1. business and industrial
2. advertising and marketing
3. advertising

2015
KIT
A s s o c i at i o n o f F u n d r a i s i n g P r o f e s s i o n a l s
A civilization flourishes when people plant trees under which they will never sit.
- Greek Proverb
Advancing Philanthropy—print and digital
eWire and afpnet.org
2015 Conference and Exhibitor Directory
White Papers and Webinars
The Association of Fundraising Professionals
About AFP
The Association of Fundraising Professionals (AFP) is the professional association
for fundraisers and development executives. Since 1960, AFP has supported ethical
and effective fundraising that has generated more than $1 trillion, enabling nonprofit and charitable organizations of all types to achieve their missions to make
the world a better place. AFP’s 31,000-plus individual and organizational members
raise more than $100 billion annually--equivalent to one-third of all charitable giving
in North America--and millions more around the world.
AFP members work in all sectors:
Higher education .................................21%
AFP members are experienced
fundraisers and influential
where they work.
Health problems ...................................15%
CEO ..................................................11%
Arts/cultural ............................................9%
Chief development officer .............48%
International/emergency relief .............7%
Deputy development officer ..........12%
Government ............................................5%
Program manager ...........................15%
Primary/secondary education ...............3%
Other fundraising staff position .......5%
Health services .....................................24%
Social services .........................................3%
Other .....................................................13%
71%
The average percentage of
AFP members who influence,
recommend or approve a
number of purchases.
63%
Members who manage multiple
fundraising functions.
59%
Member who have at least 10
years of fundraising experience.
34%
Member who work at
organizations with annual
operating budgets exceeding
$10 million.
AFP 2015 Media Kit • [email protected] • 2
Advancing Philanthropy
About Advancing PhilanthropY
Advancing Philanthropy is the idea and strategy magazine for the
fundraising profession and a must-read for all fundraisers for three
important reasons: Editorial integrity • Timeliness • Relevance
These are the essential components of the magazine’s editorial
message. Articles include a detailed investigation of current trends,
keeping Advancing Philanthropy on the cutting edge. Capture the
attention of the magazine’s influential readers by showing that you
support their mission and understand the challenges they face in the
fundraising industry.
Advancing Philanthropy has a circulation of more than 30,000, with
more than 60,000 readers who are loyal to the publication. On
average, 42 percent have read the magazine for at least six years;
83 percent have been reading the magazine for at least two years.
With 45 percent of readers sharing Advancing Philanthropy with
colleagues, your ad can be seen by extended readership outside of
the association’s members. After they read it, they visit your website,
discuss your ad with colleagues, save it and route it—giving you extra
visibility. In addition, readers email, download and post online articles
to social media sites, further increasing your ad’s exposure.
Because Advancing Philanthropy is the official publication of the
Association of Fundraising Professionals (AFP), it is one of the
association’s most sought-after member benefits. We have access to
development professionals throughout the entire nonprofit sector—
from healthcare and education to religious and cultural organizations.
No act of
kindness,
no matter how small,
is ever wasted.
- Aesop
AFP 2015 Media Kit • [email protected] • 3
Advancing Philanthropy
award winning editorial
Be seen in the publication that educates, informs and challenges
the fundraising community. Advancing Philanthropy articles focus
on a simple premise: furthering the cause of charitable giving.
The name of the magazine says it all. What is the benefit to
advertisers? Sustained readership for popular feature articles and
departments guarantees maximum response to your advertising.
Add an exciting editorial environment full of information
generating high levels of reader response—and it is a winning
combination!
Cover Story and Features
Each issue has a cover story—full of research, opinions, interviews and
resources. These are the “big picture” views of specific topics of interest to
readers. Feature articles in Advancing Philanthropy are in-depth, hard-hitting
and probing reports geared toward the philanthropic sector and profession.
The enclosed editorial schedule gives you a good idea of the wide scope of
each issue. Advancing Philanthropy’s editorial content comprises at least 65
percent of the average issue—giving development professionals the detailed
information they consistently ask for. This is the magazine’s niche, as well as its
competitive advantage.
Departments
Gift Planning: Bequests, endowments and other planned-gift vehicles—part
of donors’ long-term plans—are critical to nonprofit organizations and what
they will accomplish in the future.
Next: What are some of the ideas that can change the world?
