Maruti Suzuki
Maruti Suzuki
Parent Company
Suzuki Motor Corporation
Category
Sedans, Hatchbacks, SUV’s
Sector
Automobiles
Tagline/ Slogan
Way of life; Count on us
USP
1/5
Maruti Suzuki
Maruti has car models in every segment with a wide price range to choose from, apart from being the m
STP
Segment
Complete automobile segment including sedans & SUV’s
Target Group
Indian urban and semi-urban middle class and upper middle class
Positioning
India’s No.1 automobile brand with strong legacy
Product Portfolio
Brands
2/5
Maruti Suzuki
1.
Maruti A Star
Maruti Alto
Maruti 800 2.
4.
Maruti Grand Vitara
Maruti Gypsy King
Maruti Eeco 5.
7.
Maruti Swift
Maruti Swift Dzire
Maruti Omni 8.
10.
Maruti Wagon R
Maruti Zen Estilo
Maruti SX4
11.
SWOT Analysis
Strength
1. Maruti is the largest passenger car company in India, accounting for around 45% market share
2. Over 6,000 people are employed with Maruti
3. Good advertising, product portfolio, self-competing brands
4. Largest distribution network of dealers and after sales service centres
5. Strong brand value and strong presence in the second hand car market
6. Having different revenue streams like Maruti finance, Maruti Insurance and Maruti driving schools
7. Over 700,000 units sold in India annually including 50,000 exports
Weakness
3/5
Maruti Suzuki
1.Inability to penetrate into the international market
2.Employee management, strikes, worker wage problems
Opportunity
1. Developing hybrid cars and fuel efficient cars for the future
2.Tapping emerging markets across the world and building a global brand
3.Fast growing automobile market and increased purchasing power
Threats
1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands and cheaper brands
4. Substitute modes of public transport like buses, metro trains etc
Competition
Competitors
1.Honda
2.Toyota
3.Nissan
4.Hyundai
5.Fiat
6.Mitsubishi
4/5
Maruti Suzuki
7.Chevrolet
8.Tata Motors
9. Skoda
10. Toyota
11. Volkswagen
12. Ford
5/5