1. careers

The Council for Industry and Higher Education
Graduate Employability:
What do employers think and want?
Will Archer and Jess Davison
Grad Employ 25 Feb 08.indd 1
26/2/08 10:54:16
SUPPORTING EXCELLENCE THROUGH A SUSTAINED PARTNERSHIP
Our aim is to foster close working and understanding between business and higher education so that
world-class learning and research can improve the international competitiveness of both sectors and the
capabilities of graduates and those already in the workforce.
The Council leads in developing an agreed agenda on the higher level learning issues that affect our global
competitiveness, social cohesion and individual development; commissioning research so that policy can
be better based on evidence; debating our agenda and research with Government and its agencies, and
working with them and other organisations to effect change.
The CIHE is a Council of leading people from a wide range of businesses, universities and colleges.
THE COUNCIL
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Deputy Chief Executive
SUPPORTING ORGANISATIONS
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Grad Employ 25 Feb 08.indd 2
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Graduate Employability
The views of employers
“The value of [a student’s] international experience
goes beyond purely the acquisition of language - it
lies in the ability to see business and personal issues
from other than your own cultural perspective.”
Charles Macleod, Head of UK Resourcing, PricewaterhouseCoopers
Authors: Will Archer and Jess Davison
with editorial support from Richard Brown and Keith Herrmann
© The Council for Industry and Higher Education, 2008
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[email protected] www.cihe-uk.com
The Council for Industry and Higher Education is a company limited by guarantee
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Grad Employ 25 Feb 08.indd 3
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Contents
1. Introduction
6
2. Skills and capabilities: importance and satisfaction
7
3. International organisations
10
4. Recruitment media
11
5. University careers services
12
6. Recommendations
13
Organisations
16
Grad Employ 25 Feb 08.indd 4
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Graduate Employability - the views of employers
Foreword
Employers value graduates who have a global perspective ...
he CIHE series of reports on international competitiveness have all stressed that our economic future rests on
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intensive future through their development of knowledge, graduates, senior management talent and through helping
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competitiveness.
T
In this “race to the top”2 PVS SFQPSU POA%FHSFFT PG 4LJMM3 notes how students of all disciplines can develop highly
marketable, work related skills during their higher education, skills of tangible and immediate value to employers.
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Aside from generic employability we also need to recognise that employers are increasingly going global, and hence
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(FSNBOBOE'SFODITUVEFOUTHBJOPWFSTFBTTUVEZFYQFSJFODF0VSSFQPSUTPO(MPCBM)PSJ[POT suggest how
universities might encourage greater student mobility and greater cross-cultural integration on campus.
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graduates. The report reinforces the perceived importance of such generic skills as team working and communication
skills. It distinguishes between the skills needs of international and non-international businesses and that of small,
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the debate on the high levels skills agenda, but also help HEIs to address the needs of business to ensure that our
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We are most grateful to our partner i-graduate for undertaking this study. We would both welcome suggestions on
how future surveys can be even more informative and useful.
February 2008
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Graduate Employability - the views of employers
Graduate Employability
What do employers think and want?
Summary
» 86% of employers consider good communication skills to be important, yet many
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employers.
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recruitment.
1. Introduction
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into the needs and perceptions of graduate recruiters by monitoring the opinions of employers
from large multinationals to small companies across a range of sectors6. It surveys which skills
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satisfaction ratings on how far graduates demonstrate these capabilities. It also surveys which
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distinguish between those international companies with an increased preference for graduates
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informed debate about the employability skills of potential employees at all levels.
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highlighting views from both large and small companies. The number of small companies
participating in the survey is most welcome and highlights the importance of graduate
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Chart 1: Response by size of organisation (total number of employees)
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30%
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6
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Grad Employ 25 Feb 08.indd 6
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Graduate Employability - the views of employers
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with no international dealings. Almost two thirds of employers had some international customers
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number of surveyed companies, both large and small, no doubt has an effect on the views of
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Chart 2: Response by degree of international dealings
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Has an international parent
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62%
2. Skills and capabilities: importance and satisfaction
Employers were asked to indicate the skills and capabilities they considered important when
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skills.
Table 1: Top 10 most important skills and capabilities when recruiting new
graduates, by size of organisation:
Total number of employees
Communication skills
“1-99”
“100-999”
“1000+”
Grand Total
88%
86%
82%
86%
Team-working skills
Integrity
86%
82%
83%
Intellectual ability
78%
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78%
80%
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72%
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68%
72%
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68%
67%
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67%
73%
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surveys on graduate employability highlight some of the same issues. Even if one goes back to
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Graduate Employability - the views of employers
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demands and needs of knowledge intensive businesses which are usually packed full of graduates.
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communication skills as the most important attributes, with 67% of respondents stating this.
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are “considered a given” by graduate recruiters and thus not highly ranked. Although this may
be the case, employers rate the ability to work as part of a team as the second most important
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skill set that makes them more employable.