Technology: Technology—from state-of-the-art software to the simplest
cell phone—is part of any fundraiser’s life. The ways fundraisers use that
technology, however, are almost limitless.
Prospect Development:Where will you find future donors? Learn trends in
research to help you successfully target and cultivate prospects.
Your Career: Development professionals’ work is not a static activity, and over
time they will not only accept additional responsibilities and acquire more
experience and credentials but also prepare for the new opportunities and
challenges ahead.
FUNDRAISERS WITHOUT BORDERS: Philanthropy and fundraising are global.
Management: Overcoming
management and work challenges is a
critical part of the job, and luckily there
are tools and resources available to
nonprofit executives.
Ethics: Fundraising is built on
public trust and confidence, and
development professionals must take
care to always do the right thing—for
the good of their organizations and
the profession. These articles explore
the ethical issues and dilemmas that
may confront fundraisers.
Donor Relations: Articles explore
how fundraisers steward donors, what
donors expect from the organizations
they support and how they work with
development professionals.
Best Bets: Some development
professionals do it all, from licking
envelopes for direct-mail appeals and
updating the database to planning
an annual campaign and talking
to donors about bequests. Their
organizations may be small, but their
goals and aspirations are limitless.
Communications: From effective
marketing messages to social media
outreach, nonprofits reach their
communities and supporters in myriad
ways to educate, create awareness and
inspire giving.
One-on-One: Read profiles of
successful fundraisers who offer
their unique perspectives on the
profession and provide advice to other
practitioners.
AFP Central: Learn all the goings-on
at AFP.
Articles offer insights from around the world that you can use in your
organization.
AFP 2015 Media Kit • [email protected] • 4
Advancing Philanthropy
2015 Editorial Calendar
Winter (Jan/Feb/Mar)
CREATING A CULTURE OF PHILANTHROPY
Bonus distribution:
Fundraising Conference, Baltimore, March 29–31
Ad Space: 11/4/14 Art Due: 11/26/14
Spring (Apr/May/Jun)
INVESTING IN FUNDRAISING
Bonus distribution:
Fundraising Day in New York
Ad Space: 2/6/15 Art Due: 3/3/15
Summer (Jul/Aug/Sep)
DIFFERENT ASPECTS OF PHILANTHROPY
Plus: The AFP 2015 Compensation and Benefits Study
Bonus distribution:
AFP/DMAW Bridge Conference, Washington, D.C.
Ad Space: 5/8/15 Art Due: 6/3/15
Fall (Oct/Nov/Dec)
FOUNDATIONS
Bonus distribution:
Midwest Conference on Philanthropy, AFP New Jersey
Chapter Conference on Philanthropy, Massachusetts
Conference on Philanthropy, Toronto Congress
Ad Space: 8/7/15 Art Due: 9/1/15
Editorial contact:
Jacklyn P. Boice
Editor In Chief
Advancing Philanthropy
E: [email protected] P: 540.891.2814
AFP 2015 Media Kit • [email protected] • 5
Advancing Philanthropy
2015 rates & information
Four-color 1x 2x4x
Full page $5,330 $5,060
$4,540
/3 page
$4,455
$4,240
$3,815
/2 horizontal/vertical/island
$4,260 $3,945 $3,690
/3 vertical/square $2,470 $2,380 $2,310
/4 square
$2,195 $2,060 $1,975
/6 vertical $1,820 $1,730 $1,640
2
1
1
1
1
Spread—please call for rate quote
Covers
1x 2x4x
Inside front cover $6,355
$5,915 $5,605
Inside back cover $6,115
$5,690 $5,390
Back cover $6,595
$6,155 $5,835
Guaranteed special positions
Reserve a full or half page advertiser
in Advancing Philanthropy, and receive
another half or full page at 25% off. Ask
your Account Executive today about this
exclusive opportunity!
1x 2x4x
Full page $3,995 $3,795
$3,405
/3 page $3,340
$3,180 $2,860
/2 horizontal/vertical/island
$3,195 $2,960
$2,770
/3 vertical/square $1,855 $1,785 $1,735
/4 square $1,650 $1,545
$1,480
/6 vertical $1,365 $1,295 $1,230
AP Resources Display Ads
1x
2x
4x
1” x 3 3/8”
$320 $270 $215
2” x 3 /8”
$645 $545 $435
2
1
1
1
1
•
•
•
•
•
•
Headline text
Body text
Company logo (.eps)
Photos (tiff or vector format)
Color specifications
Company contact info
EDITORIAL CONTACT:
10 percent additional charge for full pages only
Spread—please call for rate quote
3
Advertorials allow you to explain your
products and services in a cost-effective,
customized way.
