1. society
2. welfare
3. healthcare

®
Medical Group Management Association
Virginia
VMGMA Spring Conference
March 15 - 17, 2015
The Boars Head · Charlottesville, VA
®
Medical Group Management Association
Virginia
Educational Session, March 15
President’s Welcome
W
e look forward to
seeing you at the
Virginia MGMA
2015 Spring Conference in
beautiful Charlottesville, VA. By
popular demand, once again we
will offer a dual track event. Track
1 will feature sessions on current
practice management topics and
Track 2, which will have limited
seating, will focus on human
Shirley Woodrow, CMPE
resource management. Both tracks
VMGMA President
allow attendees to earn ACMPE
and AAPC credits. Join us on Sunday afternoon to hear an informative session on “Patients, Employees and Partners in the
New Individual Health Insurance Markets” presented by David
Blanchard, Founder and President of BeneFinder.
On Monday, attendees will enjoy an engaging presentation by
national speaker Kelli Vrla. She will kick-off our day of education by challenging us to “Better Our Best!” Track 1 attendees
will continue with Kelli to learn how to keep ourselves and our
employees “Engaged.” There will also be multiple breakouts
for attendees to choose from ranging from Optimizing Patient
Flow, Changing our Perception from Patient to Consumer, Patient Safety, Regulatory Compliance for Medical Practices, 10
Mistakes Practice Administrators Make, Making Friends With
the Enemy, CAHPS Surveys and Physician Compensation.
Track 2 will focus on the nuts and bolts of Human Resource
Management for medical practice administrators. Robert Barry
with Kaufman & Canoles, will lead attendees through the maze
of ADA, FMLA and Workers’ Comp, then clarify HR Classifications and conclude with helpful Employee Handbook tips.
Kim Daniel and Jonathan Sumrell, Hancock, Daniel, Johnson
& Nagle, will present tips on Record Keeping/Records Retention and Safe Hiring and Firing Practices. This track will have
a limited number of attendees to better facilitate an interactive
learning environment.
Please join us March 15-17 for the Virginia MGMA Spring
Conference to take advantage of not only the educational
events but also the many professional networking opportunities available. Don’t delay, register today for this informative
event!
Patients, Employees
and Partners In the
New Individual
Health Insurance
Markets
David Blanchard
Founder and President,
BeneFinder, LLC
Richmond, VA
This session will outline the new individual health insurance
landscape and its ramifications for medical practices. Changes
in products, process and pricing for the individual consumer
will all affect how medical groups interact with health plans,
as well as how they manage their collections and billing cycle.
Learn how to prepare your practice and your team members
for this new and changing environment.
Keynote Speaker, March 16
The 1% Quest to
Better Your Best:
Your Personal &
Professional Path to
Excellence
Kelli Vrla, CSP, Author,
Solution Finder
Dallas, Texas
“A festive delivery of relevant,
memorable and immediately
transferable skills!” Bring It! What got us here won’t get us to
the next level. “Good enough” won’t do it. Think of it as your
personal “EXTREME MAKEOVER.”
This fast-moving session challenges you to pinpoint and quest
to “Better Your Best”! Some of your success habits are working,
while some need work. Find out which ones are serving you
and which ones are swerving you from the path of superior
excellence in performance and productivity.
Quantum leaps happen when we apply action to our beliefs.
This is not the time to sit and bask in our victories; celebrate
and accelerate. Kelli’s festive session will show you how to:
2
VMGMA Spring Conference | Register online at www.vmgma.org
Track 1: Practice Management
• Know whether you’re moving forward or in circles on
your Best Quest Path;
•
Identify the art of customized appreciation and individualized motivation;
• Capitalize on your victories and learn quantum leaps from
your losses;
•
Give meaningful, authentic random deposits to enrich
engagement for staff & patient satisfaction.
