Maruti Suzuki Maruti Suzuki Parent Company Suzuki Motor Corporation Category Sedans, Hatchbacks, SUV’s Sector Automobiles Tagline/ Slogan Way of life; Count on us USP 1/5 Maruti Suzuki Maruti has car models in every segment with a wide price range to choose from, apart from being the m STP Segment Complete automobile segment including sedans & SUV’s Target Group Indian urban and semi-urban middle class and upper middle class Positioning India’s No.1 automobile brand with strong legacy Product Portfolio Brands 2/5 Maruti Suzuki 1. Maruti A Star Maruti Alto Maruti 800 2. 4. Maruti Grand Vitara Maruti Gypsy King Maruti Eeco 5. 7. Maruti Swift Maruti Swift Dzire Maruti Omni 8. 10. Maruti Wagon R Maruti Zen Estilo Maruti SX4 11. SWOT Analysis Strength 1. Maruti is the largest passenger car company in India, accounting for around 45% market share 2. Over 6,000 people are employed with Maruti 3. Good advertising, product portfolio, self-competing brands 4. Largest distribution network of dealers and after sales service centres 5. Strong brand value and strong presence in the second hand car market 6. Having different revenue streams like Maruti finance, Maruti Insurance and Maruti driving schools 7. Over 700,000 units sold in India annually including 50,000 exports Weakness 3/5 Maruti Suzuki 1.Inability to penetrate into the international market 2.Employee management, strikes, worker wage problems Opportunity 1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market and increased purchasing power Threats 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands and cheaper brands 4. Substitute modes of public transport like buses, metro trains etc Competition Competitors 1.Honda 2.Toyota 3.Nissan 4.Hyundai 5.Fiat 6.Mitsubishi 4/5 Maruti Suzuki 7.Chevrolet 8.Tata Motors 9. Skoda 10. Toyota 11. Volkswagen 12. Ford 5/5
© Copyright 2024