Advertiser supplies:
Black-and-white
Advertorials
Jacklyn P. Boice,
Editor In Chief
Advancing Philanthropy
E: [email protected]
P: 703.519.8463
ADVERTISING INFORMATION:
[email protected]
AFP ADVERTSING CONTACT:
Marshall Boomer
Eastern U.S.
717.430.2223
[email protected]
Natalie DeSoto
Western U.S. & Canada
717.580.8184
[email protected]
POST AD MATERIALS TO:
The YGS Group Ad Portal
https://theygsgroup.sendmyad.com
AFP 2015 Media Kit • [email protected] • 6
2015 ad material requirements
PRINT SPECS
PUBLICATION TRIM SIZE:
•
Include fonts for imported graphics, or
convert fonts to outlines.
Disclaimer: Advancing Philanthropy will
check advertisers’ digital ads. If additional
work is necessary to ensure proper output
of ads, additional production charges may
apply and the advertiser will forfeit any
commission. If delays due to missing font
or image files are incurred, late charges
may apply.
8 1/4” x 10 7/8”
•
Place all elements at 100 percent size.
BINDING: Saddle-stitched
•
Do not rotate or crop images.
•
Do not nest EPS files in other EPS files.
7 7/16” x 10 1/4”
•
PRINTING: Offset, 133-line screen,
black-and-white and color proofs
must be provided.
All color images must be in CMYK
mode; no RGB images.
•
All continuous tone images must
have a resolution of at least 300 dpi
at 100 percent. Scanned black and
white line art should have a minimum
resolution of 800 dpi at 100 percent and
a maxi-mum resolution of 2,400 dpi.
AP Resources display ads
•
Images should be saved as EPS or TIFF;
no JPEG images.
AP resources display ads:
•
Do not embed ICC profiles within
images.
PLEASE POST AD MATERIALS TO:
•
Four-color solids and images should not
exceed SWOP density of 300 percent.
•
Supply a “Collect for Output” or similar
report. Markzware’s FlightCheck is
an excellent tool for collecting and
cataloging all necessary page elements
AREA FOR LIVE MATTER:
Nonbleed
Full page 2/3 page
1/2 island 1/2 horizontal 1/2 vertical 1/3 square 1/4 square 1/6 vertical Bleed
(width x height)
7” x 10”
4 1/2” x 10”
4 1/2” x 7 1/4”
7” x 4 7/8”
3 3/8” x 10”
4 1/2” x 4 7/8”
3 3/8” x 4 7/8”
2 1/8” x 4 7/8”
(width x height)
Spread 16 3/4” x 11 1/4”
Full page
8 3/4” x 11 1/4”
INDESIGN FILE CONSTRUCTION
GUIDELINES:
•
Build pages to trim size and extend
elements 1/8” beyond trim if bleed is
required.
PDF FILE CONSTRUCTION GUIDELINES:
AP resources display ads are smaller in size,
but not in impact. Advertisers can use them
toward a frequency break, to launch a new
product or to just test the waters.
1” x 3 3/8” and 2” x 3 3/8”
The YGS Group Ad Portal
https://theygsgroup.sendmyad.com
Digital Ad Requirements
SUBMITTING DIGITAL FILES: Submit all
ad material through our SendMyAd
site, https://theygsgroup.sendmyad.
com/index.php
•
Create page files according to
construction guidelines above.
For questions, please email
[email protected].
All copy and images that cannot be
trimmed should be kept within live area
(7 7/16” × 10 1/4”).
•
Make postscript files at least 1/4” larger
than ad trim size to allow for 1/8” bleed
around ad perimeter.
FILE FORMATS: . jpg or .gif at 72 dpi
•
Include all fonts, images, logos and
artwork.
•
•
Use only Type 1 fonts—no TrueType
fonts or font substitutions.
•
Do not apply style attributes to basic fonts.
•
All high-resolution images and fonts
must be embedded when the PDF file
is distilled. Use Acrobat Distiller’s
“PDF/X-1a: 2001” setting or
comparable for creating the PDF.