• Focus on full-throttle high R.O.I. activities to catapult
your progress;
• Work smart, not hard to achieve your highest priority
goals;
10 Mistakes Practice
Administrators Make
Kyle Matthews, CEO
CardioVascular Associates
of Mesa, P.C.
Mesa, AZ
• Eliminate time-wasters and worry;
• Focus on moving transactions forward;
• Set reasonable and obtainable targets;
• Enjoy the journey along the way!
Kelli Vrla’s book, “Ready, Set, Engage!", will be given to all attendees and is sponsored by VMGMA Silver Corporate Sponsors:
LabCorp, Professional Risk Associates, RCM&D, SunTrust, Wells
Fargo.
Track 1: Practice Management
Engagement—Have Them After
“Hello!” How to Keep Your Staff
Engaged and Ready to Serve!
Kelli Vrla, CSP, Author, Solution Finder
Dallas, Texas
Based on a recent report by HR Solutions, only 27 percent of
employees are “actively engaged.” The remaining 73 percent are
divided between “ambivalent” (60%) and “actively disengaged”
(13%). This fast-moving program will give you quick “bootson-the-ground” tips on getting (and keeping) you and your
staff engaged to handle today’s challenges. Stay tuned to learn
best practices on how to:
•
Clarify expectations of excellence and help staff and clients
connect the dots to optimizing patient satisfaction and
keeping a bottom line mindset;
•
Identify “What makes ‘em tick & what ticks ‘em off ” so
they can TUNE IN & TURN ON;
•
Get employees to connect the dots & “own” their jobs;
•
Stay laser-focused amid chaos and change, motivate and
energize to recharge for resilience;
WARNING: This session may offend
those who are not willing to reflect
or change. As a practice administrator, I continue to make, and see
others make, mistakes that keep our practices from achieving ultimate efficiency. Together, we will discuss 10 mistakes
that are observed most often and how we can overcome these
common pitfalls. While many anecdotes will provide humor,
this session will allow every manager to rethink protocols and
procedures that could be the difference in achieving the next
level of success.
Making Friends With The Enemy
Alignment options and payment methodologies are changing
the collaborative relationships within communities and markets. The building or rebuilding of trust within and between
formerly competitive providers and organizations is imperative
when financial and operational interactions are required to
achieve alliances. This session will include a detailed case study
to prove how this concept can lead to better quality, lower costs
and improved communication.
3
VMGMA Spring Conference | March 15 - 17, 2015 | Charlottesville, VA
®
Medical Group Management Association
Virginia
Track 1: Practice Management
Optimize Patient
Flow By Optimizing
Technology
Rosemarie Nelson,
Principal Consultant
MGMA Health Care
Consulting Group
Jamesville, NY
Meaningful use of an EHR,
PQRS, ACOs and P4P aren’t just
hoops created for providers to jump through to delay payment.
Programs like these and others are carrots that have been
developed to improve quality, safety, efficiency and to reduce
health disparities. We can’t improve until we measure and IT
tools provide the opportunity to measure and manage key
attributes. Unfortunately most IT tools, including EHRs and
patient portals, are underutilized in physician practices. Learn
how your practice can put technology to work for you to optimize patient flow and the care you provide to your patients.
Objectives:
• Discover tricks of better performing practices in managing preventive care and routine screening;
• Learn how to use prompts and queues for real-time reminders;
• Uncover the value the patient portal delivers in operational efficiency while helping your providers meet care goals.
Re-orient Your Practice From Thinking
“Patient” to Thinking “Consumer”
What’s next? Value-based care has made its appearance. There
are more requirements that include improving outcomes and
improving patient satisfaction. More payers are monitoring
their subscribers’ satisfaction. It’s time to focus on a serviceoriented culture and think about how we’d like to be treated as
patients.
Objectives:
• Identify how your operations are viewed from the patient
perspective with tools to take back to your practice;
• Learn how to make the patient feel cared about with population health management methodologies;
4
• Explore ideas better performing practices have used to
delight their customer.
