MARGARET COLLINS, CAE 501 N. Jefferson St. Arlington, VA 22205 • [email protected] • (240) 599-6013 Work samples: http://margaretcollinsdigital.com SUMMARY Senior digital communications specialist with six years of experience managing a wide range of high-proﬁle digital channels for non-proﬁts. EXPERIENCE Principal – Blue Gray Digital November 2014 – Present • Washington D.C. Lead digital consulting ﬁrm; services include: communications audits, strategic communications plans, content strategy and UX improvements, website revamps, website and social integrations and digital marketing. Director of Digital Communications & Web Operations – National Association of Manufacturers March 2014 – November 2014 • Washington D.C. Promoted coordinated, consistent messaging across all of the association's digital channels (web, social, e-newsletters). Lead the redesign and launch of nam.org, managing the budget, vendors, contracts, and all internal project deliverables including content migration, QA, and deﬁnition of wireframe/template technical requirements. Created and implemented a new web content strategy, information architecture and taxonomy for nam.org, also advising on UX and mobile strategy. Executed digital rollouts for major content launches; guide departments on digital strategy. Directly managed the Digital Communications Manager, who oversees the day-to-day operations of the association website. Manager, Web Content Strategy & Development – National Association of REALTORS® April 2012 – March 2014 • Washington D.C. Lead content for REALTOR.org, a responsive Drupal 7 site with more than 3 million monthly page views. Directly managed content strategy team of 4 content strategists; indirectly managed web production team of 3-4 production assistants. Managed content strategy team's completion of new content requests and content improvements for over 20 internal NAR departments using JIRA project management software. Lead creation of original content for REALTOR.org, including articles, graphics, quizzes, etc. Managed editorial calendar for REALTOR.org and curated homepage. Trained new REALTOR.org team members on all systems. Deﬁned CMS enhancement requests for web developers (e.g. stylesheet and content type changes) Digital Communications Manager – American Bakers Association September 2008 – April 2012 • Washington D.C. Managed association website, website analytics, social media, and weekly e-newsletter. Lead redesign of entire site; built out all pages within a WordPress template. Designed digital and print marketing materials. SKILLS & EXPERTISE EDUCATION & CERTIFICATIONS CMS: Drupal | WordPress | Sitecore Analytics: Google Analytics | SiteCatalyst Project Management: Basecamp | JIRA | Trello Social Media Tools: Hootsuite | Sprout Social Marketing: Google Ad Words Design: Adobe Illustrator | Adobe Photoshop Georgetown University – B.A., English; minors in History and Theology Certiﬁed Association Executive (CAE) - American Society of Association Executives (ASAE)