The survey also found that it seems to be more important for graduates to possess a ‘good
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important in small teams. Employers were asked to rate their satisfaction with new graduates
against these skills and capabilities:
Table 2: Top 10 capabilities employers are most satisfied with and their importance
ranking:
Importance Rank
Satisfaction Rank
IT skills
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2VBMJöDBUJPOGSPNBOJOTUJUVUJPOXJUIBHPPESFQVUBUJPO
26
Intellectual ability
$IBSBDUFSQFSTPOBMJUZ
6
6
Team-working skills
2
7
3FMFWBOUDPVSTFPGTUVEZ
20
8
Integrity
3
$VMUVSBMöUXJUIZPVSDPNQBOZ
)JHIMFWFMTPGTBUJTGBDUJPOXFSFTFFOXJUI*5TLJMMTBOEUIFEFHSFFDMBTTJöDBUJPOSFMFWBODFBOE
SFQVUBUJPOPGRVBMJöDBUJPOTBDIJFWFECZHSBEVBUFT)PXFWFSXIJMFDPNNVOJDBUJPOTLJMMTXFSF
SBOLFEUIFNPTUJNQPSUBOUTLJMMUIFZXFSFPOMZSBOLFEth in terms of employer satisfaction. It
BQQFBSTUIBUXIJMFNBOZHSBEVBUFTIPMETBUJTGBDUPSZRVBMJöDBUJPOTUIFZBSFMBDLJOHJOUIFLFZ
ATPGUTLJMMTBOERVBMJUJFTUIBUFNQMPZFSTJODSFBTJOHMZOFFEJOBNPSFDVTUPNFSGPDVTFEXPSME
8
/BUJPOBM$PVODJMGPS8PSL&YQFSJFODF/$8&
A8PSL&YQFSJFODF4VSWFZ
8
Grad Employ 25 Feb 08.indd 8
26/2/08 10:54:18
Graduate Employability - the views of employers
“We are experiencing a lot of applications from candidates who are lacking in
communication skills, who do not possess the ability to sell themselves in an
interview.”
HR Manager, Monarch Recruitment
5IFMBSHFTUTBUJTGBDUJPOHBQTBSFPODPNNFSDJBMBXBSFOFTTBOESFMFWBOUXPSLFYQFSJFODF5IJT
JTQBSUJDVMBSMZXPSSZJOHJOMJHIUPGUIFFWJEFODFGSPNB)JHIFS&EVDBUJPO$BSFFST4FSWJDFT6OJU
)&$46
SFQPSUCZ-JUUMFBOE)BSWFZUIBUGPVOEUIBUTJODFUIFSFIBTCFFOBTUFBEZEFDMJOF
JOUIFOVNCFSPGVOEFSHSBEVBUFTUBLJOHVQQMBDFNFOUTJOCPUIQSFBOEQPTUVOJWFSTJUJFT
5IFSFBSFNBOZSFBTPOTGPSUIJTEFDMJOFoCPUIGSPNTUVEFOUTBOEFNQMPZFSTTFFGPSFYBNQMFUIF
-POEPO.FUSPQPMJUBO6OJWFSTJUZSFTFBSDIRVPUFEJOUIF)&$46SFQPSU
)PXFWFSUIFEJóDVMUJFT
of securing suitable placements for the ever increasing numbers of students entering higher
education should not be downplayed. It is this point that we return to later, suggesting that
FNQMPZFSTDBOUIFNTFMWFTEPNPSFUPIFMQTUVEFOUTBEESFTTUIFBGPSFNFOUJPOFEEFöDJFODJFTJO
skills sets highlighted in the data. Action is also needed to address the lack of take up in student
placements with industry.
5IF*&#öOEJOHTBSFQBSUJDVMBSMZJOUFSFTUJOHJOMJHIUPGBSFDFOU*OTUJUVUFPG%JSFDUPST*P%
SFQPSU
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JNQPSUBOUGPSSFDFOUHSBEVBUFTUPQPTTFTT)POFTUZBOEJOUFHSJUZ#BTJDMJUFSBDZTLJMMT#BTJDPSBM
DPNNVOJDBUJPOTLJMMTFHUFMFQIPOFTLJMMT
3FMJBCJMJUZ#FJOHIBSEXPSLJOHBOEIBWJOHBHPPE
XPSLFUIJD/VNFSBDZTLJMMT"QPTJUJWFADBOEPBUUJUVEF1VODUVBMJUZ5IFBCJMJUZUPNFFUEFBEMJOFT
and Team working and co-operation skills.
