Job Description Post title: Marketing and Communications Manager Responsible to: Principal Salary: Grade 7 - £30,919 - £34,953 per annum Hours: Full time 36 hours per week Purpose of Job: The Marketing and Communications Manager is responsible for the overall marketing, communications and image of the college. The Manager has responsibility for the development, planning, implementation and reviewing of all marketing and communications policies, functions, processes and activities. The post holder will produce a marketing plan which will provide the overall framework for activities which will continue to develop and enhance the reputation of WMC. We are looking for an experienced manager with a strong marketing track record and experience in using web based and social media who can help the college reach out to a wide range of audiences using a variety of media. Main Duties and Responsibilities:  Lead on managing and maintaining a college-wide brand and house style and ensure its integrity is maintained across all marketing and communications channels.  Ensure efficient and effective planning, development, organisation and running of high quality and responsive marketing and promotional activities and events.  Develop an annual events and promotional activities calendar and ensure that the college maximises the marketing potential of these  Be the initial contact for external events enquiries, attend events on behalf of WMC where appropriate and record activities  Identify and manage press related activities including press releases, interviews, website news, coverage monitoring. Ensure that a consistent and on-going communication profile for the college is maintained.  Plan and execute termly online and offline recruitment campaigns from inception to finish including monitoring effectiveness.  Project manage the design, planning, production and budgeting of all printed materials, including the prospectus and all online promotion  Manage, maintain and update the current College websites (both external and staff intranet) including design, the production of content and agreed updates. This will include the development of a new College website  Lead and manage WMC’s social media marketing including creating engaging content, optimising and monitoring any marketing campaigns carried out on them (Facebook, Twitter, Pinterest, etc…)  Manage the College’s presence and accounts on various digital marketing platforms used by the marketing function (Google Analytics, Adwords, Mailchimp, Event Brite, etc…)  Take responsibility for collecting and editing on a regular basis a bank of case studies of current and former students for use in promotional including photo shoots where necessary  Write and distribute WMC’s bi-monthly digital promotional newsletter  Plan and manage internal promotional activities related to student recruitment and events including managing content on digital boards and the production and distribution of fliers across sites  Manage and maintain the College’s contact database  Manage the College’s presence on Hotcourses and on all relevant online and printed directories  Manage external designers and services providers  Manage the marketing budget, monitor and record expenditure and ensure the effective and efficient deployment of resources.  Collate and maintain statistical and qualitative data relating to the Camden area and its communities which will provide evidence for the development of courses  Ensure that appropriate records of the efficiency and effectiveness of the marketing and communications function are maintained for use by relevant staff. Other Duties and Responsibilities: To work outside of office hours as required to meet the needs of the college and the Marketing and communications role.  Participate fully in management team meetings, activities and responsibilities to ensure the welfare of College learners and the continued development of the College  Participate in management team rotas, including acting as Duty Manager for the College on a periodic basis on weekdays, evenings or Saturdays in term-time  Exemplify and promote safeguarding, equality of opportunity and diversity through personal behaviours and standards at all times  Participate in the College staff development and appraisal review schemes  Comply with and promote College health and safety policies and procedures  Any other task reasonably requested of the postholder, compatible with the role. The post involves working with young people and vulnerable adults and consequently is subject to a satisfactory enhanced disclosure check with the Disclosure and Barring Service (DBS) The job description is accurate at January 2015 but is subject to change and development in line with the needs of the College PERSON SPECIFICATION This person specification will be used in shortlisting and in interviewing to select the best candidate. You are therefore advised to address each aspect of the person specification in your written application. Essential Desirable Qualifications 1 Qualified to first degree level preferably in marketing 2 Professional marketing qualification (CIM, CIMA) 3 Grade “C” or equivalent in GSCE Maths and English    Experience 4 Significant experience of working in a marketing environment  5 Proven experience of working within a team and contributing to its success.  6 Adult or further education marketing experience  Knowledge, Skills and Abilities 7 A good knowledge of marketing techniques and their application including development of campaigns  8 Applied use of digital marketing and communication tools and techniques  9 Can demonstrate technical skills in maintaining web pages using a CSM and HTML  10 Proven track record in promoting organisations/Colleges using the internet and social media.  11 Excellent IT skills and a good working knowledge of Microsoft Office. Intermediate IT skills – Microsoft Word, Excel and PowerPoint, InDesign and Photoshop  12 Applied use of social media i.e. Twitter/Facebook and web applications within a marketing environment 13 Excellent oral and written communication, presentation and interpersonal and copy writing skills  14 Ability to show initiative, manage a varied workload and work under pressure  15 Strong management skills including project management, teamwork, budgeting experience and working to deadlines  16 Ability to prioritise and work under pressure  17 An interest in corporate design with understanding of and commitment to brand management and consistency 18 Good attention to detail and proof reading skills    Knowledge and Understanding 19 An understanding of and commitment to the principles of Equality and Diversity and how they apply in practice  20 A good understanding of Health and Safety regulations and how they apply to the post  21 A good understanding of the marketing function within an organisation 