PROOFS: Advancing Philanthropy is not
responsible for color shifts due to differences
between the file and the proof.
AFP 2015 Media Kit • [email protected] • 7
Advancing Philanthropy
general information
TERMS:
Net amount due 30 days from
billing date.
AGENCY COMMISSION:
Commissions payable only if received
within 30 days of invoice date.
Any production charges are noncommissionable.
FREQUENCY DISCOUNTS:
Frequency discounts are earned on
placements made within a 12-month
period. Contract advertisers will be
short-rated to appropriate rate if the
number of ads upon which the rate
was based are not placed within a
12-month period.
CANCELLATION POLICY:
No cancellations will be accepted
after the space-reservation deadline
for the issue in question. Advertisers
will be billed the full cost of the
advertisement for space reserved
when no artwork or instructions
are received prior to the artwork
deadline. Cancellations MUST be
made in writing. Cancellations and/
or changes cannot be accepted after
the space deadline date. Covers
and special positioning are noncancellable.
PUBLISHERS POLICIES:
All advertising is subject to
acceptance by publisher. Advertising
copy not easily distinguishable
from editorial must be labeled
“advertisement” or “advertorial.”
Advertisers and their agencies
assume liability for all content of
their advertisements and inserts and
agree to indemnify the publisher
for all claims and lawsuits arising
from there. Publisher is not liable for
delays in delivery and/or nondelivery
in the event of any condition beyond
the control of publisher affecting
production or delivery in any manner.
Cancellations and/or changes cannot
be accepted after the space deadline
date. Covers and special positioning
are noncancellable. Rebates will not
be issued for errors resulting from
key changes, late copy changes
or advertiser’s failure to follow
publisher’s specifications. Publisher
does not guarantee changes or
corrections on copy received after
the closing date. For scheduled
contracts, if no copy instructions
are received by the closing date,
previous advertisement will run.
Advertising orders are accepted on
the basis that the advertiser and
the advertising agency are jointly
and severally liable for payment on
space ordered and published. The
publisher reserves the right to hold
the advertiser directly responsible
for any and all expenses incurred
on the advertiser’s behalf by its
representatives.
This includes all space, color,
position and mechanical charges.
Publisher will not be bound by any
conditions, printed or otherwise,
that appear on orders or copy
instructions submitted by or on
behalf of the advertiser, when
such conditions conflict with any
provisions contained in this rate
card. All insertion order agreements
issued by the publisher are subject
to the terms contained in this rate
card.
Advertising in Advancing
Philanthropy magazine, the AFP
website or an AFP newsletter or
email is not an endorsement of a
company, product or service. AFP
is not liable for claims made for a
product or service. AFP will only
sell advertising in its publications,
newsletters and website when such
advertising does not interfere with
the purpose of the publication
and when the advertising is not
incompatible with AFP’s overall
mission.
You make a living
by what you get.
You make a life
by what you give.
– Winston Churchill
AFP 2015 Media Kit • [email protected] • 8
Advancing Philanthropy
2015 digital edition
Advancing Philanthropy is also available online 24/7 as an
interactive, searchable digital magazine for fundraising
professionals worldwide.
82%
77%
69%
40
of AFP readers of the digital version of
Advancing Philanthropy enjoy the ability
to email articles.
The number of
countries where the
digital Advancing
Philanthropy has
been read in 2013.
like having the convenience of being
able to access the magazine day or night,
and 76 percent use the archived digital
magazines to search for articles.
save all or parts of each issue of the
digital magazine and like knowing they
are saving paper by reading the digital
Advancing Philanthropy.
There are many exciting enhancements advertisers can
purchase to add to their marketing message within
the digital edition, from pulsing website addresses to
video and audio messaging. Many of these features are
described in the digital sales book (link below):
www.nxtbook.com/nxtbooks/NXTbook/
salesbook-advancingphilanthropy/
AFP’s partnership with Nxtbook Media LLC, a recognized
digital publisher, allows advertisers to benefit from a
unique combination of branding and lead generation.
We can drive prospects and clients straight to your
website and bring your advertising message to life with
digital enhancements, video and audio components, as
well as hyperlinks. Ask your YGS sales representative to
demonstrate these additional features available only in
the digital edition of Advancing Philanthropy.
