammarby FC,
Sweden
11.40
Case Study 2: Aalesunds FK @ Color Line Stadium
• Kjell Slinning, Marketing Director, Aalesunds FK, Norway
Session 3: PANEL DISCUSSION - VENUE DELIVERY
12.00
Developing the Dream. Building the Reality.
While many venues are planned, few actually come to fruition and the
majority remain mere pipe-dreams. In the era of tightening public budgets,
all venue businesses are being asked to deliver for less subsidy. We will
explore venues currently in the development phase and ask: Why are they
necessary? What market, cultural and political needs they will meet? And
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SMAR
MARKE T
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NORDIC VENUE FORUM 2015 • 14-15 APRIL 2015 • AARHUS
is their route to operability through subsidy or commercial profitability?
Moderator: Henrik Brandt, Director, IDAN, Denmark
Panellists:
• Dan Hammer, CEO, Royal Arena Copenhagen, Denmark
• Tero Tenhunen, Director, Tampere Central Arena Development
Project, Finland
13.15
Lunch in The Marketplace
14.30
Guest Speaker I
Insight from a thought leader, with inspiring lessons for all venue
operators across the Nordics.
Session 4: INNOVATIONS SHOWCASE
15.00
Scorecards at the Ready Please!
Using the ‘pecha-kucha’ format (with each speaker having 20
slides, and just 20 seconds for each - i.e. under 7 minutes to
present), this quick-fire presentation session delivers a wealth
of new ideas, innovations, and inspiration for forward-thinking
arts, sports and entertainment executives.
16.30
Afternoon Coffee in The Marketplace
HOT TO
PIC!
Session 5: PANEL DISCUSSION
15.45
Public Vs Private Ownership
The perennially topical issue of
ownership
always raises a plethora of questions but both types of
ownership come with their own challenges and
opportunities. And of course, there are also the hybrid joint
venture venues to consider. Our panel of speakers – from
both public and private sector venues – will discuss current
key issues including: the pros and cons of the various
funding options available; whether or not to outsource
management and operations; and how to balance public
sector investment with the best of private sector thinking.
Moderator: Henrik Brandt, Director, IDAN, Denmark
Panellists:
• Jacob Nilsen, CEO, Aarhus Elite - AGF, Denmark
• Max Granstrom, CEO, Helsingborg Theatre, Sweden
16.30
Afternoon Coffee in The Marketplace
GE
N TO THE BACK PA
TUR
WANT TO JOIN US?
3
NORDIC VENUE FORUM 2015 • 14-15 APRIL 2015 • AARHUS
Session 6: TECHNOLOGY IN FOCUS
17.15
The Connected Venue Concept
We close day one with an in-depth look at the evolution of the ‘connected venue concept’ and
the impact it has had on fan engagement and interactivity to date. Is there a proven model
for ROI on investments in wifi, digital signage, mobile ticketing and data centres? Listen to
insights from a variety of venues from around the region that have embarked on technology
upgrades and understand their ‘road map’ to connected venue visitor experiences.
18.00
Summary and round-up on day one
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Wednesday, 15 April 2015
TAKE YO
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PARALLEL SESSIONS
Session 7: CRM INSIGHTS
Session 8: PREMIUM SERVICES
09.00
09.00
Utilising CRM Systems to Increase
Customer Retention and Drive Revenue
CRM systems are now considered
integral to a venue’s success. We will
discuss how they can be used to ensure
that your marketing, ticketing and F&B
functions all talk to one another to
ensure that each customer receives a
truly personalised experience that
encourages loyalty and user
engagement.
4
How to Drive your VIP Offering Without
Alienating ‘Regular’ Fans
VIP packages and premium seating are
a much underused source of revenue.
But how do you attract, and market to,
VIPs without alienating your ‘regular’
fans and creating a ‘them and us’
culture?
Hear how a leading sports club
with an international following managed
to ‘please all of the people all of the
time’ whilst creating a much-admired
VIP experience.
