1. No category

TGG3MK
Name: _________________
Typography 101 Presentation
While watching the slide presentation, fill in the blanks or answer the question
where appropriate.
1. Typography is
2. Fonts are the electronic files that contain ____________________. A single
typeface is made up of the upper and lowercase letters of the alphabet, the
numbers zero through nine, punctuation marks, and special characters-all in
particular ___________.
3. If the font is___________________ then you can change its size, from tiny to big.
4. Type size is always measured in _________________ .
5. There are approximately ____________points per inch.
6. Body text is generally set from ___________ to __________ point. Subheads
should generally be between __________ and ______ point. Headings range from
__________ to ___________ point, or larger for special effects.
7. Type can either be___________________ or _____________________ spaced.
8. Explain the difference between the two examples:
9. A ____________is the small crossbar (or finishing stroke, or feet that ends the
main stroke of letters.
10. _______________ serif typefaces don't have serifs.
11. Different weights of the same typeface are called a _________________.
12. Label the four different standard weights as shown:
Clarington
Clarington
Clarington
Clarington
13. Type can be broken down into two more categories: _____________and
______________.
14. The space between lines of text is called ___________________.
15. The space between characters in a word is called ______________________.
16. _________________ involves moving letters closer together or farther apart so
that they appear evenly spaced, which in turn makes them easier to read. Kerned
type
Text RULES: 1. Body text should be between 10 and 12 point, with 11 point best for printing to 300 dot-­‐per-­‐inch printers. Use the same typeface, typesize, and leading for all your body copy. 2. Use enough leading. Always add at least 1 or 2 points to the type size. 3. Don't make your lines too short or too long. Optimum size: Over 30 characters and under 70 characters. 4. Make paragraph beginnings clear. Use either an indent or block style for paragraphs. Don't use both. Don't use neither, either. 5. Use only one space after a period, not two. 6. Don't justify text unless you have to. If you justify text you must use hyphenation. 7. Don't underline anything, especially not headlines or subheads since lines separate them from the text with which they belong. 8. Use italics instead of underlines. 9. Don't set long blocks of text in italics, bold, or all caps because they're harder to read. 10. Leave more space above headlines and subheads than below them, and avoid setting them in all caps. Use subheads liberally to help readers find what they're looking for.