*P%NFNCFSTXFSFQBSUJDVMBSMZJNQSFTTFEXJUIUIFJSHSBEVBUFSFDSVJUTIPOFTUZBOEJOUFHSJUZ*$5
TLJMMTSFMJBCJMJUZBOEBCJMJUZUPUFBNXPSL5IFQSPQPSUJPODPOTJEFSJOHSFDFOUHSBEVBUFTABMXBZTPS
APGUFOEFNPOTUSBUFEUIFTFTLJMMTXBTBOESFTQFDUJWFMZ0WFSUISFFRVBSUFSTPG
HSBEVBUFFNQMPZFSTBMTPDPOTJEFSFESFDFOUHSBEVBUFTABMXBZTPSAPGUFOEFNPOTUSBUFEBQPTJUJWF
BUUJUVEF B HPPE XPSL FUIJD BOE QVODUVBMJUZ 'PSFJHO MBOHVBHF TLJMMT ABMXBZTPGUFO
MFBEFSTIJQTLJMMTABMXBZTPGUFO
BOECVTJOFTTBDVNFOABMXBZTPGUFO
XFSFBNPOHUIFFNQMPZBCJMJUZTLJMMTHSBEVBUFFNQMPZFSTXJUOFTTFEMFBTUGSFRVFOUMZ
“… IoD members whose organisations recruit graduates tend to think highly
of their overall quality. They set great store by graduates’ employability skills
when recruiting and, broadly speaking, are complimentary about what they
see in their recruits... There are, though, areas of concern, particularly on the
basic skills front where there are clearly problems ... although equally clear is the
acceptance that businesses have a central role in working with the education
system to help develop students’ employability skills”.
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emphasis on the importance attached to these skills and the levels of satisfaction by business. To
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PG UIF QFSTPO SFTQPOEJOH 4P GPS FYBNQMF B SFDFOU SFQPSU by the Council on International
&EVDBUJPOBM &YDIBOHF $*&&
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value graduates who have studied abroad over others when searching for graduate talent for
future senior management positions because they are looking for future business leaders. As
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these, businesses and universities need to consider how they can better work together to address
them.
#SFOEB-JUUMFBOE-FF)BSWFZA-FBSOJOH5ISPVHI8PSL1MBDFNFOUTBOE#FZPOEBSFQPSUGPS)&$46BOEUIF)JHIFS&EVDBUJPO"DBEFNZT
8PSL1MBDFNFOUT0SHBOJTBUJPO'PSVN+VMZ
A(SBEVBUF&NQMPZBCJMJUZ4LJMMT*OTUJUVUFPG%JSFDUPST4LJMMT#SJFöOH%FDFNCFS
4UFWF5SPPCPò.JDL7BOEF#FSHBOE+BDL3BZNBOA&NQMPZFS"UUJUVEFTUPXBSE4UVEZ"CSPBEJO'SPOUJFST5IF*OUFSEJTDJQMJOBSZ+PVSOBM
PG4UVEZ"CSPBE7PM978JOUFS
9
Grad Employ 25 Feb 08.indd 9
26/2/08 10:54:19
Graduate Employability - the views of employers
Table 3: Largest importance–satisfaction gaps in capabilities of new graduates:
Importance Rank
Satisfaction Rank
Commercial awareness
33
Gap
-20
Analysis and decision-making skills
26
Communication skills
-JUFSBDZHPPEXSJUJOHTLJMMT
8
23
1BTTJPO
3FMFWBOUXPSLFYQFSJFODF
30
1MBOOJOHBOEPSHBOJTBUJPOBMTLJMMT
7
$POöEFODF
-8
1FSTPOBMEFWFMPQNFOUTLJMMT
28
-7
8IJMTUBHPPEEFHSFFDMBTTJöDBUJPOJTDPOTJEFSFEJNQPSUBOUCZPGFNQMPZFSTKVTUPG
employers placed high importance on the reputation of the university itself. When asked to
JOEJDBUFXIBUUIFZDPOTJEFSFEUPCFBAHPPEEFHSFFPGHSBEVBUFSFDSVJUFSTUIPVHIUBPS
higher was a good degree.
“What I consider to be a good degree classification varies from university
to university. Also there is a difference between a high 2.1 and a low 2.1; I
would say that a high 2.1 from a reputable university was a good degree.”
HR Manager, International law firm
3. International organisations
When seeking to employ new graduates, it seems that international organisations are generally
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communication skills as important, and team-working skills seem especially important
for companies with an international parent. International companies value a good degree
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UIBODPNQBOJFTXJUIOPJOUFSOBUJPOBMEFBMJOHT
-JUFSBDZ
OVNFSBDZ*5TLJMMTBOEBHPPEEFHSFFDMBTTJöDBUJPOBSFBMTPTFFOBTMFTTJNQPSUBOUCZ6,POMZ
employers; it appears companies with no international dealings are less discerning about the
RVBMJUZ PG HSBEVBUFT UIBU UIFZ FNQMPZ XIFSFBT JOUFSOBUJPOBM PSHBOJTBUJPOT HFOFSBMMZ TFFL B
higher calibre of employee.