Physician
Compensation
Bert Wilson, CMPE,
Administrator
Dermatology Associates of
Virginia
Glen Allen, VA
An increasingly complex challenge
for physicians and administrators is
developing a fair basis for comparing physician productivity. Important activities which factor
into physician compensation are:
• How to define physician compensation;
• How to determine practice overhead;
• How to allocate both revenue and costs;
• How to account for nonclinical activities.
Aligning physician compensation methodologies to a practice’s
goals and objectives is vital to the success of the practice. The
integration of value based reimbursement programs, capitation programs and quality programs will also be important
in future physician compensation. This session will help in
identifying different physician compensation methodologies,
determining the components of a successful compensation
plan and establishing productivity benchmarks.
The Alphabet Soup
of CG-CAHPS, HCAHPS & ED-CAHPS:
Why Should I Care?
Jeff Morris, MD
The Studor Group
Hudson, OH
There are many acronyms in the
healthcare environment but the
various “CAHPS” surveys and their
impact are poorly understood by
many, especially clinical providers. This presentation revisits
the “Communication” domain in the various “CAHPS” surveys
and cites the evidence demonstrating that enhanced communication skills, if consistently implemented, elevates the patient
experience and results in increased reimbursement, decreased
liability risk, reduced 30-day readmissions and improved clinical outcomes.
VMGMA Spring Conference | Register online at www.vmgma.org
Track 1: Practice Management
Objectives:
•
Describe the concepts of CG-CAHPS, H-CAHPS and EDCAHPS and Value-Based Purchasing and the connection
to the patient experience;
•
Explain quality and patient experience data transparency
in the public domain and its direct financial impact on
physicians and hospitals;
•
Cite evidence from peer-reviewed literature, demonstrating that consistent implementation of the tools and tactics
provided result in a positive patient experience, increased
reimbursement, decreased liability risk, reduced 30-day
readmissions and improved clinical outcomes.
Cleared for the Approach: What
Pilots Can Teach Us About Patient
Safety
If 99.9% were good enough, there would be a major plane
crash every 3 days. While airline passengers face about a 1-in10 million chance of dying in a plane crash, it is estimated that
the chances that a patient will die as a result of medical error
is about 1-in-300 worldwide. More than 30 years ago, as a
consequence of a series of fatal mistakes, the aviation industry increased their scrutiny and came to recognize that the
majority of adverse aviation events resulted from human error,
especially failures in communication, leadership and decisionmaking. While the aviation industry learned from these
accidents and implemented many measures to address them –
such as specific communication protocols, checklists etc. – the
healthcare industry lags way behind in reducing the risks that
we put on patients who come under our care. While aviationsafety principles are not wholly transferable to healthcare, there
are many similarities. This presentation explores what we in
healthcare can learn from the aviation industry about human
error and what we can do to create a culture and environment
that enhances patient-safety at all levels.
implementation of specific patient safety measures can
significantly reduce the risks patient face in healthcare
facilities;
•
Recognize that creating a culture of patient safety requires
effective leadership.
Regulatory
Compliance for
Medical Practices
Laura DeBusk, Senior
Director of Business
Development
White Plume Technologies
Roanoke, VA
Join Laura in this breakout session
for an overview of regulatory compliance programs a medical practice must maintain. HIPAA
Privacy and Security, Meaningful Use Risk Assessments,
OSHA, RAC audits and data breaches will be covered and
practical tools for managing your programs will be offered. In
this session, we will cover:
• The policies and procedures you need for each program;
• Staff training requirements;
• Sample forms, logs, notifications and tracking tools;
• Guidelines to assess your risk of a breach and your response to a breach;
• RAC audits from the perspective of how to respond to an
audit.
Emphasis will be on the concept of creating a Compliance Program, where the Program is an on-going and continual effort
to comply with these important initiatives.