Please Post Ad Materials to:
POST AD MATERIALS TO:
The YGS Group Ad Portal
https://theygsgroup.sendmyad.com
or email [email protected]
Make your Advancing Philanthropy ad
stand out and drive readers to your
website by adding interactive features.
(All prices are net and per issue.)
Digital edition sponsorship* .............................. $2,495
Includes exclusive placement on digital edition email to 31,000+
*
Bellyband................................................................ $995
AD Jolt—transfer a static ad into
an animated message .......................................... $695
Embedded video file ............................ $695/element
Embedded audio file ............................ $695/element
AdGen - Interactive lead form.............................. $695
Fading links—draw attention to
hyperlinks within the ad......................................... $295
Tab—“attach” a digital tab to your ad that will
be visible from every page in the magazine....... $695
Additional opportunities
(All prices are net and per issue.)
Digital “insert”—include your company’s brochure,
white paper or case study ..........................$695/page
AFP 2015 Media Kit • [email protected] • 9
afpnet.org
website advertising
The AFP website (www.afpnet.org) is a favored Internet destination of AFP
members and related professionals, with over 75,000 unique visitors a
month. Here are four reasons why banner advertising will work for you:
1. Statistics show that people who use the Web are high-powered, hard-driving
professionals who research purchases on the Internet.
2. Web advertising is an economical marketing tool—with no printing or mailing
expenses.
3. Banner advertising springs well-targeted prospects directly to your website—no
phone calls for prospects to make and no cards to fill out.
Banner advertising is available on the AFP’s website on a first-come, first-served basis.
(Please specify ad size and desired location at time of order.)
225,000
total page views
75,000+
unique visitors
60,000
homepage views
ADVERTISING OPPORTUNITIES
Premium Banners
AFP offers two opportunities for your ads to appear
throughout every page on the afpnet.org site.
• Dimensions: 525 pixels (wide) × 155 pixels (high)
Premium Banners appear in slideshow located at top center
of every page. Skyscraper Ads appear in the right column on
every afpnet.org page.
• Format: PSD or JPEG format only
Post ad materials to:
The YGS Group Ad Portal
https://theygsgroup.sendmyad.com
or email [email protected]
• File size: Maximum 3MB
• Price: $3,695/month, $9,995/three months or
$15,995/six months
Skyscraper Ads
• Dimensions: 120 pixels (wide) × 255 pixels (high)
• File size: Up to 45KB
• Format: GIF file format only, animated or static
• Price: $2,695/month, $7,295/three months or
$11,995/six months.
KNOWLEDGE AREAS AVAILABLE
afpnet.org comprises “Knowledge Areas” covering the many
facets of the AFP world. Ad space is available in the left
column of each knowledge area, and this ad will appear on
every page that falls under the area. The knowledge areas
include Resource Center, About AFP, Ethics, Professional
Development, Job Center and Public Policy. Each of these
areas receives 40,000 page views per month.
• Dimensions: 120 pixels (wide) × 240 pixels (high)
• File size: Up to 45KB
• Format: GIF file format only, animated or static
• Price: $1,595/month, $4,295/three months or
$6,995/six months
AFP 2015 Media Kit • [email protected] • 10
afpnet.org
ad placement
525px × 155px
120px
×
255px
120px
×
255px
120px
×
255px
120px
×
255px
AFP 2015 Media Kit • [email protected] • 11
eWire
eNewsletter advertising
eWIRE Leaderboard Advertisement
File size: Up to 25KB; Format: GIF file format preferred, no
animated; JPEG accepted
• Top Leaderboard ($1,200); five or more issues ($995 each)
• Banner size is 468 × 60 pixels; email completed ad one
week prior to [email protected].
eWIRE InLine ADVERTISEMENT
• Each insertion ($1,200); five or more issues ($995 each)
• Description should contain approximately 25–30 words
with a link to the advertiser’s website
The Association of Fundraising Professionals (AFP) is the
professional association for fundraisers and development
executives who work for nonprofit organizations. Running
an advertisement in the AFP weekly eWire can offer your
firm exposure to more than 31,000 executive decision
makers who are constantly seeking new resources, ideas
and services, as well as professional assistance, to enhance
and strengthen their efforts in raising philanthropic dollars.
eWire is sent to all AFP members worldwide every week in
HTML format and has a 30 percent open rate on average.
