Crus Bourgeois du Médoc
Rare and unusual Masterclass: Bordeaux for drinkers Digital Wine Communications Conference 30/10/2014 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page Page 1 1 Contents • Who’s who des Crus Bourgeois du Médoc • Deep historical roots • The Crus Bourgeois Quality procedure • Connectivity and Authenticity • Wines presented today at the tasting • What sets the Crus Bourgeois du Médoc apart l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 2 Who’s who des Crus Bourgeois du Médoc Frédéric de Luze, President François Nony, Vice-President Olivier Cuvelier, Vice-President Frédérique de Lamothe, Director l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 3 Deep historical roots ”Crus Bourgeois” is a traditional term that dates back to the Middle Ages. Some key dates: • 1824: Mr. Franck's treatise identifies about 300 Crus Bourgeois in the Médoc. • 1932: Bordeaux's wine merchants with the Chamber of Commerce officially recognize 444 Crus Bourgeois. • 1962: a union of the Crus Bourgeois is formed. 4 founder members. Among them the father of Olivier Cuvelier and the uncle of François Nony (Currently both vice-presidents of the Crus Bourgeois). • 2003: a ministerial decree approves the first official classification of the Crus Bourgeois du Médoc (247 châteaux). • 2009: approval by the French public authorities of a new quality selection procedure l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 4 The Cru Bourgeois Quality procedure • An innovative quality process o Compliance with quality criteria on the basis of approved specifications o An independent body checks the impartiality of the process o Each vintage is tasted blind by professional tasters o The quality of each bottle is authenticated o Each CB bottle is identified by a sticker with a unique & random number => A guarantee of quality for the consumers & buyers l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 5 The Cru Bourgeois Quality procedure Main Principles • The "Cru Bourgeois" quality procedure takes place two years after the harvest: the 2008 vintage was assessed in 2010, 2009 in 2011, 2010 in 2012 , 2011 in 2013 and 2012 in 2014 • It is based on a schedule of requirements and complemented by a Verification Procedure. • 2 steps : • An audit of each estate realised by the independant body • An annual blind tasting by professional tasters => The "Cru Bourgeois" procedure approves the quality of a given volume of wine and provides a guarantee of this quality for the consumer. l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 6 Connectivity and authenticity • Launching of a new website and a mobile site in 2012 : o Innovative format with tablet type navigation (dynamic, fluid, interactive), • A direct link between the "Cru Bourgeois" sticker on all bottles and a dedicated space for each château. l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 7 Connectivity and authenticity This link gives you the tecnical data of the wine, the history of the estate but also its oenotoursim activities • Châteaux where you are welcomed • Châteaux where you can taste the wines • Châteaux where you can meet the owners • Châteaux that represent the traditional French approach to wine making and art of life. l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 8 Wines presented at the tasting New Cru Bourgeois quality procedure: Château Arnauld AOC Haut-Médoc Château Bernadotte AOC Haut-Médoc 2010 Château Saransot-Dupré AOC Listrac-Médoc Château Gressier Grand Poujeaux AOC Moulis Château La Tour de Mons AOC Margaux Château Beau-Site AOC Saint-Estèphe Château Haut-Bages Monpelou AOC Pauillac 2009 2010 2010 2010 2010 2010 2003 classification: Château Paveil de Luze Château l’Argenteyre AOC Margaux AOC Médoc 2005 2003 1932 classification: Château Caronne Ste Gemme Château Le Crock AOC Haut-Médoc 2000 AOC Saint-Estèphe l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT 1996 Page 9 Château Arnauld – Haut-Médoc Appellation Technical information: Area under vines: 5 Ha Terroir: Gravel Vineyard Grape Varieties: 57% Cabernet Sauvignon 43% Merlot l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 10 Château Bernadotte – Haut-Médoc Appellation Technical information: Area under vines: 39 Ha Terroir: Gravel on sand and clay Vineyard Grape Varieties: 52% Cabernet Sauvignon 48% Merlot l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 11 Château Saransot-Dupré – Listrac-Médoc Appellation Technical information: Area under vines: 17 Ha Terroir: Clay limestone Vineyard Grape Varieties: 58% Merlot 23% Cabernet Sauvignon 15% Cabernet Franc 3% Petit Verdot 1% Carmenère l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 12 Château Gressier Grand Poujeaux – Moulis Appellation Technical information: Area under vines: 10 Ha Terroir: Quaternary gravel on chalk substratum Listrac with asteria Vineyard Grape Varieties: 50% Cabernet Sauvignon 50% Merlot l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 13 Château La Tour de Mons– Margaux Appellation Technical information: Area under vines: 48 Ha Terroir: Garonne gravel and clay limestone Vineyard Grape Varieties: 55% Merlot 36% Cabernet Sauvignon 5% Petit Verdot 4% Cabernet Franc l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 14 Château Beau-Site – Saint-Estèphe Appellation Technical information: Area under vines: 40 Ha Terroir: Gravel Vineyard Grape Varieties: 70% Cabernet Sauvignon 25% Merlot 3% Petit Verdot 2% Cabernet Franc l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 15 Château Haut-Bages Monpelou – Pauillac Appellation Technical information: Area under vines: 15 Ha Terroir: Gravel Vineyard Grape Varieties: 69% Cabernet Sauvignon 26% Merlot 5% Cabernet Franc l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 16 Château Paveil de Luze – Margaux Appellation Technical information: Area under vines: 32 Ha Terroir: Gravel Vineyard Grape Varieties: 70% Cabernet Sauvignon 30% Merlot l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 17 Château L’Argenteyre – Médoc Appellation Technical information: Area under vines: 20 Ha Terroir: Gravel and clay limestone Vineyard Grape Varieties: 45% Merlot 40% Cabernet Sauvignon 15% Petit Verdot l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 18 Château Caronne Ste Gemme – Haut-Médoc Appellation Technical information: Area under vines: 38 Ha Terroir: Gravel Vineyard Grape Varieties: 60% Cabernet Sauvignon 37% Merlot 3% Petit Verdot l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 19 Château Le Crock – Saint-Estèphe Appellation Technical information: Area under vines: 32 Ha Terroir: Gravel under clay Vineyard Grape Varieties: 55% Cabernet Sauvignon 30% Merlot 10% Cabernet Franc 5% Petit Verdot l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 20 What sets the Crus Bourgeois du Médoc apart • Long, rich history • Prestigious Terroir • Durability with an annual challenge • A new & innovative approach to quality • Dynamism • Steady prices even for top vintages ! • A sticker providing more authenticity from the 2010 vintage onwards l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 21 Rare and unusual Masterclass: Bordeaux for drinkers Digital Wine Communications Conference 30/10/2014 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page Page 22 22
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