NORDIC VENUE FORUM 2015 • 14-15 APRIL 2015 • AARHUS
Session 9: SPONSORSHIP
10.00
11.00
Session 10: FAN ENGAGEMENT
What Considerations do Potential
Sponsors Take into Account?
We have previously heard from venues
that have entered into naming rights
partnerships with sponsors but this year
we’ve turned things around!
Hear a representative from a
world-renowned Nordic company
discuss the factors they would take into
account before entering into a
commercial arrangement with a venue.
What makes for an 'ideal match'
for the company? How can venues
make themselves more attractive to
potential sponsors? What does the
sponsor expect to gain from such deals?
How does a sponsor evaluate whether
such a deal has been successful?
10.00
PARALLEL
TRACKS
Morning Coffee in The Marketplace
Session 11: CONSUMER TRENDS
Session 12: TICKETING TECH
11.30
11.30
Trends in Consumer Behaviour in the
Leisure Industry
Understanding how, why and where
consumers are planning to spend their
money enables venues to make visitor
projections and recognise trends. Such
analysis is invaluable in the formulation
of strategic action plans to future-proof
your venue.
Our speakers will offer their
thoughts on current industry trends to
demonstrate where you should focus
your resources and investment
• Terry Stevens, Principal, Stevens &
Associates, UK
12.30
How do we Engage and Enthral
Tomorrow’s Fans Today?
A successful venue requires not only
loyalty from its current visitors but needs
also to capture the allegiance of the next
generation of fans as early as possible.
To do so requires careful
programming to appeal to a wide
audience and an understanding of the
differing technological and social
requirements of each generation.
Our speakers share their
experiences of how they grew their
customer base through engaging with
tomorrow’s fans.
Lunch in The Marketplace
5
Examining the Impact of the Latest
Ticketing Technology
Ticketing technology can be used to cut
costs and free up valuable resources.
Our speakers will share how
embracing such technology reduced
queuing times at the box office, making
the front of house area less crowded,
and, in turn, creating a more positive
customer experience.
NORDIC VENUE FORUM 2015 • 14-15 APRIL 2015 • AARHUS
Session 13: LESSONS IN VISITOR ATTRACTIONS
*Invited/subject to final confirmation. Programme correct at 13 January 2015. Subject to change. E&OE
14.00
SPECIA
L
GUEST
Engaging Customers & Maximising Revenue
We are delighted to welcome one of the world’s most
iconic brands to our Forum.
The LEGO™ story is an inspirational one: in 2003
the brand was suffering huge losses, but the business
was completely turned around through multi-year
partnerships with Lucasfilm and Disney, the creation
of LEGO games, and, of course, in 2014, the
'awesome' LEGO Movie.
LEGOLAND Billund was the Travellers Choice 2014
Winner for Best Attraction and rates highly on TripAdvisor.
Learn from LEGOLAND Billund how: it keeps the venue
fresh and invigorated; how they measure customer satisfaction; how they manage social media
channels; and how they create new experiences to get visitors to return time and time again.
• Niels Henrik Juul, Senior Sales & Marketing Director, LEGOLAND Billund, Denmark
Session 14: PANEL DISCUSSION - NEW REVENUE STREAMS
14.30
Creativity is the Key to Unlocking New Revenue Streams
Venues can no longer rely on traditional income streams, such as ticket sales and F&B, to
sustain them. It is imperative, therefore, that they seek other methods of revenue generation,
both to attract new customers and to encourage current customers to stay longer and spend
more. Our panel of speakers discuss how they increased revenue and turned their businesses
around through diversification and the creative use of their venue space.
• Tomasz Kowalski, President of the Board/CEO, PGE Arena Gdansk, Poland
• Mick Gordon, Artistic Director, Aarhus Theatre, Denmark
15.30
Closing thoughts
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venues in Aarhu
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ailable on book
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14-15 APRIL 2015 • AARHUS