Objectives:
•
Identify the real risk that patients under our care face
every day;
•
Recognize that medical errors are generally due to human
error;
•
Understand that medical errors cannot be completely
eliminated but, learning from aviation-safety strategies,
5
VMGMA Spring Conference | March 15 - 17, 2015 | Charlottesville, VA
®
Medical Group Management Association
Virginia
Track 1: Practice Management
3/15
SUN
3/15 Educational Session
Time
Patients, Employees and Partners in the New Individual Health Insurance Markets
4:00 - 5:00 pm David Blanchard, BeneFinder
5:00 - 6:30 pm
3/16
Time
MON
7:30 - 9:00 am
ACMPE
Credits
AAPC
Credits
1.0
1.0
ACMPE
Credits
AAPC
Credits
1.0
1.0
1.25
1.5
1.25
1.5
1.25
1.5
ACMPE
Credits
AAPC
Credits
1.25
1.5
WELCOME RECEPTION
Sponsored by MagMutual Insurance Company/Nixon Uniform Service & Medical Wear
General Session
Breakout
Breakout
Breakout
Breakout
BREAKFAST
9:00 - 9:10 am
Sponsored by LabCorp/Professional Risk Associates/RCM&D/SunTrust/Wells Fargo
President's Message
1% Quest to Better
Your Best
Kelli Vrla
9:10 - 10:10 am
Sponsored by
Professionals Advocate
10:10 - 10:30 am
State Legislative
Update
BREAK
10:30 -11:00 am
Sponsored by LabCorp/Professional Risk Associates/RCM&D/SunTrust/Wells Fargo
Leadership: ENGAGE!
Have 'Em AFTER
"Hello!"
Kelli Vrla
11:00 - 12:15 pm
LUNCH
12:15 - 1:30 pm
Physician
Compensation
Bert Wilson
1:45 - 3:00 pm
Optimize Patient Flow
by Optimizing
Technology
Rosemarie Nelson
10 Mistakes Practice
Administrators Make
Kyle Matthews
CG-CAHPS, H-CAHPS &
ED-CAHPS
Dr. Jeff Morris
BREAK
3:00 - 3:30 pm
3:30 - 4:45 pm
Sponsored by LabCorp/Professional Risk Associates/RCM&D/SunTrust/Wells Fargo
Re-Orient
Your Practice From
Physician
Making Friends With
Thinking "Patient" to
Compensation
Thinking "Consumer"
the Enemy
Patient Safety
Bert Wilson
Rosemarie Nelson
Kyle Matthews
Dr. Jeff Morris
COCKTAILS
6:00 - 7:00 pm
Sponsored by MagMutual Insurance Company/Nixon Uniform Service & Medical Wear
7:00 - 8:00 pm
Sponsored by Professionals Advocate Insurance Company
DINNER
CASINO NIGHT
8:00 - 10:00 pm
3/17
Time
General Session
TUES
7:30 - 8:30 am
Breakout
Breakout
Breakout
Breakout
BREAKFAST
8:30 - 9:00 am
9:00 - 10:15 am
Sponsored by LabCorp/Professional Risk Associates/RCM&D/SunTrust/Wells Fargo
Vendor Thank You
Regulatory Compliance
For Medical Practices
Laura DeBusk
Optimize Patient Flow
by Optimizing
Technology
Rosemarie Nelson
10 Mistakes Practice
Administrators Make
Kyle Matthews
CG-CAHPS, H-CAHPS &
ED-CAHPS
Dr. Jeff Morris
BREAK
10:15 - 10:30 am
10:30 - 11:45 am
Sponsored by LabCorp/Professional Risk Associates/RCM&D/SunTrust/Wells Fargo
Re-Orient
Your Practice From
Making Friends With
Regulatory Compliance Thinking "Patient" to
For Medical Practices Thinking "Consumer"
the Enemy
Patient Safety
Laura DeBusk
Rosemarie Nelson
Kyle Matthews
Dr. Jeff Morris
TRACK 1 TOTAL =
1.25
1.5
8.25
8.5
6
VMGMA Spring Conference | Register online at www.vmgma.org
Track 2: Human Resource Management
ADA, FMLA and
Workers’ Comp; Look
Three Ways Before
Crossing This
Intersection
Robert J. Barry, Member
Kaufman & Canoles, P.C.