• Approximately 250 characters max for advertisements
including text
• Advertisement options:
• 468x60 banner
• Small logo and text
• Text only
Exclusive Issue Sponsorship
• Each issue ($2,995); five or more ($2,295 each)
• Includes ownership of all ad units in a given issue
Please email ad materials to:
The YGS Group
E: [email protected]
W: https://theygsgroup.sendmyad.com/
Ad materials are due to YGS at least three (3)
business days before scheduled publication date.
AFP 2015 Media Kit • [email protected] • 12
eWire
ad placement
TOP LEADERBOARD
INLINE AD
BANNER OPTION
INLINE AD
LOGO & TEXT OPTION
INLINE AD
TEXT ONLY OPTION
AFP 2015 Media Kit • [email protected] • 13
Sponsor
White papers, webinars
Advertorial Listings
• Promote your white paper, case study or advertorial webinar
• Promoted on the AFP homepage and in the eWire newsletter
Mailing List Rental
• Optional hosting of white papers or case studies (but not
webinars)
Renting the AFP membership list can offer
1 month. . . . . . . . $995
decision makers who are constantly seeking
3 months. . . . . . . $1,995
new resources, ideas and services, as well
your firm exposure to over 30,000 executive
as professional assistance, to enhance
Webinars
and strengthen their efforts in raising
• Sponsor an AFP webinar and reach a highly engaged audience!
philanthropic dollars. The AFP membership
• Sponsor acknowledgment in webinar promotion and by
moderator at beginning of webinar
list is selectable by type of nonprofit,
• Sponsor marketing slides (up to 3) placed at end of webinar and
narrated by sponsor representative or designee
gender, and birth date.
• Sponsorship extends for an archival period of 3 months after live
webinar event
$5,995
member type, geographic location, chapter,
For information on rental rates and a
data card on selections options contact
Ms. Evan Thorne, List Manager / MGI List
Division, Marketing General Incorporated, by
phone at 703.706.0304 or by email at
[email protected]
AFP 2015 Media Kit • [email protected] • 14
52nd International Fundraising Conference
Program and Exhibitor Directory
The conference program and exhibitors directory will be distributed to the more than
4,000 fundraising professionals at the AFP International Fundraising Conference on March
29–31, 2015, in Baltimore, Maryland. Directory contains approximately 98 pages of session
descriptions and exhibitor information—all the information needed to navigate this “must
attend” event!
Premium Options
Drive traffic to your booth and leave a lasting impression with
one of three premium cover positions.
MARCH 29 - 31, 2015
Four-color
Back cover 8 3/4” × 11 1/4” (bleed) . . . . . . . . $5,635
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Inside front cover 8 3/4” × 11 1/4” (bleed) . . . . . . . . $5,565
Inside back cover 8 3/4” × 11 1/4” (bleed) . . . . . . . . $5,465
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Standard Options
4/CB&W
Full page $4,015 . . $2,799
• Bleed 8 3/4” × 11 1/4”
• Trim 8 1/4” × 10 7/8”
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• Safety/live area 7 7/16” × 10 1/4”
• Nonbleed ad 7” × 10”
1/2 horizontal 7” × 4 7/8” (no bleed) 1/4 vertical 3 3/8” × 4 7/8” (no bleed) $2,290. . . $1,075
$3,015 . . . $1,799
presented by:
Additional Options
Listing enhancement—grab readers’ attention as they scan the
page! Your company logo is featured next to your main exhibit
listing.
Advertiser supplies logo (1/2” × 1/2”).
Listing enhancement: 1/2” × 1/2”
Four-color: . . . . . $350 Black-and-white: . . . . . $225
POST AD MATERIALS TO:
The YGS Group Ad Portal: https://theygsgroup.sendmyad.com
For more information on exhibiting or
sponsoring at the 2015 International
Fundraising Conference, please contact:
Marshall Boomer
Eastern U.S.
717.430.2223
[email protected]
Natalie DeSoto
Western U.S. & Canada
717.580.8184
[email protected]
AFP 2015 Media Kit • [email protected] • 15
MARSHALL BOOMER
Account Executive
Eastern U.S.
717.430.2223
[email protected]
NATALIE DESOTO
Account Executive
Western U.S. & Canada
717.580.8184
[email protected]