Table 4: Top 10 most important skills and capabilities when recruiting new
graduates, by degree of internationalisation of organisation:
Has an international
parent company
Some international
dealings
No international
dealings
Grand
Total
Communication skills
82%
87%
86%
86%
Team-working skills
82%
88%
Integrity
76%
83%
Intellectual ability
87%
67%
$POöEFODF
80%
$IBSBDUFSQFSTPOBMJUZ
73%
88%
1MBOOJOHBOEPSHBOJTBUJPOBMTLJMMT
70%
86%
-JUFSBDZHPPEXSJUJOHTLJMMT
67%
77%
60%
/VNFSBDZHPPEXJUIOVNCFST
73%
62%
68%
Analysis and decision-making skills
76%
67%
"T XPVME CF FYQFDUFE B HSFBUFS OVNCFS PG FNQMPZFST GSPN DPNQBOJFT XJUI JOUFSOBUJPOBM
dealings or with an international parent indicated that they saw international mobility and
MBOHVBHFTLJMMTBTJNQPSUBOUDBQBCJMJUJFTJOBOFXHSBEVBUFPGFNQMPZFSTDPOTJEFSMBOHVBHF
TLJMMTBOJNQPSUBOUDBQBCJMJUZBNPOHOFXHSBEVBUFTUIJTSJTFTUPNPSFUIBOBRVBSUFS
GPS
NVMUJOBUJPOBMFNQMPZFSTJODMVEJOHUIPTFXJUIPWFSTFBTPóDFTTVCTJEJBSJFTQBSUOFSTDVTUPNFST
10
Grad Employ 25 Feb 08.indd 10
26/2/08 10:54:19
Graduate Employability - the views of employers
PS TVQQMJFST
1FSIBQT OPU TVSQSJTJOHMZ POMZ PG 6,POMZ DPNQBOJFT WBMVFE MBOHVBHF TLJMMT
IJHIMZ&RVBMMZXIFUIFSUIFHSBEVBUFBUUFOEFEBVOJWFSTJUZXIJDIHBWFUIFNBOJOUFSOBUJPOBM
FYQPTVSFJTPGHSFBUFSWBMVFGPSDPNQBOJFTXJUIJOUFSOBUJPOBMEFBMJOHTPGFNQMPZFSTXJUI
BOJOUFSOBUJPOBMQBSFOUWBMVFBEFHSFFGSPNTVDIBVOJWFSTJUZXIFSFBTOPSFTQPOEFOUTGSPN6,
only companies indicated that this was an aspect of a degree they would consider important.
8IFOBTLFEUPDPNQBSFB6,HSBEVBUFXIPIBEDPNQMFUFEUIFJSGVMMEFHSFFPWFSTFBTBHBJOTU
B6,FEVDBUFEHSBEVBUFXJUIUIFTBNFBDBEFNJDRVBMJöDBUJPOTPOFJOTJYFNQMPZFSTJOEJDBUFE
completing a full degree overseas made the candidate more employable. One third of employers
WJFXFEBHSBEVBUFXJUIBOZPWFSTFBTTUVEZFYQFSJFODFBTNPSFFNQMPZBCMF&NQMPZFSTWJFXFE
QSPGFTTJPOBMXPSLFYQFSJFODFPWFSTFBTBTWFSZEFTJSBCMFCZFNQMPZFSTXJUIPGFNQMPZFST
JOEJDBUJOHUIBUIBWJOHUIJTFYQFSJFODFXPVMENBLFUIFDBOEJEBUFNPSFFNQMPZBCMF
“Within BT’s research community of 300 people, 39 different nationalities are
represented - and almost every member of the team has worked internationally.
Our cultural diversity and international experience is a significant benefit as we
pursue open innovation opportunities across the globe.”
Ivan Boyd General Manager, Research, BT Group Chief Technology Office
“Any graduate with additional life experience, whether it be working
overseas or within the UK is considered to have added value. It shows they
have developed some skills which can be useful for the role we are recruiting
for either directly or transferably.”