Norfolk, VA
ADA, FMLA and Workers’ Comp
are three avenues for protection of
employees that can cost employers productive work time and
worse yet, monetary damage if you get lost. This session helps
put up the correct road signs to lead you into and more importantly out of this three-way intersection without suffering any
scrapes along the way.
All Those HR Classifications, Exempt
vs. Non-Exempt, Full-Time vs. PartTime and Independent Contractors
vs. Employees
Decisions, decisions. Today’s medical office administrators
and HR professionals must make a number of classification
decisions that could have significant consequences with more
than a few federal and state agencies. Don’t like being second
guessed or worse yet caught in an error? Then come to this session and classify with a legal eagle eye.
Employee Handbooks—Making a
Handful of Help Handy
Most of today’s employers have employee handbooks. Are
they a useful management tool or are they just collecting dust?
Or worse yet, are they preventing you from exercising necessary management flexibility. This session will help you dust
off or even digitize your handbook while turning it into both
an information source for staff and an effective management
resource for practice administrators.
Recordkeeping and
Records Retention
Jonathan M. Sumrell,
Associate
Hancock, Daniel,
Johnson & Nagle, P.C.
Glen Allen, VA
Medical practices must navigate
a confusing patchwork of federal
and state laws governing recordkeeping and record retention. In
this session, we will discuss record requirements in the Fair
Labor Standards Act, the Immigration Reform and Control Act
and other federal and state laws. Attendees will be provided
best practices for legal and effective recordkeeping and retention practices.
Safe Hiring and
Firing Practices
Kimberly W. Daniel,
Director
Hancock, Daniel,
Johnson & Nagle, P.C.
Glen Allen, VA
The hiring/application process
and the termination of employment can be legal minefields for
medical practices. In this session,
we will review Title VII, the ADA and other federal and state
laws affecting the hiring and firing of employees. Attendees
will be provided best practices for avoiding employment claims
in areas such as interviewing, running background checks and
terminating employees.
7
VMGMA Spring Conference | March 15 - 17, 2015 | Charlottesville, VA
®
Medical Group Management Association
Virginia
Track 2: Human Resource Management
3/15
SUN
3/15 Educational Session
Time
Patients, Employees and Partners in the New Individual Health Insurance Markets
4:00 - 5:00 pm David Blanchard, BeneFinder
WELCOME RECEPTION
Sponsored by MagMutual Insurance Company/Nixon Uniform Service & Medical Wear
5:00 - 6:30 pm
3/16
Time
General Session
MON
7:30 - 9:00 am
Breakout
Breakout
Breakout
Breakout
ACMPE
Credits
AAPC
Credits
1.0
1.0
ACMPE
Credits
AAPC
Credits
1.0
1.0
1.25
1.5
1.25
1.5
1.25
1.5
ACMPE
Credits
AAPC
Credits
1.25
1.5
BREAKFAST
9:00 - 9:10 am
Sponsored by LabCorp/Professional Risk Associates/RCM&D/SunTrust/Wells Fargo
President's Message
1% Quest to Better
Your Best
Kelli Vrla
9:10 - 10:10 am
Sponsored by
Professionals Advocate
10:10 - 10:30 am
State Legislative
Update
BREAK
10:30 -11:00 am
Sponsored by LabCorp/Professional Risk Associates/RCM&D/SunTrust/Wells Fargo
All Those HR
Classifications
Robert Barry
11:00 - 12:15 pm
LUNCH
12:15 - 1:30 pm
Employee Handbooks
Robert Barry
1:45 - 3:00 pm
BREAK
3:00 - 3:30 pm
