Why does Roberta MacDonald
make a fascinating interview subject?
Funny you should ask…
“Having Berta MacDonald on Magic 106.7’s ‘Exceptional Women’ program was like opening up the
window to a world filled with possibility. She’s more than a breath of fresh air: Berta is exceptional.
Sometimes a guest comes along and you have to say to yourself... ‘today was my lucky day.’
That’s how I felt after interviewing Berta MacDonald. If you want to interview a woman with a
compelling success story and a great sense of humor, book Berta MacDonald.”
Candy O’Terry – creator & co-host Magic 106.7’s Exceptional Women radio program
With 27 years experience in consumer product and event marketing, the senior vice
president for Cabot Creamery Cooperative of Vermont brings all that – and much more –
to the interview mike or screen.
Before settling in Vermont, Berta gained a national reputation for her marketing
contributions to such prestigious organizations as the San Francisco Opera, Ford
Foundation, CBS, American Express and the Vietnam Veterans’ Memorial. In 1984 her
talents attracted the attention of Vermont Governor Madeleine Kunin, who personally
recruited Berta to become the state’s first marketing director.
As Cabot’s marketing chief, Berta has helped turn the small, farm family owned dairy
cooperative into a national player through creative, award-winning and occasionally
over-the-top campaigns. Her promotions, including Vermont’s wood makers, resorts,
historical societies and small businesses – taking them wherever Cabot grows –
earned her Governor Jim Douglas’ first-ever Marketing Vision award.
She’s the first one to admit that her job is made easy by the fact that Cabot has won
every major award for taste, including World’s Best Cheddar at the World Championship Cheese Contest and Grand Champion of the American Cheese Society in 2006.
Berta chairs the marketing committees for the National Cheese Institute and
the National Cooperative Business Association. Proof positive Berta plays well with
the big boys.
Roberta recently graduated as a Certified Health Counselor from the Institute for
Integrative Nutrition where she honed her skills in nutrition concepts, modern health
issues, health counseling, anatomy and physiology, and healthy eating and living.
Roberta utilizes these special skills to help enrich the minds, lives and careers of
others through diet and lifestyle recommendations tailored to the individual.
From cheese to culture, clovers to clairvoyance, economics to entrepreneurialism –
Berta knows her facts and delivers them with an engaging sense of humor. So, you
ask, what can she talk about without being overly commercial? Here are a few topics:
• Can the family dairy farm be saved?
• How to change up your children’s snacks and meals in minutes.
• What does dairy have to do with healthy weight, bone development at any age
and combating obesity?
• How to read the palms of 12,000 employees at a major national corporation’s
annual meeting.
• Best pairings for wine & cheese and local micro-brews and cheese.
• Why cooperatives make real differences in communities.
• Trivia to keep ‘em laughing or Who wants to be a
Dairy-aire?
• Marketing 101: What every small business
needs to do to really market what they
make and sell.
Circling the globe as an Army brat added a worldly perspective to her down-home
charm and dynamic personality that has served her well as she juggles a fast-paced
professional career with the valuable demands of raising three children.
As if this isn’t enough, she authored the definitive book on finding four-leaf clovers
and is a master palm-reader. She also advocates for saving America’s dairy farms and
champions cooperatives & credit unions as our country’s better business model.
2006 W
orld Ch
Cheese ampionship
Cont
Madison est,
, WI
Cabot Creamery 1 Home Farm Way Montpelier, VT 05602 802 229 9361 [email protected]
cabotcheese.coop