Project Manager, Recruitment Agency
4. Recruitment media
5IFTVSWFZBMTPBTLFEBOVNCFSPGXJEFSBOHJOHRVFTUJPOTSFMBUFEUPUIFHSBEVBUFSFDSVJUNFOU
process which employers use. Employers were asked which methods they use for graduate
SFDSVJUNFOUBOEIPXFòFDUJWFUIFZGPVOEFBDINFEJB6OTVSQSJTJOHMZPOMJOFSFDSVJUNFOUXBT
OBNFE BT UIF NPTU GSFRVFOUMZ VTFE BOE NPTU FòFDUJWF NFUIPE PG SFDSVJUNFOU XJUI PG
FNQMPZFSTTUBUJOHUIFZVTFPOMJOFSFDSVJUNFOUBOEWBMVJOHJUBTFòFDUJWF
Table 5: Percentage of employers who use graduate recruitment media and ratings
of effectiveness:
% Use
% Effective
0OMJOF3FDSVJUNFOU.FEJB
3FDSVJUNFOU'BJST
78%
$BSFFST"EWJTPSZ4FSWJDFT
78%
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78%
72%
"OOVBM%JSFDUPSJFT
66%
4UVEFOU.BHB[JOFT
60%
0OMJOFSFDSVJUNFOUTFFNTUPCFXPSLJOHXFMMGPSMBSHFPSHBOJTBUJPOTJOQBSUJDVMBSXJUIPG
SFTQPOEFOUTGSPNMBSHFDPNQBOJFTEFTDSJCJOHJUBTAFòFDUJWFPSAWFSZFòFDUJWFDPNQBSFEXJUI
PGSFTQPOEFOUTGSPNTNBMMBOENFEJVNFOUFSQSJTFT4.&T
6OJWFSTBMBDDFTTUPUFDIOPMPHZ
BOEUIFSFMBUJWFJOFYQFOTFPGPOMJOFSFDSVJUNFOUIBTIFMQFE4.&T"MUIPVHIUIFTJYDBUFHPSJFT
IJHIMJHIUFEJO5BCMFXFSFTQFDJöDBMMZDPWFSFEJOUIFTVSWFZBTNBMMOVNCFSPGDPNQBOJFT
BMTPNFOUJPOFEVTJOHPUIFSSFDSVJUNFOUNFUIPETTVDIBTXPSEPGNPVUIKPCBEWFSUTVOJWFSTJUZ
WJTJUTSFDPNNFOEBUJPOTGSPNTUBòBOETQPOTPSJOHVOJWFSTJUZQSJ[FT
Other forms of recruitment media in comparison with the internet were perceived as being of
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fairs and careers advisory services, which 78% of employers felt to be effective methods of
graduate recruitment. Almost half of the employers surveyed stated that they did not use annual
EJSFDUPSJFTPSTUVEFOUNBHB[JOFTBOEUIFTFUXPGPSNTPGNFEJBBMTPSFDFJWFEUIFMPXFTUTDPSFT
for effectiveness with fewer than 70% considering them effective media.
11
Grad Employ 25 Feb 08.indd 11
26/2/08 10:54:19
Graduate Employability - the views of employers
-BSHFDPNQBOJFTXFSFTJHOJöDBOUMZNPSFMJLFMZUIBO4.&TUPSFDSVJUHSBEVBUFTUISPVHIUIFVTFPG
BOOVBMEJSFDUPSJFTBOETUVEFOUNBHB[JOFTUIBOTNBMMDPNQBOJFT5IFTVSWFZTIPXFEUIBUPG
MBSHFDPNQBOJFTXJUIFNQMPZFFT
JOEJDBUFEUIFZVTFESFDSVJUNFOUGBJSTDPNQBSFEXJUI
KVTUPG4.&T5IFEBUBTIPXFEUIBU4.&TBSFNPSFMJLFMZUPSFDSVJUHSBEVBUFTUISPVHIUIFVTF
PGSFDSVJUNFOUBHFODJFTXJUIVTJOHUIJTNFUIPEDPNQBSFEXJUIPGMBSHFDPNQBOJFT
5. University careers services
Employers were asked to rate the service they receive from university careers services. The data
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TJHOJöDBOUWBSJBCJMJUZJOMFWFMTPGJNQPSUBODFCZTJ[FPGDPNQBOZPWFSBMMUIFSFTVMUTVOEFSTDPSFUIF
high levels of the use and effectiveness of online recruiting, and by contrast the rather worrying
öOEJOHUIBUFNQMPZFSTBSFOPUTBUJTöFEXJUIUIFMFWFMTPGTFSWJDFEFMJWFSFECZVOJWFSTJUZDBSFFST
advisory services. As Table 6 illustrates, the total average levels of satisfaction mask some of the
SBUJOHTBUUSJCVUFEUPEFHSFFPGJNQPSUBODFBUUBDIFEUPUIFTFSWJDFCZTJ[FPGDPNQBOZ
Table 6: Importance and satisfaction with services provided by universities:
Importance (by no. of employees)
Satisfaction
Total
“1-99”
“100-999”
“1000+”
Total
'BTUSFTQPOTFTUPSFRVFTUTRVFSJFT
76%
66%
73%
72%
72%
#FJOHBCMFUPQPTJUJPOZPVSDPNQBOZBTBO
employer of choice (branding opportunities)
63%
1SFTFMFDUJPOPGDBOEJEBUFT$7TDSFFOJOH
68%
66%
A single point of contact for recruitment
7 0%
62%
63%
66%
80%
Email bulletins to students giving details of
ZPVSDPNQBOZSPMFTBWBJMBCMF
63%
60%
73%
4UBòXJUILOPXMFEHFPGJOEVTUSZ
SFRVJSFNFOUT
66%
63%
62%
Opportunities to build relationships with
careers service staff at universities
86%
Access to students
82%
70%
4UBòXJUIFYQFSJFODFPGSFDSVJUJOHJOJOEVTUSZ
60%
66%
Opportunities to build relationships with
students
36%
66%
#FJOHBCMFUPNPOJUPSBOEBOBMZTFTPVSDFTPG
applications
28%
60%
4FBSDIBCMF$7MJCSBSZ
36%
Assistance in arranging recruitment
presentations at universities
36%
33%
73%
#FJOHBCMFUPJOUFSWJFXUISPVHIPVUUIFZFBS
at universities
4UBòXJUILOPXMFEHFPGEJWFSTJUZJTTVFT
78%
Help in managing and responding to
applications
23%
72%
Opportunities to network with other
recruiters
62%
6OJWFSTJUZJOUFSWJFXGBDJMJUJFT
62%
Assistance in arranging interviews away from
ZPVSPóDFT
7%
6%
86%
Employers feel the most important services they receive from universities are fast responses
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and value opportunities to build relationships with both careers service staff and with students.