Sponsored by LabCorp/Professional Risk Associates/RCM&D/SunTrust/Wells Fargo
ADA/FMLA/Workers
Comp
Robert Barry
3:30 - 4:45 pm
COCKTAILS
6:00 - 7:00 pm
Sponsored by MagMutual Insurance Company/Nixon Uniform Service & Medical Wear
7:00 - 8:00 pm
Sponsored by Professionals Advocate Insurance Company
DINNER
CASINO NIGHT
8:00 - 10:00 pm
3/17
Time
General Session
TUES
7:30 - 8:30 am
Breakout
Breakout
Breakout
Breakout
BREAKFAST
8:30 - 9:00 am
9:00 - 10:15 am
Sponsored by LabCorp/Professional Risk Associates/RCM&D/SunTrust/Wells Fargo
Vendor Thank You
Record Keeping and
Records Retention
Jonathan Sumrell
BREAK
10:15 - 10:30 am
10:30 - 11:45 am
Sponsored by LabCorp/Professional Risk Associates/RCM&D/SunTrust/Wells Fargo
Safe Hiring and Firing
Practices
Kimberly Daniel
TRACK 2 TOTAL =
1.25
1.5
8.25
8.5
8
VMGMA Spring Conference | Register online at www.vmgma.org
Conference Registration
VMGMA Spring Conference Registration
VMGMA MEMBERS
(Registration Fees BY Feb 20, 2015)
MAR 15-17
MAR 16 ONLY
MAR 17 ONLY
$225
$175
$100
(Registration Fees AFTER Feb 20, 2015)
MAR 15-17
MAR 16 ONLY
MAR 17 ONLY
$275
$200
$125
Available online: www.vmgma.org
Click on the Spring Conference brochure to begin. Members may bring nonmembers from their practice at member rate. One registration form per person
is required.
Register by February 20, 2015 and SAVE.
VISA, MasterCard, Discover or checks payable to “VMGMA” accepted. Checks should be mailed to VMGMA, P.O. Box 263, Sandston, VA 23150.
CANCELLATION POLICY
NON-MEMBERS
(Registration Fees BY Feb 20, 2015)
MAR 15-17
MAR 16 ONLY
MAR 17 ONLY
$325
$250
$125
(Registration Fees AFTER Feb 20, 2015)
MAR 15-17
MAR 16 ONLY
MAR 17 ONLY
$375
$275
$150
Cancellation of program registration must be postmarked by February 20, 2015
and is subject to a $50 processing fee. No refund will be made after this date.
If sending a substitute, please notify VMGMA. If the substitute is of a different
VMGMA status, the registration fees will be adjusted. If it is necessary to cancel
the program, we will maintain a credit balance or refund the registration fee.
VMGMA cannot be held responsible for any travel cancellation fees.
QUESTIONS?
Contact the VMGMA office at 804.328.3344 or email [email protected].
Hotel Reservations
The Boars Head, Charlottesville, VA
Cost: $150/night single or double + taxes
Reservations may be made at www.boarsheadinn.com
(Code: VMGM15) or by calling 800.476.1988. Mention the
Virginia Medical Group Management Association when
calling to receive the group discount.
Cutoff: February 20, 2015
Educational Credits
ACMPE
PHOTOGRAPHY
VMGMA 2015 Spring
Conference is approved for
8.25 credit hours for the
American College of Medical
Practice Executives.
CEU APPROVED*
VMGMA 2015 Spring Conference is approved for 8.5
CEUs per track and 1 CEU for Sunday’s session by
AAPC. Granting of prior approval in no way constitutes
endorsement by AAPC of the program content or the
program sponsor.
By registering for this event,
you give the Virginia MGMA
permission to publish
photographs that may include
your image.
9
VMGMA Spring Conference | March 15 - 17, 2015 | Charlottesville, VA
®
Medical Group Management Association
VMGMA
P.O. Box 263
Sandston, VA 23150
Virginia
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bruary
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VMGMA Spring Conference
March 15-17, 2015
Charlottesville, VA
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