Rare and unusual Masterclass:
Bordeaux for drinkers
Digital Wine Communications Conference
30/10/2014
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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Contents
• Who’s who des Crus Bourgeois du Médoc
• Deep historical roots
• The Crus Bourgeois Quality procedure
• Connectivity and Authenticity
• Wines presented today at the tasting
• What sets the Crus Bourgeois du Médoc apart
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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Who’s who des Crus Bourgeois du Médoc
Frédéric de Luze, President
François Nony, Vice-President
Olivier Cuvelier, Vice-President
Frédérique de Lamothe, Director
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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Deep historical roots
”Crus Bourgeois” is a traditional term that dates back to the Middle Ages.
Some key dates:
•
1824: Mr. Franck's treatise identifies about 300 Crus Bourgeois in the Médoc.
•
1932: Bordeaux's wine merchants with the Chamber of Commerce officially
recognize 444 Crus Bourgeois.
•
1962: a union of the Crus Bourgeois is formed. 4 founder members. Among
them the father of Olivier Cuvelier and the uncle of François Nony (Currently
both vice-presidents of the Crus Bourgeois).
•
2003: a ministerial decree approves the first official classification of the Crus
Bourgeois du Médoc (247 châteaux).
•
2009: approval by the French public authorities of a new quality selection
procedure
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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The Cru Bourgeois Quality procedure
•
An innovative quality process
o Compliance with quality criteria on the basis of approved
specifications
o An independent body checks the impartiality of the process
o Each vintage is tasted blind by professional tasters
o The quality of each bottle is authenticated
o Each CB bottle is identified by a sticker with a unique &
random number
=> A guarantee of quality for the consumers & buyers
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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The Cru Bourgeois Quality procedure
Main Principles
•
The "Cru Bourgeois" quality procedure takes
place two years after the harvest:
the 2008 vintage was assessed in 2010,
2009 in 2011, 2010 in 2012 , 2011 in 2013 and
2012 in 2014
•
It is based on a schedule of requirements and
complemented by a Verification Procedure.
•
2 steps :
• An audit of each estate realised by the independant body
• An annual blind tasting by professional tasters
=> The "Cru Bourgeois" procedure approves the quality of a given
volume of wine and provides a guarantee of this quality for the consumer.
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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Connectivity and authenticity
•
Launching of a new website and a mobile site in 2012 :
o
Innovative format with tablet type navigation (dynamic, fluid,
interactive),
•
A direct link between the "Cru Bourgeois" sticker on all bottles and a
dedicated space for each château.
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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Connectivity and authenticity
This link gives you the tecnical data of the wine, the history of the
estate but also its oenotoursim activities
•
Châteaux where you are welcomed
•
Châteaux where you can taste the wines
•
Châteaux where you can meet the owners
•
Châteaux that represent the traditional French approach to wine
making and art of life.
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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Wines presented at the tasting
 New Cru Bourgeois quality procedure:
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Château Arnauld
AOC Haut-Médoc
Château Bernadotte
AOC Haut-Médoc
2010
Château Saransot-Dupré
AOC Listrac-Médoc
Château Gressier Grand Poujeaux
AOC Moulis
Château La Tour de Mons
AOC Margaux
Château Beau-Site
AOC Saint-Estèphe
Château Haut-Bages Monpelou AOC Pauillac
2009
2010
2010
2010
2010
2010
 2003 classification:
 Château Paveil de Luze
 Château l’Argenteyre
AOC Margaux
AOC Médoc
2005
2003
 1932 classification:
 Château Caronne Ste Gemme
 Château Le Crock
AOC Haut-Médoc
2000
AOC Saint-Estèphe
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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 Château Arnauld – Haut-Médoc Appellation
Technical information:
 Area under vines: 5 Ha
 Terroir: Gravel
 Vineyard Grape Varieties:
 57% Cabernet Sauvignon
 43% Merlot
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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 Château Bernadotte – Haut-Médoc Appellation
Technical information:
 Area under vines: 39 Ha
 Terroir: Gravel on sand
and clay
 Vineyard Grape Varieties:
 52% Cabernet Sauvignon
 48% Merlot
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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 Château Saransot-Dupré – Listrac-Médoc Appellation
Technical information:
 Area under vines: 17 Ha
 Terroir: Clay limestone
 Vineyard Grape Varieties:
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58% Merlot
23% Cabernet Sauvignon
15% Cabernet Franc
3% Petit Verdot
1% Carmenère
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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 Château Gressier Grand Poujeaux – Moulis Appellation
Technical information:
 Area under vines: 10 Ha
 Terroir: Quaternary gravel
on chalk substratum Listrac
with asteria
 Vineyard Grape Varieties:
 50% Cabernet Sauvignon
 50% Merlot
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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 Château La Tour de Mons– Margaux Appellation
Technical information:
 Area under vines: 48 Ha
 Terroir: Garonne gravel
and clay limestone
 Vineyard Grape Varieties:
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55% Merlot
36% Cabernet Sauvignon
5% Petit Verdot
4% Cabernet Franc
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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 Château Beau-Site – Saint-Estèphe Appellation
Technical information:
 Area under vines: 40 Ha
 Terroir: Gravel
 Vineyard Grape Varieties:
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70% Cabernet Sauvignon
25% Merlot
3% Petit Verdot
2% Cabernet Franc
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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 Château Haut-Bages Monpelou – Pauillac Appellation
Technical information:
 Area under vines: 15 Ha
 Terroir: Gravel
 Vineyard Grape Varieties:
 69% Cabernet Sauvignon
 26% Merlot
 5% Cabernet Franc
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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 Château Paveil de Luze – Margaux Appellation
Technical information:
 Area under vines: 32 Ha
 Terroir: Gravel
 Vineyard Grape Varieties:
 70% Cabernet Sauvignon
 30% Merlot
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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 Château L’Argenteyre – Médoc Appellation
Technical information:
 Area under vines: 20 Ha
 Terroir: Gravel and
clay limestone
 Vineyard Grape Varieties:
 45% Merlot
 40% Cabernet Sauvignon
 15% Petit Verdot
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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 Château Caronne Ste Gemme – Haut-Médoc Appellation
Technical information:
 Area under vines: 38 Ha
 Terroir: Gravel
 Vineyard Grape Varieties:
 60% Cabernet Sauvignon
 37% Merlot
 3% Petit Verdot
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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 Château Le Crock – Saint-Estèphe Appellation
Technical information:
 Area under vines: 32 Ha
 Terroir: Gravel under clay
 Vineyard Grape Varieties:
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55% Cabernet Sauvignon
30% Merlot
10% Cabernet Franc
5% Petit Verdot
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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What sets the Crus Bourgeois du Médoc
apart
•
Long, rich history
•
Prestigious Terroir
•
Durability with an annual challenge
•
A new & innovative approach to quality
•
Dynamism
•
Steady prices even for top vintages !
•
A sticker providing more authenticity from the 2010 vintage onwards
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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Rare and unusual Masterclass:
Bordeaux for drinkers
Digital Wine Communications Conference
30/10/2014
l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT
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