Having a single point of contact for recruitment was considered an important service by two
UIJSETPGFNQMPZFSTBOENPTUFNQMPZFST
BSFTBUJTöFEXJUIUIJT0UIFSTFSWJDFTUIBUSFDFJWF
12
Grad Employ 25 Feb 08.indd 12
26/2/08 10:54:19
Graduate Employability - the views of employers
high satisfaction ratings among employers include assistance in arranging interviews away from
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important for large organisations.
The challenge for many university careers advisory services though is trying to respond to the
high levels of variability attached to the levels of importance of different service. It is thus very
EJóDVMUUPQSPWJEFBIPMJTUJDTFSWJDFUPTNBMMBOEMBSHFDPNQBOJFTXIFOUIFSBOLJOHTDPSFTGPS
different services are often at opposite ends of the spectrum. There is no surprise therefore that
the overall satisfaction rankings are so variable. Ongoing work by i-graduate with university
DBSFFSTBEWJTPSZTFSWJDFTIJHIMJHIUTUIFJSDFOUSBMJUZUPUIFMFBSOJOHFYQFSJFODFPGUIFTUVEFOUBOE
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PGVTFCZFNQMPZFSTPGUIFJOUFSOFUBTBSFDSVJUJOHEFWJDFJHSBEVBUFJTöOEJOHDBSFFSTBEWJDF
UPCFUIFADJOEFSFMMBPGUIFTUVEFOUFYQFSJFODF5IFöOEJOHTPOTBUJTGBDUJPOMFWFMTTFFNUPCF
symptomatic of the lack of resources assigned to careers advisory services by universities, the
Government and by employers. This has to be a worry in light of employer demands for graduates
UPCFNPSFAXPSLSFBEZBOEDPNFJOUPFNQMPZNFOUXJUINPSFDPNNFSDJBMBXBSFOFTTBOEXJUI
SFMFWBOUXPSLFYQFSJFODF5IFSFJTXPSLUPEPIFSFGPSCPUIVOJWFSTJUJFTBOEFNQMPZFST
6. Recommendations
Employer involvement needed
For employers
(SBEVBUFFNQMPZFSTDBOVTFUIFöOEJOHTPGUIJTSFQPSUUPJOGPSNGVUVSFSFDSVJUNFOUBOEDPOTJEFS
how their perceptions compare with those of others. Employers will also want to consider what
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Councils) and work with them to develop even more employable graduates who can add value
even earlier in their careers. The impending CIHE report on business demand for learning will
shed some additional light on these issues.PSFFNQMPZFSTNJHIU
» offer skill sessions on campus;
» UBLFNPSFTUVEFOUTPOQMBDFNFOUTCPUIJOUIF6,BOEPWFSTFBT
» develop and even deliver business case studies that bring the issues they face in front of
students and academics so as to better inform and refresh the curriculum.
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there is no doubt that more employers, both large and small, are needed to take the workplace
into the learning environment of higher education institutions.
Recruiting talent from a wider pool
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companies can be a lot more proactive in widening their approach to recruitment.
Stronger signals from employers to students
For universities
& university
careers services
&NQMPZFSTTIPVMEJOWFTUUJNFBOEFòPSUJOHFUUJOHUIFJSQSPöMFTBDSPTTWJBPOMJOFSFDSVJUNFOUBT
this is the most effective method of graduate recruitment. Employer organisations also need to
work in partnership with universities to ensure their degree programmes and the overall student
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them. These messages are also needed at the pre-entry period to university, so that parents and
students can be better informed of the employability demands of businesses. The CIHE is already
XPSLJOHXJUI6$"4UPQVCMJTIUIFJSSFQPSUPOA%FHSFFTPG4LJMMoBHVJEFPOFNQMPZBCJMJUZTLJMMT
POUIF6$"4XFCTJUF
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-#BSCFS%)JMM8)JSTDIBOE$5ZFSTA'JTIJOHGPS5BMFOUJOB8JEFS1PPMUSFOETBOEEJMFNNBTJODPSQPSBUFHSBEVBUFSFDSVJUNFOU$*)&
BOEUIF*OTUJUVUFGPS&NQMPZNFOU4UVEJFT
13
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Graduate Employability - the views of employers
Building student learning oriented links with business
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SFNBJODPODFSOFEBCPVUUIFMBDLPGDFSUBJOATPGUTLJMMTBOEVOJWFSTJUJFTXJMMXBOUUPDPOTJEFSXIFSF
the curriculum can address these (e.g. through problem solving in teams to build team working
TLJMMT
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take-up by students of these opportunities.
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$7TUIVTGBDJMJUBUJOHTUVEFOUTUPBSUJDVMBUFUIFTFTLJMMTBUKPCJOUFSWJFXT
Responsive careers services
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skills but more organisations need to be attracted to play a greater role on campus. Careers
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BOE$7TDSFFOJOH
Reflective learning in placement design
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employers.
Demonstrating employability through university experience
For students/
graduates
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they seek are communication skills, team-working skills and integrity. These returns are consistent
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BOEBUKPCJOUFSWJFXT5IJTSFRVJSFTUIFNUPCFNPSFQSPBDUJWFJOUIFJSVTFPGDBSFFSTTFSWJDFT
Expanding global horizons in student experience
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demonstrate leadership skills. When applying to a company which has an international parent or
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In terms of seeking employment, online recruitment is the most widely used medium and
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4FF#SFOEB-JUUMFA%FWFMPQJOH,FZ4LJMMTUISPVHI8PSL1MBDFNFOU$*)&BOE$)&3*/PWFNCFS
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Graduate Employability - the views of employers
Some closing remarks … the overarching policy context …
(JWFOUIFPWFSBSDIJOHQPMJDZDPOUFYUPVUMJOFEJOUIFGPSFXPSEUIJTSFQPSUDPOöSNTBOVNCFSPG
prevailing views on the employability of graduates, but also brings to light new evidence on the
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TUVEFOUT OFFE UP HJWF UP FYQMPSJOH PQQPSUVOJUJFT GPS IBWJOH TPNF GPSN PG JOUFSOBUJPOBM
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to take account of these and give consideration to the recommendations in this report.
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best graduates and best research anywhere in the world. However, the continued international
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postgraduates who have the knowledge and capabilities that knowledge intensive businesses
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be more informed and supply better geared to the needs of the high value-adding sectors of the
economy which will secure our future prosperity.
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Graduate Employability - the views of employers
Organisations
The Council for Industry and Higher Education (CIHE)
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DPMMFHFT8FXFSFFTUBCMJTIFEJOTPUIBUCVTJOFTTFTBOEVOJWFSTJUJFTDPVMEUBMLEFWFMPQB
TIBSFEBHFOEBJOøVFODF(PWFSONFOUQPMJDJFTBOEVOEFSUBLFKPJOUQSPKFDUT0VSNJTTJPOJT
“To advance all kinds of learning and research through the fostering of mutual understanding,
co-operation and support between higher education and business.”
Hence we:
» develop an agreed agenda on the learning issues that affect our global competitiveness,
social cohesion and individual development;
» commission research so that policy can be better based on evidence;
» debate our agenda and research with the Government and its agencies and
» work with them and others to effect change.
We aim for our policy papers to be strategic, rigorous and accessible. While we want to lead
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businesses, universities, colleges, learners and the wider society. We want world-class learning
and research in higher education to improve our international competitiveness and raise the
capabilities of graduates and those already in the workforce.
i-graduate
The International Graduate Insight Group (i-graduate) is an independent research service
specialising in the development and delivery of world-class insight tools and studies for
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SFTFBSDIBOEDPOTVMUBODZTFSWJDFTGPSBOVNCFSPGQSFTUJHJPVTVOJWFSTJUJFTJODMVEJOHUIF6OJWFSTJUZ
PG0YGPSE-POEPO4DIPPMPG&DPOPNJDTBOE,JOHT$PMMFHF-POEPO8FDVSSFOUMZXPSLXJUIPG
UIF6,TUPQVOJWFSTJUJFTBOEGPVSJOöWFPGUIFXPSMETMFBEJOHJOTUJUVUJPOTJODMVEJOHVOJWFSTJUJFT
JO"VTUSBMJB/FX;FBMBOEUIF/FUIFSMBOET#FMHJVN*SFMBOE/PSUI"NFSJDBBOE4PVUI"GSJDB
JHSBEVBUFXBTFTUBCMJTIFEJOXJUIUIFBJNPGFOTVSJOHSFDSVJUNFOUUBSHFUTPGJOTUJUVUJPOT
BOEUIFFYQFDUBUJPOTPGUIFJSTUVEFOUTXFSFNFUBOEFYDFFEFE0VSQSJNBSZNJTTJPOJTUPBTTJTU
international educators to plan, understand, adapt and to measure more accurately the opinions,
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We deliver an advanced range of dedicated market research and consultancy services for the
education sector. The i-graduate network brings international insight, risk assessment and
reassurance across strategy and planning, recruitment, delivery and relationship management.
Milkround Online
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UPHFUIFSXJUIGBOUBTUJDFNQMPZNFOUPQQPSUVOJUJFT5IFXFCTJUFQSPWJEFTBOFóDJFOUJOGPSNBUJPO
and search service, facilitating the recruitment process for candidates and employers alike. We
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and graduates, and work with a range of employers from multinational blue-chips through to
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accordingly.
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We want to provide candidates with services and support throughout their professional careers.
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GVMöMPVSHPBMTXFSFEFWFMPQJOHOFXQSPEVDUTUIBUXJMMSFWPMVUJPOJTFKPCIVOUJOH
16
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Graduate Employability - the views of employers
Notes
17
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Graduate Employability - the views of employers
Notes
18
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Recent CIHE Publications
Using Public Procurement to Stimulate Innovation
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DPVMEVTFGVMMZCVJMEPOUIF64FYQFSJFODFUPESJWFUIFJOOPWBUJPOQSPDFTTJODMVEJOHJOTNBMMCVTJOFTTFT
1IJMJQ5FSOPVUIb
/PWFNCFS*4#/9
Global Horizons for UK Universities
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on current good practice.
+PIO'JFMEFOb
/PWFNCFS*4#/
Global Horizons for UK Students: A guide for Universities
Offers guidance for universities on how they might increase the numbers of students studying overseas
as part of their course.
+PIO'JFMEFO1SPGFTTPS3PCJO.JEEMFIVSTU4UFWF8PPEGJFME+VMZ*4#/
Workforce Development: What works and why
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)FMFO$POOPSb
+VMZ*4#/
International Competitiveness: Competitiveness & the Role of Universities
/PUFTUIFJNQPSUBODFUIBUHSBEVBUFTBOESFTFBSDIQMBZJOVOEFSQJOOJOHUIFLOPXMFEHFJOUFOTJWFCVTJOFTTFTUIBUESJWFUIF6,TJOUFSOBUJPOBMDPNQFUJUJWFOFTT
3JDIBSE#SPXOb
"QSJM*4#/
STEM Review: the Science, Technology, Engineering, Maths Supply Chain
'PDVTJOHPOUIFTFTUSBUFHJDBMMZJNQPSUBOUTVCKFDUTUIJTSFWJFXFYBNJOFTUIFBDUJPOTUBLFOUPJNQMFNFOU
QSFWJPVT(PWFSONFOUDPNNJTTJPOFESFQPSUTPOJODSFBTJOHUIFTVQQMZPG45&.HSBEVBUFTBOEXIBUGVSther steps might be taken.
)VHI4NJUIb
"QSJM*4#/
Internationalising Higher Education: A financial or moral imperative?
3FQPSUPGBDPOTVMUBUJPOBU4U(FPSHFT)PVTF8JOETPS$BTUMFJO+BOVBSZ4VNNBSJTFTUIFQSFTFOUBtions and discussion on the values that should underpin universities as they internationalise.
b
.BSDI*4#/
Workforce Development: how much engagement do employers have with higher education?
This report brings together the evidence on employer demand for higher level workforce development.
"TTVDIJUIJHIMJHIUTUIFDIBMMFOHFTGBDFECZCVTJOFTTFTBOEIJHIFSFEVDBUJPOJOUSZJOHUPNFFUUIF-FJUDI
target of enhancing workforce skills.
.BEFMFJOF,JOHb
.BSDI
Oxford Entrepreneurs
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BQMBUGPSNXIFSFUIFZDBOGMPVSJTI*OUIJTCPPL4JS%PVHMBT)BHVFUFMMTUIFTUPSZPGPWFSFOUSFQSFOFVST
JOUIF0YGPSEBSFBDBQUVSJOHUIFDPSFDIBSBDUFSJTUJDTPGTVDDFTTGVMTUBSUVQTBOETQJOPGGTMFTTPOTXIJDI
can be replicated.
4JS%PVHMBT)BHVFBOE$ISJTUJOF)PMNFTb
4FQUFNCFS*4#/
A full list of CIHE publications can be found and ordered through our website
www.cihe-uk.com
Grad Employ 25 Feb 08.indd 19
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i-graduate
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www.i-graduate.org
email: KFTTEBWJTPO!JHSBEVBUFPSg
Milkround Online
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8$9)#
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www.milkroundonline.com
email: [email protected]
Council for Industry and Higher Education
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8$)#:
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[email protected]
www.cihe-uk.com
© Council for Industry and Higher Education, 2008
The Council for Industry and Higher Education is a company limited by guarantee
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